This may be the author’s version of a work that was submitted/accepted for publication in the following source: Murphy, Laurie & Brymer, Eric (2010) Backpackers and sustainable tourism: Exploring the potential. In Coetzee, W, Geldenhuys, S, & van Niekerk, M (Eds.) Proceedings of the 2010 International Conference of Global Sustainable Tourism: To explore and debate issues relating to sustainable practices in tourism. Tshwane University of Technology, South Africa, pp. 733-749. This file was downloaded from: https://eprints.qut.edu.au/43661/ c c Copyright 2010 by Tshwane University of Technology, All Rights Reserved The materials published in this book may be reproduced for instructional and noncom- mercial use. Any use for commercial purposes must have the prior approval of Tshwane University of Technology. All full papers submitted to the International Conference of Global Sustainable Tourism are subject to a peer reviewing process, using subject specialists se- lected because of their expert knowledge in the areas. Printed in South Africa, 2010. Notice: Please note that this document may not be the Version of Record (i.e. published version) of the work. Author manuscript versions (as Sub- mitted for peer review or as Accepted for publication after peer review) can be identified by an absence of publisher branding and/or typeset appear- ance. If there is any doubt, please refer to the published source. http:// www.sustainabletourismnetwork.co.za/ 2010/ 05/ 2010-international-global-sustainable-tourism-conference-%E2%80% 93-nelspruit-mbombela/
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This may be the author’s version of a work that was submitted/acceptedfor publication in the following source:
Murphy, Laurie & Brymer, Eric(2010)Backpackers and sustainable tourism: Exploring the potential.In Coetzee, W, Geldenhuys, S, & van Niekerk, M (Eds.) Proceedings of the2010 International Conference of Global Sustainable Tourism: To exploreand debate issues relating to sustainable practices in tourism.Tshwane University of Technology, South Africa, pp. 733-749.
This file was downloaded from: https://eprints.qut.edu.au/43661/
The materials published in this book may be reproduced for instructional and noncom-mercial use. Any use for commercial purposes must have the prior approval of TshwaneUniversity of Technology. All full papers submitted to the International Conference of GlobalSustainable Tourism are subject to a peer reviewing process, using subject specialists se-lected because of their expert knowledge in the areas. Printed in South Africa, 2010.
Notice: Please note that this document may not be the Version of Record(i.e. published version) of the work. Author manuscript versions (as Sub-mitted for peer review or as Accepted for publication after peer review) canbe identified by an absence of publisher branding and/or typeset appear-ance. If there is any doubt, please refer to the published source.
15-19 November 2010 MBOMBELA – NELSPRUIT – SOUTH AFRICA
2010
Mbombela Local Municipality, PO Box 45, Nelspruit, 1200, Tel: +2713 759 2063, Fax: +2713 759 9097, Email: [email protected]
ii
Global sustainable tourism
to explore and debate issues relating to sustainable practices in tourism
Four parallel sessions:
1. Effective sustainable tourism management 2. Social and economic impacts 3. Cultural heritage 4. Environmental sustainability
ISBN: 978-0-620-46397-3 Editors: Mathilda van Niekerk, Ph.D. Willie Coetzee, Ph.D. Sue Geldenhuys, Ph.D.
iii
PUBLISHED BY TSHWANE UNIVERSITY OF TECHNOLOGY
ISBN: 978-0-620-46397-3
Global sustainable tourism
The materials published in this book may be reproduced for instructional and noncommercial use. Any use for commercial purposes must have the prior approval of Tshwane University of Technology. All full papers submitted to the International Conference of Global Sustainable Tourism are subject to a peer reviewing process, using subject specialists selected because of their expert knowledge in the areas.
Westerhausen & Macbeth, 2003). For example, Sicroff et al. (2003) considered the backpacker
market as fundamental to sustainable development in remote mountain areas in Nepal and China.
Zhu (2008) concluded that backpackers are innate ecotourists. Firth and Hing (1999) investigated
backpacker accommodation preferences and found that, when asked, many backpackers claimed
that they would prefer to stay in eco-friendly accommodation. An important finding in this study was
that one quarter of backpacker respondents stated they would be more likely to select an eco-friendly
hostel over another, if eco-friendly hostels advertised this feature.
