New Directions in International Recruitment 2019 conference brochure-web.pdfstrategies. American International Recruitment Council AIRC Conference Mobile App For your convenience,

December 11 - 14, 2019 Hilton Miami Downtown

AmericanInternationalRecruitment Council

New Directions in International Recruitment:

Exploring, Diversifying and Leading the Way

11th Annual Conference

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MISSION STATEMENT

The American International Recruitment Council works to safeguard the interests of both international students and enrolling institutions through the promotion of ethical, standards-based international recruitment strategies.


AIRC Conference Mobile App

For your convenience, the AIRC Conferenceprogram is available as a free mobile app for iOS, Android and Windows.

1. Go to the eventScribe in your app store and download the app

2. Search for AIRC2019 Password: studylink

or Scan below

WELCOME FROM AIRC’S EXECUTIVE DIRECTOR

Dear Conference Participants:

Welcome to the 2019 AIRC Conference. I hope you will enjoy this year’s program with our full scope of recruitment topics being presented under our theme of “New Directions in International Recruitment: Exploring, Diversifying and Leading the Way”.

We are gathered from across the USA and around the world and are pleased to welcome back so many of you who attend this conference every year. We also wish to extend a special welcome to those joining us for the first time.

For many of us, these are challenging times in our profession. There are always many questions during challenging times and I hope AIRC and all of you will continue to work together to bring new ideas and answers to addressing challenges and to reaffirm best practices in recruiting and enrollment for the years ahead.

Mike Finnell

Executive DirectorAmerican International Recruitment Council

WELCOME FROM THE CONFERENCE CHAIR

Dear Colleagues,

On behalf of the 2019 Conference Committee, I want to welcome you to the 11th Annual Conference of the American International Recruitment Council here in beautiful Miami, Florida! We are confident that the AIRC conference will provide a valuable platform for each of you to hear fresh ideas, develop new relationships, and expand and refine your vision to be successful recruitment professionals.

Over the last eleven years, with the contribution and

support of our members and partners, AIRC has positioned itself as a leading advocate in ethical and professional recruitment practices in the United States and throughout the world. Today, AIRC is a respected voice in the field of international student recruitment. As a sought-after authority for best practices, the demand for AIRC’s ideas, resources and leadership continues to grow.

Our conference theme this year is “New Directions in International Recruitment: Exploring, Diversifying, and Leading the Way.” In today’s market, the number of educational institutions actively recruiting internationally continues to grow. At the same time, students’ choice of destinations is expanding. In this competitive environment, whether an admission professional or agent partner working in a secondary school, a community college, or a four-year university, each of us is pursuing new ways to augment our strategies to secure competitive advantage, better serve our students, and achieve our goals.

To address these objectives, during the course of the conference 40 sessions and workshops will cover four main areas: Strategic Planning for International Recruitment, Working Effectively with Agents, The Future of International Recruitment, and Planning for Success at All Levels of Study. Each presentation was carefully selected by the Conference Committee to offer an excellent combination of theoretical and practical topics.

In addition to the plenary and concurrent sessions, we are pleased to offer an expanded Exhibit Hall this year. Be sure to reserve time to engage with agent partners and service providers in the Hall. Finally, one of the most valuable aspects of the AIRC Conference is opportunity to for you to develop new contacts and nourish your existing relationships. Every conversation represents the chance to enlarge your network.

I am confident you will leave Miami better equipped and more confident to succeed in your work when you return home.

Have a wonderful conference!

Steven D. Boyd2019 Conference Committee Chair

AIRC STAFF

Mike Finnell - Executive Director

Jennifer Wright - Associate Director and Director of Certification

Catherine Marte - Member Services Coordinator

CONFERENCE EVENT STAFF

Tajah Mohr- Conference, Hotel Logistics

Sherry Shay- Conference Program

Chris Telling - Technology Support

CONFERENCE VOLUNTEERS

Carlos Perez and Staff and Students from Nova Southeastern University

AIRC MENTORSHIP PROGRAM

Val Daily, IDP Connect

CONFERENCE COMMITTEE MEMBERS

Steven Boyd, Chair - University of New Haven

Abbie Bajaj - Study Metro

Sean Cochran - California State University, Long Beach

Val Daily - IDP Connect

Paula Gomez - Florida A&M University

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AIRC CERTIFICATION STANDARDS

STANDARD 1: ORGANIZATIONAL EFFECTIVENESS ● Mission and Purpose, Long-Term Planning ● Governance and Ownership● Management, Hiring, Evaluation and Training Processes ● Range of Business Offerings and Offices● Sustainability, Fee and Refund Policies, Handling of Student Financial Aid

STANDARD 2: INTEGRITY OF RECRUITMENT PROCESS

● Training and Knowledge of U.S. Education ● Truth in Advertising and Marketing● Respect for Intellectual Property● Staying Current with U.S. Immigration Regulations● Keeping Updated on Institutional Offerings● Accountability for Agents and Sub-Agents

STANDARD 3: STUDENT AND FAMILY ENGAGEMENT PRE- AND POST-ENROLLMENT ● Written Student Services Contract● Confidentiality of Records● Communication with Family and Handling of Legal Minors

● Deliverable Promises and Guarantees● Awareness of U.S. Non-Discrimination Laws● 3-Year Record Keeping and Surveying Students

STANDARD 4: INSTITUTIONAL ENGAGEMENT PRE- AND POST-RECRUITMENT ● Written Institutional Contract ● Regular Contact with Partners● Confidentiality of Records● Authenticity of Documents● Surveying Clients● 3-Year Record Keeping

STANDARD 5: COMPLAINTS PROCESS ● Mechanism for Complaints● Response to Complaints

AIRC BEST PRACTICE GUIDELINES FOR INSTITUTIONAL AND PATHWAY MEMBERS

● Commitment to Proper Student Support Services● Accuracy in Marketing Information● Student Recruitment Practices● Engaged and Strategic Agent Management

Join the University Study Network

Partnerships Available For:-AIRC Certified Agencies

-U.S. Accredited Institutions

CONTACT:Gary Bergman

[email protected] (631) 427-8989

AIRC Agency of the Year

www.universitystudy.com

University Study, Inc. is the leading U.S. based, AIRC Agency assisting international students

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CONFERENCE COMMITTEE MEMBERS

Kay Gunyon - University of Indianapolis

Kara Johnson - Governors State University

Oded Kraus - Endicott College

Lin Larson- University of Texas at Arlington

Chen-Han Hannah Lee- Leeward Community College

Cynthia Look- University of Albany, SUNY

Mauro Mandil- N&M Intercambios

Carol Mandzik- University of North Carolina, Greensboro

Jerry Martin- Miami University Regionals

Erica Matt- West Chester University of Pennsylvania

Alexandra Michel- College Contact GmbH

Martyn Miller- Temple University

George Sipos- University of Missouri, St. Louis

Robert Summers- SUNY Buffalo State

Nirmal Thakur- Career Mosaic

Jo Thoburn- Fairfax Christian School

Katie Vogel- Miami University Regionals

AIRC BOARD OF DIRECTORS

George F. Kacenga, President / Purdue University, Northwest

Steven Boyd, President-Elect / University of New Haven

Jeet Joshee, Past President / California State University, Long Beach

Salma Benhaida, Institutional Delegate / Kent State University

Bryan Gross, Institutional Delegate / Western New England University

William Guo, Agency Delegate / Can-Achieve Education

Michael Wilhelm, Institutional Delegate / University of North Carolina, Wilmington

