5 TH NEW ON PROMOTIONS NOVEMBER 2011 REDKEN.COM GET INSPIRED. BE PART OF IT. BOOST RETAIL SALES WITH 2 GIFT WITH PURCHASE OFFERS: › FREE NAIL POLISH FROM REDKEN STYILNG › FREE BACKPACK FROM REDKEN FOR MEN NEW ALL SOFT 15X MORE CONDITIONING * *All Soft Shampoo, Conditioner and Argan-6 Oil vs. a non-conditioning shampoo
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5TH
NEW ONPROMOTIONSNOVEMBER 2011
REDKEN.COM
GET INSPIRED. BE PART OF IT.
BOOST RETAIL SALES WITH 2 GIFT WITH PURCHASE OFFERS: › FREE NAIL POLISH FROM REDKEN STYILNG› FREE BACKPACK FROM REDKEN FOR MEN
NEW ALL SOFT15X MORE CONDITIONING*
*All Soft Shampoo, Conditioner and Argan-6 Oil vs. a non-conditioning shampoo
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NEWALL SOFT 15X MORE CONDITIONING*Soften hair like never before! Formulated with Redken’s exclusive new delivery system, the Interlock Protein Network (IPN), and Keratin Enrich Complex, NEWAll Soft dramatically transforms the texture of dry, brittle hair. Argan oil-enriched formula restores hair’s protein, comprised of keratin, for renewed elasticity and intense softness. After just one application of All Soft Shampoo, Conditioner and Argan-6 Oil, hair is instantly softer with 15x more conditioning, increased manageability, suppleness and lasting shine.
INTRODUCE YOUR CLIENTS TO THESE MUST-HAVE NEW ALL SOFT PRODUCTS:
Argan-6 Oil 3.0 oz. provides concentrated softness,deep conditioning and lasting suppleness to intensely nourish dry, brittle hair. Can be used many different ways to dramatically transform hair: before you shampoo orblow-dry for added moisture, after you blow-dry to smooth frizz, on dry hair to boost shine, and added to treatments or overnight for intense softness.
Supple Touch softening cream-spray 5 oz. dramatically improves hair’s condition and manageability with lasting suppleness and amazing shine. Spray directly on towel-dried hair concentrating on mid-lengths and ends. Work through hair. Leave in and style as usual.
softness for dry/ brittle hair
*All Soft Shampoo, Conditioner and Argan-6 Oil vs. a non-conditioning shampoo
REPLENISHMENT INTENSE SOFTNESS INTERNAL STRENGTH
+ +Replenishes and maintains essential moisture balance in hair’s keratin for increased strand pliability
MOISTURIzING FACTOR
Penetrates the cortex to replenish lipids for intense softness
ARGAN OIL
Keralink penetrates deep within the fiber while protein and amino acids reinforce the cuticle for enhanced suppleness
IPN
KERATIN ENRICH COMPLEX
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SALON OFFERPURCHASE18 or more All Soft products (mix and match) Recommended product mix:4 All Soft Shampoo 10.1 oz. 4 All Soft Conditioner 8.5 oz.4 All Soft Heavy Cream 8.5 oz. 3 All Soft Argan-6 Oil 3 oz.3 All Soft Supple Touch 5 oz.
RECEIVE FREE 1 All Soft Merchandising Kit
KIT INCLUDES:1 All Soft Shampoo Liter 1 All Soft Conditioner Liter 1 All Soft Supple Touch36 Duo Packettes for stylist use1 Redken Chemistry All Soft Shot Phase 1 Redken Chemistry Shot Phix 3.51 Set of 4 Mirror Clings 18 Consumer Brochures 1 Easel Card Holder1 Stylist brochure with off My Business Toolbox offer
Salon Price
($234.50 salon value/34% savings)
STYLIST OFFERPURCHASEAll Soft Stylist Trial Kit at a discount
KIT INCLUDES:1 All Soft Shampoo 10.1 oz. 1 All Soft Conditioner 8.5 oz. 1 All Soft Argan-6 Oil 3 oz. 1 All Soft Supple Touch 5 oz.1 Stylist brochure with off My Business Toolbox gift card
Stylist Price
( stylist value/32% savings)
OPEN STOCKProduct Size Salon Price SRP
Shampoo 10.1 oz.
Shampoo Liter
Shampoo Gallon n/a
Conditioner 8.5 oz.
Conditioner Liter
Conditioner Gallon n/a
NEW Argan-6 Oil 3.0 oz.
NEW Supple Touch 5 oz.
Heavy Cream 8.5 oz.
Shot Phase 16.9 oz. n/a
Duo Packettes (bags of 18) n/a n/a
GET INSPIRED. SEE YOUR STYLIST.
