N E W C I T Y M O D Kendall Baker Shebie Ferris Brie Kelly MDSE 1650.001 November 28 th, 2011
New city mod
Feb 23, 2016
Kendall Baker. Shebie Ferris. Brie Kelly. New city mod. November 28 th, 2011. MDSE 1650.001. 2012 Line Direction. - PowerPoint PPT Presentation
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NEW
CITY M
OD
Kendall BakerShebie Ferris
Brie Kelly
MDSE 1650.001
November 28th, 2011
2012 Line Direction The New City Mod Line is inspired by 1960s classic “mod” styles,
mainly the painting by Piet Mondrian. The line is seeking to reminisce upon the look also inspired by this painting by Yves Saint Laurent.
The colors found in the New City Mod Line are mainly the primary colors of red, blue, yellow, with accents of white and black. These colors will provide nods toward the Mondrian painting while straying away from the exact replica of Yves Saint Laurent’s look.
The silhouettes of the line include form-fitting sheaths, skirts, and jackets to bring a modern sexy feel to the sack dresses of the mod era. The jackets will be white and black color to pair with the solid primary colors of the dresses and skirts. The white and black of the jackets will provide the “color blocking” feel of Laurent’s dress.
The new colors will allow this line to transition to any season.
Updated buttons down the length of the back of the sheath dress will provide a new feel to the look.
SWOT AnalysisScenario:This classic sheath with diagonal seams Women’s career dress is a mid range in spring 2011. The dress is only available in one color: teal. The buyers want to make changes to the item to make it a top seller in spring 2012.
Strengths:• This dress is a classic silhouette• It is very versatile and can be worn with many
different accessoriesWeaknesses:• The dress is only available in one color• It is in a high price range for such a plain dressOpportunities:• It can be worn in many different colors• It is so plain that updates can be made to make it
trendier.Threats:• The economy is not good, so people are not as
willing to buy an expensive item• The price is to high for the fabric content
NEW CITY MOD
Cost Sheet
Item Description : Sheath dress w/buttons down backStyle # : CT9200Season : Spring 2012
A. Fabrics & Linings
Item Price per Yard/Item
Qty Needed
Retail Price Cost Price
Garment Fabric 100% polyester $6.50/yard 2.5 yards 16.25$ 8.13$ Lining 100% polyester $1.50/yard 1 yard $3.00 1.50$ Interfacing N/A -$ -$
Total Fabrics & Linings: 9.63$
B. Findings & Trim
Item Price per Yard/Item
Qty Needed
Retail Price Cost Price
Buttons Gold Metal Buttons $1.38/pack of 4 2 packs $2.75 1.38$ Zippers Invisiable Zipper 3.29 for 1 1 3.29$ 1.65$ Elastic N/A -$ -$ Cording N/A -$ -$ Other N/A -$ -$
Total Findings & Trim : 3.02$
C. Labor Costs
Cutting Cost per item 3.00$ Sewing cost per item 3.00$
Total Labor : 6.00$
D. Wholesale Cost Total A, B, & C 18.65$
E. Suggested Retail 42.00$
E. Markup% on Retail 56%
Cost Sheet
Item Description : Classic double-breasted trench coatStyle # : CRT100Season : Spring 2012
A. Fabrics & Linings
Item Price per Yard/Item
Qty Needed
Retail Price
Cost Price
Garment Fabric 100% cotton $5.00/yard 2 1/2 yards 9.99$ 5.00$ Lining N/A -$ -$ Interfacing 100% polyester $1.50 $3.00 1.50$
Total Fabrics & Linings: 6.50$
B. Findings & Trim
Item Price per Yard/Item
Qty Needed
Retail Price
Cost Price
Buttons Large plastic buttons 1.63/1 button 6 $3.25 1.63$ Zippers N/A -$ -$ Elastic N/A -$ -$ Cording N/A -$ -$ Other N/A -$ -$
Total Findings & Trim : 1.63$
C. Labor Costs
Cutting Cost per item 4.00$ Sewing cost per item 6.00$
Total Labor : 10.00$
D. Wholesale Cost Total A, B, & C 18.12$
E. Suggested Retail $52
