4. ?~&duiBI3%LoBIfl?l1103 Thurstone 5. ?%6?duiar%naR6vod Likert 6. ?"~~UIBI~~~~LBBIF~~IIO~ Osgood I 7. ?~&JuIBI~~~LLoB~R~~~~ Guttman vodmurod r$u Thurstone, Likert, Osgood LLnr Guhman tgu6u
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4. ?~&duiBI3%LoBIfl?l1103 Thurstone
5. ?%6?duiar%naR6vod Likert
6. ? " ~ ~ U I B I ~ ~ ~ ~ L B B I F ~ ~ I I O ~ Osgood I
7. ? ~ & J u I B I ~ ~ ~ L L o B ~ R ~ ~ ~ ~ Guttman
vodmurod r$u Thurstone, Likert, Osgood LLnr Guhman tgu6u
5andazasd q
I. U Q ~ ~ ~ ~ I U H U I U ~ Q J L O B ~ ~ ~ ~ ~ ~
2. nrji~n'~o~6d.rrnouuarn'nwwuo~~aafiG~6 !
' 3. .r:~;~?%ni.rfinw~~rn~il&
4. o5~7o5SRSi~a~ia~Tm~oafi iuo~ Thurstone, Likert, Osgood uwruod
Guttman l h r h d ; n h d
5. Y o ~ ~ ~ ~ ~ u H U ~ U ~ Q ~ R ~ ~ U I M ~ O ~ ~
6. Y o n ~ o ~ ~ w r ~ n w ~ r ~ ~ ~ ~ ~ ~ ~ n ~ ~ u o ~ ~ m f i n U u U l o r A \
~ I ~ ' ~ L O I R ~ (Attitude)
1. 91'alU#U'ltluauLo@l91
ynnn k y o c n i ~ n ~ z d i aniun wnaiuwiouda:Ifiaou ~~nettanelji
lu~~uarii~ q nunaiudouocud \<
Martin Fishbien 76ndiq*j17 "~0mn8 au7siie B~i~naiu~fY6uuoc WUDJ
dd I unedfrmn niza'nzewdseaunisd ~nfiweniuuona~oniu~unuao~nnn~unifd cd d u d t: otaouauoc~ioicadcicIm ~ ~ n z d ~ ~ n i ~ n i f t ~ n ~ n s ? ~ c n u acuuu
L.L. Thurstone n i ia i i .~mnti ~~u~:~u~acnaiu~nZufiiuuan~~~::nud
ddokdicq ~ 4 % k u o ~ ynnn unnliu n?iudm Y ~ Y dcnaiu~nnh~muizouon
na ia~~~and ic~a~ nis~flu6as~~ne~rlr~u6ad" ulr dd
Ernest R. Hilgard nd13d7 n~(mf i aulufic ~ r ( 8 n n u ~ % n 7 i u ~ ~ n ~ d ~
Ladc6cIn douuannufin cl5oaniwnidn q lunic~3iclia3onGoon~ic r0unaiu
w f b u d a e a o u r u o t l u n i ~ d ~ ~ u ~ ~ ~ c ~ ~ ~ ~ n w ~ 6 u ~~owuiY"&kniia'on~
Benjamin B. Wolrnan nhq i i @~omnii AD mw~alodwiuds:mnifdou
~ f i m n i s l i u u u u u u u uneuhni\flupJaoumocrioynn~~ inq ~auu?naiuTin
luRirururaomn&ca~ou'm~~Bcl6 d a n o u ~ a ~ l r h w ~ ~ i l u ~ z ~ u n a i u f n a i ~ d ~ miu%n U
n a m unen'nrrrdgua'
Gordon Allport ndiaii n ~ a n ~ ~ . a u i s ~ c amwnnuwfauuoc~mlod~~mGu
dd , T.M Newcomb u n ~ l u ~ n ~ o ~ r ~ s e u ~ c ~ ~ ~ o n u n o '
rd uu dr: wunirnmbru oioitu
Sartain North and Strange Chapman ndiaii "~onnR t~uuuuuwucl%~
n~:a7uuo~wqAnnu n7iuninvi~ v i o u u 7 ~ ~ u u o ~ n i n u o ~uamwni.mirrio
i d ~~ankou d~ltr'?uiin~iwauioin~~nu~
o i n n i ~ l ~ n ~ i u v u i u u o ~ ~ n n a n " ~ ~ n i u ~ n d i a u i ~ ~ ~ ~ woor~dI2ii i ronnl
~ilun?iu$n ~~umirmaia~w~uni~6nlono 6ornournodda~d~%dia 7 d4ocumdoon
uiluKnwrutaou vfoliaou wakclioldwolo rAu6aucliold~Auri.ru ~iluwqAnnru
n i d t n l a h r i m u ~ f n ~ ~ ~ n n ~ ~ g u n f ~ ~~~muifn~dwinbi~oinw~8nffuniuuond
1. o d ~ l m o ~ n i ~ 6 i u n 7 i u ~ n a i u ~ ~ (Cognitive Component) ~iludcau- d dad, 2 n i s ~ o d n ~ i u ~ ddsaufidn?ia6n n7iu~ao nunoa~dw =J ~?odnngnif&id 7
2, o~ddscnouni~Aiunaiui (Affective Component) IUUL~U~QJCI~TU~
d~ilu-rcu n7iuin naiulnm naiumou violdaaudo64h
3. od6d~:no~nl4~~nlmf: . /1 i~ iowq~nfr 'u (Action or Behavioral
Component)' ~~ua~ddf:noudduu7~~'u~uni~dflu~ f i i~6~~fi~vui:~uiio:~i inw~R- -dad nnuniunaiu~nvio~onnnnuoQ
3. ~lmrml&W2J0d~Qcl~6
1. ~ 5 ~ l f l ~ m ~ i r n d r t ~ f i ~ I $ i L L I J ~ ~ U I ~ ~ ~ f t r f i ~ ~ ~ d 7 4 ? 1 ~ ~ ~ 7 7 u # n ~ l j i ~ 6 7 ~ %I
rra:bi rriiu6au r: d
2. ~ o m R ~ i l u n i f b i ~ B ~ h ~ w ~ ~ w i t : ~ o ~ ~ ~ n u d-~aioo:~ilwadn~~uu?u-
nirdr2iu ' L
d d r r u l d r 7. mnnGrEluani~en~~bu~i~uonzwnsi on7iu~munnqun:~iluC7nif
fiiwun~ru-rni~ niruan~oonuoswq6nrtu
4. nclsdnwrecis~S I. n i ~ k ~ n n l3uihCwdlimuni~lnwronnG khniydlfi'Lunisk~nn
l o m i unz$ n i ~ ~ ~ ~ n ~ ~ ~ u n i r d n w w ~ f i n f s u ~ o ~ ~ ~ ~ 1 n d ~ d o ~ ~ w d ~ ~ ~ ~ n u h q d
winGi~ (Infer) l d i i ~ ~ o c l n l u a ~ ~ n n n d d d ~ ~ ~ f i u n i d n w r a ~ n i l ~ u i 5 & ~ n n d I$% roaniluui~ciiu ~riiuu ~w~drmlrilfi%nirklnnif#nmromn~lt;l un"3 7 I d L ~ Q J
ain~onniir~uwq6nnuniu'Lud~f~69v~~n1cir~h~~1~~~~~& ozri~~nmI4ifioiordo;nnailni.1
6n'ido (Making Decision) d o r u ~ ~ ~ w q ~ n h ~ d ~ ~ f l ~ ~ f i ~ o ~ ~omnfi Q onai fiiujlj *r .I ~~ffnd~onuirmn'&rn~1~J~6 mrv lhnryond~nid l o wrl~nnudrran~oo n44
10uun'~rdo~uiainromnGw"u oi~rfinr~~.l1nfl&6i~mdio~nif~~u'o~nn'1un'~uc~uufd 91