734
According to Speed (2008), backpacker tourism has sometimes been characterised as ‗good‘ tourism
in comparison with mass market packaged tourism, however some destinations prefer to distance
themselves from travellers they consider to be low-budget drifters. Similarily, (Ooi & Laing, 2010)
claim that as backpacking rises in popularity, it is beginning to attract some dissatisfaction with its
growing resemblance to mass tourism.
Speed (2008) examined the tourist behaviour of 374 backpackers from an environmental perspective
and concluded that backpackers do not exhibit particularly ethical tourist behaviour as propounded by
the ethical tourism models. A small proportion of respondents did come close to model ethical
behaviour, whereas another small group appears to exist at the other end of the scale. In between
there is a range of other backpacker groups that one extent or another reflect some model ethical
behaviours. A significant proportion of respondents to the survey indicated that they would change
their behaviour if tourism providers were more responsible.
Backpackers have also been portrayed as irresponsible and environmentally insensitive (Scheyvens,
2002). Wearing et al. (2002) recognised that the desire to participate in eco-friendly tourism
behaviours did not always translate into action and found that even those backpackers who declared
a pre-existing tendency to live an eco-sustainable lifestyle often travelled without regard to
environmental issues.
Wearing et al. (2002) concluded that the mismatch between awareness, intentions and behaviours
when travelling was most likely resulted from of a lack of awareness about accredited products in host
countries. Similarly, Cooper (2001) identified environmental problems deriving from backpacker
visitation to World Heritage listed Fraser Island in Australia which ranged from littering and lack of
proper disposal of wastes, through to destruction of bush habitats and sand dunes.
The main cause of the negative environmental impacts was identified as the lack information and
training given to backpackers on how to behave in the environment. Scheyvens (2002) reported that
backpackers have even been associated with local cultural and environmental harm. Consequently,
she advised care when connecting backpacker travel to extreme positive or negative environmental
735
impact. Instead Scheyvens recommended that local communities could benefit from backpackers if
supported by infrastructure and governments.
Ooi & Laing (2010) identify volunteer tourism, with its ideals of making a positive contribution to the
social, natural and economic environment in which it is situated, as an increasingly sustainable form
of travel. In their survey of 249 backpacker respondents, 57% indicated that they were motivated to
participate in volunteer tourism.
When compared to those motivated only to backpack, those motivated by backpacking and
volunteering placed more importance on strong cultural experiences that allow for opportunities to
interact with the local people and community and the ability to broaden knowledge and learn about
different cultures, people and lifestyles. It was also found that opportunities for increased personal
growth and development, with the opportunity to learn more about oneself through increased
awareness and broadening of the mind, as well as re-evaluating not only personal values but the way
in which one perceives life and the world, were more influential than other motives.
In summary, backpackers have sometimes been portrayed as environmentally sensitive travellers
who prefer eco-friendly accommodation and products when the choice arises. There is also evidence
that backpacker travellers drop any desire for sustainable practices and ethics when travelling. The
identification of backpacker interest in volunteer tourism by Ooi and Laing (2010) highlights the
potential for the development of a new direction for backpacker tourism. They claim that the
incorporation of volunteer tourism into the backpacking experience may help to shape the
backpacking in an increasingly beneficial and sustainable way.
The inclusion of volunteer tourism within the backpacker experience may facilitate sustainability
through the process of assisting the local communities and people upon whom backpacker tourism
strongly relies while providing authentic and meaningful experiences for the individual backpacker
(Ooi & Laing, 2010). Additionally, Pearce (2008) suggests that backpackers could be viewed as an
indicator group, reflecting global consumer attitudes to sustainability.
736
In their attitude and behaviours in such domains as willingness to spend money, use of resources,
sensitivity to local customs, sexual behaviour and respect for local regulations, backpackers manifest
the values of a global young adult culture. Thus the green attitudes and behaviours of backpacker
travellers might provide a window into the future of the environmentally sustainable attitudes of young
people.
Given, the somewhat contrasting views regarding backpacking and sustainable travel, the aim of this
paper is to further explore this market with respect to sustainable tourism attitudes, behaviours and
preferences. More specifically the study examines the motivations of backpacker visitors to Australia,
their preferences for environmentally friendly and volunteer tourism experiences, and explores their
attitudes towards the influence of environmental impacts on the future of travel, particularly with
respect to their own travel intentions. It also examines whether backpackers can be differentiated on
the basis of the level of interest they exhibit towards volunteer tourism, and if so, the implications
regarding sustainable travel behaviours.
