New city mod

NEW

CITY M

OD

Kendall BakerShebie Ferris

Brie Kelly

MDSE 1650.001

November 28th, 2011

SWOT AnalysisScenario:This classic sheath with diagonal seams Women’s career dress is a mid range in spring 2011. The dress is only available in one color: teal. The buyers want to make changes to the item to make it a top seller in spring 2012.

Strengths:• This dress is a classic silhouette• It is very versatile and can be worn with many

different accessoriesWeaknesses:• The dress is only available in one color• It is in a high price range for such a plain dressOpportunities:• It can be worn in many different colors• It is so plain that updates can be made to make it

trendier.Threats:• The economy is not good, so people are not as

willing to buy an expensive item• The price is to high for the fabric content

NEW CITY MOD

Cost Sheet

Item Description : Sheath dress w/buttons down backStyle # : CT9200Season : Spring 2012

A. Fabrics & Linings

Item Price per Yard/Item

Qty Needed

Retail Price Cost Price

Garment Fabric 100% polyester $6.50/yard 2.5 yards 16.25$ 8.13$ Lining 100% polyester $1.50/yard 1 yard $3.00 1.50$ Interfacing N/A -$ -$

Total Fabrics & Linings: 9.63$

B. Findings & Trim

Item Price per Yard/Item

Qty Needed

Retail Price Cost Price

Buttons Gold Metal Buttons $1.38/pack of 4 2 packs $2.75 1.38$ Zippers Invisiable Zipper 3.29 for 1 1 3.29$ 1.65$ Elastic N/A -$ -$ Cording N/A -$ -$ Other N/A -$ -$

Total Findings & Trim : 3.02$

C. Labor Costs

Cutting Cost per item 3.00$ Sewing cost per item 3.00$

Total Labor : 6.00$

D. Wholesale Cost Total A, B, & C 18.65$

E. Suggested Retail 42.00$

E. Markup% on Retail 56%

0-16

100% PolyesterJersey Knit

COUNTRY OF ORIGIN Made in ChinaAnti-wrinkle finish

N/AN/A

Scoop necklineTank sleevesN/APrincess seams

Plain seamCoverseaming stitch

RedRoyal BlueYellow

THIS STYLE OF DRESS WAS A GOOD SELLER FOR SPRING 2011THIS SHEATH DRESS HAS BEEN UPDATED FOR SPRING 2012'S EVEN SIMPLER MODD STYLE

SIZE INFORMATIONSIZE RANGE

FABRIC INFORMATIONCONTENT

CONSTRUCTION

FINISHES

LINING CONTENTCONSTRUCTION

FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSURE Side invisable zipper

DECORATIVE TRIM 8 buttons down back, unusable THREAD Fine Thread

Decrotive zig zag thread (down the middle of garment)

CONSTRUCTION & SILHOUETTECOLLAR / NECKLINE

SLEEVE TYPEUNDERLYING FABRIC

SHAPING DEVICES

LABEL INFORMATION

CARE INSTRUCTIONS Machine wash cold. Line dry. Do not bleach. Iron if needed.

STITCH & SEAM INFORMATIONBOTTOM SEAM TYPE

STITCH TYPE

ADDITIONAL COMMENTS

COLOR / PRINT OPTIONSCOLOR 1COLOR 2COLOR 3

FABRIC, TRIM & CONSTRUCTION DETAIL Sheath dress with buttons down back

Division : Women's STYLE # CT9200 SPRING 2012 Dept: Career Dresses