CLUB SPORTS STYLE GUIDE
DESIGN/LOGO USAGE
CONTACT
JONATHAN JOHNSTONAssociate Director for Intramural and Club
[email protected]
WCU ATHLETIC LOGO
BACKGROUND COLOR
Design Considerations• Number of print colors determine pricing•
Must use correct pantone colors if using purple and gold• Logos
must be on correct background• Hand drawn images can be scanned•
The size of the imprint area for front and back of apparel• Correct
file types o Vendors prefer vector files o Use software that can
create an .eps file• Some suggested design software: Gimp,
Photoshop, Illustrator, Corel Draw• Can request for design
assistance from the Student Affairs graphic designer• Do not alter,
crop, or distort any configuration of the official WCU Athletics
logos or Club Sports Logos of the approved WCU cat head athletics
logo or Club Sport logos shown• Digital files of WCU and club sport
logos are available to clubs for use upon request and usage
approval.• Do not combine official logos with other design
components.
Uniforms Guidelines• Be aware of your governing bodies uniform
requirements.• Must have WCU representation on the uniforms.• The
WCU stacked/cat head logo without your club name can be used.• If
using the WCU stacked/cat head logo with no club name, can’t be
worn by/sold to anyone other than club sport members.• Western
Carolina, WCU or Western Carolina University without club name as
text fonts may be used as long as not in WCU’s branded marks.
Practice/Warm Ups/Casual/Fundraising Guidelines• If using the
WCU stacked cat head logo, only the one with your club sport name
be used.• Clubs may opt to use their own logo or the club sport
specific logos • Western Carolina, WCU or Western Carolina
University without club name as text fonts may be used as long as
not in WCU brand marks.• There is more flexibility for creative
design.
PANTONE 267 C
C:76 M:97 Y:0 K:0
PANTONE 465 C
C:25 M:40 Y:73 K:3
LOGO MISUSE EXAMPLES
SecC:9Western Carolina University Athletic Guidelines | 07/09
rev2
So that WCU athletics can maintain the design integrity of its
brand and maximize
each logo’s effectiveness as an identifier, it is mandatory that
all logos be applied as
indicated in this manual, without modification. The logos are
not to be altered in any
way. Shown below are unacceptable uses of the WCU athletics
logos.
A one-color gold logo is not to be printed on a black
background, and a one-color black logo is not
to be printed on a gold background.
ATHLETICS LOGO USE VIOLATIONS
BOOSTER CLUB
Never switch colors on any
WCU athletics logo
Never use WCU athletics logos
in non-WCU colors
Never change the tagline font
in any WCU athletics logo
Never use unapproved wording in
any WCU athletics logo
Never re-size elements in any
WCU athletics logo
Never reproportion any
WCU athletics logo
Never add elements to any
WCU athletics logo
Never distort any
WCU athletics logo
Never angle or rotate any
WCU athletics logo
Never reposition the elements in
any WCU athletics logo
Never re-space the elements in
the WCU athletics logos
Never use any logo without its
outline on any background
Never reverse any
WCU athletics logo
Never allow any pattern or photo
to show through any logo
Never use logos in all WCU gold
on light backgrounds
Never flip any WCU athletics logo
No more than one logo, athletics or institutional, in any
combination, should be used on any one itemNever add elements to
any
WCU athletics logo
Never use a gold/black
combination
Western Carolina University Guidelines | 07/2016 SecC:9Western
Carolina University Athletic Guidelines | 07/09 rev2
So that WCU athletics can maintain the design integrity of its
brand and maximize
each logo’s effectiveness as an identifier, it is mandatory that
all logos be applied as
indicated in this manual, without modification. The logos are
not to be altered in any
way. Shown below are unacceptable uses of the WCU athletics
logos.
A one-color gold logo is not to be printed on a black
background, and a one-color black logo is not
to be printed on a gold background.
ATHLETICS LOGO USE VIOLATIONS
BOOSTER CLUB
Never switch colors on any
WCU athletics logo
Never use WCU athletics logos
in non-WCU colors
Never change the tagline font
in any WCU athletics logo
Never use unapproved wording in
any WCU athletics logo
Never re-size elements in any
WCU athletics logo
Never reproportion any
WCU athletics logo
Never add elements to any
WCU athletics logo
Never distort any
WCU athletics logo
Never angle or rotate any
WCU athletics logo
Never reposition the elements in
any WCU athletics logo
Never re-space the elements in
the WCU athletics logos
Never use any logo without its
outline on any background
Never reverse any
WCU athletics logo
Never allow any pattern or photo
to show through any logo
Never use logos in all WCU gold
on light backgrounds
Never flip any WCU athletics logo
No more than one logo, athletics or institutional, in any
combination, should be used on any one itemNever add elements to
any
WCU athletics logo
Never use a gold/black
combination
Western Carolina University Guidelines | 07/2016
SecC:9Western Carolina University Athletic Guidelines | 07/09
rev2
So that WCU athletics can maintain the design integrity of its
brand and maximize
each logo’s effectiveness as an identifier, it is mandatory that
all logos be applied as
indicated in this manual, without modification. The logos are
not to be altered in any
way. Shown below are unacceptable uses of the WCU athletics
logos.