2. METHODOLOGY
The data presented in this paper was collected as part of a wider nationwide survey of backpackers in
Australia funded by the Cooperative Research Centre for Sustainable Tourism. Surveys were
distributed by research assistants to backpacker in hostels at eight locations around Australia in
December 2008 and January 2009. In total, 1555 surveys were collected from approximately 50
hostels (see Table 1). There were 453 recorded refusals, with the most common reasons due to
language difficulties and not wanting to complete the survey.
Surveys were distributed on various days of the week and times of the day, however the sample
cannot be claimed to be random and it is biased towards those who predominantly stay in hostel
accommodation. The hostels were chosen to include both YHA and other hostels, a range of more
expensive and cheaper price points, and branded as well as independent hostels.
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TABLE 1: Total surveys collected
Survey Location Number of surveys
Sydney 271
Alice Springs 189
Melbourne 69
Gold Coast 226
Adelaide 254
Perth 247
Tasmania 267
Canberra 32
Total 1555
A range of questions were included in the survey, those relevant to this presentation of the data
include demographic and trip-related variables, travel motivations, interest in a range of future travel
trends, suggestions for environmentally friendly tourism products, and perceptions of the impacts of
environmental concerns on the future of travel. Quantitative data was analysed using SPSS. Answers
to open-ended questions were analysed using Leximancer, a text mining software that can be used to
analyse the content of textual documents and to visually display the extracted information in a
browser. The information is displayed by means of a conceptual map that provides an overview of the
material, representing the main concepts contained within the text and how they are related. In
interpreting the data, Leximancer‘s ability to code and index concepts, and to navigate through the
data to find excerpts of text relating to specific concepts was utlised. Within Leximancer, concepts are
developed and linked through a systematic examination of the proximity with which words appear in
the transcribed text.
Importantly, Leximancer distinguishes between words and concepts, with concepts being the most
semantically significant words. Leximancer builds its analysis by using word occurrence and co-
occurrence frequency to produce a word co-occurrence matrix from which concepts are identified.
Leximancer then builds a list, called a thesaurus, of closely related words, associated by proximity to
a particular concept. Measurement of direct links between concepts establishes the strength of
relationships between concepts.
The more times one concept co-occurs directly with another, the stronger the relationship will be.
Second, a more complex picture emerges when Leximancer identifies information about the words
738
that are semantically related to a concept and produces a thesaurus for each concept. Leximancer
then compares one concept‘s thesaurus with those of other concepts (Rooney, et al., 2010).
3. FINDINGS
The average age of respondents (n=1555) was 27 (median = 25) of which 54% were female and 46%
were male. A majority of backpackers in this survey came from Europe with most heralding from the
U.K. and Germany (see table 2). Germans tended to be the youngest (25 on average), particularly
when compared to respondents from Australia/NZ (32 years old on average). Also a greater
proportion of German (64.5%) and Asian (67.6%) respondents were female.
TABLE 2: Nationality
Nationality
United Kingdom 22.5%
Ireland 6.6%
Germany 15.2%
Other Europe* 18.3%
Scandinavia 5.7%
Australia/NZ 7.3%
North America 6.2% Asia** 9.4% Other*** 8.9% *eg. France, Netherlands, Switzerland and Belgium ** eg. Korea, Japan, Taiwan *** eg. Israel, India A total of 55% of respondents were working full time before leaving on this trip. When asked about
their level of education, 44% stated that they had graduated from college or University, 22% reported
completing some college or University and 20% had graduated from high school. For those surveyed,
a working holiday was the principal trip type (44%), followed by extended holiday from work/study
(24%). Of those respondents who indicated that they were on a working holiday visa, 25.1% also
indicated they were on a gap year trip either before or after college (Figure 1).
739
FIGURE 1: Overview of the major trip types Note: total >100% as some respondents ticked working holiday visa and another trip type.
FIGURE 2: Travel motivations (1=not at all important, 7= extremely important)
Respondents were asked to rate their motivations for travel based on a list of 14 ‗major reasons‘ as
identified in the literature. The score ranged from not at all important (a score of 1) to extremely
important (a score of 7). A score of 4 and above indicates an important motivation (see Figure 2).
