New balance “Let’s Make Excellent Happen!”. About New Balance new ad campaignNew Balance new ad campaign “Let’s Make Excellent Happen!”“Let’s Make Excellent.

New balance“Let’s Make Excellent Happen!”

About

• New Balance new ad campaign

• “Let’s Make Excellent Happen!”

• Two new shoe designs to their collection, the NB 890 with REVlite technology and NB Minimus trail—a barefoot inspired running shoe

Print ads

Print ads

Relation to class

• Launching simultaneously in Canada, Brazil, Chile, France, Germany, Spain, Italy, Poland, Czech Republic, Russia, Israel, South Africa, China, Hong Kong, Japan, Korea, Taiwan, Singapore, Australia, and New Zealand

• They conducted a focus group to ensure that every component of this campaign relevant around the world

• Utilized a publicity event to launch their new campaign

• Incorporated comparative advertising into the ads for one of the new shoe designs

References

• http://www.boston.com/business/ticker/2011/03/new_balance_lau_1.html

• http://www.youtube.com

• http://www.newbalance.com