Sushil Sukhwani, Agency Delegate / Edwise International

Abhijit Zaveri, Agency Delegate / Career Mosaic

Non-Voting Members

Mike Finnell, Executive Director / AIRC

David Di Maria, Advocacy Chair / University of Maryland,Baltimore County

Ryan Griffith, Certification Commission Chair / University of the Pacific

AIRC CERTIFICATION COMMISSION

Ryan Griffith, Certification Commission Chair /University of the Pacific

Derrick Alex / University of Houston

Ismael Betancourt / Upper Iowa University

Marilyn Cheung / Foothill and De Anza Colleges

Lindsey Garbenis / University of Dayton Global

Jim Hamrick / University of Tennessee, Knoxville

Sophia Iliakis-Doherty / Peninsula College

Mary Marquez-Bell / SUNY College at Old Westbury(retired)

Krista Northup / Sannam S4

Stephanie Scoby / Green River College

Robert Summers / SUNY Buffalo State

Chunsheng Zhang / University of North Alabama

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AIRC wishes to thank its strategic partners, and conference sponsors for their generous support!

AIRC CONFERENCE SPONSORING ORGANIZATIONSAIFSAIR ConceptsBarton CarlyleCalifornia Lutheran UniversityCalifornia State University, Long BeachGlobal Benefits GroupFull Sail UniversityICEFIDP Connect

Exhibitors (AIRC Certified Agency Exhibitors in BOLD)

InteadInternational Education Research FoundationINTO University PartnershipsJ1 Sim Liu Cheng International Group LimitedSannam S4StudyLinkSunrise InternationalTexas ReviewUniversity Study

4Stay

Abacus Overseas Education Advisors Pvt. Ltd.Booth 14

Abroad CampusBooth 11

Access American Education (AAE)Booth 58

AEMS Overseas EducationConsultants LtdBooth 19

The Access PlatformBooth 26

AIRCBooth 51

Air ConceptsBooth 2

AICE (Association of International Credential Evaluators, Inc. )Booth 61

Alfa Beta Pvt. Ltd.Booth 43

ALPS Edu Services Private LimitedBooth 16

Angel EduNextBooth 5

Barton CarlyleBooth 29

Begin GroupBooth 26

Beijing New Oriental Vision Overseas ConsultingBooth 66

BMIBooth 41

Can-AchieveBooth 68

Career Mosaic Pvt. Ltd.Booth 10

Civitas CapitalBooth 67

Cohort GoBooth 55

Council for American EducationBooth 28

EducationUSABooth 44

Educational Credential Evaluators (ECE)Booth 48

Edwise FoundationBooth 30

Edwise International LLPBooth 57

Enrollment Advisory GroupBooth 60

ETS TOEFLBooth 1

AIRC Conference Sponsors

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Strategic Partners

InteadInternational Education Research FoundationINTO University PartnershipsJ1 Sim Liu Cheng International Group LimitedSannam S4StudyLinkSunrise InternationalTexas ReviewUniversity Study

Exella Education GroupBooth 21

Expedition AmericaBooth 12

FlywireBooth 22

Global Benefits GroupBooth 17

Global Tree USABooth 39

Gyanberry Study Abroad ServicesBooth 24

iae GLOBALBooth 8

IAEC ConsultantsBooth 8

ICEFBooth 54

IDP ConnectBooth 47

Imperial School and Study Center Pvt. Ltd.Booth 46

inline.marketingBooth 63

InteadBooth 50

International Education Research FoundationIERFBooth 64

IUNC Americas 2020 Partnerships & Students RecruitmentEastern European University AssociationBooth 42

J1SimBooth 38

JJL Overseas Education Consulting and Service Co Ltd.Booth 56

Liu Cheng International Group LimitedBooth 62

ME Market EntryBooth 18

MyStay InternationalBooth 20

N&M IntercambiosBooth 65

NibHealth International Students ServicesBooth 13

The PIE News

PSI International Student Health InsuranceBooth 4

PTE AcademicBooth 49

QS Quacquarelli SymondsBooth 59

Sannam S4Booth 69

SpanTranBooth 73

Spark451 Inc.Booth 6

StudyLinkBooth 70

Sunrise InternationalBooth 53

Terra DottaBooth 9

Texas ReviewBooth 25

TPNLBooth 23

Trinity College LondonBooth 72

U.S. Commercial ServiceBooth 45

UnibuddyBooth 7

University StudyBooth 15

UstudyBooth 40

V&U Intellect ConsultantsBooth 71

Valmiki GroupBooth 3

WholeRen EducationBooth 52

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Lindsay Addington, Director, Global Engagement / National Association for College Admission CounselingAngel Ahmed, President / GNET- Global NetworkLina Al-Wali, Assistant Director / Full Sail UniversityAkash Amin, Regional Director, Intl. Business Development / Full Sail UniversityVanessa Andrade, Director, International Programs and Partnership Development & CSUN Deputy Senior International Officer / California State University, NorthridgeNadine Baladi, Founding Partner / The Parliament GroupYeqing Bao, Associate Dean, Graduate School, Associate Director, International Engagement, Professor Marketing / University of Alabama in HuntsvillePamela Barrett, CEO & Director / Barton CarlyleSalma Benhaida, Director of International Recruitment, Admissions and Sponsored Programs /Kent State UniversityGary Bergman, President /University Study Inc.Ismael Betancourt, Vice President of Student Life and International Education /Upper Iowa UniversityLisa Besso, Founding Partner / Global Education ProfessionalsAaron Bixler, Senior Associate Director, International Enrollment / Miami University, OhioSteven Boyd, Director of International Admissions / University of New HavenSonya Brauchle, Associate Director International Admissions / Mercy CollegeDavid Bushey, Director of Client Partnerships and Operations / IDP Education LtdTracy Buss, Associate Director for International Partnerships and Market DevelopmentUniversity of Wisconsin-MilwaukeeIan Cann, Director, Americas / ICEFCaroline Casagrande, Deputy Assistant Secretary for Academic Programs in the U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA) / U.S. Department of StateJohn Champoli, Vice President for Enrollment Management / Elizabethtown CollegeAndrew Chen, Chief Executive Officer / WholeRen Education LLCMarilyn Cheung, Director of International Student Recruitment and Partner RelationsFoothill and DeAnza College DistrictSally Conover, Director, International Education Center / Diablo Valley CollegeValeriana Daily, Network Engagement Manager / IDP ConnectCheryl Delk-Le Good, Executive Director / EnglishUSADavid Di Maria, Associate Vice Provost for International Education / University of Maryland, Baltimore CountyKirsten Feddersen, Senior Director of Global Operations / Northeastern UniversityAshish Fernando, Founder & CEO / iSchoolConnectMike Finnell, Executive Director / AIRCRyan Fleming, Client Director / IDP ConnectDaryl Fong, Chief Operating Officer / AECC GlobalLou Greenwald, Head of Business Development (Americas) / UnibuddyBryan Gross, Vice President for Enrollment Management and Marketing / Western New England UniversityThomas Grubach, Director of International Recruitment / Southern New Hampshire UniversityAna Guevara, Deputy Assistant Secretary for the U.S. Commercial Service, International Trade Administration, U.S. Department of CommerceLindsey Gullicksrud, Senior Evaluator / Educational Credential Evaluators, Inc. (ECE)Clay Harmon, Director of International Enrollment Management / University of Colorado DenverMindi Hertzog, Senior International Trade Specialist / US Commercial ServicePaul Hofmann, Associate Vice President for International Programs and Global Engagement /California State University, SacramentoJeff Hutcheson, Founding Partner / Global Education Professionals