fiiio~Arnclnaonr7ni ~sazn'o~l#~~fi~uin'~~~~~swq~nrmdri~1nil6fl~Gr~~zlunu' B/ oni5Cu L J I ~ J ~ ~ C ~ Q ufiuulB%nif$~inmlunir#n w nmnR
2. ~ f i ~ d i ~ ~ n e ~ i u c ~ n ~ o~ku~aj.' (Self - Report) rUu5%dituula?uni~?n U.aJ loan5 n~iurtulounzynAnniwuo~~~~~is nvlvxiuluni.rdnw~onn5i f i t o n i d c
rd i~ inus iunnupn I fu~ oonwli$i#n'maou ' Idaoukhodid~ ilsimu~iufi6oin
n i ~ n u ~ u n ~ i u ~ n ~ o ~ a u o o n u i ~ u ud~& i thanu~ id~dr r i i n 'u 6u;[email protected]
nis&nz~n~iumui~n'Iuni~uftuiu ni.rfiivunfirnud~~unzi~uuuod~emnn'#lci
aindimu~iuw"u oiooddGn~iutCJud~Cu anr~dmuirohui~~uni~~21"Juu~iuu
$ ~ ~ i d n i f ~ n ~ n i f ? ~ ~ 1 ~ ~ ~ ~ [ ~ 1 ~ ~ 7 ~ L$u LYlofRlmu (Thurstone) 8LflOfn t: Y
(Likert) urzihhou (Guttrnan) ~d iwulu iua~idtana~f luni f? 'n~~mn~~sa~u nzwu
~~unruuudo'no?lus:am
h m m n (Interval Scale) ~ ~ ~ ~ c i n z w ~ a u l h l u i n ~ v i i ~ ~ mui.rn91uii~uuriuun'u~~
i i u i n ~ ? o ~ o tlnimiurrii\s ~ j~ l f l r d i n i n t l ~ i una iu~n o onx~iu' riricilrmrn~% iann&
fitlul3n'uuinlu~iu5Itlni~n~fflnm dd u
3. n idg Projective Technique rilunifln~drtina~~n13w\d.a'~1iou nrr* ,
~f lyrnmai tlnaiu~naanui Idluni~Tmq f ~ m u f i u s i i ~ q n?fl3rn+adda6o:\d
nfrfdflruiii5(tildnaiu8ntdu cl?auan~dfifi3viaonui rdoor\6~drnnpii u w t u a d d n r~idhalu~rmunnmodld\~ naiu~ndudflrynnfllidaidi~uan'u~nor~~nndidn'u~an\d
nna Y Y Y u6auddfrmnif&~u~od~~d~rynnfl ~ ' n m r o n n n a m ' I ~ h ~ f ~ a t i l ~ o n ~ 6 ' I u f r ~ ~ ~ n 7 d u i ~ n ~ ~ ~ ~ i n i f i \ ~ n ~ i u i o n n ~ ~ u ~lui~t lnuuin~u~i iutn~nuiu~r~nirwn~ 53%
naYu d d ronn8huamunorldnif 6inaiu~uitl~dniw ~?onifrbu~.rodnl$ui'Ifl5(~~f U d i $ j a i
C ( h ~ q ~ u n i ~ ~ m ~ o n n ~ ~ m u 5 ~ & ~ ~ u n n i w {Cia ~drl in i . r~nmori ia~ddfr~uni fd ii~rnaiumuimiFje~wo luni.rirdnnnu~uiuu'a~~d\&ui
5. 53a%q,iuqas.r"mro~rl~5
5.1 u m ~ ? i r e n n b o ~ r n o f ~ T i ~ (Thumtone's Scale)
uinf~tilmnn8uadrna§5(l~1~ v?adriunniii The Method of Equal a d
Appearing Intervals in~+5(lm4 (Thurstone) r~flrrnd (Chave) ~cri?uhRfid~uruo n.R.
I 929 ~ t l i i uc r i i~n fd u ~ n d u ~ i ~ n t l ~ i + t l ~ n i ~ n Iunauim ~ ~ ~ i ~ i ~ a o t i ~ r o ~ n i i c i ~
ci1mr.i daun~~hrruoung~uitl~~~rdaQnSnaufiafi~d
i%nirva~rna~dnuuf l rd i ? a h ~ n w w n a i u $ n ~ ~ l d ~ n n f l d o r d d a i~ltilk~& atliRrr~r~unauci?tl~'atld~til ( ~ o s t unfavorable) W~uZi~dunau&atl
uindqm ( ~ o s t Favorable) ni t l~u$ad~ a~nalu$nii~niiad muif n~~dd~lan~iludad 7
fiao'unsnin (Intewal) drrii q nir niu~rKuua~naiurGiunou Ls tno i~ lnu t t~ r~nd
\4i~ddd?dnaiu~n~vdiu'aaniiru I I $94 irii q ni, wfbun'u~l~utilhril~u'n~u~~oiflr
~nofalmwunr ~ n 4 rrlk~fiihuhi?'umouvii~ 7 luni.rrrJi,qJM ~jvioldd
1. nirsau.rau%onapfim~$u (Statement) d d ~~unirnu.rauy'o~a~u~m~flu~u~iudid 7 si oknor nn w LA a l f l
E d' ym"R6~~am~dfj%uib~aou oonui ~'onaiufim~flufinu~au~u~~uoio~~~uoinn?lu
Finuadfi~un~o~orf ini~6nyrl~o~ v n3osau.rauainai.rm.r n6'aosii~ 7 nQgo%.~w'
unnaiuvii~ 7 ni.rofid.riu niooinni~~ouaiu~~n~o~#ddr:auni~nflu~o~~u~
sio~wuiuiu.rau.raulfluind~n unrdihniyto w u i u i u ~ ~ % ~ n a i u ~ n i ~ u ~ n d i u " u P A Y n.rounr?u~o~na#~o~ni.rfinw'I$uin#~m ~~nrarnb~n.raun~uuim.r?'m~o'o\nmnmo~
nifioinlionaiu#uau?uuinAln ~ia~biu6auain#~m ldou8~%anaiu#uou?u
so u#!m u'onaiu4nduvii~ 7 orda~~~udarnq Adimlodn~iunuiu~~ri~aou \do &aqlri~oumouhunaiuo^s~lo 91 k3udiua~~o~alu~olr~u#.rau~~uu"una.ror~~u~riilm
k'L~~a~'n~nruw'#fiinumr~d~ou luni.rdi~~~~~no$abau~in=:~nd id4ionaiuGmdu
$mum 130 urirnuI+tc 600 +io
Wang, Thrustone and Chave, Likert, Bird, Edwards and Kilpatrick
(Edwards, 1957, pb. 13-14) ~ ~ t r i ~ * 1 ~ ~ u : ~ ~ ~ u n ~ . r ~ ~ ~ 1 u u ' o n a i u 4 ~ ~ G i u &doWd 1. a~n~~u~u'onaiu~mdudndiad~o#mainniii~o~~'u 2. ~~n~iu~~bnaiufi~~flu~ndiad~u'o~n"oo^s~
a dd 3. a~n~dnu~.~~~n~iu~mr~ununaiunuiun~iuni~
12. rlir9uldl6nqsl#dduniiu9 uinniio:l#dsr~unCdBw
13. I#didiu q ~ ~ u i : : ~ u ~ i i g d a : : ~ ~ ~Yatinm~aanfi ,
14. ~ ~ n ~ i u ~ n i s ~ # d s : : ~ u n d ~ c ~ d a u d ~ ~ ~ % 2. nis+~unciilfl$~n~iufim rffu (scale value)
~ ~ j a i n l ~ i s ~ u s - r u d o n - r i u f i c ~ ~ + u ~ ~ f i : : a ~ ~ ~ n i ~ ~ i u u f a u i ~ k ? .
