A PROJECT REPORT ON NEW EVENT MANAGEMENT FOR 3HD MEDIA: COSTING AND ANALYSIS FOR 3HD MEDIA COMPANY MASTER OF MANAGEMENT STUDIES (MMS) UNIVERSITY OF MUMBAI SUBMITTED TO SINHGAD INSTITUTE OF BUSINESS MANAGEMENT CHANDIVALI UNDER THE GUIDANCE OF MRS. SHALINI TALWAR SUBMITTED BY ABHIRUP KRISHNA UBALE Page | 1
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New Event Management for 3hd Media Costing and Analysis
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A
PROJECT REPORT
ON
NEW EVENT MANAGEMENT FOR 3HD MEDIA: COSTING AND
ANALYSIS
FOR
3HD MEDIA COMPANY
MASTER OF MANAGEMENT STUDIES (MMS)
UNIVERSITY OF MUMBAI
SUBMITTED TO
SINHGAD INSTITUTE OF BUSINESS MANAGEMENT
CHANDIVALI
UNDER THE GUIDANCE OF
MRS. SHALINI TALWAR
SUBMITTED BY
ABHIRUP KRISHNA UBALE
BATCH : 2011-2013 ROLL NO : 112
FINANCE
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CERTIFICATE
This is to certify that Mr. Abhirup Krishna Ubale has successfully completed the
project work as a part of academic fulfillment of Masters of Management Studies
(M.M.S.) semester IV examination.
Mrs. Shalini Talwar
Date : _________________
DIRECTOR
SIBM
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DECLARATION
I, Abhirup Krishna Ubale of Master of Management Studies Semester III of
Sinhgad Institute of Business Management (SIBM), hereby declare that I
have successfully completed this Project on New Event Management for
3HD Media: Costing and Analysis in the academic year 2012 – 13.The
information incorporated in this project is true and original to the best of my
knowledge.
_____________________________
Signature
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NEW EVENT MANAGEMENT FOR 3HD MEDIA:
COSTING AND ANALYSIS
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TITLE PAGE NO
I. EXECUTIVE SUMMARY6
II. OBJECTIVE OF THE PROJECT 7
III. RESEARCH METHODOLOGY USED
IV. INTRODUCTION FOR THE PROJECT
V. LITERATURE REVIEW
VI. ANALYSIS OF THE DATA
VII. OBSERVATIONS / FINDINGS
VIII. LIMITATIONS
IX. SUGGESTIONS & CONCLUSIONS
X. BIBLIOGRAPHY
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EXECUTIVE SUMMARY
Introduction
Sports events have evolved from the polite gatherings of the early twentieth century to
become major ventures in their own right. Leaving aside mega‐events: the Olympic
Summer and Winter Games, FIFA World Cup and UEFA Euro events, there are a large
number of mid‐level events requiring investment of money and expertise and involving
large numbers of people. It is for organisers of these events that this report has been
written. They are required to be experts in a large number of disciplines and to bring off a
show on a specific date with no second chances. They have a huge number of
stakeholders depending on them from sports federations and athletes to sponsors,
broadcasters, crowds and not forgetting the community hosting the event.
They have to contend with moving financial goalposts, press scrutiny and a bewildering
number of moving parts to keep an eye on. They will often need to recruit and lead a
large team or, possibly more difficult, select an external provider who will deliver the
event on their behalf. They will often have to pledge large sums of money or promise a
return to rights‐holders against uncertain outcomes only some of which are in their
control.
Finally event organisers face an increasing possibility that their event will be disrupted by
scandal or terror turning their hard work to dust overnight. It is the best job in the world
and one which some people put themselves through willingly again and again. But, at
times it is a thankless and lonely task with the event organiser in the position of whipping
boy being attacked from all sides. This report will not give all the answers, but it will
provide a sympathetic and practical guide to some of the main issues that will occupy
most organisers. It has been written by many with personal experience of the stresses and
strains; the highs and the lows.