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PRES

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Sophia Iliakis-Doherty, Associate Dean, International Programs, PDSO / Peninsula CollegeDeepti Jain, Recruitment & Admissions Advisor / University of LouisvilleKara Johnson, Director International Services / Governors State UniversityGeorge Kacenga, Executive Director of Global Engagement / Purdue University NorthwestKjetil Kleivmyr-Sandvoll, CEO / Study Outside Norway (SONOR)Ryan Lemon, Director of International Initiatives / Husson UniversityJing Luan, Provost, International Affairs / San Mateo Community College DistrictMark Lucas, Director / iae GlobalMauro Mandil, Managing Director / N&M IntercambiosCarol Mandzik, Director of International Recruitment / University of North Carolina GreensboroJerry Martin, Regional Director, English Language Center and Global Regional Programs / Miami University RegionalsAlexandra Michel, Managing Director / College ContactJoseph Monastero, Vice President, Partnerships, Higher Education North America / Study GroupAleksander Morawski, Director of Evaluation Services / Scholaro, Inc.Joe Morrison, CEO / Concourse GlobalRyan Munson, North America Partnership Manager / DuoLingoSanthana Naidu, Associate Vice President of Marketing and Communications / Indiana State UniversityGavin Newton Tanzer, President / SunriseSarah Noppen, Director, International Admissions / Florida International UniversityKrista Northup, Director - Education (North America) / Sannam S4Gayle Nunley, Director of Global Educational Initiatives / University of VermontRobert Oliva, Director of Recruitment and Admissions / Saint Francis CollegeStefano Papaleo, Director, Undergraduate Admission / Lynn UniversityFranklin Pesantez, Assistant Director International Enrollment Management / University of DenverBanit Sawhney, Director / Imperial OverseasStephanie Scoby, Senior Director of International Outreach and Marketing International Programs and Extended Learning / Green River CollegeStephanie Sieggreen, Director, International Recruitment / The University of Tennessee, KnoxvilleGeorge Sipos, Senior International Officer & Associate Professor / University of Missouri-Saint LouisSushil Sukhwani, Director / Edwise InternationalJo Thoburn, President and CEO, Fairfax Christian SchoolEmily Tse, Director of Evaluations / International Education Research Foundation (IERF)Pieter Vermeulen, Director, International Recruitment / University of North TexasBogdan Voronovskiy, General Director / Eastern European University AssociationBill Wallace, Director, English Language Institute / University of AlabamaBen Waxman, CEO / InteadDavid Weeks, Co-Founder and Chief Operating Officer / Sunrise International EducationJon Weller, Director, International Enrollment / University of CincinnatiMichael Wilhelm, Associate Vice Chancellor of International Programs / University of North Carolina WilmingtonPia Wood, Vice Provost and Dean of International Affairs / University of North TexasJennifer Wright, Director of Certification and Associate Director / AIRCRamesh Yadav, President / Abacus EducationMackenzie Zak, Director of Global Operations / Ustudy GlobalAbhijit Zaveri, Managing Director / Career Mosaic Pvt LtdSamir Zaveri, President & CEO / BMI

PRES

ENTE

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7:45 AM - 7:30 PM

8:00 AM - 5:00 PM

8:00 AM - 6:00 PM

1:00 PM - 4:00 PM

5:30 PM - 6:15 PM

6:30 PM - 8:30 PM

REGISTRATION OPEN

AIRC ISREP CERTIFICATE COURSEMODULE 1 AND 2 (PRE-REGISTRATION REQUIRED)

EXHIBITOR SET UP

WORKSHOP 1:New to Working with Recruitment Agents? Where Do Agents Fit Within Your Recruitment Strategy?Alto

Newcomers Session and Mentor/Mentee Meet-up

Opening Reception,Sponsored by AIRC and J1 Sim

FOYER

TENOR

CONCERTO BALLROOM

WORKSHOP 2:The Data that Informs and Justifies Your Global Recruitment PlansSoprano

CHAMBER A

SYMPHONY BALLROOM III/IV

Wednesday, December 11, 2019

7:45 AM - 7:30 PM WEDNESDAY, DECEMBER 11FoyerRegistration Open

8:00 AM - 5:00 PM WEDNESDAY, DECEMBER 11TenorAIRC ISREP Certificate Course Module 1 and 2 (Pre-Registration Required)

Pia Wood University of North Texas

George F. Kacenga Purdue University Northwest

David Di Maria University of Maryland, Baltimore County

Michael Wilhelm University of North Carolina, Wilmington

8:00 AM - 6:00 PM WEDNESDAY, DECEMBER 11Concerto BallroomExhibitor Set Up

1:00 PM - 4:00 PM WEDNESDAY, DECEMBER 11AltoWorkshop 1: New to Working with Recruitment Agents? Where Do Agents Fit Within Your Recruitment Strategy? George Sipos, Chair University of Missouri, St. Louis

Mauro Mandil, Co-Presenter N&M Intercambios

1:00 PM - 4:00 PM WEDNESDAY, DECEMBER 11SopranoWorkshop 2: The Data that Informs and Justifies Your Global Recruitment Plans

Ben Waxman, Chair Intead

Vanessa Andrade, Co-Presenter California State University, Northridge

Santhana Naidu, Co-Presenter Indiana State University

5:30 PM - 6:15 PM WEDNESDAY, DECEMBER 11Chamber ANewcomers Session and Mentor/Mentee Meet-up George Kacenga, AIRC President

Steven Boyd, AIRC President-Elect and Conference Chair

6:30 PM - 8:30 PM WEDNESDAY, DECEMBER 11Symphony Ballroom III/IVOpening Reception, Sponsored by AIRC and J1 Sim

Symphony Ballroom III/IV

Opening Reception

Wednesday, December 11, 20196:30 pm - 8:30 pm



This presentation provides a summary of current policy issues that have implications for the future of international student recruitment to US colleges and universities. The role of other nations’ international education policies and opportunities for advocacy within the US will also be shared.