n ' l i a ~ ~ i ~ a n ? i u ~ n ~ i u ~ ~ i i u " u u i ~ ~ i ~ ~ i i i ~ ~ n ? l u 6 R l ~ ~ l H d i u " ~ 0 Z ~ ~ 1 ~ d i i L L ~ ~ 3 1 ~
~uumn'nrannfiu"~ ns~f i i I~nuIt lnrur~nnwd~uni i "w'&h" u I (Judge) f lm isd i~un
ii ~n-nufin~i3uu"ua~~udii L L H ~ ~ ~ Y aduias?'fi d i ~fiun7.r &8 ~mfiuW'u'an~~u6m~du~~Bifi::dafiJ'luY'as 1clul.a' I $ado 1 Gas lu
a a u d u ~ r s n u a ~ ~ n a f ~ I a u I ~ ~ o ~ ~ i u f i m ~ A u g i ~ I u 130 Y'onnu4~fiudfi~lu~as 130 z z ~ a . r ~ u n ~ u u r n a f ~ ~ a u ~ r n : : ~ n ~ # $ ~ f i h n " ~ ~ u f i 300 nu ~~+i~~~~gifitnu0::16r'u GQI~
130 Y'm L L R Z P Z ~ ~ ~ ' ~ L L ~ ~ U ~ H % ~ ~ ~ ~ ~ 11 uflu d~~dfirufluar~h~nwrlfiin"u r f u ~
ain A fld K uflu A otadbiuiiaqmurfi::du Ka.-o~u-r78o~m d?i(r~fluSu~ a::fiud
r316uain A f l ~ K
- uflu G-J
Eu~diKu~1in G I d J
3. n 7 r ~ ~ u ~ m ~ i d i u o a u " o n ~ i u i i n ~ ~ ~ (scale value)
ni '1~161 Scaie Value 910~"UY~71~~61~r;iu~oi~=:u'6~7~ti01nd7 r u , i w u L. c%flpu (Median) ~ o ~ m f ~ i a n f i n ~ i ~ ~ n d w 2 1 ~ ~ ~ 8 1 6 1 1 ~ n ~ ~ u 6 1 ~wm=:pmnrudnznu
" C o i a e d ~ ~ ~ ~ ~ i v u ~ d i ~ f i ~ ~ r i u ' ~ n ~ i ~ ~ ~ ~ f i u ~ d ~ ~ d ~ u n ' u ~ ~ u u dl scale Value q o ~
.1 rrr w u d ' ~drj~ruumo'lmd Pruni.1 Q - value alrumn~milm mu
ni3virii Scale Value (S) ~i\Aoiny.r&upu 6.16
s = Scale Value ~o~$an3iuiim~Au C d u
L o = $ndin'did (Lower Limit) uo~rmnuaepuotJ v u r 2:
N = diu?uynm~~n~vun 2: d ' a = n~ iud1~auua~aunhn i~a"u3a~u~u~~
B 0
f = n31u~ lU~u~~UP7U
i = oicn~nin82id1~rli~u I
l o n?iu~dutar~uoouinn'~~ h u ~ ~ w ~ r n ? i u ~ d u a m r ~ ~ ~ o ~ u ' ~ ~ i (Content Validity)
I
I I
n. 1$y@huR'nBu ~0u5%nisfi~maeiio~liilunis&~uinsim~amnG I I
a t aduh ~wnetflunis1fi~~d~uftaiimiii ~ n ~ i u f i n ~ i h # r n & ~ v ~ ~ u in?iunsou I
nqudadC(lnw~501aj PI Y
Y. L L E U ~ L ~ L I U < ~ U I ~ ~ T ~ ~ M ~ n i m i n 3 ~ u ~ f i ~ ~ n s ~ ~ m nstciiIt~ A d ad #i u d ' ~uauuimsin~ann~n~duuinspu u~rihda~~iiu?nirnun~mw%.~#u fidiuinsim
u a ~ ~ m ~ ~ J ~ ~ u u g i i in?iuaann8a~n'u~ialaj I
A L 6. ~I~HI~?IUL%~UM (Reliability) I
A d . n?iur%auuua~uinsicl~annG ciuii8n-riuhniy~Jaun'yua~ ~ d r A Lnsatuaau i 5 k i l 6 616
I I
Y
n. i%aau$i ((Test - retest Method) l ~ i ~ ~ ~ u n i s ~ f i n ~ u C ~ a d i ~ I nau& rial~i~aunAusntth~-Tusr srr?sli l~uhhlnau\~d tthliineuuufil6ain
I ~ n imau6 2 n% ulf iu?nr~~cil~ds:~Bmg~~'ud 61dl3ina liudsrh&a~n7iu ! A d . ~aauuua~uinsin~onn~u ipsiia
I
I
NCXY - ZXGY 1
r = ~ N Z X ' - (cx)~][NcY~ - (EY)~]
I I
td a I
I
r = r i i a 'u~sr~&arna iu~~arJ"~~a~u in~? 'm ~ x = nr~~~~ya~~~(~~:nuClldiainnisnaunr".~d I I
y = n r ~ ~ ~ ~ u ~ d ~ ~ d ~ ~ ~ 1 u d ~ ~ a ~ n n i f n a u n 5 " ~ f i 2 I
I
n = d iu~u~nauvb~un I
a d 2 Y. ?i%\#~uu?mfuuiu (Parallel - form Method) ~ D U L H U I ~ L ~ ~ ~
u ,rr d uinsTnu a ~ ~ t i m u i s n & ~ ~ ~ u f ~ u ~ u l w ' i'arliniilunu?m 1 unudorlfinknluniadic l , ~ nauuinn'naffn du?; 2 n& firddeu~~ulbwnsinQ~uii~~iij,n~~~=: ~~nu<tbltT hl
Pd d ~finknlutihdi~nou$d l 2 acu ~ ~ a ? d i w n ~ " [ i u i ~ i c i i r r y ( ~ u w ' ~ d ~ ~ d a ~ ~ ~ n I I
fi. ? % l d ~ f ~ ~ J (Split - half Method) i"a~~fiw'noumau~10~~1~~61 u 1 I
d w a i n u i n s T ~ ~ ~ i u ~ n 4 ~ ~ i i u a uii?ud~dan?iufin~Auaon~RIIu 2 ntu l ' u i m n ' n 2 ~ rhuddiuau$ardinic ~ n n r ~ ~ u u ~ a ~ ~ a ~ u ~ t ~ d ~ a d u i n f ~ n n ~ ~ u . m u n m d d ~ ~ j tUu I I
A d . nruuunuua~$afuidfd ~ i u ? m ~ i n a i u ~ % a u u ~ n u ~ # ~ n s uad Spearman - Brown I
\ I
uinn'n~annGdon2 (Chaw and Wright. 1967, pp. 497-499)
uimn'n~annldonz d i d b e Hashaw Q~IU~LYYUDJ Thurstone d 2 dafu
~~dn:doSudti~uasau'o 45 %a dcii Q - Value 1.0 $4 2.9
n iucaodi~ tflwra"nfiuw.r:&~ High School qiuau 110 nu ~~n:~~uUYf l~nw - 2103u~l?nul& Purdue 4 7 ~ 3 ~ 60 nM
r v . 4 ri7~Ign: LLW Igdi Median 2103dl Scale Value %a3%anmuim~~Au6au d L d L d l f l 3 l ~ L ' f l ~ ~ ~ ~la'~nfiuu4iu1u 875 Fltb ~ 6 d l f l 7 1 ~ t ' f l O ~ ~ ,706
ciin3iurdu~n.1~ wuii ci ian~u~uiir:nii~ni~~~:uimciinaiumui~n
ua~n~"'uncuuu~~1nn6ua~ Form A = ,423
dikd l ~ ~ n ~ n ~ o ~ n u i u ~ ~ r i i ~ n 3 i u d ~ A u 6 7 u - b!%~n"ra~nuiu x n1.!i%anaiud'LaJdu6~u
Form A
u'analuiinLAt6 Scale Value I
PP
!"
U
1P
-r
Scale Value
5.2 u m r h o n n b o ~ ~ n o f n (Liked's Scale) c r i P uiom'n ~amn?lmu~~u?%odi~noin uaonuntno h d s h i i The Method
of Summated Rating d ~ ~ ~ n o f n ~ ~ u # ~ a ~ o i ~ n i f i : rur~ud~~wi~aiuu~:13udGou~.a' o Jlugogyic i%niruo~Fi~noinoi&~ ~iu~8nluud~nnGnuo~n~rnnw~u~~~:nir?nni~ hiuati3ryq-1 b n l o i i nmntifiuir?nin~on~~~~~Uul6~dnti i d u d s 7 ~ ~ ~ 8 3 q r y o i n w'upiuni~hun7ia~n6 6~noin4~l$~47uuo~naiurd u~~uwiomspiutdu~n~n'
u X .. P: i w u i ~ n n u d r : n o u 6 ~ n l ~ o n ~ i u ~ ~ ~ d ~ ~ ~ n ~ n u ~ ~ n m ~ ~ n i ~ ~ : 7 " n ~tnnnnou muiroarmd n?iu~nuodmuriodr:~u~~on7iu~nLdu U 5 Ra,
- d u f i - ~ n a h ~ d d (Strongly Agree)
- ik67 u (Agree),
- iau 7 ~ 8 o l d Lidla (Uncertain or Undecided)
- b.h~u67u~riid~d (Strongly Disagree)
8. I u u i a f i n d ~ 7 m~r2idiniudrzmnfiulu (Favorable State-
ment) uazdx~nnQrm (Unfavorable Statement) ~IU?UL~I 7 ni(
- ~aintftamaoifi~u~ni Ari i rda - Sni~iiia~;l~mf~i'lr3nudn~iuRmfl~~u 9
- Smcrfl~1m ~olfl$d.r:~udQa u 8. fiia~~duuadiniuuuur~anaau 6iolaudfii~u~I~nqqq:a~Iu
drtrfin~#u..rn'u tdu - diunauSmcrtftam~af 14uaIln
n. aouuinnd15mdu~ qn5m Y. n a u ~ n n i i q m d u ~ rfinitau .
