Netaffairs

WELCOMEto the avant-première!

WHY?

HOW?WHAT?

WHY?

Optimize your

RESULTSCHANGING

In a

market environment

Optimize your

RESULTSTHE CHALLENGE: REAL TIMEINTERACTIVEMARKETING

THE ROOTS: ‘STATIC’ DIRECT MARKETING

CHANGINGIn a

market environment

INTELLIGENT

EMPOWERED

SKEPTICALCONNECTED

DEMANDING

SWITCHER

ALWAYS ACCESSIBLE

VENGEFUL

AHEAD OF THE CURVE

INSTANTGRATIFICATION GENERATIONREACTIONS

RESULTS

SPEEDIS ESSENCE

ALLIANCESARE CRUCIAL FOR BUSINESS SUCCESS

The old communication model

was a MONOLOGUE

The new communication model

is a DIALOGUE

MASSRadio BillboardTVPressMagazines

DIRECT

PostTelephoneGSM (SMS)E-mailCatalogue

CommunitiesChatWeb

REALTIME

Direct Response

Advertising

IDTV

BehavioralTargeting

IDTV (longterm) E-mail

Conversation

Telemarketing

E-commerce

Banner

Changing Billboards

MEDIAARE CHANGING …

Direct+

InteractiveMarketing

Direct MarketingResponsePushOff-Time / Real timeOfflineDirect Targeting

Direct - Personalised Physical address

Mass MarketingPull

Off-Time (fixed info)On air (Broadcast)

Audience Targeting

Contextual - Uniform Audience

MARKETINGIS ADAPTING …

Real time MarketingResult

Conversation / DialogueReal time (dynamic)

OnlineDirect Targeting

Direct -Personalised

Virtual address, Mobile address

Micro Targeting / Online Profiling Behavioral –Contextual Computer / TV address

Direct Marketing

+/- IT related

Direct Mktg Manager

Mass Marketing

Not IT Related

Communication/Advertising Manager

MARKETEERSNEED ADAPTING …

Real time Marketing

Full IT Related

Communication/ Advertising Manager

How to start a dialogue in an INTERACTIVE WORLD ?

WHAT?

THE ROOTSMarketing = • create, establish and maintain a relevant and

entertaining dialogue between consumer & advertiser

• in order to stimulate profitable sales on the short and long term

• and create satisfaction (or even delight!) for the consumer

facilitates the interactive marketing strategy of advertisers by offering a ‘modulized’but fully integrated interactive campaign solution

MISSION

HOW?

KEY PROPOSITIONS

PERFORMANCEIt’s all about ROIIt’s all about RELATIONSHIPS

CONVENIENCE

Optimizing response

THE ROOTS

Landingpage Website

Score

Lead identificationvia pop-in

Email campaign

SEM bannering

CLASSIC METRICSCampaign metrics

Website metrics

Leads / scores / conversion

Target group:profile optimization

Email ergonomicsEvaluation grid

Multivariate testingEmail

Score improvementthrough WDM data

Pop-in optimization

DARWIN AT WORK

ESPONSE is influenced byImportance

. TARGET GROUP 60%

COPY & FORM 20%Text, creation, personalisation,...

OFFER & TIMING 20%Product, price, promotion, moment,...

ETTER ROI THROUGH (REAL TIME)RESPONSE ANALYSIS

ptimizing response

mail selectivity

ptimizing response

mail evaluation

OFFER/CREATION

FOOD FOR THOUGHT...

Does the offer match the objective?Is the call to action seen and understood by the surfer?

ptimizing response

mail testing

OFFER/CREATION

FROM ‘CLASSIC’ TESTING TO REAL TIME MULTIVARIATE TESTING

Which offer works best?(i.e. generates the best CTR/conversion rates?)

Which visual works the best?

rom media to the web...

AND BACK AGAIN

Tracking, scoring, dentifying leads & setting up dialogues

ENTIFIED VISITORS

Accept offer

High Score > Mail Campaign

Change content based on advertiser / CONSU-matrix data

SSIBLE EVENTS:

ONYMOUS VISITORS

Buys

High Score > Lead ‘Pop-in’

Use advertiser DB or CONSU-matrix data to optimize lead qualification

SSIBLE EVENTS:

CampaignReports

Web Analytics

Leads Reports

Change Content

Segmentation

ONYMOUS VISITORS IDENTIFIED VISITORS

ACKING THE DIALOGUE

et-affairs ‘Control Room’

Alliances?!

here’s more to net-affairs than meets the

here’s more to net-affairs than meets the

Permesso.be

Individual

Multi channel/double touch

Data Intelligence

Contact points

IdentificationCONSU-matrix

Profiling

Householding

WHEN?

LAUNCH!June 2009

WDM Belgium boothDemoInformation request in

your personal AgendaYour contact(s)US…