Network Values and Valuable Networks: Do we need SDN in a Twitter-LinkedIn world

Prepared by:

Paul Kahn – Experience Design Director

October 28, 2012

Service Design Global Conference

Paris, France

Network Values and Valuable NetworksDO WE NEED SDN IN A TWITTER-LINKED-IN WORLD?

Am I like Rip Van Winkle?

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Where I Came From• English literature (1971)

• Version 7 Unix, nroff/troff (1977)

• Word Processing & phototypesetting (1982)

• Newspaper Morgues & Text Databases (1984)

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Hypertext Research (1986-1994)• Computer-Supported Cooperative Work (CSCW)

Conference

• Object-Oriented Programing Languages (OOPL) Conference

• Hypertext (HT) Conference and European Conference on Hypertext (ECHT) 1987-present

• Electronic Publishing, Document Manipulation, and Typography (EP) Conference

• SIGLINK SIGWEB

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The Research Network

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Contributing to the Network• Sharing results in Conference Presentations

• Presenting Conference tutorials

• Submitting papers to scholarly journals

• Serving on Conference organizing committees

• Reviewing papers for publications

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Benefits from the Network• Growing personal relationships with scholars

and pioneers in the field

• People to talk to, friendships

• Common interests with colleagues at universities and research institutions in North America and Europe

• Visiting research and speaking opportunities

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Design for the Computer Screen (1990-present)• Create a company: Dynamic Diagrams

• Affiliate with a design school: Rhode Island School of Design

• Develop a practice area: Interaction Design via graphic design and industrial design programs

• Information Architecture (1996)

• International Conference on Hypermedia and Interactivity in Museums (ICHIM) Museums and the Web (MW)

• Technology Entertainment Design (TED) Conference

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Contributing to the Network• Sharing our work and offering tutorials at

Professional Conference Presentations

• Writing papers for design journals

• Training design interns from US, UK, Germany, Japan, Korea

• Conference talks book: Mapping Websites (2000)

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Benefits from the Network• Growing personal relationships with other

practitioners in the field

• Attracting new employees through the teaching network

• People to talk to, friendships

• Common interests with colleagues at design firms in North America, Europe and Asia

• Attracting new business clients

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The State of the Network when I left the US (2001)• The Dot-Com boom spawned enormous web

agencies which soon collapsed

• Professionalization of new disciplines:

• International Institute for Information Design (IIID) Vision conferences bringing together interaction design, information design, ergonomics, typography

• Information Architecture Institute (IAI), 2002

• Interaction Design Association (IxDA), 2005

• IDEA conference (IAI), 2006

• EuroIA conference (ASIS&T + IAI)

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Some Years in France (2001-2011)• Teaching at

• Media Lab, Aalto University

• Master 2 Multimédia interactif, Université Paris 1 Panthéon-Sorbonne

• Mastère Spécialisé « Création et Production Multimédia », Télécom ParisTech

• Designer Interactif (2006)

• UX Paris (2009)

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Back in Boston• What’s New?

• Did I miss the American Revolution?

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Back in Boston• Everyone is either staring at or talking to their

phone

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Back in Boston

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Back in Boston: What’s Going On• Multi-channel communication strategy: web,

mobile, tablet, SMS, email

• Social media and SEO strategy

• Responsive Web Design (RWD)

• Gamification

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Mad*Pow’s Thought Leadership StrategyLearning from the Community Network Model

• Writing articles for professional journals and presentations at professional conferences

• Sponsorship for conferences and local organizations (Design Museum Boston)

• Organizing annual conference: Healthcare Experience Design (HxD)

• Webinars: free, online

• Educational Workshop Series: not free, in Boston

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Do we need SDN in a Twitter-Linked-In world? Some User Research:

• Michael Hawley and Usability Professionals Association (UPA, now UXPA)

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Mike’s Network Story (1)• Got involved through interest in user testing

and psychology

• UPA provided a forum, a place to converse with like-minded people

• Became president of the local UPA chapter

• Participation gave context to involvement and supported critical thinking

• Found value in a by-invitation email digest: U-Test

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Mike’s Network Story (2)• Finds less to learn today from UPA conferences

and discussions

• Professional interest has shifted to managing design

• Now interested in Design Management Institute

• Looking at workshops, seminars, course offerings from this organization

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Mike’s Network Story (3)• There are three factors that combine to make

involvement in a network valuable:

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InspirationalEntertaining

Practical/Functional

Do we need SDN in a Twitter-Linked-In world? Some User Research:

• Adam Conner and Twitter

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Adam’s Network Story (1)• Got involved in IxDA to share and post ideas

• Living in a rural area where creating local chapter was not possible

• Conversations did not progress, same topics came up over and over again

• Connections made via Twitter to IxDA colleagues proved to be more personal and useful than discussion groups

• Tweets are an outlet listen and to vent

• Twitter dialog + profiles are a way to meet people

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Adam’s Network Story (2)• Through Twitter, started to follow known people

in design

• When their tweets show up in your feed, you would see who they are talking to

• From that, click on that name, look at profile, look at tweets, choose to follow

• Starting fairly passive and blind, dialog grows into significant connections

• When you meet your correspondent at conferences you know each other and it builds

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Adam’s Network Story (3)• There are three factors that combine that make

using Twitter worthwhile:

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ImmediacyQuality

Mutual Interest

Adam’s Network Story (4)What makes Twitter such a useful networking tool?

• Twitter is like hanging out with friends

• Discussion groups form around existing shared interest while Twitter is more organic

• The walls are not there, you are talking to anybody, about any topic, topics can diverge and converge

• Those conversations may evolve into something serious and focused (beyond 140 characters): “love to continue this conversation…”

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Do we need SDN in a Twitter-Linked-In world? Conclusions (1):

Organizations attract with the values they project

• Local-Global organization

• Inclusion and participation opportunities

• Sharing of values, resources, tools

• Education opportunities

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Do we need SDN in a Twitter-Linked-In world? Conclusions (2):

• Online profiles (Linked-In, Twitter, etc.) are a way people judge each other’s value

• Discussion forums, email digests, posting comments are not great, but they never seem to go away

• Twitter, email, publications, conferences, workshops, webinars, web sites are all parts of the same professional ecosystem

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Do we need SDN in a Twitter-Linked-In world? Professional Conferences: the moment when you may start a relationship that could last for the rest of your life.

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High school dance, Amarillo, Texas, 1967

Thank You!

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Paul Kahn

Experience Design Director

[email protected]

Mad*Pow

Portsmouth | Boston | Louisville

www.madpow.com

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