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Part One: Getting it Right from the Start
Many of the problems that event organisers face late on in the process of delivering the
show have their roots back at the inception and early stages of event planning. So, it is
without apology that we devote part one to the processes of setting things up to ensure a
greater likelihood of success. To do that we first set out a typology of events and deal
with some definitions. One of the frustrations often voiced by professionals in this field
concerns the constant reinvention of what should by now be standard processes. There
are differences between events, but they are often far fewer than most organisers realise.
Part of the problem stems from an absence of standard terminology with which to
describe activities and roles and we hold out some possible ways this can be tackled.
The Evolution and Project Journey of an Event
Although organisers will often think of their event as unique, it is likely to follow a pretty
standard journey which many have travelled before. Where the idea or impetus for an
event comes from tends to set it on a track which has a disproportionate impact on its
progress. We demonstrate a pragmatic approach to treating all types of event from PR
activity, to a “pure”sporting occasion in a similar way. This approach results in fewer
hostages to fortune and a greater possibility that an event will meet expectations.
Sports events are often sub‐optimal either in terms of how much they cost or what they
deliver. Event potential is thus missed and many of those involved are left ruing what
might have been. A disciplined and ordered approach to the early stages are much more
likely to lead to a success on everyone’s terms.
Feasibility, Development and Planning
Often a stage which is skipped, feasibility identifies the essential risk and success factors
for an event and asks a lot of the vital questions. Effective feasibility is carried out before
large sums and lots of political capital is committed and will always result in a better
plan. Although not all the information is known at the feasibility stage, most cost
elements and the range of variances likely to be experienced can be calculated. This
enables organisers to set a budget and contingency fund and ensure the money is there to
get the project off the ground.
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Development and planning is a combination of creative and very practical tasks which set
out the routemap for all of those involved to follow. Whether these are people directly
employed by the organising committee or by the range of external delivery partners that
are likely to be part of the event, each will need to be clear on the purpose and plan for
their activity. This enables the right team or agencies to be selected and parameters set as
to how they will all work together. There is no standard approach to planning but there
are a few different ways that many with experience have found to be successful. We
present these ways of thinking about structure, relationships and contracts to get the event
off to a flying start.
The Winning Team
The people and organisations involved in a large‐scale event multiply with the amounts
of money involved and the different outcomes required. The event organiser has to as
much diplomat as dictator; to be decisive and inclusive. We examine first the role of the
leader and the skills and style that sit best with this important role. Sitting below the
leader will be the immediate team charged with the delivery. Where this team
comes from and how they are managed can mean the difference between smooth running
success and an acrimonious failure. Hovering around the edges will be the paymasters
and the politicians, the commercial partners and the community, the sporting authorities
and the suppliers. Cohering these stakeholders around a common purpose is a difficult
challenge. However, it is all worthwhile to get agreement and make progress and
contributes overwhelmingly to a positive legacy.
Procurement and Contracting
However well managed relationships are the process of selecting and securing the
services of suppliers is a technical one. This is the area where the largest proportion of
the event organiser’s budget will be spent so has the most potential to derail or delivery
the budgeted event. Judging at what point to bring in external providers is not a
straightforward decision. Outsourcing a project entirely is likely to be more expensive on
the face of it, but blundering around with an inexperienced in‐house team is likely to cost
more overall both in budget and time.
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Inevitably, suppliers will need to be contracted at some stage and some kind of tender
process will normally be required. There are several ways of ensuring the best supplier is
selected and the best value obtained and we review them here.
Legal
The law touches major events in so many ways that this is a vital chapter. Whilst not
advocating immediate recourse to lawyers this section does demonstrate the legal
implications of the many decisions event organisers make. This starts with understanding
the legal status of the event itself and feeds through to many of the other commercial
arrangements. We examine the legal basis of agreements with rights‐holders, athletes and
teams, sponsors, broadcasters and suppliers to offer clear practical advice on what to
expect. Finally we examine the area of risk and offer some ways in which the law can
help reduce if not the risks themselves, then at least the consequences.
