Network thinking: Design Perspectives For The Decentralized Age

Design Perspectives For The Decentralized Age!

Leandro Agro: IxD /UX | IoT

Network Thinking www.designgroupitalia.com2

© DESIGN GROUP ITALIA

WHO2

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© DESIGN GROUP ITALIA 3

UX#Internet#of#Things#

IxD2AI,2Virtual2Assistants2

Eye>Tracking2Digital2Strategy2

Usability2

Mobile2&2Wearable2

Prototypes2AR/VR2

Gmail,2Skype,2Flickr,2TwiKer:2@leeander2


Network2Thinking2

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3 chapters | about the HOW


///2What2is2design?2///2

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Why business loves design

©2DESIGN2GROUP2ITALIA2©2DESIGN2GROUP2ITALIA2

“Design(isn't(just(about(

shapes(or(pixels(anymore.(

Design(is(the(process(that(

shapes(product(behaviours,(

communi<es,(companies(

and(=in(the(end=(builds(new(

worlds.”(

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Design2is2an2exploraSon2


Full2of2humanity2and2beauty22


Design2is2(also)2a2process2

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thinking

Desirability2/2Feasibility2/2Viability2


Money2*2Design2

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((((((((((((((((((((((((devoured(Doblin,(2nd(

Road,(Ubermind,(Flow(Interac<ve,(

Aqua(Media,(Banyan(Branch(

(

Wipro Digital acquired(DesignIt(

acquired(Fjord(

acquired(Lunar(

acquired(Adap<ve(Path(

•  Reassuring2big>co2since2the2previous2millennium.2

•  Providing2a2step2by2step2design2theory2that2ensure2a2preKy2good2result2also2to2talentless2companies.2

•  Predictability2illusion2(feeling2in2control).2


((((((((((((((((((((((((devoured(

Doblin,(2nd(Road,(

Ubermind,(Flow(

Interac<ve,(Aqua(Media,(

Banyan(Branch(

(

Wipro Digital bought(DesignIt(

bought(Fjord(

bought(Lunar(

bought(Adap<ve(Path(

Why?2


Cultural2ShiZ2

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Every2Tool,2service,2business2that2jump2in2the2digital2technology,2start2to2follow2Moore’s2Law:2222AcceleraSon2changes2everything.22

Peter Diamandis

http://www.youtube.com/watch?v=E9wFXHYJgdo


Digital2technologies2are2pushing2

consumerizaSon2and2mulSplying2touchpoints.22

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Everything#jumps#to#the#consumer#without#passing#through#military#or#professional#steps#

The#contact#point#between#a#specific#product/service#and#a#person#that#want#to#have/use#it.#


ConnecSvity2changes2everything2not2only2decentralizaSon2but2also2interdependence22

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Fluid experience

Instant Gratification Dematerialised Interaction

Social Induction


The2INTERNET2OF2THINGS2bridges2both2the2physical2and2digital2worlds,2permi^ng2the2power2of2the2internet2to2reach2everywhere2humanity.2


Every2Sme2that2a2company2places2an2objects2into2your2world2(pocket,2car,2desk)2starts2an2always>on2PERSONAL2bi>direcSonal2DIALOGUE.2


In2this2new2human>connected2world,22Designers2lead2innovaSon2


Short2story2about2“network2thinking”2

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© DESIGN GROUP ITALIA 21 WIRED 2008


What2is2“Network2thinking”?2

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Todays’(visionaries(can’t(consider(the(mechanical(clock,(the(assembly(

line(or(the(broadcast(architecture(as(an(actual(mental(model.((


“Network2thinking”2is2a2mental2model…2

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A2WHOLE2NEW2WAY2TO2SEE2THE2PRESENT2AND2IMAGINE2THE2FUTURE,22THAT2ALSO2INCLUDE2SOFT2SKILLS2LIKE:2

2

>  A^tude2(curiosity/lateral2thinking/hybrid2background)2>  Flow2with2complexity2(tolerate2uncertainty)2>  IdenSfy2paKern2>  Find2leverage2points2(trends)2


Most(recent(human’s(genera<ons(have(a(totally(different(

rela<on(with(technologies(with(respect(to(any(ancestor.(

2Since218002technologies2evolved2slower2than2average2human2life,2while2now2–in2the2space2of2a2single2life>2we2saw2cogni<ve2technologies2grow2in2a2singular2way.2