George F. Kacenga - AIRC PresidentSteven Boyd - AIRC President-ElectDavid Di Maria - AIRC Advocacy Chair, Associate Vice Provost for International Education, University of Maryland, Baltimore County

AIRC Welcome Plenary - Policy and Advocacy: Implications for International Student Recruitment

7:30 AM - 5:30 PM

7:45 AM - 5:30 PM

7:45 AM - 8:45 AM

8:45 AM - 9:30 AM

9:30 AM - 10:00 AM

10:00 AM - 11:15 AM

11:25 AM - 12:40 PM

12:40 AM - 1:50 PM

2:00 PM - 3:15 PM

REGISTRATION OPEN

EXHIBIT HALL OPEN

CONTINENTAL BREAKFASTSponsored by Texas Review

CONFERENCE WELCOMESponsored by INTO University Partnerships

COFFEE BREAK/ EXHIBIT HALLSponsored by Full Sail University

CONCURRENT SESSIONS

AND DISCUSSIONS

CERTIFICATION AND AWARDS LUNCHEONSponsored by IDP Connect

CONCURRENT SESSIONSAND DISCUSSIONS

FOYER

CONCERTO BALLROOM

CONCERTO BALLROOM

SYMPHONY BALLROOM I & II

CONCERTO BALLROOM


Thursday, December 12, 2019

English Language Programs: Industry, Enrollment, and Market Trends

In Your Backyard: Recruiting International Students from US High Schools

Incorporating Agency-based Recruitment into Your International Enrollment Plan

International Student Data Reports: Methodologies

TENOR ALTO SOPRANO PICASSO

Impact of Current Students, Alumni and Parents on Enrollment: How to Leverage the Current Cohort for Future Enrolments

International Recruitment Diversity; Discussion on Strategies to Bring Diversity to Your Campus and Move Away from Single Source-market Dependency

Standing Still Is Not an Option: Aligning Context, Markets with Tactics Across a Challenging Recruitment Landscape

Maximizing Your Yield: Who Says What, When?

SOPRANO PICASSO TENOR ALTO

Academic Challenges Faced by International Students: How Can We Help?

From Stranger to Partner: Best Practices for Building and Sustaining Strong Agency-institution Relationships

Key South American Markets

Relationship Roadmapping: Working with an In-country Representative

ALTO SOPRANO PICASSO TENOR

Thursday, December 12, 2019EXHIBIT HALL

CHAMBER A

SYMPHONY BALLROOM III & IV

COFFEE BREAKSponsored by Full Sail University

CONCURRENT SESSIONS

MEET UP AND HAPPY HOUR FOR CONFERENCE GUESTS (By Invite)

RECEPTIONSponsored by ICEF

3:15 PM - 3:45 PM

3:45 PM - 5:00 PM

5:00 PM - 6:00 PM

6:00 PM - 8:00 PM

Artificial Intelligence Tools for Student Recruiting

Debunking the Myth of “Build It and They Will Come”: Stretching Your Recruitment Strategies Beyond Today’s Programming And Recruitment Best Practices

Forensic Fun! Developing Forensic Skills to Identify Fraud

OMG! Are Your Strategies Ready for SE Asia Students Recruitment?

TENOR SOPRANO ALTO PICASSO

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7:30 AM - 5:30 PM THURSDAY, DECEMBER 12FoyerRegisration Open

7:45 AM - 5:30 PM THURSDAY, DECEMBER 12Concerto BallroomExhibit Hall Open

7:45 AM - 8:45 AM THURSDAY, DECEMBER 12Concerto BallroomContinental Breakfast in Exhibit HallSponsored by Texas Review

8:45 AM - 9:30 AM THURSDAY, DECEMBER 12Symphony Ballroom I & IIConference Welcome and Plenary,Sponsored by INTO University Partnerships

AIRC Welcome Plenary - Policy and Advocacy: Implications for International Student Recruitment

George Kacenga, President, AIRC Board of Directors Steven Boyd, President-Elect and Conference Chair

David Di Maria – AIRC Advocacy Chair, Associate Vice Provost for International Education, University of Maryland, Baltimore County

This presentation provides a summary of current policy issues that have implications for the future of international student recruitment to US colleges and universities. The role of other nations’ international education policies and opportunities for advocacy within the US will also be shared.

9:30 AM - 10:00 AM THURSDAY, DECEMBER 12Concerto BallroomCoffee Break in Exhibit HallSponsored by Full Sail University

10:00 AM - 11:15 AM THURSDAY, DECEMBER 12TenorEnglish Language Programs: Industry, Enrollment, and Market TrendsLeadership from EnglishUSA, the largest association of English language programs (ELPs), discusses trends in international student mobility and the impact on ELPs in the US. Gain insights into the changing landscape of ELPs in the US, including updated information on enrollments. The demand for English language instruction remains strong in other countries; the US industry is striving to respond to the challenges of attracting students to the US. The presenters address how ELPs are critical to recruitment efforts for international students and in supporting institutions and communities to provide programming and educational services to support new types of learner needs.

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Institutions, Agencies: Intermediate

Cheryl Delk-Le Good EnglishUSA

Nadine Baladi The Parliament Group

Franklin Pesantez University of Denver

Bill Wallace University of Alabama

10:00 AM - 11:15 AM THURSDAY, DECEMBER 12AltoIn Your Backyard: Recruiting International Students from US High SchoolsA panel discussion on college and university recruitment from US High Schools focusing on building relationships, successful recruitment and agency relationships as students move into the university systems. General Interest: All Levels Aaron Bixler Miami University Ohio

Salma Benhaida Kent State University

Lisa Besso Global Ed Professionals

Jeff Hutcheson Global Ed Professionals

10:00 AM - 11:15 AM THURSDAY, DECEMBER 12SopranoIncorporating Agency-based Recruitment into Your International Enrollment PlanThis presentation is intended for professionals new to agency-based recruitment and/or attempting to incorporate the use of agencies in their strategic enrollment plan. The panel will cover: selecting quality agencies, maintaining successful relationships, achieving optimal enrollment results, human resource staffing, quality standards, budget development, establishing buy-in from campus leadership, and sample contract language. From start up to scaling up, this informative session will also help you make the determination if agency-based recruitment, as part of direct recruitment strategies, is feasible for your campus. An example of how agencies in Japan work will also be discussed. Any Institutional Type: Beginner, Intermediate

Carol Mandzik University of North Carolina, Greensboro

Jerry Martin Miami University Middletown

10:00 AM - 11:15 AM THURSDAY, DECEMBER 12PicassoInternational Student Data Reports: MethodologiesEnrollment managers, admissions counselors and international office staff have become more comfortable with big data in general, but reporting on international student numbers, and even outbound student mobility is still relatively poorly understood. This session will look at common reporting requirements around IPEDS, Open Doors and Student Data Mart, and break down what value an analysis of each may bring to the institution. Institutions: Intermediate



11:25 AM - 12:40 PM THURSDAY, DECEMBER 12SopranoImpact of Current Students, Alumni and Parents on Enrollment: How to Leverage the Current Cohort for Future EnrollmentsIn today’s environment students are looking at the most up-to-date guidance and the empowerment the Course and University can provide in their pursuit of excellence in their chosen field. With this view we are looking at the impact of Current Students and Alumni on Enrollment. How to leverage the current cohort for future enrollments and connect with the similar individuals. We will also look at how to influence Parents/Guardians - Key decision-makers in Undergrad & Grad Admissions to increase international enrollment. Institutions, Graduate, Agencies: All Levels

Banit Sawhney Imperial Overseas Pvt. Ltd. Bryan J. Gross Western New England University

11:25 AM - 12:40 PM THURSDAY, DECEMBER 12PicassoInternational Recruitment Diversity; Discussion on Strategies to Bring Diversity to Your Campus and Move Away from Single Source-market DependencySingle source-market countries like China and India have and continue to dominate international student recruitment. In a time when foreign relations officials are threatening international student mobility as a negotiating tactic, the need for student diversity has moved from a desire or goal to a required

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need. How do you prepare to potentially lose an entire nationality from your international student population? Diversity takes time to establish. Learn about the successful approaches to achieve a rich, culturally diverse international student population and the challenges of waiting too long to get started. Any Institutional Type: Intermediate