Part two: Optimising Major Event Revenues
For event organisers, one of the biggest headaches and areas of uncertainty may be
around money. Where part one looked at ways to keep costs under control, part two
covers the major revenue streams and how to optimise them.
Developing a Media‐Rights Strategy
For many sports the money from broadcasters for the right to show television footage of
their events has become a very significant income stream. For this reason many will have
long‐standing arrangements with broadcasters which cover events over several iterations.
This is not always the case and many event organisers will have the discretion and indeed
be expected to make local arrangements for delivery to television audience. This is, of
course, vital to rights‐holders who want to drive interest in their events and to sponsors
whose investment is thereby multiplied. This section provides some guidelines on how to
take a strategic approach to media rights and looks in‐depth at case examples from the
IAAF, UEFA and the English Football Association
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Sponsorship
Sponsorship is another are where global rights may already have been sold by rights‐holders but it is likely that event organisers will have the opportunity to raise money from
their domestic brands. This section provides a clear, eight‐step approach to getting the
most out of this opportunity. We follow a path from packaging up rights to identifying
and approaching sponsors, negotiating win‐win deals and delivering what sponsors
require. Event organisers will be expected to work with both local and global sponsors
and this can often requires a specific team in itself. Finally, everyone will want to know
what the results were and we offer some advice on evaluating the effectiveness of the
programme.
Ticketing and Hospitality
Some of the most important decisions an event organiser will take will be around ticket
sales. Priced too low and vital money will be lost, priced too high and the take‐up among
the local community will fall short leading to embarrassingly empty venues.
Having set prices and created packages to suit all expected visitors, event organisers will
need to consider whether to sell tickets directly or share the load with a ticketing agency.
And, once tickets are sold they will need to look at the secondary market as that is where
the hottest tickets may end up. Many rights‐holders and sponsors will have an allocation
of premium seats but that should not rule out the possibility of selling hospitality
packages. This section reviews how this market has changed, offers advice on what
constitutes an attractive VIP product and how these can be sold.
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Licensing and Merchandising
Beyond the ticket itself, many fans value the chance to demonstrate their allegiance
during the event. Flags, scarves, hats, shirts and even horns build atmosphere in the
stadium and provide a significant income stream. Fans will often purchase other
programmes, souvenirs and other memorabilia of their experience and event branded
goods can be a way for a local community to show their support for an event in a
practical way. This section looks at the different income streams from merchandised
goods can be exploited and the ways event organisers can use logos and mascots to
generate revenues.
Part three: Event Delivery and Measurement
If the planning and preparation are done well and the revenue streams are secure, then
event
delivery should proceed without a hitch. As the clock ticks down to the event, however,
there is less
time to deal with the inevitable challenges as they arise.
Recruiting and Managing Volunteers
Volunteers are a common part of most major games and many event organisers will see
this as very positive thing. Using volunteers will not necessarily be lower cost but it will
engage the community, deliver a positive welcome to visitors and contribute to the all‐important legacy. A successful volunteer programme will not just happen. Using
volunteers needs to be taken as seriously as any other component. Careful planning,
recruitment, training and communication can ensure both volunteers and visitors have a
great experience. We take a case example from the Melbourne Commonwealth Games to
show how a successful programme can work in practice.
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Event Media Management
The media can be a blessing and a curse but no event organiser can operate without
giving them full consideration. Managed well, the media can help build a narrative
around an event and generate the excitement needed to deliver sell‐out crowds. If they are
abused they will report negatively and this kind of coverage can cast a dark shadow over
the event. Media accommodation is one of the fine judgements that organisers have to
make. Over specifying the press centre will be a costly waste of money but cramped and
inadequate accommodation will inevitably result in sub‐optimal results. This section
shows how to engage positively with the media and to give them what they need to do
their job effectively. We look at accreditation, practical facilities, access and information
that the press will need in this era of 24/7 digital reporting.
