Neurological Alliance AGM and Conference 24 November 2009.

Neurological Alliance Neurological Alliance AGM and Conference AGM and Conference

24 November 2009

Over 8 million visitors p/month Over 8 million visitors p/month

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Week

Vis

its

Visits 4 per. Mov. Avg. (Visits)

Why people use NHS Choices Why people use NHS Choices

A-Z, 49.3%

Livew ell, 5.5%

CHQ, 5.8%

New s, 3.4%

Blogs, 0.3%

Self Help Guide, 1.0%

Find Services, 18.2%

Patient Pros, 0.1%

Pregancy Planner, 1.6%Video Library, 0.5%

Alerts, 3.6%

Guides, 2.7%

Medical Advice, 2.0%Tools Library, 2.7%

Scorecard, 3.4%

Partnership with Neurological Partnership with Neurological Alliance and its membersAlliance and its members

Productive workshop in London, May 2009 Collaborative working with individual organisations on

content development Support for e-newsletters

Tourettes Action Neurological Alliance

Content DevelopmentContent Development

Richmond & Kingston ME Group Dystonia Society Ataxia UK AT-Society Parkinson's Disease Society Headway UKABIF The Stroke Association Different Strokes Headway British Polio Fellowship MS Society Epilepsy Action Epilepsy Bereaved National Society for Epilepsy

Content Development Content Development

Still working to update content

Batch 3 due December, batch 4 new year

Also worked with MND Association and Brain Tumour UK to review content and create videos

E-newsletter E-newsletter

"We need to get our messages to many thousands of people and we have a miniscule budget. The Enewsletter partnership with NHS Choices gives us a brilliant vehicle - compelling, professional, straightforward to get up and running. Great user feedback too. We love it."

Hillary Box, Director of Development, Tourettes Action.

Going ForwardGoing Forward

Content Development – get involved Emarketing

Workshops (8 December and 27 January) – places available Review website performance Email marketing – developing a strategy and

implementation, e.g. how to assess performance, writing effective copy

More partners welcome for e-newsletters

..

David McConnell Stakeholder Relations, NHS Choices [email protected] 020 7972 5055