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NEUROURBANISM DE BEATA URBIS,
urban places for thinking .
Marco FrascariAzrieli School of Architecture and UrbanismOctober 15,2008
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An urban body canbe built, explained and inhabited only
through thevagueness
storytelling.
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Saul Steinberg Archite1o
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Bauplan bauhouse
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Cunningly speaking, these measures should be
oJen sold as emergency acKons to tackle globalwarming or other official worrisome problems.
Changing the way we conceive anduse public space can change theway we move, the way we treat
other people andulKmately the way we feel.
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A neologism Neurourbanism With the amazing breakthroughs taking place in the
neurological and cogniKve sciences, we are on verge of a vital revoluKon in a number of related elds, such as
urbanism, architecture, linguisKcs, educaKonal theory,medicine, philosophy, and the arts. A very large body of neurological invesKgaKon over the
last forty years has clearly delineated a uniedbiological theory of mind and body.
The neurologist Semir Zeki has called for the creaKonof a neuroaestheKcs and ohn Onians, who hasrecently published a book enKtled Neuroarthistory .
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The applicaKon of the rules
of modern urbanism hasgenerated an incredible
number of places for urbanexistence. There places for
buying, selling, banking,cooking, eaKng, sleeping,
washings, playing, working,pracKcing sports, learning,
and so on. However, only afew of these places havethinking as the dominant
dedicaKon.
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In many urban bodies,the devising and
nurturing of urbanhappiness has been
prevented by the fusionof fashionable elaKons
with nancialgraKcaKon. This fusionhas changed the thought
process of manyarchitects and urbanists:
they do not thinkanymore within thebody of the city, but
merely think about thebody of the city.
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What are hints and clues of the neural pa erns of cogniKvepercepKon and thoughts detectable in architectural drawingsand theoreKcal wriKng and the corresponding manifestaKon
in architectural and urban elements?
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the art of urban joy We are learning a
new way of sharingthe city.
Look at what happens on acrowded sidewalk;everyone must beaware or we smashinto each other. Wemust choreographour movements.The result is a kindof dance.
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Within the overwhelming amnesia generated by the project of modernity, toomany urbanists and architects have forgot that ciKes can become engines not
just of economic growth, but also of happiness.
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Then the quesKon is:could we gure out away to enhance the
power of one's wellbeing and
consciousness byconceiving a properarchitecture for an
urban environment?
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Francesco Patrizi (in Italian) and Frane Petri (in CroaKan)signed his name as Francesco PatriKo.
La Ci1a' felice .Venice : Griffio, 1553.
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Ferrara Palazzo di Schifanoia
The name "Schifanoia" is thought to originate from"schifar la noia " meaning literally to scorn boredom"
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Register of Bologna Drapers'sGuild, Bologna, follower of
Niccolo da Bologna, c.1411 :
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MY URBAN HOPE I hopes to challenge the
theoreKcal scenes of architecture and urbanismthat during the last forty yearshave disregardedconsciousness embodiment
and econiches embedmentwith a consequentunforgivable loss of themerging of the art of livingwell, building well andthinking well. In theoverwhelming amnesiagenerated by the project of
modernity, too manyurbanists and architects haveforgot that ciKes can becomeengines not just of economicgrowth, but also of happiness.
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The Sensorium and the urban form