Cognitive tools Mental#model#


///2Storytellers2///2Connected Objects are Natural born


People2expectaSons2are2shaped2by2

consumer2technologies.22

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WHAT2/2WHEN2

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We2live2on2the2border2between2Cloud22FOG2compuSng2and2the2IoT2Era.22

At2this2stage2of2technological2evoluSon,2being2connected2is2a2Darwinian2issue2for2a2product:22a2key2element2to2it,2to2live2long2and2prosper.222

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“"mes&they&are&a&changing”&

201X2

IN 2008 THE NUMBER OF CONNECTED OBJECTS HAS EXCEEDED THAT OF HUMANS

In Q4 2014 there were more iPhone sold (about 40M) on planet Earth than babies born.


Technologies2are2shaping2us2through2the2connected2(cogniSve)2devices2we2are2using!


Like(in(a(aliens(invasion…!


Today, more than 120 new 'things’ comes online every second.2

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Dave Evans, chief futurist at Cisco

Even if the Internet appears ubiquitous, still the number of connected objects or devices is vastly inferior to those which are not connected. The coming revolution will raise from the necessity of substituting everyday objects with connected ones, making these more intelligent and aware.


“Talking(Objects”!

Connected2devices2are2natural2born2storytellers!


Who is actually taking the picture?

I added location I added metadata

Are you smiling? Are your eyes open?


Why she is taking a picture?

From where this habit come from?

We are the consequence of the tools we use (George Basalla)

Do you want to share this picture with your friends? Mutual Influence, induced need, inception,


What is real? Who is the artist


From2memories2co>creaSon2to22automa'c!memories#and2autonomous!stories!

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Collec'ng!Data2Connected2objects2are2usually2smart2enough2to2play2a2behavior.2For2example,2take2a2detecSon2(measure2something)2each2Sme2that2a2trigger2is2ON,2or2a2picture2shot2every2X2minutes,2etc.2AutomaSc2memories2are2very2powerful!2

AutomaBc#memories…#

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Fitness2bracelets2records2what2we2do2every2day.2This2extended2memory,2visualized2through2dashboard,2is2able2to2make2our2behavior2measurable2and2more2understandable.22At2the2same2Sme,2the!new!“automa'c,!visual!and!mathema'cal”!language!of!!these!automa'c!memories!is!already!part!of!a!brand!new!kind!of!storytelling.!

Organizing!Data2Visualizing2informaSon2is2already2a2first2picture2of2a2story.2The2right2visualizaSon2is2powerful2way2to2influence2users.2

AutomaBc#memories…# Your2dashboard2is2a2representaSon2of2you.2You2are2your2dashboard.2You2might2desire2to2achieve2a2beKer2result.222

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!!Proac've!Panorama2&Androids2examine2every2picture2you2take2>and>2it2proacSvely2assembles2a2“Panorama”2without2your2request.2


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!!Proac've!Panorama22


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!!Build!the!story!2One2click&Movie&trailer&Families2started2to2collect2and2record2their2special2moments2in2a2brand2new2way,2that2is2actually2influencing2their2memories.22More2powerful?2Richer?2Original?2Autonomous?2



knightscope-k5

We all are cyborgs

Autonomous machines observing us

Who is connected?


knightscope-k5

We all are cyborgs

Autonomous machines observing us

Who is connected?

JIBO


“Connected2objects2are2Natural2Born2Storytellers.2Meaningful2stories2might2be2created2combining2the2right22level2of2automaSc2contribuSons2coming2from2

“machine”2AND2human2habits.”2


In220152brands2are2becoming2media2companies.22Other2big>name2players2such2as2Uber,2Airbnb,2MarrioK,22Starbucks,2Snapchat,2and2more2have2been2building2full>fledged2media2divisions,2using2veteran2journalists2and2media2experts2to2help2them2compete2for2audiences’2aKenSon.2


People’s2interacSon2with2technology2may2seem2

predictable2enough,2but2it2is2not2100%2true.2

29 Settembre 2014 Format Powerpoint / Regole generali di impaginazione e sviluppo 48


People’s#interacBon#with#technology#may#seem#predictable#enough,#but#it#is#not#true.#