u r J cl. aaurrii 9 nuqaiau
I w. a o u i t a u n d i ~ a d ~ ~ ~4uwrfinitau o. aau~aun~itmdu
lo. Jan~iufimduqnC n ~ n t n u i r o l iiuawy nnriki ndida n n f i ~ i ~ o ~ i i n d a u n ' ~ n ~ ~ ~ ~ r ~ ~ ~ I u n i ~ ~ 1 a ~ u ' a ~ ~ i u i i ~ 1 r ~ " ~ ~ ~ ~ ~ ~ n ' ~ dqu rlnnfidlirqaniciiwnic n~~~:Guu~Iuni~aautTocl~iuAm~fludiwn'u
2. nitni~urndi'l~rrddi a au n ~ ~ f i ; l ~ u n ~ $ u d i a a a 5 (haqu #a dulhuachadw rAu6qu
l d ~ J l o IJduliqu ufirlrlrfluiiuo hwh d5bnnn~fli l l i at ra rl ?on 1 Normal Devlate: ~ & i i h & g ' d Aeaponse Categories 5%
n a ~ i l ( l . ~ m u ~ 1 ~ " ~ i u k a r f l u ~ ~ f l n ~ ~ 6 ~ ~ t i i d ~ o ~ rdo~&diilhmn(li81hu~~r~an 6 diaaurrh fiJin6i~~5mn~~rndi~i~u'~(ir~~~~~1au b ~ I # n ~ i u ~ d u w ~ u ~ d n i i d
0 Y ~umauIuni.rfiimau
204 MR 414
I~lGu$i?u '*ld~Hl~V+au llj L L ~ ~ O . ~Gudi7~1 ~Gu6ti3~ I
D~IJOJ o h ~ 6 r /
' 1 .p 130 ,430 ,210 - S 130 100 0
2. cp 130 ,560 ,770 .900 1 .OOO
3. Midpoint CP .065 ,345 .665 ,835 ,950
4. Z -1.514 t.399 .426 , .974 1 . a 5
5. Z + 1.541 ,000 1.115 1.940 2.488 3.159
6. Z rounded 0 1 2 2 3
1 Midpoint cp = cpb + 5 p W
rdo
CPb = si~ri?ucrrsru~uu"udAinii 1
L: C:
Pw = E ~ ' ~ & W J Q J V W W ~ - L$U d l idp point cp 6?d P*&DJU~?# 3 v l l ~ i ~ j d cpb = ,130, p w = .430
1 * .. .*. Midpoint cp = .A30 + 5 (.430)
4. unqd 4 ~inbhdn8 m m u i r n ~ i d i ~ d u~~uudn8 (Normal
Deviate or Z) bfll&l Midpoint CP IULLO?~ 3 w ~ ~ ( ~ n i ~ d ~ i d i Z 0:16di Z l u ~ ~ n ? d d a t , n 4 a~un~niu~nurJ:dirJu
a t 8
5. L L ~ A 5 ~dad~indi Z ku~n?d 4 un~niu?n~~n:dirJ~ ku~~n761
5 d ~0uni~diudi lu~~n7A 4 lfl~iluu7n Luni~~aiciin~du?n~~'in'u"iIui~n7d 4 pn
h l u ~ o d i d l f i i 1.514 u2nru'iIdpn 7 d l
6. unqd 6 diudi z Iuunqd 5 dd~~u~nvn~ f iuu l~~ i lud iuau~ iu
diddiuriludiu~ur~u~u~~n7d 6 d ~ : L O ~ ~ I ~ I M C ~ ~ ~ ~ ~ I ~ ~ ~ ' U ~ L O ~ ~ : R I Q ~ Q ~ #a
-Idduii?uadirfh 'M o nruuu
- I d L i ~ i i i ? f l lfl 1 nrLLuu .F)
- Idurl'la I S 2 n r ~ ~ u u
- L ~ M ~ ~ L I 13; 2 n=rr& (r3
-duii?uadidfh k f l 3 n:uuu w e "
n i n ~ d 2 u m ~ n i m i d i ~ i ~ k n v a ~ R i n a u ~1inu'afi7iuEer L%A d ~ r ~ n n c ~ ~ a (N = 200) b
I d L G U ~ ~ L I I d ~l?iuBi?t~ I d L L ~ \ F I ~Gu67 LI ~Gu67 u ' I
~dldfid 0dldfid 4 1
1, P .I80 .200 ,320 ,220 .080
2. cp .I80 .380 ,700 .920 1 .OOO
3. Midpoint cp ,090 .280 .540 .810 .960
4. Z -1.341 0.583 ' ,100 r .878 1.751
- 5. Z + 1.341 .OOO ,758 1.441 2.219 3.092
6. Z rounded 0 % 1 1 2 3 , T
flu (Cumulative Proportion or cp) 8in i%mimduunai 1
n~1JuoJbrhwfl:rnl (Midpoint cp)
J~&inni3dirii Midpoint cp ~d~~msli3id
~ i r i i ~ d u ~ ~ u u r l n ~
riiluunai 4 qnrii A . 2
I U ~ U L ~ U ciiluunan 6 M
r a eY iclauI~urJdi~uinrin aau~nuni3 I *a auuinnii ~ w n z h a n ~ i ~ a u m &6
avorable Statement)
I
I
MR414 207
- I d ~Gudtau lfl 4 nr~~14.u
- ldL#~6q~Od'lddd lfl 5 SltLLI4.U ad2 u n i s f l i a u ~ n r ~ ~ u u a uu4idiuunr~rolanud$&duin I d
r.r d d~uin lunisiindiuq~~~iiou56d r Lu'lmofn wu4in~sfliclunciinr~~uuann 1 n'u r d d ann 2 Griima'uwi8datveiiJ .QQ h j i v icn?nrl#nis~iau~ciinc~~uudiu q n ~ l i i 6
t: ad Y C( 2 riinruuuuo~~~dnry nnn i i o cranuuo~nr~~uun~aundnuu"u~~~u rdodalnam 1 d Y 1#nisuanneuuuoin~oflaiuii61du~daun ~ i r d ~ ~ ~ s u n i t n i > ~ o ~ i i i n o f n u j i nir
dsr~fluC;7LLYYf?XIl~uu (Method of summated Ratings)
nisfli~u~dilfl~~ndinou'I61 uf&dui~!f?'6) ~ d u
- ' o i B w n s d ~ u a f i ~ ~ A u n ~ i u ~ a ^ r ~ ~ f l ~ ~ r i ~ u ~ u U
3. nir~flon$onaiuficl~Gu
a&air1l~~4uuu'on~iuiitil~Gudnsoun~uCud~~dorflnwuai a d t: arfio~bairocibf nro3~Iko6~~fianu'o~1~1uii~~iud~1r(ui~~7u ~unis?nramnn~so~uuq
riouorrlildl%?~ai q ~5~nis~unisn 'n~f lonu '~n~ ia i i~~ iu &d v u d I. rliu'onqiuiisl~Gudsqus~ul3.uh ldlflws~n U U ua tudooh
d d ~ ~ l ~ n r 7 ~ ~ 7 ~ & l u ' ~ ~ 3 7 ~ ~ 6 1 L ~ ~ u ' ~ ~ ~ ~ ~ " r ~ ~ d ~ L l r l ~ l ~ ~ ' 8 J f i L f D J ~ O Z ? ' ~ ~ Y~D'UYD~I~IU
Y Y '5n~Gunsoun~uci?u'~da::flnwa3~Id u'onaiuiimfluu'olnnanr~~n"lu~7~nnn~ a%
nanr~hu t~uu'onnu~~du'Iuhiuln~i~ tun 0~6~~dufiu1unisnkunio~~n~flon u d'd hnaiufin~+u ~Iko~fluinnnuunaiu~dudnfd~~d~~oai '(Content Validity) vd h a s
d Y f i a ~ r ~ i ~ f l o n ~ $ u ~ s o ~ u u i d ~ u f i a i s ~ ~ i ddnanrduiAn4iHtdriiu
dl uwrl.11 ad ~ 8 u f t q q &a a u h ~ d H'ub~ciifldmmaad'~#n'unr~u~~adid l
drruinr 100 - 300 nu rrrS?di$a lk4uiirnsltd miu% Item Analysis
rd a o r h l a n ~ a i r a w i : ~ n ~ i u madnr uuu luna u6l8nt.uuug~ qn
n ' ~ n ~ u $ l ~ i n e u u u d i ~ rwnzdo didrnuimon'nnnutn~~~ q nsim-Yul&
n i r m ~ ~ a ~ ) r 1 1 ~ ~ i u ~ ~ a n d i ~ p 1 a ~ n r ~
ndudi (25 mu)
f f x x Z f X 2
1 1 1 1 1
1 2 4 4 2 1 1 2 2 4 4 4
u'o 1
f i r 8% riiuhua h o d 4
rH'u6qu
ndugd (25 nu)
x f f x f x l x
1 0 o 1 . ~ 0
2
- 109 . - -
25 = 4.36
- Cfx x = - L
nL \
n H Xh? - (Xhtx)' S*
H nH(nH - 1 )
n L Xh? - (Xh tx)' s2
L nJnL - 1 )
5.3 ~ 1 f l n i r i 0 n n 6 ~ ~ ~ i ~ ~ ~ 1 (Osgood's Scale) d #I uinf ia~onnba~oaqn i iaanun~nah~clbi i semantic Differential
Scale ~ i l u ~ a n ~ d ~ # i ~ n a i u ~ ~ m n d i ~ n ~ ~ ~ a i u ~ u ~ e ~ 0 ~ n 3 i u f i a ' 1 a u e o a d i q L L R ~ D ~ I Y l e Y d ~ i lw i 's i~na~uc lu ieuo~na iu~m3aut lo~~~ .n i~~~5ne1ad~~c ld~ 5'mm~unaclR'nii
,a* 11 ni5ufirnz~iiu6~did uo~nwrnoiounnri?~n'u\dY'id u~nu~uanuuo~naiuiimth
