Net2Vic: Subject, opens, clicks - oh my! An email discussion panel

Panelists

Kyle Mitchell - ca.linkedin.com/kdmitchellAnna King - @annamyli

Lyndsey Easton - @marga_marie

Selecting a Tool

Idealware Article: A Few Good Broadcast Email Tools

Basic Web Mail Broadcast Marketing Email CRM

List Building

Scenario: You want to mail a fundraising appeal letter via snail mail to past donors who have indicated they have an interest in your water programming.

Segmentation

Nonprofit Marketing Guide: How are you segmenting your

email list?

CASL and Non-ProfitsResource:

Frontier Blog: “CASL: Is it as bad as you think?”

Email Types

Subject Lines

● Make it personal● Short and snappy

(3-5 words)

● Include #s● Use emojis

Subject Lines

Using a number in the subject line yielded 3% more opens and 1% more clicked.

1% of 17,000 subscriber list with an average gift of $25 is a difference of $4,250 in revenue!

Content(Elements of a good fundraising email)

Above the fold

Below the fold

Formatting

Letter

Marketing

Testing

Data Integration

Questions?

Kyle Mitchell - ca.linkedin.com/kdmitchellAnna King - @annamyli

Lyndsey Easton - @marga_marie