REDKEN.COM
EXPERIENCE ULTIMATE SOFTNESSWITH NEW ALL SOFTNOW POWERED BY
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REFINE & REPLENISH HAIR WITH 2 AMAzING NATURE’S RESCUE PRODUCTS AT20% OFF! SALON OFFER
PURCHASERefining Sea Polish or Radiant Sea Spray
Salon Price
Refining Sea Polish( salon value)
Radiant Sea Spray( salon value)
REFINING SEA POLISH Unique exfoliating texture provides a spa experience to hair! Gentle exfoliant, enriched with pumice, removes impurities and refines the hair’s surface leaving it smooth and shiny. Use once or twice a week.
RADIANT SEA SPRAYAn uplifting hair experience right at your fingertips! Lightweight, multi-functional spray adds texture and movement while time-touch fragrance capsules release a burst of oceanic scent when hair is touched. Shake well. Spray over damp or dry hair. Scrunch hair to get a beach-wave look. Use as often as desired.
CLIENT OFFERPURCHASERefining Sea Polish or Radiant Sea Spray
Client Price
Refining Sea Polish( client value)
Radiant Sea Spray( client value)
BUY ANY 2 REDKEN STYLING PRODUCTS AND GET A FREE ESSIE NAIL POLISH!
SALON OFFERPURCHASEAny 10 Redken Styling Products (mix and match)
RECEIVE FREE6 Essie Nail Polishes 1 Nail Polish Display
Salon Price*
*Exact price depends on products purchased
CLIENT OFFERPURCHASEAny 2 Redken Styling Products (mix and match)
RECEIVE FREE1 Essie Nail Polish – an $8 value!
Client Price*
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SAVE 20% ON INNER SECRET AND CREATIVE CURL TEXTURIzERSPURCHASE24 cartons of Inner Secret or Creative Curl (mix and match) at 20% off
Salon Price
( salon value)
15% OFF GALLONSSave on selected shampoo and conditioner gallons!
SALON OFFERCHOOSE FROM: All SoftColor Extend Extreme
Salon Price — Shampoo
( salon value)
Salon Price — Conditioner
( salon value)
SALON OFFERPURCHASEAny 10 Redken For Men Haircare and/or Styling products at 15% off (mix and match) RECEIVE FREE1 Merchandising Kit
Kit includes:5 Redken For Men Drawstring Backpacks 1 Redken For Men Mirror Cling1 Men’s Art of Consultation Pamphlet 1 Men’s Art of Consultation Prescription Pad1 Redken For Men Magazine Holder 1 Easel
Average Salon Price*
( salon value*)
CLIENT OFFERPURCHASEAny 2 Redken for Men Haircare and/or Styling productsRECEIVE FREE1 Drawstring Backpack
Average Client Price*
MAKE MEN FEEL AT HOME IN YOUR SALON AND INCREASE REDKEN FOR MEN RETAIL SALES!Use your kit, which includes gift with purchase backpacks and collateral materials from Redken For Men, to create a comfortable environment for men while boosting revenue.
GREAT FOR ACTIVITIES AND SPORTS!
*Actual price/value varies based on product mix purchased
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November 2011 \ Promotions
UPCOMING REDKEN PROMOTIONS
All rights reserved. U0199700 7/2011
NOVEMBER DECEMBER JANUARYRETAIL
PROMOTIONSGet smooth, shiny hair with NEW All Soft, now with IPN!
Want nails as polished as your hair? Look for an exciting Redken Styling gift with purchase.
Haven’t tried Nature’s Rescue yet? Select products are 20% off.
Boost sales of Redken for Men with a FREE gift with purchase!
Look for an exciting new Style Connection product perfect for creating lift and updos.
Increase your Intra Force sales with a FREE gift with purchase.
Special gift for clients who purchase Hot Set 22.
Boost retail sales with a NEW Haircare and Styling retail campaign.
Save 20% on Scalp Relief Dandruff Control Shampoo.
Turn back time! Time Reset products are 20% off.
SERVICE/ BACKBAR
PROMOTIONS
Stock up on Haircare gallons with 15% off!
Save 20% on select texture products.
Stock up on stylist station products and save!
Introduce your clients to Intra Force with FREE liters with purchase.
Ask your Redken Sales Consultant if you are on track to receive a 4th quarter Color Advantage Kit.
Get ready for the launch of Shape Control!
Get ready for 6 NEW Shades EQ Cover Plus shades!
YOUR SALON MEETING
Visit Redken.com and click on Education On Demand for more information about the NEW Interlock Protein Network.
Encourage stylists to learn more about NEW Shape Control by visiting Redken.com's Education On Demand section.
Focus on retail by educating stylists about the benefits of Redken Haircare and Styling. They can pass this information on to clients, boosting retail sales!
THE REDKEN EXCHANGE
MIXING IT UP, FORMULATION with Redken Artists Alicia Marcano & Zoraida Saray February 27–29Discover new ways to think about coloring hair! Uncover the myths of haircolor, understand how color is made and learn how to create looks for every client.
DIAGNOSTIC DESIGN with Redken Artists Danny Felstead & Lucas Schaffer February 27–29 Enhance your cutting skills and tackle the challenges of designing hair daily in the salon by examining the head form, types of graduation and texturizing. Gain confidence and reach your full potential!
