RESULTS REVIEW 3QFY20 01 FEB 2020 Hindustan Unilever NEUTRAL HDFC securities Institutional Research is also available on Bloomberg ERH HDF <GO>& Thomson Reuters Standing strong HUL’s 3QFY20 show was respectable amidst challenges of slowdown. Co maintains a cautious near term outlook and is hopeful for gradual recovery in rural demand. Net revenue growth of 4% with 5% UVG was better than many consumer companies despite large scale. Marico/Colgate/Dabur posted domestic volume growth of -1/2.3/5.6%. We are admirers of HUL’s superior capabilities in managing tough times. We value HUL at 45x on Dec-21 EPS with TP of Rs 1,988. Maintain NEUTRAL. HIGHLIGHTS OF THE QUARTER Domestic revenue grew by 4% with volume growth of 5% (est 4%). HUL’s 3Q show was at par with 2Q despite deceleration in rural growth. Rural continues to witness weakness; rural is 0.5x of urban vs. 0.9x in 1QFY20 and 1.3x in FY19. Home Care remained a driver of the business with 9.8% growth (est 7%). Focus on market development, premiumisation and new launches continued to support growth for Home Care (13% avg growth in the last 12 qtrs). Home care continued to drive profitability, EBIT grew by a stellar 41% (est 18%), last 12 qtrs EBIT CAGR is >30%. This has been led by premiumisation, market share gains and benign commodity inflation. Beauty & PC (BPC) delivered weak growth (-3%) on account of delayed winter (3Q has high dependence of winter products), weak consumer sentiments and price cuts in personal wash. Oral care’s steady growth was a positive as Colgate and the oral care category has seen deceleration . BPC EBIT growth was at 7.5%. F&R grew by 8% driven by healthy growth in beverages and market expansion for ice cream and new launches. EBIT growth was robust at 28% (52% in 3QFY19 and 2% in 2QFY20) despite high food inflation. GM was up by 44bps YoY (-76bps in 3QFY19 and 44bps in 2QFY20) at 54.2%. Employee/ASP/other exp up by -2/-2/- 13%. Sharp control on overheads has resulted into reported EBITDA growth of 20%. While, IND AS adj EBITDA was up by 14% (est 12.4%). Other expenses (adj to IND AS) were down by 3%. Higher other income and lower taxes resulted into strong 21% growth in APAT to Rs 16.9bn (est 22%). STANCE Most consumer categories remained under pressure in 3Q and recovery seems more gradual for the sector. HUL’s management of the situation is far superior to peers. Home Care and F&R are driving both revenue and profitability. BPC is seeing various challenges as BPC volume market degrew by 2% in 3Q. GSK’s acquisition is running behind schedule and is expected to be integrated by Mar-20 (vs. Dec-19 earlier). We maintain our NEUTRAL rating as we don’t see any near-term triggers for re-rating the stock. Financial Summary YE March (Rs mn) 3QFY20 3QFY19 YoY (%) 2QFY19 QoQ (%) FY18 FY19 FY20E FY21E FY22E Net Revenues 98,080 95,580 2.6 98,520 (0.4) 355,450 393,100 414,212 512,501 564,350 EBITDA 23,324 20,460 14.0 23,420 (0.4) 74,990 88,800 101,104 131,518 145,962 APAT 16,910 14,010 20.7 18,264 (7.4) 51,350 60,800 72,410 95,661 106,510 Diluted EPS (Rs) 7.8 6.5 20.7 8.4 (7.4) 23.7 28.1 33.5 40.7 45.3 P/E (x) 85.7 72.4 60.8 50.0 44.9 EV / EBITDA (x) 57.9 48.9 42.7 35.4 31.7 Core RoCE (%) 64.0 69.2 28.1 21.9 23.1 Source: Company, HDFC sec Inst Research INDUSTRY FMCG CMP (as on 31 Jan 2020) Rs 2,034 Target