u~rni~~uflui~r~uan'u+aun'uo~ n i . r i a ~ ~ n n t I a u ~ ~ i n a i t ~ ~ ~ m n s i i ~ n i ~ n a i u ~ u i e
uOdkdid q L~~U~~IMDIUIUY 04 Osgood, Suci ttnt Tennanbaum ?hirm7~0d Osgood
uarnmr \dilaniw tf luni~f inaiat~mo~nu Lunitlddi~olRiun'did 3 o'rmiunaiu d r , cluiuuo~&~'h nua?ulw'udn'uynn~~Elu~i~t:~udi~ q u~~~rdnnaiucluiucii~cldiu"u
aonuirhci~ronnii clSoynSinniwuo~qnn~6 bednaiudoii ni~dynnaordnaiu
Fnadidb AmodidwiociiQbu uuuanu~ffoudaiwi! ionnii unrnaiur~odid q
o r h o d < u ~ n w & ~ n 7 ~ m U niwd~:i~n~ndonirs"ufuodynn~ 6du h o r d a r inwk~fiatj-,rcl& Iunw rqunji concept Iaud Concept v i i ~ q ijnaiucluie unr '
u r: naiucluiuuoo Concept or~Knwwdih6~clnie~n1?tw cl5oclniuo~ddqrnou mduu r r a*
Concept 8~dclnieun U~RIIN'L~~U Multidimension df i~ni~mraiuoonom~a~f u6u
f i ~ i m w d d n n u c l u i u ~ ~ ~ n ' u u ' i ~ n ' ~ ~ i ~ d i ~ ~ n ' ~ ~ ~ ~ ~ f i o r~ i I ~~ ru tn i~dn~ ro iuoon
o in?n~ fu i iu r i lw r~u ~ d u I - ua , qAmu - Iriy5ma.1, tou - riu, b@ - rAn YRY
niwd ~ ~ u d i d U ~c ld ido :a tn~ ta ia r l lu~n iu~~ oonIdoinga~~uciir riunfiii~cldi6ii
Semantic Space L L ~ ~ f l ~ l ~ c l u l ~ ~ ~ i l Concept did 7 fin'o g~Ao~Iu ~ ~ a c e " k u L ~ d
1. 'Inf4fiduEld Semantic Differential Scale
1. .~iyclidiio~niq$n w oiooerJunidnmn~iu~ui y ~ o d Concept
did q ~onniir iokri i~ q clio~nSinrnwva~~nnnrilJ 7 ~ilu6v r
2. diclun Concept nornnm oioarrfJu Concept ~ d e a q cl90 d J r
Concept doe q vodrsodnorRnm d~o:\hdianen:tlenio\d
3. addd~rn0un7~f l i ium Osgood i jnnu t d o i i n7hhaiu
cluiunianiw o%uiuKn~wua~ concept ifu i ( ~ ~ i e o ~ d d ~ r n o u ~~ i I 6~ f i umumu
lioy nu~irhn1~5rnne~~docl~ ~afirl~t:nousii _I d lbo~uiu concept Iaeln%nimi~ rrrl r rto~nr.ran~i ni~imnrbd6dqr6ou actor Analysis) ~ u i i Concept did7 o:
rlqrnsuhu 3 qaddqrnou t o
MR414 211
1. Evaluative Factor ri lua~fisenouduwn~nis~s=:~~ueii f i i
?m<wfid1%a'~11ua~dds=:naud idu
8i - in7 qRmu - rdqiimsu
azaim - wnllrn 3 7 - I%I dahd - nnlnc dd~=:lun$ - IJils=:ler~d
thh - Idt8-16~ 6i~flu - Id61 flu dir'n - r i7~ndu~ ~ w t m ~ w t u - Id~wEm~wtu
nou - ~n8um 1.s: - l's%u
L+~JWI - n::Lnu n?n.Iiu - l lda~lln=:
w a h - I d w 01's n'urii q - Idfudi
m1.s - Idm1.s LM~I~WU - I~LM~JI~IU I
~'Uu7'l.sii~ - t+i'louin r~iurrtr'j - tuau
ds-mu'sl - f u ~ d l j o ~ aaln - I d d L Lnauu - &LR
n am:: - 61n'n
bEinaau - ~diukanou O L H ~ W R - VI~L(ITW~ I
LGm11ln - f ?UL3 LUcncnI - IlrlGljiu
~n iw - (IUIYF~IU m u - tu~Bu? 9 9
2. Potency Factor ~~ua~dd~maud~r~n~oann i~Prnun iw
flit% WCJ 8 1 ~ 7 ~ ~ d u
~Cin - LUI bd - ~Eln I
LL#JLLfd - dauua LL#J - dou t:
n.315 - nu EPU - ~111 Y
FJd - Lcnu LMGU? - L ~ ~ Z r Y nn - mu Y~YYIJ - 'nuniu
MU1 - Y I J ise l l - V p f r
Y G Y
3. Activity Factor ~aua~ddsmaud ~~an~oonnidfi"rui ainis
ninnfhuIvmiia 7 idu '
* > ~:7i - #I , i o ~ l ? - thoula7
ndoa - 6mo1w - HJOOLHJI
MULR~UU - m n ~ ~ ? n d a v d nszmosoaw - ~ a o u n i uCw - Ciiea t u u m - n ~ d m n n x ~ a n
d GuuTou - ~ d d n x h ~ s u l i i ~ - ~ h o u n i 2. n i s ~ h n Concept
\unisf insr i i$dr f -~ (Stimulus) did 9 mrjna::\a' concept lfiqnna t d l r i u ~ n ~ d ~ i i s l n l f i a o u ~ A o e r ~ i ~ f ~ ~ ~ ~ h w u ad Concept ~ i ~ u u i n o r ~ d u 7 i ~ ~ ~ u n i w i
~LRUOI~~~ Iqunisf iu Wi i lu2d~~uud~uyt rS uinniidct~8woIfi~Iauniswq v u r i n iw dl#8diiuuniwgn u a n a i n h con&;t' ~ ~ ~ l d l i l w d i w i ~ d ~ ~ ~ w ~ i l ~ ~ du ns U . do ~ilwdiu ud\uuidnRoiacr~r iL~w~~~S;R ' f l~ d w nqnuntiso~u'iw L~I" odidlsfiniu Concept &lri~6u?u'ad<unim f i m ~ ~ q ~ ~ n ? i u ~ ~ a n h d \ ~ ~ i ~ n ? i ~ n u i ~ ~ & ~ ~ ~ ~ u n ' u nu wunmrtou?dniw Thematic Apperception Test (TAT) ~ i o ~ ~ u u n m ~ o u u o d Rorschach ~ ~ o ~ u n i s j m ~ ? i u ~ u i u I I ~ d i d ~ i i ~ u n i d ~ Q d ~ L+M IIIW?I@C(L~MUI~~~~ ~ h . f i w i h i i n i s l i ? Concept ~$o f~ l3 t14 lh Semantic Differential rnuisn?mi;J~hlw
KnarutiG 9 lKn"2ld n i3don concept n ~ ~ ~ r b i c i s 1 1 ~ 1 6 ~ ~ I. w uiu iu~' ton Concept ~ ~ \ ~ n ~ i u c l u i u u r i ~ ~ o i ~ = : ~ n n ~ ~ ~ m n t i i i ~ ~ u
1 d 2. ton Concept ~ ~ d n q ~ L n ~ ~ u ~ ? i u ~ ~ i u L ~ u 3 L ~ U u q ~ u ~ ~ u ~ ~
5 i w ~ d i ~ ~ usilrinasdon l l n ~ ~ ~ ~ r d ~ i u o ~ h w ~ ~ i l * d d
3. Lion Concept n n i ~ i i y n n ~ n ~ n a = : l n w i ~ n ~ i u ~ u ~ n u r i o Concept Uu ~wsieh~moul r~~wL~~~~n~udlKa=:~ f lun isL~~mnuuinn i i
l un ls t i i Sernantlk ~ i f fe re i ia l Scale u i l f i n i s f i n w ~cmnR fro nnuFncioftwiid 7 ~ o ~ i u i ~ a ' n i ~ ~ i w n i ~ ? ~ y n i j n n i w \ w u i ~ n ? d o i a a r ~ ~ i h ~ u n Concept don q Y o ~ i $ ~ d m a r r i o ~ d n w rdu f i ~ m e ~ n w R ' n w m r ~ o~$t%iu'nfinw c:: R'o~rhaum Concept do^ q ~ ~ ~ l ~ ~ ~ ~ ~ ~ l ~ ~ ~ l f f ~ f d ~ ? l ~ f i ~ ~ d ~ Y ~ d ~ ~ ~ ~ ~ ~ ~ n ~ f l l = : ~
f i t i iJ l r in lnw~u&iwr i i~ 9l I$U
- q"nn1w
Y Q Y
MR 4 14 213
Concept rioudorrion rdu
Y A Y
l u n i ~ r l i n u ~ Concept dou 7 rncii~Gnsinrnru4 njd J r l d I. nanrlon concept l l fnqurro~n~rnn~qn 7 61% lunlrdon
S~lio~Run5ioinronm.r nSoainunci~nnufiii~ 7 daorlrkl6 Concept da?udo~d X 1 oelnwuindqn o i a o r i i o ~ I ~ ~ ~ a u I u n i r f t a i r ~ w i Concept LJOULM~~IU rwo0rCmrion
u 1 J rl l f i r n u ~ : ~ u n u ~ o ~ f o ~ n a : ~ n ~ 2. rion Concept driru~mrcionic W r J / ~ a f i a ~ ~ to r~dou l i<u