CALL 1-800-545-8157 TO REGISTER OR VISIT REDKEN.COM TO VIEW THE FULL CLASS CALENDAR.
ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST.
INCREASE YOUR EDUCATION WITH REDKEN.COM — FOR FREE!All of Redken.com's educational videos are now available for FREE viewing. Click on the Education On Demand link and start learning today!
Now optimized for the iPAD, too!
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November 2011 \ Promotions 7
THE REDKEN EXCHANGE
To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.
2012 SESSION CALENDARCOLOR SESSIONS » Color 911 May 21 - 22
Color and Know Why February 13 – 16, March 12 – 15, April 9 – 12, May 14 – 17, June 11 – 14, July 9 – 12, August 13 – 16, September 10 – 13, October 8 – 11, November 12 - 15
Coloring Out of Your Mind February 20 – 22, April 16 – 18, June 18 – 20, August 20 – 22, October 15 - 17
Mixing It Up Formulation February 27 – 29, July 23 – 25, October 29 – 31, December 10 - 12
COMBO SESSIONS » Everything’s Included January 30 – Feb 1, March 19 – 21, May 7 – 9, July 30 – August 1, September 24 – 26, November 5 - 7
Everything’s Included 2 February 6 – 8, April 2 – 4, June 4 – 6, August 6 – 8, October 1 – 3, December 3 - 5
Full On Curls April 23 – 25. September 17 - 19
Total Design & Color (2.0) July 30 – August 2
DESIGN SESSIONS » Cut and Know Why February 13 – 16, March 12 – 15, April 9 – 12, May 14 – 17, June 11 – 14, July 9 – 12, August 13 – 16, September 10 – 13, October 8 – 11, November 12 - 15
Cutting Over the Top February 20 – 22, April 16 – 18, June 18 – 20, August 20 – 22, October 15 - 17
Diagnostic Design February 27 – 29, July 23 – 25, October 29 – 31, December 10 – 12
SPECIALTY SESSIONS » Best Blondes April 23 – 25, August 27 - 29
Color Generation March 26 – 27
Cutting with Sam + Chris Jan 30 – 31, May 21 – 22, November 5 - 6
Dress It Up April 30 – May 1, August 27 - 29
Fashion Behind the Chair May 7 – 8, August 6 - 7
Finish + Know Why March 5 – 7, October 22 - 24
Gray Matters April 2 – 4, October 1 - 3
Platform Artistry February 6 – 8, July 16 - 18
Platform Artistry 2 Dec 3 - 5
REDken Retention April 30 – May 1
SegMENtation July 16 – 17
Session Skills + Photo March 19 – 21, September 17 - 19
PRODUCT LISTPRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty
HAIRCARE SHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Down, Time Reset1.7oz. 50 _10.1oz. 12 _liters 12 _Gallon 4 n.a. _
CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset1oz. 100 _8.5oz. 12 _liter 12 _Gallon 4 n.a. _
SAMPLINGHAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend, Real Control1.7oz. 14 n.a. _
TREATMENTSAll Soft Heavy Cream softening rinse-out mask1oz. 100 _8.5oz. 12 _All Soft Argan-6 Oil*3oz. 12 _All Soft Supple Touch softening cream-spray*5oz. 12 _Blonde Glam Color Enhancer Perfect Platinum8.5oz. 12 _Blonde Glam Color Enhancer Rich Vanilla8.5oz. 12 _Body Full Instant Bodifier volumizing foam5oz. 12 _Body Full Volume Amplifier thickening lift spray5oz. 12 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2oz. 12 _Color Extend Rich Recovery protective treatment1oz. 100 _8.5oz. 12 _Color Extend Total Recharge inner hair fuel5oz. 12 _Color Extend Shine Enrich protective shine serum3.4oz. 12 _Color Extend Sun After-Sun Mask8.5oz. 12 _Color Extend Sun Solar Screen SPF 125oz. 12 _Extreme Anti-Snap leave-in treatment1.7oz. 24 _8.5oz. 12 _Extreme CAT Treatment protein reconstructing treatment5oz. 12 _Extreme Strength Builder8.5oz. 12 _Extreme Strength Builder Plus8.5oz. 12 _Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls5.4oz. 12 _Fresh Curls Curl Recovery intensive rinse-out mask8.5oz. 12 _Fresh Curls Curl Refiner leave-in anti-frizz detangler8.5oz. 12 _Fresh Curls Curl Boost scrunching spray gel8.5oz. 12 _Real Control Intense Renewal super moisturizing mask1oz. 100 _8.5oz. 12 _Real Control Crema Care daily nourishing styling treatment8.5oz. 12 _Real Control Slim Supreme slimming serum3.4oz.12 _Real Control Mineral Elixir dazzling smoothing oil4.4oz. 12 _Real Control Overnight Treat night recovery3.4oz. 12 _Real Control Thermal Resist inner hair repair5oz.12 _
PRODUCT Case Retail salon Case oRdeR Qty PRiCe PRiCe PRiCe Qty