Network Solutions Rockville Womens Business Center Workshop February 2011

©2011 Network Solutions, LLC

Social Media 101Presented by Shashi Bellamkonda

1/20/2011

©2011 Network Solutions, LLCRockville WBC Workshop: Social Media Marketing 2

Top Goal

Your Objective:People to like your

business

Goals:Build awarenessCreate identityEnhance ImageInform publicAccuracy during crisis

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Fast changing User generated Adoption and time exponential 2 billion videos a day on YouTube Confusion for companies between

engagement and marketing

Social Media Ever Evolving Marketplace

”

“Social media is that which allows anybody to communicate with everybody.

Jim Sterne,Web metrics guru & Author of Social Media Metrics

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What Users are Doing ? •3 out of 4 Americans use social networks•Visiting social networks is the 4th most popular activity on the internet•Internet users spent over 5.5 hours a week visiting social networks

What Marketers Say?•The number-one benefit of social media marketing is gaining the all-important eyeball •More than half of marketers indicated a rise in search engine rankings was a benefit of social media marketing •At least 67% of marketers plan on increasing their use of blogs, Facebook, video/YouTube, Twitter and LinkedIn

Social Media Audience & Conversations are Increasing

Source: http://news.cnet.com/8301-13577_3-10185477-36.html#ixzz1AGSlAIgghttp://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdfhttp://www.briansolis.com/2010/02/time-spent-on-social-networks-up-82-around-the-wrold/

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http://www.emarketer.com/Article.aspx?R=1007863

Emarketer: Social Media is TrustworthyThis week:  Women trust "familiar" bloggers more than store Web sites @BlogHer survey blogs are more than two times more likely -- 63% -- than magazines -- 26% -- to have inspired a beauty product purchase over the last six months.

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New Opportunities to build community

(events)

Communication in a Web 2.0 World

2 way communicatio

n

New channels

Share and spread content more visibilityPersonality

and human face

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Social Tools

Listening toolsContent toolsConnection tools Advertising toolsMeasuring Tools

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Listening Tools

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Content tools

BlogsPhotosVideosPodcasts

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Connection Tools

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Advertising Tools

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Measuring Tools

Social GraphGoogle AnalyticsFacebook InsightsVisits to WebsiteSearch

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Google Alerts as Business Intelligence

• Get alerted to conversations about your product•Trends and competition•Tip: Use Google alerts to get content ideas

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Before They Believe You They Will Google You

Update and activate any search results for your name in the top 20 results

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Anatomy of Web 2.0 Content 1

Share your content on other social networks

RSS: Get content in your RSS reader

Tags & Categories: Classify your content

Content other readers liked

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Anatomy of Web 2.0 Content 2

Related posts to the current post

Networks where this post been shared

Comments from readers

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1. Monitor for brand terms on blogs and social networks

2. Reads or comments on blogs3. Use a smart phone for mobile4. Get active on at least 3 social networks5. Launch a personal/corporate blog6. Create a social media release7. Train employees & create social media guidelines8. Create multi-media content video/podcast9. Attend a grassroots local tweet up10. Measure your results

Social Media Check List

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Questions

Managing Editor:http://networksolutions.com/bloghttp://networksolutions.com/smallbusiness/http://WomenGrowBusiness.com

Personal Blogs:Technology & Social Media: http://www.shashi.nameDigital Thoughts: http://readythoughts.comRestaurant Reviews: http://www.carryoncurry.comDC public interest : http://washtrax.usInteresting PR : http://prelease.blogspot.com/

Shashi Bellamkonda

[email protected]

Follow On Twitter: @shashib