rwn:d?unidfrrlon concept dh$h.nir
3. rPon Concept d~jnaiunuiuni~d %LOU mui~n~unnaiu
u n n d i ~ ~ o ~ r a n n i i u o ~ ~ n n ~ ~ d ~ d o # ~ d i ~ 7
u X ton m4u
I. narrPonran~llfnmo~6drrn ow ~mu$a~drn~na:rllfiumrHnm
!tnu~$di? ru$wd~?i~ 3 ooc6danou 8 o Evaluative Factor, Potency Factor UA: Activity
Factor nfofi7flni~~nfltda~6dft:no~drdu?~o4n'~ Concept $u fl~mfioa~6dr:nou
d r - 81 Concept norqt loti - lo*u
- Concept ~6u-r5'~nftnmw YC" - &iiuo
Guu-ra - nr tc i l~
LLGJLL~J - douuo r r u d nrtmororu - LQQU'LII
qnlw - trluiuniu I I
t
Y YJ - L S r t l
IHW - rin
*L?J - HJQULHJI
yny
lun1rfl irrum41darfi i~unnaiu~uiu~~~ Concept ~Out4-1
n ~ w f i U , n i ~ R + i ~ ~ c ~ " r ~ ~ f i ~ , q u ~ ~ n ~ ~ a ~ o s c I ~ ~ ~ d a w t i l ~ ~ n w w V : ~ ~ u - r i j ~ ~ n u ~ d i tdu d d o u - Concept [email protected]
L O % F ~ U G L M ? ~ ~ - 1 f l ~ f l ~ ~ l ~ L M ~ t - J ~
~ ~ u n u ~ d o f i o @ u - ~ilunuaourt u-r J ~ & J d d unno&t$oof~~~u l~q j - d i r b u ~ i $ i h ~ n w ~ o ~
d~doudouin U - i j~dou~j~ciou
~n"u n-r iusnbii U - ~n"un-riu#nld~iY U
~ ~ ~ ? ~ . . J J I U ~ J ~ I J ~ ~ Q ~ L R ~ € I - \dL$lfJn~
o l ~ ~ d u " ~ n J - oirun[d~~~'~r ( - rhu
Y R Y
- concept ~6u- r~u~nw~: : r in~g!uud~
Y R Y
216 MR 414
1 , 7 1 , 6 1 * 6 1 4 1 3 1 2 1 1 1 LR?
~ n i w I 7 , \ 61 5 1 4 1 3 1 2 1 l J w i u n i u
2. ~ i ~ u m n r ~ ~ u u l n u h ~ u m l r r i ~ ~ ~ ~ n ~ i ~ ~ o ~ ~ ~ n ~ d n t ~ ~ u u ~ ~ u o ~rri$?~~a~dinmpiw~riiw"~wolodn:&iuul~uu?n q hudiq~<wfid\ririifi~wol~! n:uuutdu.au rdtd
uliU , 3 1 2 1 11% 0 1 -1, -21 -3, ~ L Z U O ~ U U ? R 3 1 2 1- 1 1 o -1 -2 -3 fl3f&ld
5. LLUIJ~~fl7t63fid Semantic Differential Scale
~nwwn"a 7 W vo~uinr~n11r:mnd dcnouhu Concept MA::
rnnndI+fii? ~6h fdr :~nn Bipolar Adjective wni u 7 tnnn rrnt~t~#run~ r~iidrflu mdt~~iiodr:~flu Concept Zu7 iir~uuIu.~~rrr5i~nl? 7 I d d o
uuud 1 i$di~nmiurklaiuq ddocld~ Concept rdu
- rhpiin7iuAn~iiuoriiJ'Lr do gdnjdd
1 $ k ~ ? u ~ a i u 7 Concept iriu
lxlnou
f! 1 ~cnmtluudfir Concept m u l ~ m m i u n ~ i u ~ n i a i u f i ~ ~ n i ~ nisin5Jdn?ia~uiu
n j i uuu S w 7
6. nisuda w a Semantic Differential Scale
1. nisdm?iu~uiuuoo Concept ~ ~ ~ u n i s f i ~ ~ n ~ ~ ~ u ~ ' ~ ? u ' I w ~ ~ d a = :
o~ddscnauoinniwdncjmui~~i~ 6 ~ ~ ~ f i ~ ~ . r r U i o ~ d d s = : n a u o i n k ranaiid~w'u~ 3
o~iidscnou 6 o Evaluative Factor, Potency Factor Uar Activity Factor ~ w 6 0 n?iu
~ u i u v o ~ Concept Y ~ J L L ~ ~ z ~ ~ ~ I R (io nruuu~uudae~mauo~o~ddsrnoudi~ 7 l w
noR'u&o~ Concept iumw ~ ~ ~ n a r b i o i s l u i n ~ i u ~ u i u v a . j Concept vo~uciac~nna
l l j i u G u l ~ u n i m i i i ~ & ~ i o ~ i l ~ u u ~ ~ ~ o ~ u c i a r ~ ~ ~ n a l u a ~ d d s r n o u ~ ~ ~ 7
2. ni.rudaa?iunuiuua~ Concept Im~nisfi~nt~~uws?uIW?n " t:
o~ddsmou ~do~oin~dn:o~dds::nou ~ ~ ~ f l ~ i s r ~ i ~ 1 ~ h ~ r ~ ~ n ~ a r f i 6 RJWWPILOI
n r ~ ~ w u v a ~ L L ~ a~ouddsrn ouui 73ufi~l'ltil D(I s~ ld l f i ~ ~ 6 a ~ l ~ ~ i ' n n i s n i ~ n fim~iamf$~
ozr~un'wr6 - 3. n ~ s u d ~ n n u a i i u u o ~ Concept hulnSfic!uu~#unnvl M%
-4 Y Profile ~nurf lu~l ieu ~wnr~diu~fi~rr+ilolCriiu di 'n~wtl lu~dniw~f in~ium' I~ uinn?inirunuiu muiro~~uw~din"~uuuuun~~ar~~uuna~dd~t:nou ufirr!uulfin"~
nuynsfi unman@ ~Sonis~u7su~f luux~i i+
n i o d i ~ n ~ . s ~ G u d d . s ~ ~ i l r s u u ~ ~ u u ~ ~ ~ ~ n ~ ~ u u o Concept
Concept A t o ~ I U % Concept B go m1~b8uOm.s Concept C 8 o ~nsum Concept D 6 o nqqnmu Concept E go R ~ . J Y J I U U W '
5.4 ~ f f l n i ) l ~ ~ f l f ~ ~ d ? ' i i n f i l U % (Guttman's SCaIe)
1Sniraiii1.u o~finhu~'lla"~R'nni~1~nnrfluia3n.r3u (Scalogram
sis) L ~ U ~ I ~ ~ ~ Z L ~ U ~ ~ U T ~ J U " O ~ ? ' ~ U ~ ( ~ ~ \ ~ ~ M ~ I ~guldn1uU"~fii(lu~1(l"Ja$nfiad d'd d m ~ u ~ n ~ w r a w i r . u o ~ i " a n i ~ f i ~ i ~ \ ~ n ~ ~ b f a l i h i n r u a a f i u n ~ n o d i ~ ~ Cumulative
a d d scale n i f i~nnrh insnnu kn~Gncl~nnis&~~an?iuGo1~M"udndi~n~a~ndio~ni~
8 rru I n w ln~ln~uuodhn?iufin t f luuu-al~~n~w~~u~~naiu~iu 7 m u n i 7 h i i n ~ g n Y d
Y o~uu?lio~ndudo~k~~knwwsiat~o.an'u t o k ~ ~ n ~ . r u ~ i i h . u o ~ b c 1 ~ i u f i w ~ M " u
~ n u ~ ~ u ~ i n ~ a n a i u G n ~ ~ u n ~ i ~ 7 ukviou j unuadddou 9 I~+~i~'nwmtsio~dodadI~~ e! E ~ u i u n ? i u i i ri1~nnnlni~amn~luni~A3idaa~uu ~r~~l6nintuuuu1nndi~nn~dou
" a . i:,'' "
~~~r6aducm~n?~u~M"u$i7u(l"Jo~flu6~1ru7nncj~ ZunimouJ~naiuBn~~uva~,~.ui l y n d " ~n?iuiirnM"u~uuinn-Jililnn~du3 Iwn~inouConaiu Andun&odni3~unifi ~n3izfl
uimm.r.rud g n $ a n ? i u ~ n ~ f l u o ~ ~ ~ f l k n n w . ~ \ ~ ~ h w uinmi3fi6ifiu (Unidimensional . w
Scale) i ir -
gntjr~uiudn"o~niiuo~n7~5~nnr6in.rnrru Fia Qn~iuf in~Au
~ A u ? n ' u r ~ ~ n ~ ditguse6~io~nno~lud?rQ8~#~3 ~ i n d ~ ~ ~ o u d ~ l d d u i n d ~ n 6 i rn
~ u 6 u d ~ u u f t ~ u d ni .r~R'Rauuo~n~u6~odi~cio~.onnKa~hauuR~iun~iuCfi i .o C ~Ru?diu ibu 6iynnfililn~du6aunu~onaiud I i 2 ucmd-Ji 6a~~flu6?u'lu~an?iud 1
UIUR~ 81~fl~ih ~lTYuCt~n?ld 3 l i ~~d iun~~~f lu~u ' luu 'on~ iud i LLRL 2 u i u h 'lu
rfiuod~8u?h fiy nn~'ln~M"u~?u'lu~on3iun" 8 ~1ao1dii ~~u6a~~~u( i?~ ' lu$ona iu Y , 3, 4, 5, 6 URL 7 UI~~OULLK? ( / ~ ~ d u ~ r u n . j ~ l j i ~ h q L ~ O ~ : ~ O U ~ ~ ? I U L % ~ O
d L: ud' I$% i u r n s i o ~ n i . m n u n ~ ~ u ~ ~ ~ o ~ ' l ~ ~ ~ ~ ~ ~ ~ ~ ~ - . n~d in iu ndw
1. nm~duinnii U 2 149 'ldlvu?
