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NEW CONSUMER TRENDS Γκιμούση Πανωραία Σαρρή Κατερίνα Σουλουτζιδάκης Σοφοκλής Τζώρτζη Μαργαρίτα PANTEION UNIVERSITY 2011
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Page 1: New consumer trends 2011 food 2.0

NEW CONSUMER TRENDS

Γκιμούση ΠανωραίαΣαρρή ΚατερίναΣουλουτζιδάκης ΣοφοκλήςΤζώρτζη Μαργαρίτα

PANTEION UNIVERSITY 2011

Page 2: New consumer trends 2011 food 2.0

FOOD 2.0 is a day-long series of panels that brings together professionals interested in the future of food for discussions about how technology is shaping the way we interact with and produce food. The panels will explore food data sharing and standards, the future of food reviewing, open source food, and the social kitchen.

Page 3: New consumer trends 2011 food 2.0

A FEW YEARS AGO WE’VE BEEN INFORMED ABOUT EACH RESTAURANT ONLY THROUGH REVIEWS IN MAGAZINES. NOW THERE IS SHARING! EVERYONE CAN BE INFORMED OR EXPRESS HIS VIEWS ON SOME EXPERIENCE IN A RESTAURANT, SPREADING THROUGH THE SOCIAL MEDIA!

SOME SITES ARE…

THEN …

NOW… !

Page 4: New consumer trends 2011 food 2.0

THE POINT OF DISHOLA IS FOR US ALL TO CONTRIBUTE TO - AND BENEFIT FROM - CREDIBLE, PRECISE FOOD REVIEWS. DISHOLA IS DIFFERENT BECAUSE IT IS FOCUSED. DISHOLA MEMBERS ARE PASSIONATE ABOUT THEIR FOOD EXPERIENCES AND IT SHOWS IN THEIR REVIEWS. PLUS, DISHOLA HAS ON-STAFF EDITORS WHO BRING PROFESSIONAL EDITORIAL CONTENT TO THE DIVINE DISH, CELEBRITY DISHER AND SAFARIS PAGES. 

http://www.dishola.com/dishes/index/San+Mateo%2C+CA+94403

Page 5: New consumer trends 2011 food 2.0

OPEN SOURCE FOOD IS AN ONLINE COMMUNITY OF FOOD LOVERS AND AVID COOKS

http://www.opensourcefood.com

Page 6: New consumer trends 2011 food 2.0

THE FOOD CHANNEL IS WHERE YOU COME FOR GREAT FOOD INSPIRATION, THE LATEST TRENDS, THE MOST COMPELLING STORY, AND AN ORIGINAL PERSPECTIVE BORN OUT OF FOOD KNOWLEDGE.

http://www.foodchannel.com/articles/article/top-ten-trends-foodie-20/

Page 7: New consumer trends 2011 food 2.0

YOUR SMART PHONE IS HERE!

YOU WANT TO HAVE A QUICK LUNCH WITH A FRIEND OR A MEETING LUNCH , AND YOU DON’T KNOW WHERE TO GO?

Page 8: New consumer trends 2011 food 2.0

SMART APPLICATION!FIND THE BEST FOOD AROUND YOU AND SHARE WHAT YOU EAT TO THE WORLD. A NEW LOCATION BASED FOOD HUNTING GAME THAT WILL LEAD YOU TO THE BEST LOCAL DISHES NEARBY!

http://tasterous.com

Page 9: New consumer trends 2011 food 2.0

ALL YOU HAVE TO DO IS…TO CLICK THE MAP TO FIND RESTAURANT RECOMMENDATIONS ACROSS THE COUNTRY. CHOOSE A DESTINATION, SHOW OR CUISINE—THEN GO!

http://www.foodnetwork.com/local/index.html

Page 10: New consumer trends 2011 food 2.0

1) FOOD 2.0 BY CHARLIE AYERS. SECRETS FROM THE CHEF WHO FED GOOGLE.2)IN DEFENSE OF FOOD, MICHAEL POLLAN.IN DEFENSE OF FOOD SHOWS US HOW, DESPITE THE DAUNTING DIETARY LANDSCAPE AMERICANS CONFRONT IN THE MODERN SUPERMARKET, WE CAN ESCAPE THE WESTERN DIET AND, BY DOING SO, MOST OF THE CHRONIC DISEASES THAT DIET CAUSES. WE CAN RELEARN WHICH FOODS ARE HEALTHY, DEVELOP SIMPLE WAYS TO MODERATE OUR APPETITES, AND RETURN EATING TO ITS PROPER CONTEXT — OUT OF THE CAR AND BACK TO THE TABLE.