Joseph Monastero Study Group

Gayle Nunley University of Vermont

Stefano Papaleo Lynn University

11:25 AM - 12:40 PM THURSDAY, DECEMBER 12TenorStanding Still Is Not an option: Aligning Context, Markets with Tactics Across a Challenging Recruitment LandscapeSuccessful international enrollment management professionals today need creative, effective approaches to achieve success in a challenging and competitive recruitment landscape. This session offers participants the opportunity to consider the context in which international student recruitment takes place; how best to position their recruitment strategy in response; and to review the use of innovative tools in internal business intelligence and external market insight to support a transformational recruitment program.Institutions: All Levels

Pamela Barrett Barton Carlyle


Lindsay Addington NACAC

11:25 AM - 12:40 PM THURSDAY, DECEMBER 12AltoMaximizing Your Yield: Who Says What, When?A student who enrolls at an institution completes a journey that likely spanned many months and had numerous touchpoints. Unfortunately, these touchpoints can also be off-ramps if managed improperly. What does the student journey look like, from the initial discovery phase through to enrollment? What types of content should be shared with them along the way? When? Whose voices are most impactful? Agency and institutional representatives will share their perspectives on how

to boost yield at every stage through effective messaging and engagement. Any Institutional Type, Beginning, Intermediate, General Interest

Ryan Fleming IDP Connect

Clay Harmon University of Colorado, Denver

12:40 PM - 1:50 PM THURSDAY, DECEMBER 12Symphony Ballroom I & IICertification and Awards Luncheon, Sponsored by IDP Connect

Mike Finnell, Executive Director AIRC

Welcome and Presentation to Marjorie Peace Lenn Awardee, Emily Kirsch, University of Minnesota George F. Kacenga AIRC President

David Bushey, Director of Client Partnerships and Operations IDP Connect

Ismael Betancourt Certification Commission Upper Iowa University

Jennifer Wright AIRC

Alexandra Michel College Contact GmbH

2:00 PM - 3:15 PM THURSDAY, DECEMBER 12AltoAcademic Challenges Faced by International Students: How Can We Help?Although recruitment of international students is imperative to sustaining diverse student bodies, retention is critical for institutions as they assess their ability to support students. Providing educational opportunities also requires institutions to offer resources for students to engage and succeed in their studies abroad, an oft-neglected concern as it relates to recruitment. This session brings together institutional and independent consultant service providers to examine trends in student challenges which lead to academic dismissals, along with strategies for supporting

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successful continuation of studies after a student has faced a setback. Any Institutional Type: All Levels

Andrew Chen WholeRen Education LLC

Jing Luan San Mateo Community College District

Lina Al-Wali Full Sail University

2:00 PM - 3:15 PM THURSDAY, DECEMBER 12SopranoFrom Stranger to Partner: Best Practices for Building and Sustaining Strong Agency-institution RelationshipsAdjusting together to new realities can be the key to a long-lasting partnership. From courting, through the honeymoon phase, weathering rough patches, to unions and sometimes breakups, join a multi-perspective panel as they reflect on how to build resilient agency-institution relationships. Institutions, Agencies: All Levels

Alexandra Michel College Contact

Lindsay Addington NACAC

Kirsten Feddersen Northeastern University

2:00 PM - 3:15 PM THURSDAY, DECEMBER 12PicassoKey South American MarketsThis presentation will give you an insight into the main South American markets. It includes an analysis of why student numbers are increasing and likely to increase further in the future, information about the main scholarship programs of each country and tips on working with agents in Brazil. In addition, you will hear from US institutions who are currently actively recruiting in the region. Any Institutional Type, Graduate, Community College, Secondary: All Levels

Samir Zaveri BMI, Inc.

Salma Ben-Haida Kent State University

Mauro Mandil N&M Intercambios

2:00 PM - 3:15 PM THURSDAY, DECEMBER 12TenorRelationship Roadmapping: Working with an In-country Representative

An in-country representative could be your institution’s next step to maximize your international recruitment efforts. Laying a strong foundation for the representative/institution relationship requires significant work, reflection, and openness to change. Using an India-based example, this session will help institutions consider the many aspects of the relationship structure, goal setting, communication methods, and management style, to name a few - so that these can be incorporated into planning for a productive in-country presence. The presenters will also share a “relationship roadmap” to guide your on-boarding of a new representative. Any Institutional Type: All Levels

Jon Weller University of Cincinnati

Tracy Buss University of Wisconsin - Milwaukee

Abhijit Zaveri Career Mosaic Pvt. Ltd.

3:15 PM - 3:45 PM THURSDAY, DECEMBER 12Coffee Break in Exhibit HallSponsored by Full Sail University

3:45 PM - 5:00 PM THURSDAY, DECEMBER 12TenorArtificial Intelligence Tools for Student RecruitingIntead and iSchoolConnect will share their analysis of 180,000 student interactions with an AI supported chatbot. California State University, Sacramento will share their internal discussions and processes to research and select artificial intelligence tools to support recruitment and admissions processes. Any Institutional Type, Agencies: Beginner, Intermediate Ben Waxman Intead

Ashish Fernando iSchool Connect

Paul Hofmann California State University, Sacramento

3:45 PM - 5:00 PM THURSDAY, DECEMBER 12SopranoDebunking the Myth of “Build It and They Will Come”: Stretching Your Recruitment Strategies Beyond Today’s Programming And Recruitment Best PracticesIn our efforts to respond nimbly to the volatility and complexity of our industry, we have built new programs types: short-programs, pathway programs,

Thurs

day December 12th

Symphony Ballroom III / IV

ICEF

RECEPTION

6:00 pm to

8:00 pm

6:00 pm to

8:00 pm

19

summer institutes, junior camps, you name it. So where are the students? Intent, as we know, does not automatically lead to desired outcomes. This session explores the elements required to close the gap between creative programming and effective recruitments, moving the audience from today’s common tactics to a more holistic and cross-departmental approach. Any Institutional Type: All Levels

Nadine Baladi The Parliament Group

Vanessa Andrade California State University, Northridge

3:45 PM - 5:00 PM THURSDAY, DECEMBER 12AltoForensic Fun! Developing Forensic Skills to Identify FraudWhen dealing with academic credentials, many of the documents we review are genuine, but it is important to know about document forensics and the types of fraud we may encounter. This session will review sample credentials and provide practical guidelines on fraud detection and how to authenticate original documents via forensic investigation. Participants will also review various online verifications that are becoming increasingly available. Any Institutional Type, Agencies: Beginner, Intermediate

Lindsey Gullicksrud ECE

George Kacenga Purdue University Northwest

Clay Harmon University of Colorado, Denver

3:45 PM - 5:00 PM THURSDAY, DECEMBER 12PicassoOMG! Are Your Strategies Ready for SE Asia Students Recruitment?2019 is and will be an exciting year for countries in SEA. With major elections in Thailand, Indonesia and Singapore, new government and leaders will be appointed. Each country has to cast their manpower planning into the future, to ensure that their country stay or remain relevant. Hence, each of them has very definitive plans to shape its economy and with that, their leaders will have to ensure that the skillsets and training/programs of its people will be ready to meet any new challenges. This session looks at some of the key SEA countries Smart Nations Manpower Planning. Any Institutional Type: All Levels

Daryl Fong AECC Global

Ryan Lemon Husson University

5:00 PM - 6:00 PM THURSDAY, DECEMBER 12Chamber AMeet Up and Happy Hour for Conference Guests (By Invite) The AIRC Membership Committee offers this special meet-up and happy hour for those institutions and agencies attending the AIRC Conference that are not yet members of AIRC. Come to learn about the many opportunities to engage and build expertise in recruiting.

