Developing an Effective Marketing Plan for the Internet Era
NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era
Jan 18, 2015
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Developing an Effective Marketing Plan for the Internet Era
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Search Engines Word of Mouth/Viral
Traditional Marketing
News/Blogs Web Content
Email RSS
Social / Business Networks
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
ProcessingNetC
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-Google, Yahoo, MSN – over 95% of searches-Represents people looking for what you do-Organic Search Results
-Most trusted listings (70%-80% of clicks)-Lowest cost and highest return
-Search Engine Marketing- Pay Per Click
Search Engines Word of Mouth/Viral
Traditional Marketing
News/Blogs Web Content
Email RSS
Social / Business Networks
-Online content outside your website-News sites and industry publications-Blogs and directories-Product and service reviews-Online communities & forums
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s Search Engines Word of Mouth/Viral
Traditional Marketing
Email RSS
Social / Business Networks
News/Blogs Web Content
-Web enables fast spreading of the word-Create compelling content, offers, and functionality worthy of spreading-Support viral marketing through website
-Email a friend-Integration with “Buzz” services (Digg, Buzz, etc…)O
utre
ach/
Tra
ffic
Driv
ers Traditional
Marketing
News/Blogs Web Content
Email RSS
Social / Business Networks
Search Engines Word of Mouth/Viral
-Radio, TV, Print, Direct Mail, Yellow Pages, Newspaper, Outdoor, etc…
-Shorten message & send to website-Integrate performance tracking metrics
-Unique website tracking URLs-Tracking phone numbersO
utre
ach/
Tra
ffic
Driv
ers
News/Blogs Web Content
Email RSS
Social / Business Networks
Search Engines Word of Mouth/Viral
Traditional Marketing
-Push Marketing-Get your message in front of clients/prospects quickly & cost effectively-Create segmented lists with personalized messages and content-Track delivery, open, and click thru-Cross sell, up sell, & top of mind awarenessO
utre
ach/
Tra
ffic
Driv
ers Search Engines Word of
Mouth/ViralTraditional Marketing
Social / Business Networks
Email RSS
News/Blogs Web Content
-Access large networks of people based on geography, industry, & interests-YouTube, Flickr, Facebook, Twitter, Friend Feed, LinkedIn-Position your business and key people as experts in your fieldO
utre
ach/
Tra
ffic
Driv
ers
News/Blogs Web Content
Email RSS
Search Engines Word of Mouth/Viral
Social / Business Networks
Traditional Marketing
-Website design, flash, content layout-Establishes your image online-Builds credibility and professionalism-First impression critical to conversion
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
Publ
ic W
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e
-Tell your story in powerful way-Visible copy critical to search engine visibility strategy-Use of various formats: HTML, photos, documents, video and more
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsit
e
-Tools to manage website content built for ease of use and efficiency-Search Engine Optimization tools-Powerful business applications for online functionality
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsit
e
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsit
e-Software that powers the website-Built in security, user management, analytics, personalization, and SEO-Modular architecture for flexibility, growth, integration, and upgradeability
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Stra
tegy
Man
agem
ent
Site Content Management
Tools
Lead Management
Request ProcessingAnalytic Tools
Stra
tegy
Man
agem
ent
Site Content Management
Tools
Request ProcessingAnalytic Tools Lead
Management
Send Reset
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Comments *
Contact UsSt
rate
gy M
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t
Lead Management
Request Processing
Site Content Management
ToolsAnalytic Tools
Out
reac
h/ T
raffi
c Dr
iver
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines Word of Mouth/Viral
Traditional Marketing
News/Blogs Web Content
Email RSS
Social / Business Networks
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
ProcessingNetC
enter
ed S
trateg
y
The Cirrus eBusiness Suite packages the tools and methodologies necessary to execute a successful NetCentered Marketing Strategy into a powerful turnkey website solution that empowers businesses to develop, manage, and refine their strategy over time.
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