YOU CAN ALSO FIND BOOKS ABOUT FOOD 2.0 LIKE…

Page 11: New consumer trends 2011 food 2.0

MICHAEL POLLAN VISITS GOOGLE'S MOUNTAIN VIEW, CA, HEADQUARTERS TO DISCUSS HIS BOOK, "IN DEFENSE OF FOOD." THIS TALK TOOK PLACE ON MARCH 4, 2008, AS PART OF THE AUTHORS GOOGLE SERIES.

VIDEOS http://www.youtube.com/watch?v=I-t-7lTw6mA

Page 12: New consumer trends 2011 food 2.0

A VIDEO OF THE OPEN SOURCE FOOD PANEL IN WHICH THE GUEST SPEAKERS RAISED A DIVERSE AND COMPLICATED ARRAY OF IDEAS ABOUT WHAT EXACTLY OPEN SOURCE IS AND HOW IT CAN BE APPLIED TO FOOD FROM SOFTWARE, HARDWARE, SOCIAL, AND RESEARCH PERSPECTIVES.

http://www.crowdsourcing.org/video/food-20-open-source-food/4745

FOOD 2.0: Open Source Food

Page 13: New consumer trends 2011 food 2.0

HTTP://WWW.PELITI.GR/

THE MAIN ACTIVITIES OF THE SITE ARE:1)THE COLLECTION, PRESERVATION AND DISSEMINATION OF LOCAL VARIETIES2)THE EXCHANGE OF GOODS AND SERVICES WITHOUT THE INTERVENTION OF MONEY3)CREATING AN ALTERNATIVE COMMUNITY BY FOCUSING ON THE PRESERVATION OF LOCAL VARIETIES. HTTP://WWW.EYTROFIA.GR/

THE EYTROFIA SITE IS A COMMUNITY THAT AIMS TO PROMOTE ENTREPRENEURSHIP AND CORPORATE SOCIAL RESPONSIBILITY, ESPECIALLY IN THE FOOD AND AGRICULTURE.

GREEK COMMUNITIES

Page 14: New consumer trends 2011 food 2.0

1) HOW DID YOUR COMMUNITY BEGAN? THE PELITI STARTED IN 1995 BY MY PERSONAL NEED (PANAYIOTIS SAINATOUDIS). THE FIRST YEAR DEALT WITH THE ISSUE OF COLLECTION OF LOCAL VARIETIES. I DID NOT KNOW HOW IMPORTANT AND HOW MULTIFACETED IT WAS, THAT I DISCOVERED ON MY WAY. TO NETWORK OF EXCHANGING GOOD AND SERVICES BEGAN IN 2002. THE PELITI OPERATE WITH THE QUESTION OF EXCHANGE FROM THE FIRST MOMENT AS A NECESSITY BECAUSE THEY HAD NO MONEY. WE DO A GREAT JOB AND IN 2002 OUR SOCIETY OPENED THE ISSUE OF EXCHANGE.

2) DOES IT SATISFIES THE GENERAL PUBLIC TO EXCHANGE PRODUCTS? BOTH NETWORKS THAT PELITI HAS, ARE DOING VERY WELL.

3)HOW MUCH DID PELITI INFLUENCED YOUR PERSONAL LIFE? THE PELITI IS DIRECTLY CONNECTED TO MY LIFE AND WITH MY FAMILIES. MY LIFE AND PELITI MARCHING TOGETHER.

4) WHAT ARE THE FUTURE PLANS OF THE COMMUNITY? IS IMPERATIVE THAT WE MAINTAIN THE VARIETIES WE HAVE IN OUR HANDS. THIS IS  OUR DIRECT AND BASIC SUCCESS.

Online contact with Greek community PELITI.GR

Page 15: New consumer trends 2011 food 2.0

HTTP://WWW.EATINGWELL.COM

HTTP://WWW.ECOOKINGGAMES.COM

HTTP://WWW.FOODZINE.GR

HTTP://WWW.MEGATV.COM/FOODANDTHECITY/DEFAULT.ASP?CATID=20545

LINKS FOR FOOD LOVERS AND PASSIONATE CHEFS!