6:00 PM - 8:00 PM THURSDAY, DECEMBER 12Symphony Ballroom III/IVReception Sponsored by ICEF

7:00 AM - 8:00 AM

8:00 AM - 5:30 AM

8:00 AM - 4:30 PM

8:00 AM - 9:00 AM

8:00 AM - 9:00 AM

9:15 AM - 10:30 AM

10:30 AM - 11:00 AM

11:00 AM - 12:15 PM

12:30 PM - 1:45 PM

2:00 PM - 3:15 PM

AIRC FUN RUNSponsored by SannamS4

EXHIBIT HALL OPEN

REGISTRATION DESK OPEN

COMMUNITY COLLEGE MEETUP

CONTINENTAL BREAKFAST



CONCURRENT SESSIONS

NETWORKING LUNCH Regional and Country Topic Tables


FOYER

CONCERTO BALLROOM

FOYER

CHAMBER B

CONCERTO BALLROOM

EXHIBIT HALL


Friday, December 13, 2019

U.S. Consortium-based Gao Kao Recruitment in China

Blockchain and Its Implications on Integrity in Admissions

Establishing Partnerships with U.S. Educational Institutions and Recruitment Agents with the U.S. Department of Commerce

To Charge or Not to Charge? Exploring How Culture, Economy, Society and Politics Can Influence Fee Models for Agent Services

ALTO SOPRANO TENOR PICASSO

Agent Partnerships: Turning Contracts into Students

Market Updates from Europe: Spotlight On Germany and Norway

Utilizing Data and Emerging Technologies to Shape Your Global Recruitment Strategy

Where Students Will Come from Next: Emerging Markets for Global Student Mobility

PICASSO SOPRANO TENOR ALTO

The Road Less Traveled: Why Community Colleges Are a Great Stop on the Road to a Bachelor’s Degree

Prepare to Succeed: Assessing New Markets to Increase ROI

The Indian Market- What to Expect in the Next 3-5 Years!

Using New Media to Market Effectively in China: Ways to Pole Vault over the Great Firewall of China

ALTO TENOR SOPRANO PICASSO

3:15 PM - 3:45 PM

3:45 PM - 5:00 PM

6:00 PM - 8:00 PM


CONCURRENT SESSIONS

Reception Sponsored by AIR Concepts

EXHIBIT HALL

HILTON POOL DECK – 7TH FLOOR TERRACE

21

Advocating for Relevancy and Resources in an Increasingly Smaller and Smaller World

Do You Have Different Strategies of Working with Agencies in Asia, Africa or the Middle East?

How AI and Adaptive Testing Technologies Are Disrupting English Preparation & Testing and Impacting U.S. Admissions

Toolkit for Transcript Review: High School Edition

TENOR SOPRANO PICASSO ALTO

7:00 AM FRIDAY, DECEMBER 13FoyerAIRC Fun Run, Sponsored by SannamS4

8:00 AM - 5:30 PM FRIDAY, DECEMBER 13Concerto BallroomExhibit Hall Open

8:00 AM - 4:30 PM FRIDAY, DECEMBER 13FoyerRegistration Desk Open

8:00 AM - 9:00 AM FRIDAY, DECEMBER 13Chamber BCommunity College Meet-UpJoin Community College colleagues for an informal discussion over breakfast on issues unique to this institutional type. Pick up your breakfast in the exhibit hall.

Marilyn Cheung Foothill and DeAnza College District

Sophia Iliakis-Doherty Peninsula College

Stephanie Scoby Green River College

8:00 AM - 9:00 AM FRIDAY, DECEMBER 13Concerto BallroomContinental Breakfast in Exhibit Hall 9:15 AM - 10:30 AM FRIDAY, DECEMBER 13Alto U.S. Consortium-based Gao Kao Recruitment in China

Designed to discuss China’s national exam and its utility for recruitment, this session will provide those with “novice” level understanding of the Gao Kao an overview of this rigorous exam taking by almost 10 million students in Summer 2019. For those with more advanced knowledge of the Gao Kao exam, the session will bring together institutional members of the first Gao Kao Admissions Consortium (Cal State-Fresno, Santiago Canyon College, University of Hawaii- Kapiolani Community College, University of North Texas, and Western New England University) to share strategies for best practices in recruiting Gao Kao students from China to the U.S. Any Institutional Type: All levels

Andrew Chen WholeRen Education LLC

Bryan J. Gross Western New England University

Pieter Vermeulen University of North Texas

9:15 AM - 10:30 AM FRIDAY, DECEMBER 13Soprano Blockchain and Its Implications on Integrity in AdmissionsJoin colleagues for a discussion on how blockchain, digital signatures, and other technologies can help address the challenge of integrity in admissions. The 2019 college admissions bribery scandal shook the industry to its core. If college admissions processes are not trusted, this has the potential not only to impact institutional rankings, but to dilute the perceived value of US higher education in general. We will explore the impact of new technologies, the

22

implications for universities, and attempt to tackle issues - in a discussion format - such as bias and transparency in decision making. Any Institutional Type, Agencies, General Interest: Intermediate

Krista Northup SannamS4

Joe Morrison Concourse Global

Sushil Sukhwani Edwise International

9:15 AM - 10:30 AM FRIDAY, DECEMBER 13TenorEstablishing Partnerships with U.S. Educational Institutions and Recruitment Agents with the U.S. Department of CommerceSenior leadership will highlight how the U.S. Department of Commerce has historically supported partnership development between U.S. educational institutions and student recruitment agents to pave way for sustained marketing and recruitment channel development, that grow educational service exports and jobs in this critical industry sector. Senior leadership will share new initiatives to support these efforts and promote the United States as the top study destination for international students. Emphasis will be placed on the International Trade Administration’s U.S. Commercial Service (CS), a network of 1,200 trade specialists located in the United States and overseas, as well as the CS menu of services to support U.S. educational institutions to succeed in their international recruitment and expansion goals. Representatives from California State University, Northridge, Saint Francis College, and the Fairfax Christian School, will showcase how their institutions have engaged the U.S. Commercial Service to establish successful partnerships with recruitment agents in several countries, as well as, in their role on the Study State Consortia. Any Institutional Type: All Levels Ana M. Guevara Deputy Assistant Secretary for the U.S. Commercial Service, International Trade Administration, U.S. Department of Commerce

Vanessa Andrade California State University, Northridge Robert Oliva Saint Francis College

Jo Thoburn Fairfax Christian School

9:15 AM - 10:30 AMFRIDAY, DECEMBER 13PicassoTo Charge or Not to Charge? Exploring How Culture, Economy, Society and Politics Can Influence Fee Models for Agent ServicesAgency business models involving fees for service in addition to receiving a commission or a marketing fee may cause discomfort to U.S. educators. The decision to charge student fees and pricing are business decisions based on many factors, including cultural influence, history, regional economics, societal expectations and political implications. The panel will provide cases studies on international student recruiting practices from around the world to provide a comprehensive view of why agency business models vary from region to region. The panelists offer expertise from consumer behavior and marketing research, educational agency and university enrollment viewpoints and AIRC standards requirements. Any Institutional Type, Agencies, General Interest: Beginning Jennifer Wright AIRC