2. nmmuinnii ql I - 5 $~,>dIvu?
3. qmpuinnii 6 V& id~Mu?
fiimouuou6ludinid 3 #a vou6dipuinnd7 6 dm uandiiilod
u a u i l ~ a d 2 Aiieuinnii 5 q m U A L ~ ~ J U ~ U ~ U ~ I ~ I U Q A 1 60 fduinnii 2 dm 67 u
M R 4 f 4 22 1
rrnrn~iuou'c~n~~dn'u~d %! rwrnrunnn a~aardn~iun~c1~un~~fl~n^~n~u\~d~raun~iu&7~~a'Ic11ldrnna~nn~iuau'loii\6 ~Sau~~nklin~~umlolufian~~uu"ur~cilddna~u~u'nlufi~nrru~u~ldi nq.ruu:uua b ~ n ~ ~ o ~ ~ ~ ~ a ' n a n r e ~ ~ ~ ~ d f ~ u ~ ~ ~ d a d t r n a u n ~ ~ r ~ u r ~ ~ ~ ~ a ~ i l w
2. rruunarrou5amqudh 2.1 Strong Vocational Interest Blank (SVIB)
rluo u ~Slurruunn~auinnnumlonpnnurrwhn~u fiudrwuuwflufl n.n. 1966 d 399 $a a'Riu?n~drgu U 8 rnn lu 5 n i n ~ r ~ n ~ J i ~ u n a u r n u n ~ ~ u d ~ t : a ~ d
unauqouih L ~uiuf iu vgaum I ~ u i u f h 'rauqW UR: D ~uiuf iu l~lA~ouW ~ ~ v i
rl r - wnldauau q q ~ i ~ ? u ~ u d o n i . r q n ~ ) uslzvtimouynnsl chunr~roon 3 nin l~guou Y Y C I - aaow~unonnumiunaiudf:uu6 ~&tliuu~biuunnu~uhfiard uaeda9ufiaiumui.m
um:rinwwiu uathau q udu~fluvlofuuouflmu uaevloSuuou$~fla l3dinmaiu
u u l ~ l u o i B w ~ ~ i u o i i w ~ ~ n i ~ w ' w u i ~ i m r i ? ' n n a i u u u ' I ~ ' I ~ o i i w ~ ~ ~ o i ~ i m o u ~ o u
hobdrl.rcuunnuh~~~1~u~~oiar:o~Bw~~wu~~uun'u~imou~ou~nnan"ald u , , n i m h I d uuunaaou SVlB ouua~Knnirl31nfid~9udft:Cnd (Empirical Criterion Keying)
Knw~uouoiBwo'Rdiuun~flu 11 ndu 6 6 (d i~ iu f daubi. 2547. M J ~ 57)
ndud 1 innu rinGm5nui unqd~m uwnd Cumuwnd
ndud 2 rinnfinrnamf rinFlh6 5nam rimni
ndud 3 ~ C a n n h u ~ L
nqud 4 rindu v i ~ u ? d d J diuniir njinuiniunf nfianirmf
~ IJ~FI w$n~iuhlY
ndud 5 cliuu3~lr , , rlnnrou ~~odiuiun&~c]unu
ndud 6 Cnmun4
ndud 7 rinGrb(B
naud e nudil i ly~ . numuvfia - LBIMJI~~~ILIP'~& uiuauinq.r Y a-
ndu$ 9 flCmnls87qiu UIUHJIUIU~SU uiu~fid~enuaam 2 s '
n4ud 10 u'nuwml ~ n p ~ u i u cin~QAofturl
ndud 1 1 1hrmum~un~fluiioni3qnm~nf~u 2.2 Kuder Preference Record - Vocational
U ~ ~ ~ ~ U O U ? ' ~ ~ X U ~ \ ~ U E ) ~ ~ L R ~ ~ (Kuder) ~C~&JLLR:W~~UI~UH[~J
uuunncrau SVIB uuunncrouffiit%nirumnoii4oonld r~o&aiuriuwirkounaiu
uulalu~iun3iu 7 diuaulrid6iu u~nndida:#oi8w~awir ~onlnlu&uduuir?<n
r~unciucl iu~unalurC(u~n~~nlurdoMi q uh~ilrli~nntfi$odioiulnul3n@ r i n d ~ u u ' a u u u a : n ~ u ~ ~ ~ ~ ~ o w ' ~ 0 1 ~ ~ n ~ u # o ~ i n i u ' I ~ ~ n a ~ ~ u o a ~ 1 8 ~ u n 1 u ~ u ~ u urn: ~w'ua'n'u n~u'ou7di Knww~ail~niuluuuunm~~ouuo~ft~moi~O~a,ii~fi~iTu i o n
oin 3 widon $mouat& ~~6ontdaouu indg t t ~ z ~ o ~ ~ a o u d ~ uuunn nou$
&Jlms?cln?l&JE!d5l 10 ~ I ~ ~ ~ ~ ~ ? ~ ~ ~ ~ ~ ~ ~ ~ Q ~ ~ ~ M L ~ Q R S ? O ~ U R ? I U U ~ W J Q ~ R?1U
rvilaRn u n m i n ~ o n m i u ~ ~ n u u o i L f l u ~ i m o ~ d m ~ ~ d ~ ~ ~ $ i ~ u uimsAnmuaulm?u
~aido~ ~ ~ I J L L ~ J (~nlmsnnu.msunil) ~n~o~uudnnh Aiu7m jnui~iamO15 aira?u Rndz ?rrmnrru mum3 uPfnis8dnu LLA~LNBUU d~nm4dn3uun~w~hwr'uCn"ru u'auu uwi5nuiciu ~~amdu$wd nruuunuua~n?iudon6 10 $iiu ~.liuin~?nuu
~~wunirdoO15~~umYol6 %l
h t d i 34'0 41 ~ 7 ~ 2 1 ail Kuder Preference Recbrd - Vocational
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+"" 1, L.
