New Book Tech Show & Tell: Kobo - Tech Forum 2016 - Inmar Givoni

Recommendations@

23%

Item to Item● Web, eReader, Apps● Search ● Shopping Cart

Item to User● Web, eReader, Apps● Email campaigns

How to improve recommendations?

Algorithms: Computing better recos

Algorithms: Computing better recos

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Books are...

Books are similar when...

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Item to User

Item to User

Item to User

Algorithms: Computing better recos

Algorithms: Computing better recos

Improve recos through data

Improve recos through data

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Data...

Data...

Data...

Data...

Data...

Data...

Data...

Improve recos through data

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Improve recos through data

Serving recos in context, on time

Next Best Read - CRM + on device

Based on recently finished read

Have you finished reading a book?

Methodology: A/B test