Yeqing Bao University of Alabama, Huntsville

Valeriana Daily IDP Connect

10:30 AM - 11:00 AM FRIDAY, DECEMBER 13Coffee Break in Exhibit HallSponsored by Full Sail University

11:00 AM - 12:15 PM FRIDAY, DECEMBER 13PicassoAgent Partnerships: Turning Contracts into StudentsThis presentation will discuss the importance of institutional support of agency partners and mutual cooperation to support agencies and their student clients. Support goes beyond commission payment. The panel will present proven methods that support and grow the agency-institution partnership and ways to address common misunderstandings of agency service and business operations. The panel will also provide best practice solutions to help institutions realize student applications from agent partners. Any Institutional Type, Agencies: Beginner

Mark Lucas iae GLOBAL

Angel Ahmed GNET- Global Network

11:00 AM - 12:15 PM FRIDAY, DECEMBER 13SopranoMarket Updates from Europe: Spotlight On Germany and NorwayWhile Germany and Norway may not be comparable to countries like China or India when it comes to student volume, there are still very good reasons for universities and colleges to consider including these markets in their recruitment strategy, with student diversity being only one of them. Taking recent trends and developments that can be observed in Germany and Norway as examples, the panelists will explain the main similarities and differences between the two markets, thereby allowing participants to assess whether to start, continue or expand their recruitment efforts in these countries. Any Institutional Type, Graduate Programs, Community Colleges, General Interest: All Levels

Alexandra Michel College Contact GmbH

Kjetil Kleivmyr-Sandvoll Study Outside Norway (SONOR)

11:00 AM - 12:15 PM FRIDAY, DECEMBER 13TenorUtilizing Data and Emerging Technologies to Shape Your Global Recruitment StrategyThis interactive presentation will showcase how data can help build a recruitment strategy and emerging technologies can be utilized to attract and recruit (more) students. Speakers will showcase how marketing tools that focus on analyzing digital behavior, a globalized website, and a meaningful international strategy can improve recruitment and global branding. Attendees will walk away with an understanding of how to market to students and other stakeholders in an innovative and targeted way. Any Institutional Type, Agencies, General Interest: Intermediate

Mindi Hertzog U.S. Commercial Service

Sarah Noppen Florida International University

11:00 AM - 12:15 PM Friday, December 13AltoWhere Students Will Come from Next: Emerging Markets for Global Student MobilityThis session draws on the latest findings in market

24

research, including the ICEF Agent Barometer, and perspectives of recruiters in the field, to offer insights on the future landscape of international student recruitment. Any Institutional Type: All Levels

Ian Cann ICEF

12:30 PM - 1:45 PM FRIDAY, DECEMBER 13Symphony Ballroom I & IINetworking Lunch - Regional and Country Topic TablesPick up your lunch and join a table of interest for discussion. Note the following tables by number. There are also tables with no planned discussion:

COUNTRY AND REGION TABLES

Table 1 – China

Table 2 – China

Table 3 – Taiwan

Table 4 - Europe

Table 5 – India and South Asia

Table 6 – India and South Asia

Table 7 – Latin America

Table 8 – Southeast Asia

Table 9 – Global/Other

TABLES BY TOPIC:

Table 10 – Recruiting with a Small Budget

Table 11 – Fairs, Tours and Small Group Travel Outside US

Table 12 – Interested in Becoming an AIRC External Reviewer?

Table 13 – Graduate Admission and Recruitment

Table 14 – Conducting Embassy Visits

Table 15 – Conducting Agency Visits

Table 16 – Future Trends in Recruitment

Table 17 – Political Impacts for Recruitment

Table 18 – Hosting Agencies on Campus/Fam Tours

Table 19 – Advocating For Support from Institutional Leadership

Table 20 – Secondary Schools and Recruiting

2:00 PM - 3:15 PM FRIDAY, DECEMBER 13AltoThe Road Less Traveled: Why Community Colleges Are a Great Stop on the Road to a Bachelor’s DegreeCombining the benefits of a community college and a four year institution for international recruitment is a strategic and support approach that can extend each school’s international visibility, spread recruitment budget further, and help in developing of nurtured pipelines.Any Institutional Type, Agencies, All Levels

Stephanie Sieggreen The University of Tennessee, Knoxville

Sally Conover Diablo Valley College

Stephanie Scoby Green River College

2:00 PM - 3:15 PM FRIDAY, DECEMBER 13TenorPrepare to Succeed: Assessing New Markets to Increase ROIIn times of increased global competition for international enrollments and subsequently decreasing budgets, US institutions are challenged with maintaining producing markets, building new funnels and keeping costs down. This session aims to demonstrate how you can reduce the risk of low ROI from your recruitment efforts by preparing properly before you enter a new market and how institutions and agencies successfully can work together to both assess market potential and develop enrollments over time. Case Studies from Africa and LATAM will be presented. Any Institutional Type: Intermediate

Thomas Grubach Southern New Hampshire University

Mackenzie Zak Ustudy Global

Akash Amin Full Sail University

2:00 PM - 3:15 PMFRIDAY, DECEMBER 13SopranoThe Indian Market- What to Expect in the Next 3-5 Years!Traditional recruitment plans and strategies are no longer effective in the recruitment of undergraduate

55global locations

24partners

$1Bin annual system-wide revenue

130Students from 130 countries

35,000students educated each year

MISSION DRIVEN.PERFORMANCEDELIVERED.intoglobal.com

Frank MerendinoDirector, Business Development

and Partnerships

[email protected]

UNIVERSITY PARTNERSHIPS

and graduate students from India. Institutions desiring students from India need to understand the changing demographic and political landscape and provide resources needed to meet the challenges of 2020 and beyond. Perspectives from two AIRC agencies and a university will be provided to describe future best practices. Any Institutional Type: Intermediate

Gary Bergman University Study

Bryan Gross Western New England University

Ramesh Yadav Abacus, Inc.

2:00 PM - 3:15 PMFRIDAY, DECEMBER 13PicassoUsing New Media to Market Effectively in China: Ways to Pole Vault over the Great Firewall of ChinaSocial media in China is an important way of driving direct interest and supporting your recruitment partners, but local platforms like Wechat, Weibo, and Douyin dominate the landscape. We’ll begin

with basic overviews of each platform, offer suggestions on getting started, and then review major changes in China’s social media space in 2019 and forecast what to expect for 2020. We’ll pay special attention to new developments inside Wechat, Weibo’s resurgence, the rise of Toutiao and Douyin, and China’s voracious appetite for interactive and immersive content such as 360 degree photos and virtual and augmented reality experiences. Graduate Programs, Community Colleges, Secondary Schools, General Interest: All Levels

David J. Weeks Sunrise International Education

Gavin Newton Tanzer Sunrise International Education

3:15 PM - 3:45 PM FRIDAY, DECEMBER 13Concerto BallroomCoffee Break in Exhibit HallSponsored by Full Sail University