Safety and Security
The instances of major sporting events being targeted by terrorists have multiplied to
make this area a serious concern for event organisers. Awareness of potential problems
has also led to both athletes and audiences to think twice before committing to attend. All
groups involved need to know that security is being managed effectively.
In fact, the far bigger risk in terms of likelihood is one of safety. Large crowds unfamiliar
with their surroundings need to be managed to ensure events pass off without incident.
Not every risk can be eliminated but most can be reduced, transferred or mitigated
against leading to far fewer sleepless nights for event organisers.
Sustainability
Every human activity has an environmental impact but the high profile and somewhat
transient nature of sports events puts the question of sustainability high in the minds of
commentators and activists. Better event management will allow for more reuse of
equipment and a permanently used legacy. Approaches throughout the supply chain of
preparation for major events and particularly during proceedings can also reduce overall
waste and emissions. The profile of major events also gives an opportunity for rights‐holders, organisers and sponsors to influence the habits of large numbers of people. How
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these messages are communicated also requires careful thought to avoid public fatigue
and accusations of greenwashing.
Measurement and Evaluation
It is only once an event is over that a final assessment of its value can be arrived at. Many
budget items will not be fully known until a late stage and some legacy deliverables will
not be apparent for months or even years. Most organisers will try to put a single figure
on economic impact but this is far from being a straightforward task. Even for simple
measures such as visitors, hotel rooms and spending they will need to consider whether
new money was brought in from outside the community and the effect of those who
would otherwise have visited but were put‐off by the prospect of crowds. There are also a
range of softer measures which are important for the event organiser and his team,
the rights‐holder and future event hosts and the commercial partners of events.
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3HD MEDIA OBJECTIVE OF THE PROJECT
INTERNSHIP OFFERED FOR ORGANIZING A ‘MINI MARATHON’ IN YOUR
CITY
“Mini Marathon”:-You should be able to organize a “Mini Marathon” in the city that you
are doing your course.
PLANNING:
Prepare a Proposal Letter and PPT for the event.
Organize publicity for the event like local Newspapers, Radio, TV stations,
Hoardings etc.
Organize a minimum crowd of 500 people to participate.
Organize local celebs to take part in the “Mini Marathon”.
FINANCE:
Organize at least four local sponsors from the city where the event will take place
and you are expected to think of other innovative idea for branding.
Sponsors will be taken only to cover the basic cost of the event.
Planning the budget for the event, so it fits the sponsors limit.
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MILES FOR HOPE OBJECTIVE
Miles for hope with 3HD MEDIA is one event especially for the people with disabilities
to encourage their performance in all aspects of life. The Marathon will be for children
from special schools all over MUMBAI.
Our main objective was to successfully organize a mini marathon with 3HDMedia in the
formulated budget and spread awareness about the cause for which it was being held.
Apply Event budgeting techniques to estimate the costs of event so as to set goals for
project. Our goal was to successfully organize an event for 3HD Media and market both
the event as well as company by arranging the required event costs from sponsors.
Vision:
To raise hope and awareness that even physically and mentally challenged people can
perform in all aspects of life.
Mission:
To attract many people towards helping and congratulating the disabled on their spirit to
live and perform in life.
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RESEARCH METHODOLOGY
NEED OF THE PROJECT
The need of the project is to study and analyses certain issues in event marketing and
event management, which need further attention. And some suggestions have been given
to make the Event Marketing and event management industry more effective in order to
utilize its full potential and serve the objective of an event and be mutually beneficial for
the Event agency, the Corporate and the customer.