Price Rs 1,988 Nifty 11,962 Sensex 40,723 KEY STOCK DATA Bloomberg HUVR IN No. of Shares (mn) 2,165 MCap (Rs bn) / ($ mn) 4,404/61,695 6m avg traded value (Rs mn) 3,055 STOCK PERFORMANCE (%) 52 Week high / low Rs 2,190/1,650 3M 6M 12M Absolute (%) (6.5) 17.8 15.4 Relative (%) (8.0) 9.2 3.0 SHAREHOLDING PATTERN (%) Sep-19 Dec-19 Promoters 67.18 67.18 FIs & Local MFs 6.68 6.68 FPIs 12.40 12.32 Public & Others 13.74 13.82 Pledged Shares 0.00 0.00 Source : BSE Naveen Trivedi [email protected]+91-22-6171-7324 Aditya Sane [email protected]+91-22-6171-7336
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RESULTS REVIEW 3QFY20 01 FEB 2020
Hindustan Unilever NEUTRAL
HDFC securities Institutional Research is also available on Bloomberg ERH HDF <GO>& Thomson Reuters
Standing strongHUL’s 3QFY20 show was respectable amidst challenges of slowdown. Co maintains a cautious near term outlook and is hopeful for gradual recovery in rural demand. Net revenue growth of 4% with 5% UVG was better than many consumer companies despite large scale. Marico/Colgate/Dabur posted domestic volume growth of -1/2.3/5.6%. We are admirers of HUL’s superior capabilities in managing tough times. We value HUL at 45x on Dec-21 EPS with TP of Rs 1,988. Maintain NEUTRAL. HIGHLIGHTS OF THE QUARTER Domestic revenue grew by 4% with volume growth of 5%
(est 4%). HUL’s 3Q show was at par with 2Q despite deceleration in rural growth. Rural continues to witness weakness; rural is 0.5x of urban vs. 0.9x in 1QFY20 and 1.3x in FY19.
Home Care remained a driver of the business with 9.8% growth (est 7%). Focus on market development, premiumisation and new launches continued to support growth for Home Care (13% avg growth in the last 12 qtrs). Home care continued to drive profitability, EBIT grew by a stellar 41% (est 18%), last 12 qtrs EBIT CAGR is >30%. This has been led by premiumisation, market share gains and benign commodity inflation.
Beauty & PC (BPC) delivered weak growth (-3%) on account of delayed winter (3Q has high dependence of winter
products), weak consumer sentiments and price cuts in personal wash. Oral care’s steady growth was a positive as Colgate and the oral care category has seen deceleration. BPC EBIT growth was at 7.5%.
F&R grew by 8% driven by healthy growth in beverages and market expansion for ice cream and new launches. EBIT growth was robust at 28% (52% in 3QFY19 and 2% in 2QFY20) despite high food inflation.
GM was up by 44bps YoY (-76bps in 3QFY19 and 44bps in 2QFY20) at 54.2%. Employee/ASP/other exp up by -2/-2/-13%. Sharp control on overheads has resulted into reported EBITDA growth of 20%. While, IND AS adj EBITDA was up by 14% (est 12.4%). Other expenses (adj to IND AS) were down by 3%. Higher other income and lower taxes resulted into strong 21% growth in APAT to Rs 16.9bn (est 22%).
STANCE Most consumer categories remained under pressure in 3Q and recovery seems more gradual for the sector. HUL’s management of the situation is far superior to peers. Home Care and F&R are driving both revenue and profitability. BPC is seeing various challenges as BPC volume market degrew by 2% in 3Q. GSK’s acquisition is running behind schedule and is expected to be integrated by Mar-20 (vs. Dec-19 earlier). We maintain our NEUTRAL rating as we don’t see any near-term triggers for re-rating the stock.