Overall, the most important travel motivations for respondents were to experience something different
(6.33), gain a new perspective on life 5.77), get away from daily routines and pressures (5.76), and to
meet new people (5.70). Being close to nature was mid-range in terms of importance (4.89).
1 2 3 4 5 6 7
having romantic relationships
being safe and away from crowds
experiencing fashionable well known places
strengthening current close relationships
connecting to past good times
being close to nature
developing my abilities & accomplishments
enjoying daring/adventurous thrills
being independent
developing my knowledge of visited place
meeting new people
getting away from daily routine/pressure
gaining a new perspective on life
experience something different
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
short package trip
short holiday from work/studies
extended holiday from work/studies
gap year before college/university
gap year after college/university
study abroad
working holiday visa
740
3.1 Environmental attitudes and concerns
Backpackers were asked to identify some specific environmentally friendly tourism products that they
would enjoy experiencing while in Australia. A total of 636 suggestions were made and the most
common themes related to more eco or environmentally friendly hostels, transportation and tours (see
Figure 3).
Better recycling in hostels was also a common theme. Alternative forms of accommodation (eg.
camping) and tours (eg walking, cycling) were also mentioned. Tours providing experiences and
better links with aboriginal communities were also identified. One respondent suggested that ―more
options could be offered to pay extra for things like carbon offset or paying a fee that goes to
aboriginal communities.‖
FIGURE 3: Suggestions for Environmentally Friendly Tourism Products
Backpackers were asked about how concerns and attitudes about the environment might influence
future travel (see Figure 4). Respondents indicated that concern about sustainability and
environmental impacts would very likely result in: travel, especially international travel, becoming
741
more expensive; many more carbon offset programs; and different kinds of travel becoming more
important (e.g. train and coach will become more important than car and air).
Respondents also thought that backpacking will thrive as backpackers will become very responsible
travellers. Interestingly there was an equal split between those that perceived that travelling with a
backpack would not change over the next 5 years and those that considered that there would be
considerable change in 5 years.
FIGURE 4: Perceived impacts of Increasing Environmental concerns (1=strongly agree
to 5=strongly disagree)
When asked about future travel plans, 64% reported that they were very likely to travel outside their
home country within the next 2 years, and 76% were likely to travel outside their home country within
5 years. The top ‗must see‘ destinations were South America (9.1%), New Zealand (8.9%), Africa
(8.7%), USA (8.2%) and returning to Australia (7.6%). The main draw cards for wanting to travel to
these countries in the future were the nature-based and cultural attractions and experiences. In terms
of barriers to future travel, respondents own financial capacity (3.97), the increasing cost of travel
(3.69) and family/career commitments (3.59) were the only items rating above neutral on the scale
(Figure 5). The environmental impacts of long haul travel were not considered to be a substantial
barrier to future travel.
Mean
1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0
Backpacking as we know it will die
Governments will control the right to travel more
People will have only 1-2 big international trips
in their lifetime
People will limit travel closer to home
Considerable change within 5 years
Not much change within 5 years
Backpacking will thrive as backpacker travellers
will become very responsible travellers
Different kinds of travel
Many more carbon offset programs
More expensive travel, especially internationally
Mean
742
Seven emerging travel trends were also rated in terms of level of interest (1=very interested to 5=not
at all interested); community volunteering, environmental volunteering, interests in spirituality, interest
in improving health, travel to learn about justice and political issues, travel to experience intense
physical adrenalin experiences, and travel to develop one‘s personality and be different for a while
(Table 3). The typical desired activities associated with these trends, and the preferred country in
which to participate in them, were also collected from those respondents who indicated that they were
somewhat or very interested.
FIGURE 5: Barriers to Future Travel (1= not at all, 5= very much)
TABLE 3: Level of interest in trends Most interest:
1. travel to develop one‘s personality and be different for a while (2.57) 2. travel to experience intense physical adrenalin experiences (2.61) 3. volunteering skills and services to an indigenous or local community (2.65)
Moderate interest: 4. volunteering your skills and services to an environmental cause or study (2.82) 5. travel to improve your current physical health and wellness (2.84)
Minor interest: 6. travel to learn about justice and political issues (3.53) 7. taking an interest in spirituality and possibly other religions (3.63)
Of relevance to this exploration of backpackers and sustainable tourism, the desire for volunteer
travel was of some importance, with 40.8% of respondents indicating that they were somewhat or
very interested in volunteering. Overall, volunteering in indigenous and local communities was the
third most desired future travel trend.
