latest innovations pginnovation.com New Ariel Touch of Lenor fresh compact powder detergent will enable consumers in Central and Eastern Europe to care for their favorite clothing by adding refreshing, long-lasting scents with every wash. In addition, it will continue to provide Ariel’s trusted, impeccable stain removal and cleaning. • More than just a pleasant scent, this laundry detergent powder features a technology that gradually releases scent so that clothes retain long-lasting freshness. • Consumers can choose from a range of fruity and floral scents – both invigorating and relaxing – to recharge their mood throughout the day. This innovation is part of a larger integrated regional campaign promoting Lenor Aromatherapy, which recognizes how scent can enhance mood. This scent-focused addition to the Ariel line features innovative technology: