Network for a Healthy California

Network for a Healthy

California

Welcome

FFY LHD 2013 Kick-OffProgram Overview

This material was produced by the California Department of Public Health’s Network for a Healthy California with funding from USDA

SNAP, known in California as CalFresh (formerly Food Stamps). These institutions are equal opportunity providers and employers.

CalFresh provides assistance to low-income households and can help buy nutritious foods for better health. For CalFresh

information, call

1-877-847-3663. For important nutrition information, visit www.cachampionsforchange.net.

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Healthy and Hunger Free Kids Act (HHFKA) of 2012

(Public Law 111-296)

•Provided a unique opportunity for California and CDPH. •Transitioned SNAP-Ed into the Nutrition Education and Obesity Prevention (NEOP) grant program.

Local Lead Agency Role1.What does the Local Lead

Role mean to you?

2.What is your plan for execution?

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Objectives1st Half• Identify important changes to the SNAP-Ed

guidance • Define the target audience • Explain adding new sites• List resources for program management

Objectives2nd Half• Describe and analyze the local lead

agency role • Examine how partnerships are crucial to

the Scope of Work– Briefly Analyze SOW connections

• Looking forward-Evaluation

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2007Network for a

Healthy California Champions for

Change is unveiled, introducing a new

era of health messaging

encouraging children and adults to eat the daily recommended cups of fruits and

vegetables, be physically active, and help change

conditions in their communities that

contribute to obesity.

19875 a Day is

initiated by the California

Department of Health Services,

encouraging children and adults to eat

therecommended

5 servings a day of fruits and vegetables.

1997California Nutrition Network is formed

to build a partnership of

community-basedorganizations to

deliver the 5 a Day

message. Growsfrom four local

organizations to160 in ten years.

2005New Dietary

Guidelines forAmericans recommends

a near doublingof fruits and vegetables,

outdating5 a Day’s

recommendation.

From 5 a Day to Network for a Healthy California

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1st Half:SNAP-Ed Guidelines

• High quality nutrition education with the addition of obesity prevention

• Evidence and practice based strategies

• Coordination and Collaboration– Partnerships

• Outcomes are important

1st Half:SNAP-Ed Guidelines

• Social Ecological Model• Multi-level interventions among

complementary organizations– LHD model supports this

• Public Health Approaches– Systems, Environmental and

Organizational Policies– Still waiting for clarification

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Social Marketing

Use of marketing principles to influence human behavior in order to improve health or benefit society.

Eat 5 a DayBuckle Up

Get a Mammogram

Stop Smoking

Don’t Litter

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The Social-Ecological Model

1st Half:SNAP-Ed Guidelines

• Focus on changing the behavior of low income subsets:

• Target women and children in SNAP eligible households– Mothers seen as gatekeepers– Children/youth influence household

purchases– From our work we know fathers are

important, too•best ways to target fathers?

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1st Half:Target Audience

• People at or below 185% FPL– Emphasis on SNAP

households– 50% or more of the

population must meet criteria

– GIS, census tracts, schools FRMP data

• Other means tested programs – Federally Qualifying Health

Clinics– Family Resource Centers

1st Half:Adding Sites

• Sites can be added throughout the year

• State level approval – Sites cannot be duplicative

•No other SNAP Ed agency can be providing services

– Will still send to USDA

• Program Letter will detail the process14

1st Half: Resources

• Program and Contract Manager Team• SNAP-Ed Guidelines• State Trainings• Regional Network Trainings• Network Website• State Guidelines Manual

– Will update after regulations are released

– Some fiscal updates will occur sooner

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Network Guidelines ManualOn the Network homepage:

www.cdph.ca.gov/programs/CPNS/Pages/default.aspx Click on Guidelines Manual

Click on Fiscal Section

Download the Allowable and Unallowable Costs

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SNAP Promotion vs. Outreach

• SNAP Promotion: Allowable – Brief message promoting SNAP – Example: attribution statement,

SNAP flyers available

• SNAP Outreach: Unallowable– There is a separate grant for SNAP

Outreach

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Program Letters• Program letters are official notifications of

updated guidelines and are part of your contract.

• Sent via blast e-mails and posted on our website

Program Letters 2013• PL 13-01 Local Support Guidelines and Form

Program Letters 2012• PL 12-03 Bi-Weekly Certification of Time • PL 12-02 Local Support Guidelines • PL 12-01 IT Security Policy

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Branding Guidelines Manual

www.networkforahealthycalifornia.net/Library/docs/BrandingGuidelinesManual.pdf

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NETWORK/USDAAcknowledgment Statements

Complete version This material was produced by the California

Department of Public Health’s Network for a Healthy California with funding from the USDA Supplemental Nutrition Assistance Program (formerly the Food Stamp Program). These institutions are equal opportunity providers and employers. In California, food stamps provide assistance to low-income households and can help buy nutritious foods for better health. For food stamp information, call 877-847-3663. For important nutrition information, visit www.cachampionsforchange.net.

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NETWORK/USDAAcknowledgment

StatementsSpace-limited version For food stamp information, call 877-847-3663.

