Nets and Electronic Expo - Fan Activation Proposal

Develop In-Arena Activation To Promote

Company Marketing Goals

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Electronic Expo, NJ Nets corporate partners, was looking for a new way to engage with fans on

gameday in order to capitalize on their product variety and attractive prices

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Activation Goals: Maintain and build Electronic Expo Business message as a

Nets official partner

Create a memorable in-game activation with maximum fans participation

Drift traffic to Electronic Expo stores using couponing and special offers





Price Is Right "!

Creating an in-game activation base on the known game show – The Price Is Right!

In Arena main screen will show the Expo's product of the Game



Price Is Right !

Nets Fans from different sections will be shown live on the arena split screens and will compete by naming the right priceThe winner will receive the product and the rest of their section will receive 20% on

any of their purchase by showing their game ticket

The other participates and the rest of the fans will receive a lower value discountTomer Melman

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Expected Results:

Creating a hype and excitement around the brand

Associating with “Right” prices concept

Engaging maximum number of fans during the game along with increasing the awareness toward

Drifting fans to store to use the special discount

Tie-in with fans

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Nets and Electronic Expo - Fan Activation Proposal

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