HUL quarterly commentary Particulars 4QFY19 1QFY20 2QFY20 3QFY20 Industry - Near term market growth has moderated
given macro economic indicators - Rural urban gap going down - No material change in the channel inventory - Premium contributes 28-30% for FMCG market and HUL share of premium is higher
- Near term demand to remain subdued given macro economic conditions - Expect pickup in 2HFY20 - Rural is at par with Urban - Nielsen is saying 300bps decline in growth sequentially
- Demand outlook continues to be challenging - Premiumisation is intact - Naturals is growing faster - MP, Chattisgarh, Greater Maharashtra, Punjab, Haryana have been slow - Southern mkts and UP are doing well
- Demand outlook continues to be challenging - Rural remained muted, 0.5x of Urban (1.4-15x in FY19), Naturals is growing faster. Liquidity challenges continue - Premiumisation is intact. Commodities and currency will continue to be volatile - Hopeful for gradual improvement in rural demand. LUPs are also supporting premium products . Trade inventory is normal
Revenue Home Care - Home care has few more quarters for
healthy growth than PC - Launched Surf Excel Easy Wash liquid nationally - Household Care sustained double digit growth led by Liquids upgradation and increased penetration on bars
- Relaunched Rin nationally - Launched Sunlight liquid in select geographies - Household care portfolio growth is led by Central & South markets
- Launched premium brand Love & Care in select channels - Launched Magic Rinse powder sachet in TN - Purifiers good growth in the premium segment
- Focus on core and premiumisation supporting - New campaign for Wheel advanced - Launched Comfort Perfume Deluxe in select geographies - Purifiers good growth in the premium segment
BPC - Personal wash premium brands performed well; Popular segment delivery below expectations - Relaunched FAL with renewed communication and product; launched Pond’s Sun Protect - Momentum on Close Up and Ayush Oral Care continues to build. Pepsodent WIP - Axe Signature Dark Temptation launched nationally
- Price reduction in 4-6% on Lux and Lifebuoy. Commodity in beign in the near term - Launched Lux Botanicals and Pears Naturale range nationally and Fair & Lovely Soap in select geographies - Relaunched Pond’s Men range; launched FAL Ayurveda facewash and facial kits - Haircare is doing well (Launched new Sunsilk variants nationally with natural ingredients) - Momentum on Close Up and Ayush Oral Care continues to build. Pepsodent WIP
- Personal wash pricing actions on popular segment landed, Dove and Pears price cuts coming (Total price cut of ~6%) - Fair & Lovely soap launch well received - Launched Pears Natural bodywash range nationally - Skin Care seen double digit growth backed by robust performance across brands - Hair Care seeing steady performance across portfolio - Colour Cosmetics sustaining strong growth; Continued focus in channels of the future
- Personal wash pricing actions, delayed winter and weak sentiments impacted BPC - Good growth in non-winter portfolio - Launched Love Beauty & Planet in Ecommerce channel and Indulekha Neemraj oil Pan-India - Hair care sustained healthy growth - Oral care growth was steady despite weak category growth
Foods - Beverages consistent, secular growth led by WiMI actions - Ice Cream & Frozen Desserts strong performance across all formats - Foods steady growth sustained; good performance in Kissan range
- Robust growth in Ice Creams - Tea - stress in few plantations. Need to track impact on price and quality of upcoming crop
- Ice Cream & Frozen Desserts: Sustained strong growth momentum - New communications released on Taj Mahal, Lipton & 3 Roses tea - Naturals is growing at 1.5x YTD because Indulekha growth has moderated
- Broad-based growth in Beverages, new communication for Lipton Green Tea - Ice Cream & Frozen Desserts sustained strong growth led by rising brand penetration - Pilot launch of Hellmann’s Mayonnaise in Kolkata
Margin Gross Margin - Co is better positioned to handle crude
volatility than peers - Ecommerce is ~3% and growing at a healthy pace. It develops market and helps in premiumisation