29 Settembre 2014 Format Powerpoint / Regole generali di impaginazione e sviluppo 49


Ar'ficial!neural!networks,!or!'ANNs’!!2Google's2ANNs2are2programmed,2through2an2endless2stream2of2similar2photos,2to2recognize2objects2within2images2by2their2disSncSve2characterisScs.22

Starry!Nightmare!Rolling2hills2have2been2transformed2into2giant2birds2and2bears2while2a2village's2houses2have2become2cars2and2trucks2

http://www.dailymail.co.uk/news/article-3149466/A-nightmarish-vision-world-seen-eyes-Google-s-artificial-intelligence-programme-TAUGHT-recognise-sort-images.html


Storyteller#objects#are#already#influencing#the#scene;#classic#user#interacBon#is#evolving#into#a#conBnuous#conversaBon.#The#incoming#communicaBon#will#be#a#relaBonship#in#which#objects#emerge#Jfrom#the#"Fog"J#as#real#enBBes.2

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© DESIGN GROUP ITALIA 52 KK:2Take2in2mind2“what2technology2wants…”2


///2Design2Rules2///2Design#rules#for#a#highly#networked#Jpost#cloud#compuBngJ#world.##


“Design(isn't(just(about(shapes(or(pixels(

anymore.(Design(is(the(process(that(shapes(

product(behaviors,(communi<es,(companies(

and(=in(the(end=(builds(new(worlds.”(


In2this2moment2of2Sme,2it2is2obsolete2to2design2objects2

that2simply2wait2unSl2their2buKons2have2been2pressed.22We2should2design2connected,2social2and2proacSve2objects2intelligent2enough2to2parSally2predict2user’s2need2according2the2context.2


1. Evolving2design2tools,2to2evidence2exisSng2objects'2emergent2behaviors2

22.  2Infusing2behaviors2(in2any2object)2that2might2evolve2according2the2connected,2decentralized,2interdependent2era.222

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IoT2DESIGN2

It’s!all!about!People!&!Trust!

Technology/OperaSon22Driven2

MarkeSng/Campaign22Driven2

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IoT2DESIGN2

It’s!all!about!People!&!Trust2

#

1.#Expression#of#Brand#values#in#space#

2.#Smart#use#of#tech#trends#3.#RelaBon#instead#of#isolated#interacBon###

BRAND#ADHERENCE#

INTEGR

ATED

#SYSTEM#

CUSTOMER

#ENGA

GEMEN

T#

BRAND#ADHERENCE#


1. Evolving2design2tools,2to2evidence2exisSng2objects'2emergent2behaviors2

22.  2Infusing2behaviors2(in2any2object)2that2might2evolve2according2the2connected,2decentralized,2interdependent2era.222

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Inspired2by2Asimov2

Every!object!must!know!STORIES#the2History2of2its2past2(how2it2is2made,2where2it2was2produced,2how2it2is2used)2and2its2future2(as2it2is2disassembled,2valued2in2its2parts,2recycled,2disposed2of).22

Laws for Makers2

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Every!object!must!be!SENTIENT#Every2object2should2know2something2about2the2world2around2it2through2sensors,2or2at2least2know2when2and2where2it2is2used.2

Inspired2by2Asimov2

Laws for Makers2

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Every!object!must!be!SOCIAL#Every2object2must2be2able2to2communicate2and2share2its2status2across2social2networks2used2by2humans,2"parScipaSng"2in2their2social2relaSonships.2

Inspired2by2Asimov2

Laws for Makers2


///2Conclusion2///2


Technology2acceleraSon2changes2everything.2

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The2consumerizaSon2process,2combined2with2the2proliferaSon2in2digital2touchpoints,2moves2products2and2business2into2a2whole2new2landscape2of2services2and2opportuniSes.22

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ConsumerizaSon2evolve2consumers’2habits.2People2expect2BEHAVIOURS2(not2just2features).2

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To2be2connected2is2the2“natural2state2of2mind”2for2any2object2


Placing2an2object2in2a2pocket,2in2a2car,2on2a2desktop2or2in2customers’2homes2means2building2a2personal,2bi>direcSonal,2“always>on”2communicaSon2channel.2


2AestheSc2of2trust2plays2a2huge2role2in2the2design2of2these2new2behavior>based2Smart2tools2

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Every2Object2should…2>2know2stories2>2Be2senSent22>2Be2social2


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