SCOPE OF THE PROJECT
1. To understanding the short coming of event marketing and event management.
2. How these are perceived today.
3. Problems faced by Indian event agencies.
4. Understand and manage the event in the best and effective way.
The few reasons for choosing event marketing as a promotion tool are as follows:
1. To accelerate your product into new markets.
2. To judge your products against the competition.
3. To launch new products/services.
4. To appeal to special customer interests.
5. To make more sales calls in a shorter time cycle.
6. To meet potential customers for new applications.
7. To change or improve the perception of your product.
8. To network with customers not normally called upon.
9. To present your products to buyers face-to-face.
10. To promote positive product trends.
11. To reposition your company in a market.
12. To select a new approach to marketing your product.
13. To target markets by types of visitors.
14. To understand customer attitudes.
15. To invite special customers to increase business
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METHODOLOGY
The methodology followed for the research:
Primary research detailed discussions with event management firms and the corporate
clients. A general survey conducted with a sample size of 100 respondents was also done.
Subsequent additions were made to the interview schedule to suit the specific events
under study.
The secondary information was gathered from various books on event marketing, sales
promotions and publicity.
The information gathered was studied and analyzed. It revealed certain issues in event
marketing which need further attention and some suggestions have been given to make
the Event Marketing industry more effective in order to utilize its full potential and be
mutually beneficial for the Event Marketing agency, the Corporate and the customer.
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INTRODUCTION FOR THE PROJECT
What are Events?
An event can be described as a public assembly for the purpose of celebration ,
education,marketing or reunion.
Events can be classified on the basis of their size,type and context.
Event management is the application of project management to the creation and
development of festivals,events and conferences.
The recent growth of festivals and events as an industry around the world means that the
management can no longer be ad hoc.
EVENT CAN REFER TO:
Social/life-cycle events
Events like birthday party, hen/stag party, graduation party, bachelors party,
etc. It is a good career option which does not require much investment and offers a lot of
independence and flexibility.
Event management is considered one of the strategic marketing and communication tools
by companies of all sizes. From product launches to press conferences, companies create
promotional events to help them communicate with clients and potential clients. They
might target their audience by using the news media, hoping to generate media coverage
which will reach thousands or millions of people.
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Event management is the application of project management to the creation and
development of festivals, events and conferences.
Event management involves studying the intricacies of the brand, identifying the target
audience, devising the event concept, planning the logistics and coordinating the
technical aspects before actually executing the modalities of the proposed event. Post-
event analysis and ensuring a return on investment have become significant drivers for
the event industry.
The recent growth of festivals and events as an industry around the world means that the
management can no longer be ad hoc. Events and festivals, such as the Asian Games,
have a large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down to a breakfast
meeting for ten business people. Many industries, charitable organizations, and interest
groups will hold events of some size in order to market themselves, build business
relationships, raise money or celebrate
Events Definition In-Short
This is a diagrammatic representation of the above definition. From the model it is evident that an event is a package so organized has to provide, reach and live interaction between the target audience and the client to achieve the desired impact.
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REACHLIVE
INTERACTION
Right Communicati
on from the
client
WITH
Live AudienCECEc
e
CREATES
Desired
Impact
EVENTS
Marketing tool
Event management is considered one of the strategic marketing and communication tools
by companies of all sizes. From product launches to press conferences, companies create
promotional events to help them communicate with clients and potential clients. They
might target their audience by using the news media, hoping to generate media coverage
which will reach thousands or millions of people. They can also invite their audience to
their events and reach them at the actual event.
Services
Event management companies and organizations service a variety of areas including
corporate events , marketing programs (road shows, grand opening events), and special
corporate hospitality events like concerts, award ceremonies, film premieres,
launch/release parties, fashion shows, commercial events, private (personal) events such
as weddings and bar mitzvahs.
Clients hire event management companies to handle a specific scope of services for the
given event, which at its maximum may include all creative, technical and logistical
elements of the event.
Sustainability
Sustainable event management (also known as event greening) is the process used to
produce an event with particular concern for environmental, economic and social issues.