E. Markup% on Retail 65%
Cost Sheet
Item Description : Above-knee carrer skirtStyle # : CXT100Season : spring 2012
A. Fabrics & Linings
Item Price per Yard/Item
Qty Needed
Retail Price
Cost Price
Garment Fabric 54%poly, 44% rayon, 2% spandex 6.50/yard 1.5 yard 12.99$ 6.50$ Lining N/A -$ -$ Interfacing N/A -$ -$
Total Fabrics & Linings: 6.50$
B. Findings & Trim
Item Price per Yard/Item
Qty Needed
Retail Price
Cost Price
Buttons N/A -$ -$ Zippers invisible zipper 1.65/zipper 3.29$ 1.65$ Elastic N/A -$ -$ Cording N/A -$ -$ Other N/A -$ -$
Total Findings & Trim : 1.65$
C. Labor Costs
Cutting Cost per item 3.00$ Sewing cost per item 4.00$
Total Labor : 7.00$
D. Wholesale Cost Total A, B, & C 15.14$
E. Suggested Retail 38.00$
E. Markup% on Retail 60%
0-16
100% PolyesterJersey Knit
COUNTRY OF ORIGIN Made in ChinaAnti-wrinkle finish
N/AN/A
Scoop necklineTank sleevesN/APrincess seams
Plain seamCoverseaming stitch
RedRoyal BlueYellow
THIS STYLE OF DRESS WAS A GOOD SELLER FOR SPRING 2011THIS SHEATH DRESS HAS BEEN UPDATED FOR SPRING 2012'S EVEN SIMPLER MODD STYLE
SIZE INFORMATIONSIZE RANGE
FABRIC INFORMATIONCONTENT
CONSTRUCTION
FINISHES
LINING CONTENTCONSTRUCTION
FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSURE Side invisable zipper
DECORATIVE TRIM 8 buttons down back, unusable THREAD Fine Thread
Decrotive zig zag thread (down the middle of garment)
CONSTRUCTION & SILHOUETTECOLLAR / NECKLINE
SLEEVE TYPEUNDERLYING FABRIC
SHAPING DEVICES
LABEL INFORMATION
CARE INSTRUCTIONS Machine wash cold. Line dry. Do not bleach. Iron if needed.
STITCH & SEAM INFORMATIONBOTTOM SEAM TYPE
STITCH TYPE
ADDITIONAL COMMENTS
COLOR / PRINT OPTIONSCOLOR 1COLOR 2COLOR 3
FABRIC, TRIM & CONSTRUCTION DETAIL Sheath dress with buttons down back
Division : Women's STYLE # CT9200 SPRING 2012 Dept: Career Dresses
0-16
100% CottonTwill weave
COUNTRY OF ORIGIN Made in ChinaWater resistant finish Wrinkle release finish.
100% PolyesterSatin weave
Notched collar with lapelsLong sleevesN/ADarts
Plain SeamCoverseaming stitch
WhiteBlackGraphite
Jackets are created in order to pull the collection together.
SIZE INFORMATIONSIZE RANGE
FABRIC INFORMATIONCONTENT
CONSTRUCTION
FINISHES
LINING CONTENTCONSTRUCTION
FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSURE Six large buttons
DECORATIVE TRIM Decorative buttons and pipingTHREAD Heavy thread
CONSTRUCTION & SILHOUETTECOLLAR / NECKLINE
SLEEVE TYPEUNDERLYING FABRIC
SHAPING DEVICES
LABEL INFORMATION
CARE INSTRUCTIONS Machine wash warm. Do not bleach. Iron if needed.
STITCH & SEAM INFORMATIONBOTTOM SEAM TYPE
STITCH TYPE
ADDITIONAL COMMENTS
COLOR / PRINT OPTIONSCOLOR 1COLOR 2COLOR 3
FABRIC, TRIM & CONSTRUCTION DETAIL Classic double-breasted trench coatDivision : Women's STYLE # CRT100 SPRING 2012 Dept: Women's Coats
0-16
54% Polyester, 44% Rayon, 2% SpandexClassic Knit
COUNTRY OF ORIGIN Made in ChinaN/A
N/AN/A
N/AN/AN/AN/A
Plain seamCoverseam stitch
RedRoyal BlueYellow
SIZE INFORMATIONSIZE RANGE
FABRIC INFORMATIONCONTENT
CONSTRUCTION
FINISHES
LINING CONTENTCONSTRUCTION
FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSURE Zipper closure with hook and eye.
DECORATIVE TRIM N/ATHREAD Fine thread
CONSTRUCTION & SILHOUETTECOLLAR / NECKLINE
SLEEVE TYPEUNDERLYING FABRIC
SHAPING DEVICES
LABEL INFORMATION
CARE INSTRUCTIONS Machine wash cool, delicate cycle. Line dry. Do not bleach. Iron if needed.
STITCH & SEAM INFORMATIONBOTTOM SEAM TYPE
STITCH TYPE
ADDITIONAL COMMENTS
COLOR / PRINT OPTIONSCOLOR 1COLOR 2COLOR 3
FABRIC, TRIM & CONSTRUCTION DETAIL Women's above-knee length career skirtDivision : Women's STYLE# CXT100SPRING 2012 Dept: Career Skirts
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