1 2 3 4 5
terrorism
natural disasters
war and political instability
environmental impacts of long haul travel
health and hygiene issues
family/career commitments
increasing cost of travel
financial capacity/situation
743
The top five countries listed as appealing places in which to volunteer in indigenous and local
communities were Africa (44%), Australia (20%), South America (10%), Thailand (5%), India (4%)
and Cambodia (4%). Figure 6 provides a visual summary of the key themes identified in the desired
activities open-ended responses. On closer examination of the key concepts that comprise these
themes and their linkages, further insight into the desired experiences is provided.
The most common theme was teaching and the related concepts referred to teaching English in
Africa. The teaching concept was also linked to building schools and working with children and
indigenous children. These concepts were also linked to volunteering in third world countries. Living
in and experiencing life in aboriginal communities was another key theme.
FIGURE 6: Key themes for indigenous and community volunteer travel experiences
Volunteering skills and services to an environmental cause or study was considered to be of
moderate importance, fourth overall. The top five countries listed as appealing places in which to
volunteer for environmental causes and studies were Australia (26%), Africa (21%), South America
(12%), Mexico (6%) and USA (4%). The main themes in the desired experiences in this case were
744
working in animal conservation, particularly with endangered species (Figure 7). This included
working to stop the hunting of endangered animals in Asia, working with endangered gorillas in
Uganda and habitat restoration and species monitoring. Another theme and related concepts focused
around general environmental ‗clean up‘ campaigns, including the marine environment and helping to
clean up after natural disasters.
FIGURE 7: Key themes for environmental volunteer travel experiences
3.2 Differences between those interested in Volunteering and those not Interested
Respondents were categorised into two groups based on the level of interest they expressed in either
volunteering in indigenous/local communities or to an environmental cause or study. Those who had
combined ratings on these items of 4 or less (ie. somewhat interested or very interested in
volunteering) were placed into one group (n=539) and those with ratings 5 or more were allocated to
the not interested in volunteering group (n=781). Statistical tests were then carried out to investigate
differences between the two groups on key variables.
There was no relationship between age and interest in volunteering, however, females (47.6%) were
significantly more likely to express an interest in volunteering than males (32.9% [(χ2=28.936,
p=.000)]. ‗Volunteers‘ were more educated, with 51.4% having graduated from college compared to
41.3% of non-volunteers (χ2=19.356, p=.001). They were also more likely to be from ‗other‘ Europe
and the UK and less likely to be from Ireland (see Table 4). There were no significant differences
between the two groups with respect to trip type.
745
TABLE 4: Nationality Differences: Volunteers and Non-Volunteers
North America 6.5% 7.0% Asia** 8.2% 9.9% Other*** 5.6% 6.0%
The respondents who expressed an interest in volunteering placed significantly (at the p<.05 level)
more importance the following travel motivations; experiencing something different (6.46 vs 6.26),
gaining a new perspective on life (6.02 vs 5.58), developing my skills and abilities (5.24 vs 4.78),
meeting new people (5.87 vs 5.59), being independent (5.82 vs 5.49), developing my knowledge of
the places visited (5.80 vs 5.47), and being close to nature (5.44 vs 4.51).
In terms of future travel intentions, there was no difference between the two groups in terms of their
likelihood of travelling in the next 2 or 5 years. Volunteer travellers, however, were significantly more
concerned about the environmental impacts of long haul travel [2.97 vs 2.38 (t=8.864, p=.000)]. There
were no significant differences with respect to the other concerns. In terms of the impact of
sustainability issues and environmental impacts on the future of travel (see Table 5), volunteer
travellers were more likely to agree that there will be considerable change to travel with 5 years (2.83
vs 3.03), that there will be more carbon offset programs (2.42 vs 2.58), that there will be different
kinds of travel (2.52 vs 2.77) and that backpackers will become very responsible travellers (2.74 vs
2.86).