Sustainability in event management incorporates socially and environmentally
responsible decision making into the planning, organization and implementation of, and
participation in, an event. It involves including sustainable development principles and
practices in all levels of event organization, and aims to ensure that an event is hosted
responsibly. It represents the total package of interventions at an event, and needs to be
done in an integrated manner. Event greening should start at the inception of the project,
and should involve all the key role players, such as clients, organizers, venues, sub-
contractors and suppliers.
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Technology
Event management software companies provide event planners with software tools to
handle many common activities such as delegate registration, hotel booking, travel
booking or allocation of exhibition floor space.
Education
There are an increasing number of universities which offer courses in event management,
including diplomas and graduate degrees. In addition to these academic courses, there are
many associations and societies that provide courses on the various aspects of the
industry.
Career opportunities are in the following Industries:
Event Management
Hotel, travel and hospitality Industries
Advertising Agencies
Public Relations Firms
News Media
Non-profit organization
Event Budgeting and Accounting
Categories of events
Events can be classified into four broad categories based on their purpose and objective:
Leisure events e.g. leisure sport, music, recreation.
Cultural events e.g. ceremonial, religious, art, heritage, and folklore.
Personal events e.g. weddings, birthdays, anniversaries.
Organizational events e.g. commercial, political, charitable, sales, product launch,
expo.
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EVENT MANAGEMENT AS A PROMOTIONAL TOOL
EVENT DESIGNING
1. Conceptualization of the creative idea/ambience
2. Costing involves calculation of the cost of production and safety margins
3. Canvassing for sponsors, customers and networking components
4. Customization of the event according to brand personality, budgets, etc
5. Carrying-out involves execution of the event according to the final concept
Event Designing Concept
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Canvassing
InitialConcept
Costing
Customization
Conceptuali-zation
Final Concept
Carry-Out
EVENT
Canvassing
Many corporates were approached with the initial concept to sponsor the event. The leads
generated through canvassing for sponsors and negotiation with venue owners gave a
strong impetus and indication of success for a particular variation. A leading soft drinks
company could be persuaded to fully sponsor the event.
Customization
The target audience of the soft drink company was pre-dominantly was fun-seeking
youth. The initial concept needed to be changed from a family oriented event to a
youthful event. The budget was needed to be drastically reduced to Rs. 2lakhs per center
and the event was to be simultaneously conducted in 5 locations spread across the
country.
Final Concept and Carrying Out
Constraint of budget and specific requirement of the client changed the initial concept of
a two day program to a 3 hour forenoon program titled “HOLI GYRATIONS 2000”. The
program essentially revolved around a color rain dance and color blast for young people
with coverage on a popular youth oriented music channel on the television. It was also
decided to use the event coverage as software for future use by the channel. Now the
event was fully sponsored show for a single sponsor with invitations to a limited no. of
participants. The show was fully customized to give pre-dominant importance to the
sponsors’ colors viz. red and blue. The carry out stage involved being exceptionally
careful and prepared for eventualities such as hazards of drunken misbehavior of the
youth even though liquor was not allowed inside the venue. The interaction revolved
around a popular VJ anchoring the show and except for dancing, there would be hardly
anything else actually happening. The carry out stage gets completely taken over by the
music channel.
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COMPANY PROFILE
3HD Media is a rich digital media agency offering an endless list of digital services all
aimed at engaging the customer on one single touch point that the customer never fails to
carry along and that is their mobile phone. Entertainment giants are re-editing shows and
creating new content for small screen, these are the BIG BUCKS in selling Television on
the go…
3HD Media has absorbed the best technological brains in the country and bought them
under one roof so that both advertisers and brand could benefit from the latest digital
media technologies. It’s an effort of the experts who have strived hard to develop various
mobile applications, one of them being Mobile Video Streaming that allows you an
instant access to a particular content in a usable and appropriate format on any mobile
phone.
Our team possesses extensive intellectual technologies across the entire digital services
like Mobile Video Streaming, Location Based Advertising (LBA)/ Marketing(LBM)
Bluetooth Advertising, Internet Advertising, Video SMS , Video Emails, WiFi
Advertising, Product Launches and Social Media.