A one-color gold logo is not to be printed on a black
background, and a one-color black logo is not
to be printed on a gold background.
ATHLETICS LOGO USE VIOLATIONS
BOOSTER CLUB
Never switch colors on any
WCU athletics logo
Never use WCU athletics logos
in non-WCU colors
Never change the tagline font
in any WCU athletics logo
Never use unapproved wording in
any WCU athletics logo
Never re-size elements in any
WCU athletics logo
Never reproportion any
WCU athletics logo
Never add elements to any
WCU athletics logo
Never distort any
WCU athletics logo
Never angle or rotate any
WCU athletics logo
Never reposition the elements in
any WCU athletics logo
Never re-space the elements in
the WCU athletics logos
Never use any logo without its
outline on any background
Never reverse any
WCU athletics logo
Never allow any pattern or photo
to show through any logo
Never use logos in all WCU gold
on light backgrounds
Never flip any WCU athletics logo
No more than one logo, athletics or institutional, in any
combination, should be used on any one itemNever add elements to
any
WCU athletics logo
Never use a gold/black
combination
Western Carolina University Guidelines | 07/2016
SecC:9Western Carolina University Athletic Guidelines | 07/09
rev2
So that WCU athletics can maintain the design integrity of its
brand and maximize
each logo’s effectiveness as an identifier, it is mandatory that
all logos be applied as
indicated in this manual, without modification. The logos are
not to be altered in any
way. Shown below are unacceptable uses of the WCU athletics
logos.
A one-color gold logo is not to be printed on a black
background, and a one-color black logo is not
to be printed on a gold background.
ATHLETICS LOGO USE VIOLATIONS
BOOSTER CLUB
Never switch colors on any
WCU athletics logo
Never use WCU athletics logos
in non-WCU colors
Never change the tagline font
in any WCU athletics logo
Never use unapproved wording in
any WCU athletics logo
Never re-size elements in any
WCU athletics logo
Never reproportion any
WCU athletics logo
Never add elements to any
WCU athletics logo
Never distort any
WCU athletics logo
Never angle or rotate any
WCU athletics logo
Never reposition the elements in
any WCU athletics logo
Never re-space the elements in
the WCU athletics logos
Never use any logo without its
outline on any background
Never reverse any
WCU athletics logo
Never allow any pattern or photo
to show through any logo
Never use logos in all WCU gold
on light backgrounds
Never flip any WCU athletics logo
No more than one logo, athletics or institutional, in any
combination, should be used on any one itemNever add elements to
any
WCU athletics logo
Never use a gold/black
combination
Western Carolina University Guidelines | 07/2016
SecC:9Western Carolina University Athletic Guidelines | 07/09
rev2
So that WCU athletics can maintain the design integrity of its
brand and maximize
each logo’s effectiveness as an identifier, it is mandatory that
all logos be applied as
indicated in this manual, without modification. The logos are
not to be altered in any
way. Shown below are unacceptable uses of the WCU athletics
logos.
A one-color gold logo is not to be printed on a black
background, and a one-color black logo is not
to be printed on a gold background.
ATHLETICS LOGO USE VIOLATIONS
BOOSTER CLUB
Never switch colors on any
WCU athletics logo
Never use WCU athletics logos
in non-WCU colors
Never change the tagline font
in any WCU athletics logo
Never use unapproved wording in
any WCU athletics logo
Never re-size elements in any
WCU athletics logo
Never reproportion any
WCU athletics logo
Never add elements to any
WCU athletics logo
Never distort any
WCU athletics logo
Never angle or rotate any
WCU athletics logo
Never reposition the elements in
any WCU athletics logo
Never re-space the elements in
the WCU athletics logos
Never use any logo without its
outline on any background
Never reverse any
WCU athletics logo
Never allow any pattern or photo
to show through any logo
Never use logos in all WCU gold
on light backgrounds
Never flip any WCU athletics logo
No more than one logo, athletics or institutional, in any
combination, should be used on any one itemNever add elements to
any
WCU athletics logo
Never use a gold/black
combination
Western Carolina University Guidelines | 07/2016