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New 2010 Presentation

Jun 24, 2015

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iaindavis

FOOTBALL BOOT INNOVATION
TESTING,RESULTS,FACTS..
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Page 1: New 2010 Presentation

BrightStar Sports Tec Ltd

file:///C|/Users/JD/Desktop/Brightstar%20presentation%20single%20pages/basic%20page.html[16/02/2010 21:04:28]

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Brightstar Sports Tech Ltd Football Boot Technology Presentation 2010
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Page 2: New 2010 Presentation

Intr

oduc

tion

This presentation documents the evolution of our

patented IP, our partnership with Progressive Sports,

an overview of the research results from substantial

testing and our offering.

A ball control component for a sports boot or accessory comprising a three-layered composite of synthetic, rubber like material including a ball contact layer, a middle layer and a base layer...

International Patent No. PCT/GB01/01708

Page 3: New 2010 Presentation

Bri

ef H

isto

ry

Having played football and watched world cups from an early age, taking inspiration from the Latin American style, I saw freedom of movement, deft touches & the way players curled the ball, I was amazed.

Being a very creative and inquisitive person, I started to gather materials, and play around with them, I would sketch the boots, and problem solve, what I wanted the boots surface to do was to grip the ball, but then allow it to travel and absorb some of the impact, imparting spin on the ball, like the actual movement of skin.

This was my eureka moment, and I thought now what do I do?!

Iain DavisInventor

Iain Davis’ Inspiration

Page 4: New 2010 Presentation

• Theballcontactlayerpredominantly provides grip as the ball is received and its direction of travel deflected.

• Configuredtoprovidehighfriction gripping ball surface.

• Themiddlelayerprovidesmovement and direction of the ball

• Athickerbaselayermaybeincorporated in a soccer boot suited to a defender (where relatively higher force may be used in kicking a ball) and greater protection of the foot is needed.

The Grip TechnologyThe patent claims a ball control component for a sports boot, comprising a three-layered composite of synthetic rubber like material.

The

Tec

hnol

ogy

Page 5: New 2010 Presentation

Pha

se O

ne

Find

ings

•Thesediagramsgraphicallyrepresentthe impact location of the ball upon the boot during each of the three specified kicks. From the testing in phase one.

Each subject’s results have been collected & super imposed to create a single ‘average’ image for each kick location.

•Thecompletecontactareaoftheball is shown in green; this establishes the strike zone as the full upper front surface of the boot.

•Theblueandredareasdepicttheinitial contact and final contact respectively.

Initial contact location

Complete contact location

Final contact location

Average results: Straight DriveAverage results: Outside SpinAverage results: Inside Spin

Page 6: New 2010 Presentation

Pha

se T

woThe Prototype Sample

•Fourinitialprototypeswereconsidered.

•Multi-layeredinjectedsiliconeallowed a combination of silicone grades to be chemically bonded together with a high shear strength between the layers.

•Thetoplayerisdesignedtoprovidethe initial coefficient of friction between the boot & the ball between boot and ball.

•Themid-layer,utilizingthelowresilience silicone, is designed to allow for the deformation of the grip and thus increase contact area and time.

•Thebaselayerisofahighresilience silicone and provides absorption & structure; allowing the technology to be integrated into the boot.

•Themouldsfortheprototypeswere produced using computer aided design (CAD) and manufactured using Fused DepositionModelling(FDM).

•Thismouldwasthendirectlyusedto make the prototype samples.

Prototype grip sample

Page 7: New 2010 Presentation

Pha

se T

wo

Stag

e O

neHigh Speed Impact testing•Thehigh-speedimpacttestingwas designed to simulate the impact between football and boot.

•Thethreeleadingmanufacturersboots were cut down. The grip sections taken were as close to the size of the silicone prototype as possible for consistency.

•Highspeedvideo(6000fps)captured each impact for visual analyses.

•Allsampleswerere-testedunder wet conditions.

•Eachsamplewastested5timestoallow for mean & standard deviation against leading competitor boots.

The testing studio at Loughboroigh University

Page 8: New 2010 Presentation

Player Testing

Stage two of phase two’s R&D involved player testing using the QuinSpin system and an analysis of the player’s perceptions of the prototype’s performance.

•Theplayertestingwasperformedwith 3 university first team players.

•S3waschosenforuseintheplayer testing due to its consistency & durability.

•Thissamplewasattachedtothe prototype boot for the player testing & benchmarking.

• Theplayerswereaskedtoperforma swerved kick.

• Abespokesoccerballflightanalysis system (QuinSpin) was used during each kick to determine compound spin rates and ball velocity.

• Theballusedinthetestinggenerates images which determine spin rate and spin axis.

• Byselectingthe5mostconsistentresults from each individual boot test, the mean and standard deviation of the tests were calculated.

• The player perception of the prototype came out top for best spin, best power and best control.

Pha

se T

wo

Stag

e Tw

oFi

ndin

gs

Outside spin kick Inside spin kick

10 yrds

Player testing protocol layout around a football pitch goal mouth

QuinSpin system set up at Loughboroigh University

Page 9: New 2010 Presentation

Pha

se O

ne &

Tw

o D

iscu

ssio

n &

Con

clus

ion•Alltheprototypesamplesillustrate

greater mean spin generation than both the Adidas & Nike boots by up to 26%.

•Themeanspinresultsdo demonstrate the prototype’s consistency in providing an enhanced level of spin when compared to the competitor’s boots in both dry & wet conditions.

•Theprototypesamples demonstrate higher COF than all competitor boot samples in both wet & dry conditions.

•Theinitialprototypeshows remarkable potential with clear development channels available to reach class-leading performance in the future.

Page 10: New 2010 Presentation

Zebr

a –

SA2

010

Page 11: New 2010 Presentation

Boot Design & Brand applicationFor visual reference only, we have created various boot designs to demonstarte the truly flexible application of the technology. Also illustrated is an identity for the new technology, However, further design development and research would be required.

These are for visual purposes only.

Lava

Page 12: New 2010 Presentation

Star

s

Page 13: New 2010 Presentation

In summary, the key findings prove that the prototype samples outperform two of the leading brands boots significantly, in terms of spin by up to 20%.

As previously outlined in the core product offering, the thicknesses and resilience of the layers can be adjusted to suit a very specific application of the end product.

For example a thicker base layer may be incorporated in a soccer boot suited to a defender, where relatively higher force may be used in kicking a ball, and greater protection of the foot is needed. In the alternative, a base layer may be relatively thinner in a soccer boot suited to a midfielder or winger where the player’s role is predominantly in controlling direction of the ball rather than displacing it a great distance with force.

By virtue of our concept’s ability to control impact dynamics, a whole range of performance and protection characteristics can be achieved. Specific changes to the mechanics of the layer system can be optimised for power (stiff system), control (balanced stiffness and shock attenuation) and also protection (impact and shock attenuation).

Dr Tom Waller, Loughborough University

Pro

duct

pro

posi

tion

: ke

y fi

ndin

gs

Page 14: New 2010 Presentation

There is enough primary data & sufficient potential to permit brand ownership, whereby the technology can be developed to your specific requirements.

By integrating this technology (ID) into football boots, both grass roots players through to professionals can benefit, especially given the protection element which juniors could benefit from whilst the delicate bones in their feet are still developing.Moreover,thecosttoclubswhenprofessional players are injured due to light-weight boots which do not offer enough protection could be dramatically reduced.

Thank you.

Fina

ncia

l pro

posa

l

Page 15: New 2010 Presentation