New Braunfels Economic Development: Social Media Overview

Build NB – Economic Development

LCRA Social Media Panel

Social Media

• Social Media Plan

Facebook

Twitter

Linkedin

Zoom Prospector

•Highlight in all marketing materials (web, email, etc)

•Social Media policy

• Zoom Prospector

• Part of Total Integrated Marketing Plan

Goals/Objectives

•Market the Build NB brand

•Create awareness and deliver information

•Treat as mobile billboard

• Reach audience of next level of executives moving into position

•Company research/monitoring – Tweetdeck

Marketing

Additional Benefits

•Increased Search Engine Optimization (SEO)

•Disseminate information

to key outlets w/o lengthy conversation

Roadblocks

• Management pushback Generational differences

Speed of change

• Time management• Monitoring

• Schedule tweets

• Turn off notifications

• Aggregators

Campaigns

New Campaign –

• Social Media Plan Twitter – tweet with relevant keywords

Facebook ads

Send all links to one landing page

Link to special offer

• All marketing material will have same look

• Linkedin – join groups, start discussion