Networking With The New Media

Networking with the New Networking with the New MediaMediaRelationship management with a twist

Peggy Hoffman, CAE

Chesapeake Conference

PRSA Maryland – October 6, 2009

It’s Relationships …It’s Relationships …

It’s rubbing shoulders … It’s rubbing shoulders … with a with a

twist twist

Two thoughts …Two thoughts …Social media is a means to

an end, not the endIt’s not about a social

media strategy … its about fitting social media into your strategy

Your Social Media Network

Build a strategic network from center out ...

5 Tools to Explore5 Tools to Explore

LinkedIn – Professional ProfileTwitter – MicrobloggingDelicious – File Cabinet that

sharesGoogle Reader – RSS AggregatorSlideShare – Capturing & Sharing

PS … these are worth a look

““Linking”InLinking”InCreate your profile – rich content,

strong photo, feeds (blog, Twitter, Slideshare)

Make it easy – download LinkedIn Widget

Search for colleagues & connectInvite your colleagues to join youJoin 2-7 strategic groups & engageBe active … daily invites,

introductions, Q&A, updates

5 Actions to Take5 Actions to TakeGoogle yourselfLearn to listen:

◦ Google’s Blog Search http://blogsearch.google.com/

◦ Google Alerts http://www.google.com/alerts

◦ Social Mention http://www.socialmention.com/

◦ Technorati http://www.technorati.com/

◦ Twitter http://search.twitter.com/

Every day: 30 minutes to read, 30 minutes to scan, 30 minutes to write

Add you social media sites to email, website, biz card

Turn it all off frequently

5 Actions to Take5 Actions to TakeGoogle yourselfLearn to listen:

◦ Google’s Blog Search http://blogsearch.google.com/

◦ Google Alerts http://www.google.com/alerts

◦ Social Mention http://www.socialmention.com/

◦ Technorati http://www.technorati.com/

◦ Twitter http://search.twitter.com/

Every day: 30 minutes to read, 30 minutes to scan, 30 minutes to write

Add your social media sites to email, website, biz card

Turn it all off frequently

More resourcesMore resourcesGuy Kawaski’s Blog “10 Ways to Use

LinkedIn”PRSA Maryland Chapter on LinkedInPRSA Maryland Chapter Facebook Group@prsa_md on TwitterDummies.com LinkedIn Cheat SheetPeggy’s resource list at

http://delicious.com/pmariner/prsamd

CONTACT MECONTACT ME

Or the more traditional mode:[email protected] 301-725-2508

@peggyhoffman

Peggy Hoffman

Peg Hoffman

Peg Hoffman