- Palm oil is down 15-20% - Pricing strategy - Based on outlook of commodity. Home care and other BPC there are options to take price hikes
- Product mix, benign RM inflation and cost saving initiatives drove margin - Palm oil and SMP are up sharply
EBITDA Margin - Adv is higher YoY. Digital mix is gaining share and it will further increase
- Competitive intensity has declined in GT hence lower A&P spend. Home care earlier spent more and hence moderated - Competitive intensity has increased in few categories in modern trade
- Adj EBITDA Margin (ex-IND AS and refunds) was up by 150bps YoY. Thereby, adj EBITDA grew by 14% YoY - Co will continue to invest on A&P - Cost rationalisation initiatives will continue
- Adj EBITDA Margin (ex-IND AS and refunds) was up by 210bps YoY. Thereby, adj EBITDA grew by 14% YoY - Cost rationalisation initiatives will continue
Domestic revenue grew by 4% with volume growth of 5% (est 4%) GM was up by 44bps YoY (-76bps in 3QFY19 and 44bps in 2QFY20) at 54.2% Employee/ASP/other exp up by -2/-2/-13%. Sharp control on overheads has resulted into reported EBITDA growth of 20%. While, IND AS adj EBITDA was up by 14% (est 12.4%). Other expenses (adj to IND AS) were down by 3%
HUL: RESULTS REVIEW 3QFY20
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Quarterly Segmental (Standalone) Year to March (Rs mn) 3QFY20 3QFY19 YoY (%) 2QFY20 QoQ (%) 9MFY20 9MFY19 YoY (%) Segmental Revenues Home Care 34,560 31,480 9.8 33,710 2.5 102,920 93,740 15.0 Beauty & PC 44,120 45,390 (2.8) 45,430 (2.9) 135,440 132,620 10.7 Foods & Refreshment 18,650 17,280 7.9 18,470 1.0 56,620 52,170 11.5 Others 750 1,430 (47.6) 910 (17.6) 2,760 4,260 (6.0) Total 98,080 95,580 2.6 98,520 (0.4) 297,740 282,790 12.0 Segmental EBIT Home Care 6,290 4,460 41.0 5,950 5.7 19,230 15,320 25.5 Beauty & PC 12,520 11,650 7.5 13,150 (4.8) 39,250 34,840 12.7 Foods & Refreshment 3,340 2,610 28.0 2,940 13.6 10,070 8,770 14.8 Others (20) (30) (33.3) 20 (200.0) 20 (30) (166.7) Total 22,130 18,690 18.4 22,060 0.3 68,570 58,900 16.4 (a) Interest Cost & Bank Charges 250 70 257.1 310 (19.4) 800 210 281.0 (b) Other Un-allocable Expenses (20) (30) (33.3) 20 (200.0) (3,230) (5,160) (37.4) PBT 22,290 20,120 10.8 23,080 (3.4) 71,000 63,850 11.2 Capital Employed Home Care (9,520) (10,300) na (6,000) na (9,520) (10,300) na Beauty & PC (9,300) (6,080) na 5,730 na (9,300) (6,080) na Foods & Refreshment 5,470 6,250 (12.5) 5,730 (4.5) 5,470 6,250 (12.5) Others 410 520 (21.2) 560 (26.8) 410 520 (21.2) Total (12,940) (9,610) na 6,020 na (12,940) (9,610) 34.7 Unallocable Capital Employed 79,020 70,850 11.5 82,240 (3.9) 79,020 70,850 11.5 Total Capital Employed 66,080 61,240 7.9 88,260 (25.1) 66,080 61,240 7.9 Source: Company, HDFC sec Inst Research EBIT Margin EBIT Margin 3QFY20 3QFY19 YoY (bps) 2QFY20 QoQ (bps) 9MFY20 9MFY19 YoY (bps) Home Care 18.2 14.2 403 17.7 55 18.7 16.3 234 PC 28.4 25.7 271 28.9 (57) 29.0 26.3 271 Foods & Refreshment 17.9 15.1 280 15.9 199 17.8 16.8 97 Others (2.7) (2.1) na 2.2 na 0.7 (0.7) na Total 22.6 19.6 301 22.4 17 23.0 20.8 220 Source: Company, HDFC sec Inst Research
Home Care remained a driver of the business with 9.8% growth (est 7%). Focus on market development, premiumisation and new launches continued to support growth for Home Care (13% avg growth in the last 12 qtrs) Home care continued to drive profitability, EBIT grew by a stellar 41% (est 18%), last 12 qtrs EBIT CAGR is >30% Beauty & PC (BPC) delivered weak growth (-3%) was on account of delayed winter (3Q has high dependence of winter products), weak consumer sentiments and price cuts in personal wash
HUL: RESULTS REVIEW 3QFY20
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Net Revenue Growth Underlying Volume Growth
Source: Company, HDFC sec Inst Research Source: Company, HDFC sec Inst Research EBITDA APAT
Source: Company, HDFC sec Inst Research Source: Company, HDFC sec Inst Research
Volume growth trajectory has moderated over the last 2 -3 quarters EBITDAM expansion is driven by premiumisation, benign raw material inflation and cost savings
