Networking Presentation Jd

What is PR?What is a PR story?

www.pr2go.com

Definition

Public relations is all about reputation It’s used to gain trust and understanding between:

your business your industry your employees your customers the wider community

Understanding reputation:

• Give examples of people who rely on PR:• Who in the media spotlight has used PR successfully and created a good brand?• Who has then got it wrong by not living up to the reputation they created? • Give examples of companies who have done the above?

Some examples:

• Barrack Obama, Peter Andre, Cheryl Cole, Lewis Hamilton, Richard Branson

• Tiger Woods, Katie Price, Gordon Brown

• Toyota, Kraft, Anti-Bullying Hotline, Live Aid

• Important to MAINTAIN REPUTATION

News

Advert

PR story

Media types for PR include:• newspapers

• magazines

• radio

• TV

• online news

• blogs/e-newsletters/social networking

• Internal communications

PR versus Advertising?

Public Relations Advertising

Free media space Paid for media space

Endorsed by third-party – eg editor Sales messages

Within news content In advert section

The benefits of PR:

• PR builds awareness locally

• PR creates belief and trust (honestly)

• PR is always current

• PR builds ongoing relationships with local communities

Because …

• PR comes from a source people trust …local paper, trade magazine, local radio station, favourite magazine, most visited website

• PR is part of the content so it gets read …people spend time reading the stories in publications

• PR says more … contains interest, quotes, photo, captions - more column inches for your money

What PR isn’t

Avoid advertising your business!

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What makes a good PR story?• Interesting To the readers, to existing customers to the local community?

• UniquenessFirst to market, an event, first/biggest/smallest ever, one-off?

• AchievementsAn award, a refurbishment, a record breaker, new manager?

• Emotive linkCharity support, family or animal related, humor, customer story?

Stories – the people

Customer story

Owner Staff

Stories – the industry

Acquisitions

Stories – Location

Thank you

• James Davies– Business Development Executive

• www.pr2go.com

• [email protected] - [email protected]

• 07775 408290 – 0844 8264277

• PR press releases from £49.99 per release

• £300 + VAT for a 12-month PR plan