26

3:45 PM - 5:00 PM FRIDAY, DECEMBER 13TenorAdvocating for Relevancy and Resources in an Increasingly Smaller and Smaller WorldThis session covers how to successfully advocate for support, resources and relevancy in a challenging time for international offices. At a time when international enrollments are challenged and some may question the ROI on investing in international education, it is more important than ever to learn how to successfully advocate to keep and even grow resources to foster international education. Thoughts, insights and experience are all welcome at this round table discussion. Keeping the importance of international education at the forefront of administrators can help plant the seeds for support within your organization. Any Institutional Type, Agencies: All Levels

John Champoli Elizabethtown College

Ryan Lemon Husson University

3:45 PM - 5:00 PM FRIDAY, DECEMBER 13Soprano Do You Have Different Strategies of Working with Agencies in Asia, Africa or the Middle East?At the session, we will discuss an important issue of the agency partnership fruitfulness. We will start with brief polling about the attendees’ experience in this regard. Then we will discover what makes the agency partnerships successful in different countries. Together we will find out if it makes sense to develop a different approach to each group of countries, e.g. Asia, Africa or the Middle East. If yes, what should be different and what can be common? The presenter will share his experi-ence of working with agencies all over the world, analyze the attendees’ situations and answer questions. Any Institutional Type, General Interest: All Levels

Bogdan Voronovskiy Chair


3:45 PM - 5:00 PM FRIDAY, DECEMBER 13PicassoHow AI and Adaptive Testing Technologies Are Disrupting English Preparation & Testing and Impacting U.S. AdmissionsTest prep is a significant component of the business model of many agencies around the

world. Currently there is limited understanding among agents (or among U.S. higher education institutions) how AI-based online adaptive testing technologies are reshaping the English preparation and testing landscape, rapidly making traditional tests like the TOEFL and IELTS obsolete. This session offers value to both Institutional Members and Agency Members as session participants will get to learn the frank observations and experiences with this revolutionary test from an early adopter institution (University of North Texas) and from the recent high-tech startup (Pittsburgh-based DuoLingo) which developed the test. Participants will be given ample opportunity to ask questions and explore how this new technology will impact U.S. Admissions practices, and what it means for the business model and services provided by agents. Insitutions, Agencies: All Levels

Pieter Vermeulen University of North Texas

Ryan Munson DuoLingo

3:45 PM - 5:00 PM FRIDAY, DECEMBER 13AltoToolkit for Transcript Review: High School EditionDo you find yourself daunted at times when reviewing high school credentials? Confusion may be added when policies have been handed down without the reasons why. This presentation will arm you with the knowledge needed for international transcript review, including considerations for advanced credit. You will also leave this session with the tools to advocate for policy change at your institution. Any Institutional Type: All Levels

Emily Tse International Education Research Foundation (IERF)

Aleksander Morawski Scholaro

Sonya Brauchle Mercy College

6:00 PM - 8:00 PM FRIDAY, DECEMBER 13Hilton Pool Deck - 7th Floor TerraceReception Sponsored by AIR Concepts

Hilton Pool Deck7th floor terrace

Join us!Friday December 13th

6:00pm - 8:00pm

December 9-12, 2020Hard Rock Hotel, San DiegoSave the Date


8:00 AM - 11:00 AM

8:00 AM - 9:00 AM

8:00 AM - 9:00 AM

9:15 AM - 10:30 AM

10:30 AM - 11:00 AM

11:00 AM - 12:00 PM

12:00 PM

EXHIBIT HALL OPEN

CONTINENTAL BREAKFASTEXHIBIT HALL

AIRC EXTERNAL REVIEWER INFO AND DISCUSSION BREAKFAST


COFFEE BREAK

CONFERENCE WRAP UP PLENARY

CONFERENCE ENDS

CONCERTO BALLROOM

CONCERTO BALLROOM

TENOR

EXHIBIT HALL

SYMPHONY BALLROOM I / II

Saturday, December 14, 2019

A Tale of Two Markets: Navigating Recruiting Uncertainty in China and Japan

Student Recruiting Using Peer-to-peer Platforms

SOPRANO ALTO

8:00 AM - 11:00 AM SATURDAY, DECEMBER 14Concerto Ballroom Exhibit Hall Open

8:00 AM - 9:00 AM SATURDAY, DECEMBER 14Concerto BallroomContinental Breakfast in Exhibit Hall

8:00 AM - 9:00 AM SATURDAY, DECEMBER 14TenorAIRC External Reviewer Info and Discussion BreakfastCurrent AIRC reviewers and inquiring reviewers are invited to pick up their breakfast and join a discussion and update on AIRC External reviewing. (AIRC institutional members only.)

9:15 AM - 10:30 AM SATURDAY, DECEMBER 14SopranoA Tale of Two Markets: Navigating Recruiting Uncertainty in China and JapanStudents from Northeast Asia made up 42% of international students in the US last year. Greater China and Japan are comparatively reliable sending markets, but they are not immune from broader uncertainty in international student recruitment in America. Both countries experienced uncertainty due to trade disputes with the US, slowing population growth, and sometimes

erratic local government policies. Appetite for study abroad grows unevenly in smaller or inland cities, while it appears to have plateaued in tier 1 cities. A future-proof recruitment strategy requires anticipating these challenges and applying the lessons learned in mature markets like Japan to newer markets. Any institutional type, agencies, general interest George T. Sipos, University of Missouri, St. Louis

Gavin Newton Tanzer Sunrise International

9:15 AM - 10:30 AM SATURDAY, DECEMBER 14AltoStudent Recruiting Using Peer-to-peer PlatformsRecent research conducted by Intead and Unibuddy reveals how international students using a peer-to-peer platform learn about and apply to universities around the world. Presenters will review implementation experiences at Southern New Hampshire University and Northeastern University explaining how the platform connects current students to prospective international students and how these institutions manage those interactions. 200,000 interactions between students from 57 countries analyzed. Results shared with you.

Considerations for Hiring In-country Representatives

PICASSO

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Saturday, December 14, 2019Any Institutional Type, Agencies: Intermediate

Ben Waxman Intead

Lou Greenwald UniBuddy

Kirsten Feddersen Northeastern University

9:15 AM - 10:30 AM SATURDAY, DECEMBER 14PicassoConsiderations for Hiring In-Country RepresentativesIn-country representation is an important strategic investment to a growing number of institutions. In-country representation takes a range of structures and formats. This panel - with three distinct perspectives - will unpack a range of important considerations institutions should think about when deciding on whether to make the investment or in planning a renewal of a relationship. Whether you are new to in-country representation as a concept or have experience in managing staff and relationships under this model, this session will provide best practices, case studies and a look at the pros, cons and realities of in-country representation.Any institutional type, agencies, general interest Kara Johnson Governors State University

Krista Northup Education (North America) Sannam S4

Deepti Jain University of Louisville

10:30 AM - 11:00 AM SATURDAY, DECEMBER 14Concerto Ballroom Coffee Break in Exhibit Hall

11:00 AM - 12:00 PM SATURDAY, DECEMBER 14Symphony Ballroom I / II CONFERENCE WRAP UP PLENARYNew Directions in International Recruitment: Leading the Way Into 2020 and Beyond

Join us at this session encapsulating conference thought-provoking topics, trends and practicalities.

Caroline Casagrande – Deputy Assistant Secretary for Academic Programs in the U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA), U.S. Department of State

Moderators: George F. Kacenga, AIRC President

Steven Boyd, AIRC President-Elect

12:00 PM - 12:00 PM SATURDAY, DECEMBER 14Conference Ends

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