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New Age Food & Beverage What’s Driving Change?
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New Age Food & Beverage What’s Driving Change?. What Can A Superior Food And Beverage Program Do For You? High-end Culinary Programs Are Now The Leading.

Jan 17, 2016

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Allison Carson
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Page 1: New Age Food & Beverage What’s Driving Change?. What Can A Superior Food And Beverage Program Do For You? High-end Culinary Programs Are Now The Leading.

New Age Food & Beverage What’s Driving Change?

Page 2: New Age Food & Beverage What’s Driving Change?. What Can A Superior Food And Beverage Program Do For You? High-end Culinary Programs Are Now The Leading.

What Can A Superior Food And Beverage Program Do For You?

• High-end Culinary Programs Are Now The Leading Contributor’s To The Enhancement Of Centre Revenues• Capitalize on executing more high-end events

• Drive An Increase In Sales Through The Quality Of Food• Prove the quality at a Culinary Tasting • Showcase culinary creativity

Page 3: New Age Food & Beverage What’s Driving Change?. What Can A Superior Food And Beverage Program Do For You? High-end Culinary Programs Are Now The Leading.

Hiring High Caliber Chefs Not Just Kitchen Management

• Gives you culinary depth to get creative to meet your clients needs

Premium Ingredients Providing Top Quality And The Freshest Product

• Quality is the customers’ perception of the value of the suppliers’ work output

• Freshness is our ability to utilize products that are grown or produced in our local marketplace

Style And Décor Stand Out From The Rest• Get creative with more then the food • Create unique and innovative displays

Maintaining A Competitive Advantage

Being Average Isn’t Good Enough, Premium Accounts Are Expected To Have Exceptional Culinary Programs

Page 4: New Age Food & Beverage What’s Driving Change?. What Can A Superior Food And Beverage Program Do For You? High-end Culinary Programs Are Now The Leading.

What Are Clients Looking For In Today’s Food And Beverage?

Clients are looking for a “Premium” Experience

• Being Unique Is What Separates You From Your Competitor

Page 5: New Age Food & Beverage What’s Driving Change?. What Can A Superior Food And Beverage Program Do For You? High-end Culinary Programs Are Now The Leading.

Food And Beverage As A Marketing Tool

Exceptional & Successful Marketing Of The Unique Culinary Program

Printed Chef’s Bio’s Recipes Sent To Clients Via E-mail

Utilizing F&B In The Sales Efforts Utilizing Chef Involvement At Site Visits Heightening The Curiosity Level Of The

Attendees Reduces The Number Of “No Show’s”

Page 6: New Age Food & Beverage What’s Driving Change?. What Can A Superior Food And Beverage Program Do For You? High-end Culinary Programs Are Now The Leading.

Without Food And Beverage The Convention Experience Can’t Compete

Themes And Branding Utilizing the premier destination as part of the Convention experienceCulinary Tasting’s The Chef’s interaction is Centerplate’s opportunity to share knowledge and to demonstrate our superior ability and service. This ultimately creates a bond with the client from the very beginning

Food And Beverage Takes An Event To The Next Level

Page 7: New Age Food & Beverage What’s Driving Change?. What Can A Superior Food And Beverage Program Do For You? High-end Culinary Programs Are Now The Leading.

Driving Forces For The Changes In Quality And Format Of Food & Beverage

Food Is Fashion Food Is Becoming An Important Role In Todays Society

• Food Network• Magazine Publications• Food Talk ShowsClients Are Savvy And Educated With A

Higher Expectation

Page 8: New Age Food & Beverage What’s Driving Change?. What Can A Superior Food And Beverage Program Do For You? High-end Culinary Programs Are Now The Leading.

Command Attention And Premium Pricing

Unique Culinary Programs “100 Mile Club” – A partnership

with local farms and other resources to use only foods grown, produced and sold within 100 miles of your facility

Sustainable/Green Practices – Drives growth in Sales and Higher Prices

Education- Maintaining Up-to-Date Knowledge Of Current Trends Be familiar with the current Haute

Cuisine Stay with or ahead of the next “ big

trend” in the industry House Made Cheeses