R. W ~ w w a ~ m 6 ....................................... O R Q
S. azaunit1r4u .......................................... uin o s o +MVou d d ~.araurwx~qj .............................................. n y + o T o cl
d x U. azau w ~ao ................................................. o u o
d L 61~?ia.jttfor~u (Reliability) vodlluunnaou<nn?iu W M ~ P Y O ~ Q L R Q ~
dd~llnu?$Lnof 'ra7fnfu (Kuder - Richardson Technique) 1?did5ruim .90 R7ia.J
nildlu67~nni 1 ~l;sorloun.l~dnn~wn~~uc(rbiwo'bo ~ r i h w ? u I u 6 ~ ~ r ~ n i ~ GI d f iyn~uhaou ZiwR'npluuand~fi~~dit&~r"u~n~u~sz2i~sJ"nuu dni3~dduu~dn~
Y
n7iuadoaintril~~udi!uin ~don~aoudi~uszutn~in"~i~n"uwnir~ fl oinnis
4nwn7iuwuiw o~n~iuauIoc(#l~~Au0~nis~a~~d~w"rownonn~~d~~inBuldin"~o~
grnofun:votan.roc udwu~i~odgrnofds ing%uinn~i r dado inkua i~uo~~o
~ i ~ i u d ~ ~ i ~ n ~ r d i d u i n n ~ i
siunn8unluQiiouo~u~unnaouacB.nu~ooiiiwuinuiu Finriru nljumiun?iuada~du7~"rona1uau~od rdu di~diinya'hod~uw?nndn anidfin
A' mnud~u~nmCnagI~w~nRndznni JLLGI ~~lunis~f f iuBoriouw~~miuni~~~mizj ;~uowi
224 MR414
n i ~ f l i 5 ~ u if( uatunaiu~d udo1.r~~ o ~ ~ ~ u ~ n ~ l n o u ~ i a u l w ~ l ~ n a i ~ ~
w oldu~iur3urnw4 ainnirfinul.~::tlz~ian'uM'nPruu 1 ,I 64 clu 16o1ouuuuncilwau Kuder Preference Record - Vocational 9 ~ d f i 1 ~j fi~luo$u3::6u ~nuu d oui 7
10 'J wuii diuau 728 9% f l id i~dt l0~1~0~n'unaium~~11odo1u~~ouna"~~~~n LLR::
diuau 436 nu 11i~idd~o~nt~o~n'ufiaiuml'ildo10u lunaudno~nko~iinuwolqlu ~iuC(flio(3ounc 62 ~nm~ui ( f l io idr iao~mi~~dnuwohluoidf l io~ ioua: : 34
hudodnaiu\ J W Q ~ Q ~ J I V ~n&nd9foun:: 8 lun~unoclnibd ~~nc!Jwolaiaunt
25 ~ W ~ ~ ~ \ J A O R R P J
. 2.3 Kuder General Interest Survey
ILUU~~~(~BU?F~~?IUH%~Q Kuder General lnterest Survey IdirJ'w~~ U I ' ~ I ~ I L L ~ Y ~ ~ ~ ~ Q Y ~ ~ ~ ~ ~ I U I ~ ~ Q Kuder Preference Record - Vocational Qon LLYU
r 8 w i ~ l u i ~ u n u u 6 o~au 12 h~~#n iu7hun . i i i ~nz~16wn '~ iu~ muim~u *. a 3::iYuu o~ciRou 91 l inimi mru421nii~inun~3pcba1 w ~~p~=:~f l~u inn-J i I o.000 nu \(rG
A a 8 ~ ~ ~ M ~ ~ ~ ~ & ~ ~ ~ H ~ ~ J ~ ~ L L ~ M ~ ~ o Q ~ ( ~ ~ J Q J I J o ~ ~ ~ Q J ~ ~ Q n ' u ~ ~ d . I ~ ^ a n # f l a l ~ i ~ ~ ~ ~
ua~~m4o~iio6dno~ 2.4 Kuder Occupational Interest Survey
t d u ~ ~ u n f l ~ ~ U ? ~ ~ ? l u ~ ~ ~ ~ d w ' e b l ~ i ~ f i " a n l ~ u ~ilu~nocll ~du6iuak SVlB rrci~~uunnnoufldit~a7~n"a 7 \dtYun~u&I~'d~ uuunclnou Kuder
Occupation Interest suvey nnalf lncst~u6au~a\d\6cn'o~o1~a~6au~n"ro~m~a~~.a'~~~~ naiu~ia~iau"'u~n"ro~clob~fiar~of ~flakuo~ihu 79 mdw muiim~on'luinsiKu
20 muik l~ iu jn iu UR:: 56 oi$w LLpJr 25 m u i i a i ~ ~ n l u ~ n u i K u k l ~ ~ ~ o i e w l u 2.d u t: muni .r~i~a~uunnwwcn.3i~v
nuiunaiu btnudi (Holland)
nuwud' (6au RI~UPI L L W Z O Y J C I ~ I
I
1. ao~Imiw t i l uo j d (Realistic) L S U ~ W W ~ nn~daou~n'un~iuo~d
k i u ~ r i n U bqiudiuin U aoumudid d1urnwa.r fiuu~dd~ilu~darru liYnlnmh#oiu
Cqdou rgolrwu rr!~u.r~ o j ~ & ia!Ftuu riuu 7 mndu.r Cntl'[~R riluiiu
2. sourlunf~ (Investigative) r i l u~nww~nndaou~~rnn %.r:uu
iduod nn w o ~ r l u n f i ~ i n q i u ~ 5 ~ ~ 1 u l o i i 0 n ~ ~ ~ n i ~ & i u 5 n ~ i w i ~ ~ ~ l ~ ~ ~ w t ~ f i a w i ~ a i ij
y nlnhiwaouirnnt6 io i . rd lclf U inEmr .rounou onnu GLM? WA LDuXW 3. roundnu (Social) rilw~nwwu o~ynnwdaau nu~ic1uinun'u~u U
aoud~uralo@u ijuywu twi862i mlofionnuluni.rlln~iuf U flnou~u ni.rwi3lui
ni.roy?n!inli uatd-rur~3o@u yniinniwiilunS Iflnqiufquiion'uynnRBu n.ii~uqi~
IIirr7ryd.rdusS ruamn?nri r5iriJnu fP'nniwcmwr zdlonurri~ ru'lhrdouuyd
rfluiiu L Cp
4. aou.r.-rfiuuiriu (conventional) r 3 u ~ ' n u ~ o ~ ~ n n ~ A a o u d ~ u a
aiun~~rnnrn'df~lf v~i~iuaiu&~lnKi aui.rnCmrAunu~iu t y f i a'aiRu t U u ~ u m ~ i
~ ~ n n ~ i u r r f i e ~ y f i d r ~ u ~ ~ r f i ~ ~ i u n i ~ ~ f i o y nlnmwaaur'iuuuruu i jnqiuqhtu
a.r~Wn.r~u~lriiinv+ douJou ~Suufou niod~rndq rdi.rrrfiuu I o r B u uinni.r
0uahn7.r LY uZiu
5. aaudirfiun7.rim~iio (Enterprising) r~~$nwnc"~o~~nnf idaou
nq.r~i~uuu rdod.re~uadn~~&i~~w.rw~fi~ in~~urilmrnXiwn7.rrc~ U Gnmu tUuw"r%i U
d L On~iuraouduau~o~ ~57Jiri~nurrid flynlnniw vrour&~~ neruontuiu nhAnnAi d r d L liiuJd iirsono n a b n ~ t r a ~ lo%u uo~Iwnlurr~# qnm7u ~n?iuraouuhurod
r3uiiu 6. aoulfidr (Artistic) ~ilu~'nwruruo~nudsoufiw~t ~u.5 rrntmm-
nnu lin~iuarn.rnni~fiwrl:: mw nun? ni.rduu nnwrn.r ijynlnmw?n?in lr ig .r:rGuu rfioi.rud i)n?7uriluQ~fld r h g u h j o j d 6 in0mt ~ J R R ~ R ? I U R ~ ~ L ~ U
afis mr4 r3ufiu 1 n . e , -
* ".Ifi"j " I . -d - a ~ ~ ~ ~ ~ ~ L L ~ ~ ~ ~ U D ~ ? ' ~ ~ ~ ~ U ~ ~ O O ~ * I ~ U ~ ' L U ~ I I D ~ U D ~ L L A ~ ~ ~ Q 4 71s sl~u
1. ian~~umlolufian.r.run"~ 6 61% 2. 6n~iunvimluni;~7ii~nffun"d 6 cfiu
226 MR414
1. fi~nnufiu~rnwoS4
1) flimu [ I [ I 2) mndni 1 I [ I 3) dousn [ I [ I 4) douuiftni 1 I [ I 5) flimdo4laZu~iu [ I [ I
YRY
4) ruftnm~nnni~5nuicn~nfi~m~ [ I [ I 5) flaodnq~~minfin U [ I [ I
YRY
3. fionmu61u$mu
1 ) ~ X J L M ~ o@uluuiud LUIL~~D~IQDU 1 I [ I 2) tm~n~iu$uwidn'u~dou1HJ . [ I [ I
YWY
6. fionrrui'iuEwdt:
1) ~3uuniw
2.1 u1ma?v1~oflm8um Thurstone
d U o~ndian~anururuo~rb~~1~011aY'~61~1~7~1~1~~i0~du'
3.1 SVlB
3.2 Kuder Preference Record - Vocational
3.3 Kuder Occupational Interest Survey
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