We are also the pioneers and the only organization owning the software for Mobile Video
Streaming for transmitting TV on Mobile and that too on a 2G network delivering 18
frames per second(as good as normal television) using just 60 kbps of bandwidth.
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It is crucial in this ever-changing global business landscape to have the right technology
& knowledge hence 3HD Media focuses on; delivering the technology & knowledge that
companies not only want, but the critical insights on how to ensure success on their
marketing plans.
Who would not want to be the first to witness an electrifying product launch live on their
mobile phone/computer, 3HD Media brings together the latest footage on the most
portable screen irrespective of your target audience being at home, work or traveling, we
promise they won’t miss it !!!!!!
Mobile Phone is believed to be the third screen for viewers after Television and
Computers, it’s like a wildfire waiting to set blaze so now one can have the latest per
minute shows and sports action just within a time it takes for the eye to blink or the heart
to beat.
3HD Media integrates all the various digital touch points of a customer on a single
platform and uses the latest analytic tools to create an unmatchable ROI for the product.
The company envisions being the definitive market leader on the Digital Media landscape
of India. So now come give us a chance to serve you so that we could create a win-win
situation on the most promising medium for the two of us.
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3HD Media Internship Programmes:
Introduction:
Today India is the youngest country in the world with 50% of the population below the
age of 25. So just imagine which ever domains you belong to the online medium will rule
and that’s the place you should be in. Just imagine today facebook is the third largest
country in the world with the highest per capita income can you afford to miss living in
such a country? Today 3hdmedia is offering you that opportunity to live in that country
which is full of dreams and helps you to create a great future for yourself.
Objectives:
Today, the internet is responsible for constantly changing our markets that includes the
medium we use to market our products. Consumer behaviour changes constantly and
through this internship pogramme you can complement your skills with new dimensions
which are taking shape in our life on a day to day basis. By conducting an event we
intend to use this latest communication medium to promote a social cause.
Ten Basic Skills that will be closely monitored by us during the event:
Integrity
Adaptability
Teamwork
Vision/strategy
Coaching and Development
Communication
Decision-making
Relationships
Planning
Persuasion
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Why events:
» During the event that is being conducted we will also merge the events with a Digital
Media campaign and this will act as an eye opener to the young candidates.
» The basic skills in the candidate will help us to judge the leadership and innovative
qualities in a candidate after the event is complete.
Mission Statement
“Enriching Rich Media”
Services
Mobile Video Streaming
Location Based Advertising
Bluetooth Advertising
Internet Advertising
Video SMS
Video Emails
WiFi Advertising
Product Launches
Regional Voice SMS
Mobile Video Training
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Mobile Video Streaming
3HDMediaprovides a unique mobile video streaming technology on the 2G & 3G
networks that streams up to 18 FPS (Frames per second which is as good as a normal
television) by using only 60 kbps of bandwidth. 3HDMediawith its latest video
streaming- proprietary compression technology built by our team of IT professionals can
deliver the smoothest video, clearest audio and richest multimedia experience which no
other company can provide that too both on the 2G & 3G networks.
3HDMedia’s end-to-end solution enables mobile video streaming from any mobile
handset right from the high end to the low end devices. We will help your brand reach its
right audience & keep you updated with the ever evolving demography.
According to this Streaming Media post, the H1 2011 Allot Mobile Trends Report found
a 93 percent increase in mobile video streaming during the first half of 2011. This growth
accounts for 39 percent of all mobile bandwidth, and makes video the largest single
consumer of the available mobile bandwidth & 3HDMediais very much aware of this
fact.
Unify and expand your organization’s mobile video communications today with the help
of 3HDMedia!
Location Based Advertising
3HD Media provides the "PUSH" technology wherein you can send any content to a
wireless mobile device at any time even without the subscriber's request. In push LBA,
advertising messages are sent to a consumer's cell phone (or mobile device) based on a
particular consumer's location and previously stated product preference.