Funded by the USDA Supplemental Nutrition Assistance Program, an equal opportunity provider and employer. Visit www.cachampionsforchange.net for healthy tips. •California Department of Public Health

Shortest version Funded by the USDA Supplemental Nutrition

Assistance Program. •California Department of Public Health

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NETWORK/USDAAcknowledgment

StatementsAdvertising • Print For food stamp information, call 877-847-3663. Funded by the USDA

Supplemental Nutrition Assistance Program, an equal opportunity provider and employer. Visit www.cachampionsforchange.net for healthy tips. •California Department of Public Health

• Radio Message from the California Department of Public Health funded by

USDA SNAP. • Television The funding statement below should be placed on the end slate or

narrated: A message from the California Department of Public Health. Funded by the USDA Supplemental Nutrition Assistance Program, an equal opportunity provider and employer.

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CCLHDNPeer Exchange

•CNAP Support & CNAP templates•Webinars•Tool Kit

www.cclhdn.org

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Nutrition Information Resources

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1st Half: Nutrition Education

• Nutrition Education– Emphasis of the program– Most direct contact numbers (Objective 6)

• Materials should be on the Approved List – Located on website– Submit to your PM for review

• Physical Activity should still be integrated in the nutrition education classes– Low cost– Minimal equipment – Connect with PA specialist

1st Half: Nutrition Education

• Utilize a Train the Trainer model– Peers– CBOs– Teachers– Afterschool staff– Volunteer Groups– Other partners

• Builds capacity• Leaves resources in the community• Institutionalizes nutrition education• Wider reach

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1st Half:Network Sponsored Trainings & Meetings

• Required to attend the minimum of five Network sponsored trainings and two Regional meetings– Always 100% allowable, no proration for FTE

needed

• Non-Network Sponsored Travel– Pro-rated per FTE– Content is reviewed for allowability- may also

require pro-ration

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2nd Half

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• Local lead agency role– NEOP Strategies

• Examine how partnerships are crucial to the SOW

• Evaluation- “Studying the Game Films”– Outcomes

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Reporting Requirements• Two reporting periods each year

– April• Semi-Annual Activity Report (SAAR) (Oct – Mar)• Customized Activity Tracking Form (ATF) (Oct – Mar)• Semi-Annual Progress Report Form (Oct – Mar)

– September/October• SAAR (Apr – Sept)• Customized ATF (Apr – Sept)• Annual Progress Report Form (entire year)• Progress Report Narrative (entire year)• Attachments (entire year)

2nd Half: Local Lead Agency Role

• Lead for Health Jurisdiction– Project Synopsis and Form 4 provide snapshot

of your jurisdiction – Identify and address the needs of the diverse

target population– Provide services in underserved areas

• Build capacity in low income neighborhoods– Adults– Youth

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2nd Half: Local Lead Agency Role

• Develop strong partnerships– Funded (schools, CBOs, cities)– Unfunded (maximize resources)

• Build upon Network success– Experience and expertise – Fruit and vegetable consumption gains– Infrastructure and resources– Cultural and linguistic skills

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2nd Half : Local Lead Agency Role

• LHDs receiving $500,000 or more must sub-contract – Solicitation out by April 1, 2013– Sub-grantees operating by Oct 1, 2013

• Others are still encouraged to sub-grant dollars– Accountability– Expands reach– Someone else may already have the

relationships-but need some resources32

2nd Half: Scope of Work

• Objective 1- Infrastructure– LHD prime responsible– Can have these requirements built into sub-

grantees SOW

• Objective 2-CNAP– LHD prime responsible– Great opportunity for synergy within FNS

programs

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2nd Half: Scope of Work

• Objective 3,4,5- CX3 and Community Engagement – LHD leadership– Community members involvement– Potential for sub-grants, same organization may

also have capability to do peer to peer

• Objective 6-Nutrition Education– This will be a primary objective for many

secondary objectives– Most direct contacts

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2nd Half: Scope of Work

• Objective 7-Events and Public Relations– In FFY 2013 coordinate with RN– Trainings in PR and Media upcoming

• Objective 8-ReThink Your Drink – Requests to delay start until January– More information to come– Look for recorded webinar

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2nd Half:Partnerships

• USDA encourages partnerships to maximize resources– SNAP Ed funds reducing over time

• State encourages partnerships to maximize local resources– CNAPs– Sub-granting

• Obesity prevention will take teamwork

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2nd Half: Partnerships

• What partners do you already have?– How will you continue to work together?– Are there specific areas your partner excels in?

• What new partners could help complete SOW? Strengthen your interventions?– Are there organizations in your jurisdiction with

strong ethnic ties?– Are there organizations that who are trusted by

community members?– Are there local leaders you should partner with?

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2nd Half:Partnerships

• What are other non-traditional partners that already serve our communities?– Foster youth organizations– Violence prevention groups– Law enforcement agencies-safety concerns– Neighborhoods groups

• Write down a few organizations that might be a good fit in your area, that you can explore later.

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2nd Half: Partnerships

• Challenge:Create a partnership plan, include at least three existing partners and identify at least three potential new partners. Explore the SOW, identify the areas where the LHD is the lead and has the most capacity and identify areas that are a better fit for organizations in the community with leadership provided by the LHD.

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2nd Half: Evaluation

• Two Evaluation Objectives 9 and 11• Emphasis on health outcomes over

time• Use of Evidence-based materials • Use of Promising Practices• Evaluate new strategies

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QuestionsPost Game Analysis

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