Networking and business Kuulu Oy
Networking and business
Jul 01, 2015
What does networking mean in business? The ability to network is one of the most crucial skills any entrepreneur can have. How else will you meet the clients and contacts necessary to grow your business? Networking is more than just getting out and meeting people. Networking is a structured plan to get to know people who will do business with you or introduce you to those who will. Networking is a give-and-take process that involves making connections, sharing information, and asking questions. It’s a way of relating to others, not a technique for getting a job or a favor. The more you give, the more you get! Giver´s gain!
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Networking and business
Kuulu Oy
- Founder Jonna Muurinen, International business communications, Master of Arts + Digital marketing specialization
- Co-owner Tuomas Muurinen, Master of science, Electrical engineering and computer science
- 5 employees- Social media and Digital marketing campaigns & strategies- SEO (Search Engine Optimization) & Content creation- Analytics & Google Adwords- Trainings, workshops & marketing consultation- Internet advertising
www.kuulu.fi
KUULU OY
KUULU OY, www.kuulu.fi
KUULU OY, www.kuulu.fi
Networking is the key!
KUULU OY, www.kuulu.fi
What are your networks? Write them down!
- Childhood friends
- School friends
- University friends & professors
- Friends through hobbies
- Expat friends from the US
- Colleagues from the US and Latin America
- Colleagues from Finland in all jobs
- Customers served in all jobs
- Mommy friends
- Networks throug the kids – daycare, schools, hobbies
- Other social media pros
- BNI
- NjetworkInn
KUULU OY, www.kuulu.fi
KUULU OY, www.kuulu.fi
Marketing term ROI
SoMe term RORReturn on relationship
KUULU OY, www.kuulu.fi
KUULU OY, www.kuulu.fi
ROR Return on Relationship
the value (both perceived and real) that will accrue over time through loyalty, recommendations and
sharing!
KUULU OY, www.kuulu.fi
1. Follow interesting people in SoMe. Hundreds of them!
2. Who do they follow? 3. Search for hashtags (#) in subjects
you’re interested in4. People who tweet about things you
are interested of, probably follow people you would enjoy following as well!
5. Download the social media apps like Twitter and keep the notifications on!
How to begin?
KUULU OY, www.kuulu.fi
• Twitter is for networking and conversation• Engage in conversation with ANYONE• Journalists, customers, media producers, opinion
leaders, experts of their own field...
• Use hashtags: metadata tag, labeling word, #• Where do you operate? • What do you do? • What is your network?• Who do you do business with?• Let people know the hashtags YOU use!
#Oulu #Marketing #SocialMedia #Technology #Digital #Kuulu #Finland #BNI #Entrepreneur
KUULU OY, www.kuulu.fi
KUULU OY, www.kuulu.fi
KUULU OY, www.kuulu.fi
Visibility = They need to know WHO you are
Credibility = They need to know WHAT you do, and WHY you are good at it
Profitability = They need to trust you enough to do business with you
KUULU OY, www.kuulu.fi
KUULU OY, www.kuulu.fi
KUULU OY, www.kuulu.fi
KUULU OY, www.kuulu.fi
Network Wisely!
KUULU OY, www.kuulu.fi
Facebook 2,3M (33,7y., F 52%, M 46%)
YouTube 2,3MLinkedIn 600 000Twitter 500 000Instagram 290 000Pinterest 100 000Foursquare 80 000G+ 47 600
Social Media usageIn Finland
KUULU OY, www.kuulu.fi
54
69
70
70
90
Purchase Decision is based on Earned Media
Friends' opinions
Customer reviewsonline
Company websites
Printed media
Email marketing
KUULU OY, www.kuulu.fi
B2B Channel
- Network
- Share your own expertise
- Search for potential clients
- Let people know about your company
- AdvertiseKUULU OY, www.kuulu.fi
LET’S NETWORK!
www.kuulu.fi / @KuuluFi
@JonnaMuurinen
@arvuuttelija
@Iila
@tuomasmuu
Questions?
KUULU OY, www.kuulu.fi
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