TABLE 5: Differences in Environmental Concerns between volunteer and non-volunteer
Respondents
Affect environmental concerns on the Future of Travel (1=strongly
agree to 5=strongly disagree) Volunteer Travellers
Non-volunteer travellers
Not much change within 5 years (t=.-.364)* 2.99 2.78 Considerable change within 5 years (t=-3.172)* 2.83 3.03 More carbon offset programs (t=-2.970)* 2.42 2.58 More expensive international travel (t=.267) 2.42 2.41 Different kinds of travel (t=-4.126)* 2.52 2.77 People will limit travel closer to home (t=-.488) 3.22 3.25
746
People will have only 1-2 big international trips in a lifetime (t=.794) 3.29 3.24 Governments will control the right to travel more (t=.018) 3.50 3.50 Backpacking as we know it will die (t=.289) 3.97 3.95 Backpacker will become very responsible travellers (t=-2.036)* 2.74 2.86 *p≤ .05
2. DISCUSSION
The results of this exploration of backpackers and sustainable tourism issues reinforces the findings
from previous research to the extent that it indicates that we should not assume that all backpackers
are interested in or contribute to sustainable travel. For the overall sample, the primary motives
related to personal experiences, with the motives relating to knowledge, nature and developing
abilities in the mid range in terms of importance. Similarly, they were most interested in future travel
experiences which focus on their own personality development through having different and adrenalin
experiences. However the third and fourth most popular future trends were volunteering in
indigenous or local communities and for environmental causes and studies. The potential for
volunteer tourism opportunities to contribute to sustainable tourism, which was highlighted by (Ooi &
Laing, 2010), is reinforced by the findings which indicated that those respondents interested in
volunteering placed more importance on key travel motives relating to developing new perspectives,
knowledge and skills and being close to nature. They were also more concerned about the influence
of the environmental impacts of long haul travel and that travel would undergo considerable changes
as a result. Importantly they were more likely to agree that backpackers will become responsible
travellers.
The more specific results relating to environmentally friendly tourism products indicated that, overall,
there is a level of interest in such offerings, with 636 suggestions made. The results also indicate that
the greatest potential lies in making hostel accommodation more environmentally friendly by
improving recycling, for example. Alternative forms of accommodation and transport could also be
considered and, importantly, links to aboriginal communities were desired. Evidence presented in the
literature review that lack of information may contribute to poor behaviour and that advertising of
environmentally friendly initiatives might influence purchase, tends to indicate that increasing the
provision and promotion of environmentally friendly tourism products could lead to greater uptake by
backpackers.
747
The desired experiences relating to volunteering focused on Australia and Africa in particular.
Respondents interested in volunteering were keen to work with children in areas such as teaching
and building schools. The desire to connect with and contribute to aboriginal communities was also
evident. Animal conservation was the most popular theme with respect to environmental volunteering,
and again Australia and Africa were appealing destinations. In order to capitalise on the potential of
volunteer tourism, it is important that tourism operators work more closely with destination
governments and relevant agencies to facilitate the development of appropriate products and
experiences. It is important to facilitate access to these experiences to maximise the potential appeal
to backpackers, given that while there may be some who are champions of sustainable tourism, there
are others who may only be persuaded down that path through the provision of information and
appealing experiences. Also, destinations which position themselves as leaders in this type of
experience might decrease the likelihood of those who exhibit less sustainable behaviours from
visiting.
3. CONTRIBUTION TOWARDS SUSTAINABLE TOURISM
The results of this research contribute towards sustainable tourism by improving our understanding of
backpackers and their potential as sustainable travellers. It is important for destinations to
acknowledge that not all backpackers have the potential to necessarily contribute to sustainable
tourism development. Rather, the challenge with this market lies in attracting the segment that are
more aware of how their travel behaviour does impact destinations and concerned about what they
can do to contribute to enhancing the communities and environments they are visiting. There would
appear to be some potential for destinations to develop opportunities for volunteer tourism – both
community and environment based – and to market these opportunities to potential backpacker
visitors. The promotion of such opportunities will enhance the destination‘s ability to attract that
portion of the backpacker market who are concerned about the impacts of travel and willing to
participate in activities which contribute to sustainability, as opposed to those focusing on more
personal and social travel motives. The provision of quality, meaningful and transformative volunteer
experiences to backpackers which result in personal growth and development, could then facilitate
the development of a strong cohort of youth who can act as ambassadors for more sustainable and
responsible travel. These ambassadors could then contribute to the creation of a broader
748
understanding of sustainable travel opportunities for backpackers and enhance the appeal of
participating in such travel.
749
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113-131.
Ooi, N., & Laing, J. (2010). Backpacker Tourism: sustainable and purposeful?
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