3HD Media also offers "PULL" technology wherein users can interact with our mobile
applications and the offers are presented in a standard pull advertising model (specially
designed by 3HD Media). Through this medium we provide advertisements specific to
the location of the consumer delivered to the mobile device only when it is explicitly
requested for. In this type of LBA, the consumer initiates the request for advertising or
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promotions for preferred product categories close to his/her location.
With 3HD Media's LBA technology you can capture your target easily, increase
impulsive buying, develop stronger one-to-one relationship marketing, and boost
psychological nurturing thus increasing your ROI.
Bluetooth Advertising
Do you want to outwit your competition, increase brand awareness or improve customer
relationship, then leverage on the latest technology of Bluetooth Advertising provided by
3HD Media to WOW your customers and be ahead of the game.
We will help you achieve this goal by offering superior technology in
Broadcast location-based coupons.
Contextual advertising.
Localized information.
Gaming and music.
Content on demand.
Specific and targeted campaign.
It's a breakthrough in technology which 3HD Media has developed wherein one could
communicate through Bluetooth for a distance of up to 250 meters.
According to the latest numbers, mobile telephony is expanding at the rate of 20 million
customers a month and there are currently 23 mobiles for every landline phone. Taking
this into consideration
3HD Media, with the help of Bluetooth advertising, can help you develop Business
PERMISSION LETTER FROM POLICE (NOC) To,The Inspector In Charge,Chandivali,Mumbai- 400076
Subject: PERMISSION FOR MINI MARATHON.
Respected Sir,
With due respect, I would like to inform you on behalf of Miles For Hope – 3HDMEDIA that on 3rd June,2012 we are going to organize Mini Marathon from Samaj Sevika Savitri bai Phule Maidan - Chandivali. Timing 6am to 12pm. Participates expected 75 plus. For this purpose we need your permission to organise this event and also support of yours to organise this event in a Hassel free manner without having any social trouble.
Thanking You
Yours faithfully,
Ms. Romila MachadoHR Manager
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SPONSORSHIP APPEAL LETTER
Dear Sir,
Kindly go through our sponsorship proposal below…
Miles For Hope
On 3rd June, 2012
Venue: Samaj Sevika Savitri bai Phule Maidan - Chandivali
Timing: 7.00am to 12.00am
Miles for hope with 3HD MEDIA is one event especially for the people with
disabilities to encourage their performance in all aspects of life. The Marathon
will be for children from special schools all over MUMBAI.
Vision:
To raise hope and awareness that even physically and mentally challenged people
can perform in all aspects of life.
Mission:
To attract many people towards helping and congratulating the disabled on their
spirit to live and perform in life.
Every runner will be awarded participation ribbon.
Winner will be awarded.
Participants and Spectators will be treated with breakfast.
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More than 20 schools in and around Mumbai from special schools for physically
and mentally challenged children are participating in this event. Expected
audience of around 50-100 localities and other followers expected.
The event will be covered by DD networks (and radio).Print adverstisements,
pamphlets in local newspapers shall bear a list of sponsors.
The event is basically organised for a good cause. For physically challenged
children so a greater media interest is anticipated.
Sponsorship can be cash/cheque. A minimum of rs.10000 and we will be
advertising in our pamphlets. And banners shall be put up on the day of the event
on the venue. Regular announcements of our official sponsors on the day of the
Event.
CERTIFICATE FOR PARTICIPANTS
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PAMPLETS
Miles for hope
Invites you to a mini marathon
On 3rdJune,2012
Venue :Samaj-sevikaSavitribaiphulemaidaan,
chandivali,Mumbai-400072
Timing:7.00am to 10.00am
Miles for hope with 3hdmedia is one event specially for the people with
disabilities to encourage their performance in all aspects of life. The marathon
will be for children from special schools all over mumbai.
Every runner will be awarded participation certificates.