New AdWords Editor - bulk editing tools from Google AdWords

New Features In Google AdWords Editor

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Agenda

PurposeFeaturesGoogle AdWords Editor 11.0Summary

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Purpose

• A look into the new features of Google AdWords Editor

Google comes up with yet another update to its AdWords Editor which gives it a great look and feel

• Why those improvements were made

An attempt to remove certain limitations• Benefits using the new features

It further helps improve an advertiser’s working speed and eases the complexity to use the tool itself

• Future Scope

The load time still needs to be looked upon and its compatibility with various operating systems

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The Old

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The New

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Features

1. New AdWords Editor Interface

2. Open Multiple Account Windows to View and Edit Side by Side

3. Improved AdWords Editor Navigation (From Tabs to List View)

4. Advanced Search Options for Filtering & Complex Searches

5. Make Bulk Changes & Select Multiple Items among Accounts

6. Download an Entire MCC Account

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Google AdWords Editor 11.0

• New AdWords Editor Interface– Toolbar to add an account, download recent changes,

check or post changes or view account statistics– Tree View to choose account, campaign or ad group– Type List View in place of Tab View– Data View for contents of the account – Edit Panel helps make edits to the row selected in Data

View

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Google AdWords Editor 11.0

• Open Multiple Account Windows– View and edit multiple accounts – Drag and drop or copy/paste from one account window into

another including MCC accounts– Open multiple windows to view different parts of the same

account at the same time

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Google AdWords Editor 11.0

• Improved AdWords Editor Navigation

–  List view to ease navigation that works better

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Google AdWords Editor 11.0

• Advanced Search Options– Apply multiple search criteria– Save searches– Find, edit or remove– Build complex searches by using the Search Builder– Drop down option within the search menu icon to view and apply

filters on the basis of various pre-defined search criteria

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Google AdWords Editor 11.0

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Google AdWords Editor 11.0

• Make Bulk Changes & Select Multiple Items among Accounts– Use multi-select– Copy and paste items into multiple campaigns and ad groups

• Download an Entire MCC Account– Download and manage entire MCC accounts– Download several accounts simultaneously

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Summary

• It is really simplified• It eliminates exhaustive tasks being previously

observed• Its new look gives a lively feel