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HUL: RESULTS REVIEW 3QFY20
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A&P Personal Care Performance
Source: Company, HDFC sec Inst Research Source: Company, HDFC sec Inst Research Home Care Performance Foods & Refreshment Performance
Source: Company, HDFC sec Inst Research Source: Company, HDFC sec Inst Research
HUL has stepped up its investment on A&P after moderate spends in the previous 2 quarters (growing slower than volume growth) 10.00
BPC growth was muted in 1HFY20. EBIT clocked 15% in 1H vs. 8% CAGR in the last 12 quarters Home care growth was driven by healthy volume growth. EBIT clocked 25% CAGR in the last 12 quarters F&R growth was driven by healthy volume growth. EBIT clocked 16% CAGR in the last 12 quarters
HUL: RESULTS REVIEW 3QFY20
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Assumptions (Including GSK Consumer Acquisition) Particulars FY17 FY18 FY19 FY20E FY21E FY22E Revenue (Rs mn) Home Care 113,460 116,260 128,740 141,435 156,543 173,103 Beauty & PC 164,320 165,880 178,000 179,885 193,452 207,853 Foods 11,240 11,650 12,543 13,433 72,643 81,672 - HUL 11,240 11,650 12,543 13,433 15,317 17,466 - GSK na na na - 57,327 64,206 Refreshment 48,480 53,110 58,767 63,657 71,927 81,365 Others 19,600 15,330 15,050 15,803 17,936 20,357 Gross segment revenue 357,100 362,230 393,100 414,212 512,501 564,350 YoY Growth Home Care 8% 14% 15% 10% 11% 11% Beauty & PC 2% 1% 11% 1% 8% 7% Foods 3% 4% 12% 7% 441% 12% - HUL 3% 4% 12% 7% 14% 14% - GSK (underlying growth) na na na 8% 11% 12% Refreshment 8% 10% 12% 8% 13% 13% Others -5% -22% -6% 5% 14% 14% Total 3% 1% 12% 5% 24% 10% Total (Ex-GSK) 3% 1% 12% 5% 10% 10% EBIT Margin Home Care 11.2% 14.6% 16.7% 18.7% 19.0% 19.2% Beauty & PC 23.7% 25.3% 26.7% 29.1% 29.3% 29.6% Foods 7.7% 8.5% 10.0% 9.7% 29.1% 30.0% - HUL 7.7% 8.5% 10.0% 9.7% 10.2% 10.5% - GSK na na na 0.0% 34.2% 35.4% Refreshment 15.7% 16.9% 18.8% 18.8% 19.1% 19.5% Others 10.2% 9.5% 11.8% 12.5% 12.5% 12.5% Total 17.4% 19.5% 21.2% 22.7% 24.1% 24.4% Gross Margin (%) 50.8 52.9 53.0 54.8 57.6 58.2 Employee (% of sales) 5.3 5.2 4.8 4.6 4.5 4.3 ASP (% of sales) 10.7 11.7 11.7 11.6 11.6 11.6 Distribution (% of sales) 4.6 4.4 4.1 4.1 4.1 4.1 Other Expenses (% of sales) 11.2 10.6 9.9 10.1 11.8 12.4 EBITDA Margin (%) 19.1 21.1 22.6 24.4 25.7 25.9 Tax Rate (%) 30.5 28.5 29.6 27.0 26.0 26.0 Source: Company, HDFC sec Inst Research | Note: FY18 revenue growth is like-like
HUL: RESULTS REVIEW 3QFY20
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Change in Estimates
FY20E FY21E FY22E
OLD NEW Chg (%) OLD NEW Chg (%) OLD NEW Chg (%) Net Sales 422,227 414,212 -1.9% 517,678 512,501 -1.0% 567,186 564,350 -0.5% EBITDA 103,498 101,104 -2.3% 130,216 131,518 1.0% 145,236 145,962 0.5% APAT 73,090 72,410 -0.9% 97,062 95,661 -1.4% 108,284 106,510 -1.6% EPS 33.8 33.5 -0.9% 41.3 40.7 -1.4% 46.1 45.3 -1.6% Peer Set Comparison
We cut our revenue estimates to factor in slower than expected pickup in the rural demand We increase EBITDA expectation on account of benign raw material inflation and cost control initiatives We model 27/26/26% tax rate for FY20/FY21/FY22E vs. 25.17% earlier
Rating Definitions BUY : Where the stock is expected to deliver more than 10% returns over the next 12 month period NEUTRAL : Where the stock is expected to deliver (-)10% to 10% returns over the next 12 month period SELL : Where the stock is expected to deliver less than (-)10% returns over the next 12 month period
Date CMP Reco Target 9-Jan-19 1,771 NEU 1,855
18-Jan-19 1,752 NEU 1,855 10-Apr-19 1,681 NEU 1,844 4-May-19 1,693 NEU 1,804 9-Jul-19 1,740 NEU 1,817
24-Jul-19 1,693 NEU 1,804 22-Sep-19 1,969 NEU 1,960 11-Oct-19 1,969 NEU 2,036 15-Oct-19 2,015 NEU 2,017 9-Jan-20 1,935 NEU 2,021 1-Feb-20 2,034 NEU 1,988
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HDFC securities Institutional Equities Unit No. 1602, 16th Floor, Tower A, Peninsula Business Park, Senapati Bapat Marg, Lower Parel,Mumbai - 400 013 Board : +91-22-6171 7330 www.hdfcsec.com
HUL: RESULTS REVIEW 3QFY20
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