On Creativity Ziya G. Boyacigiller This presentation was created and given by Ziya Boyacigiller who was leading Angel Investor and a loved mentor to many young entrepreneurs in Turkey. We have shared it on the web for everyone’s benefit. It is free to use but please cite Ziya Boyacigiller as the source when you use any part of this presentation. For more about Ziya Boyacigiller’s contributions to the start-up Ecosystem of Turkey, please go to www.ziyaboyacigiller.com
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
On Creativity
Ziya G. Boyacigiller
This presentation was created and given by Ziya Boyacigiller who was leading Angel Investor and a loved mentor to many young entrepreneurs in Turkey. We have shared it on the web for everyone’s benefit. It is free to use but please cite Ziya Boyacigiller as the source when you use any part of this presentation. For more about Ziya Boyacigiller’s contributions to the start-up Ecosystem of Turkey, please go to www.ziyaboyacigiller.com
10. “I’m Not Creative” and 9 other ways to kill creativity
9. “The” Right Answer8. That's Not Logical. 7. Follow the Rules.6. Be Practical.5. Play Is Frivolous.4. That's Not My Area. 3. Avoid Ambiguity.2. Don't Be Foolish.1. To Err Is Wrong.
Here Edward de Bono sees what others look and fail to see.
Why?
Returning to my seat on an airliner I hit my head on the overhead luggage locker. As I sat down the person next to me said, “I also hit my head on that locker, it must be too low.“
"On the contrary," I said, "the trouble is that the locker is placed too high.”
There is nothing humorous about this exchange but there is the same sudden switch in perception -which eventually makes sense. If the luggage locker is really low then you see that you must duck your head. If the locker is placed really high, then it does not matter whether you duck or not. But if the locker is placed at a level that you do not think you need to duck, then you do not duck and you do hit your head.
Returning to my seat on an airliner I hit my head on the overhead luggage locker. As I sat down the person next to me said, “I also hit my head on that locker, it must be too low.
"On the contrary," I said, "the trouble is that the locker is placed too high.”
There is nothing humorous about this exchange but there is the same sudden switch in perception -which eventually makes sense. If the luggage locker is really low then you see that you must duck your head. If the locker is placed really high, then it does not matter whether you duck or not. But if the locker is placed at a level that you do not think you need to duck, then you do not duck and you do hit your head.
Case 2:Your company is operating a tuna fish factory. In
an effort to reduce costs, and after many heated discussions, you all decide to cut labor. Now, the remaining workers are leaving too much meat on the bones since they have to work much faster. They are also unhappy that they are forced to work harder and, uncooperative to work with you to fix this problem since they are forced into this situation.
Singapore. In eastern cultures individuality and “losing face” is avoided if at all possible. “You can’t point to a person and demand the person be creative” since they will feel singled out for some reason and feel shame.
person and demand the person be creative.” Use row & column numbers to call on people at random, so they know they are not being picked on…– E. De Bono
it is possible to create a new solution, when no standard solution exists.
Case 4:Your company is in the ready to wear garment
retail business. You have a hard time to compete since it is a crowded and fiercely competitive environment where everyone has what others sell. Any idea gets copied quickly… Your new style shirts and knit pullovers initially sold well, but now others have copied them eliminating your differentiation.
Practical Need for Creativity Falls into Two Areas
1. Where there is a real need for a new idea and we cannot proceed without one. There may be a problem, a crisis, or a conflict. Other approaches have failed - creativity is the only hope. (swoT)
Physical Need for Creativity: Brain allows incoming information to form patterns.
Once these patterns are formed, we use them in the process known as perception.
The patterns are not symmetric.
This asymmetry gives rise to humor and creativity.
Humor and creativity are related, since fitting information into new patterns, and even more so the discovery of side-paths, releases endorphins that reinforce re-learning.
There should be a new idea here. There could be a new idea here. I want to pause to think about this. I want to notice that. I want to pay attention to that. That needs thinking about. Is there another possibility here? Is that the only way of doing it?
2- Purpose Type Focus: What is the purpose of our thinking? What are we trying to achieve? What is our goal? What is the target? With what do we want to end up?
When one letter (information) is given at a time, and we have to guess the next word to spell:
R A T EG
T A R G E T
This example shows that there is an absolute need for creativity in a system when new information is added to existing information in an integrating fashion.
This is what I feel about the projectMy gut feeling is that it won’t work I don’t like the way this is being doneMy intuition tells me that prices will
7.5 - Green Hat(creative, new ideas, alternatives, possibilities)
We need some new ideas hereAre there any other alternatives?Could we do this in a different way?Could there be another explanation?We can also do this without using
any ball-bearings at all!What if we used egg-whites as a