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S U B M I T T E D B Y : - A T U L K R I S H N A V E R M A

R O L L N O . P G F B 1 1 1 0

2012

A PROJECT REPORT ON MARKET

SHARE OF PHILIPS IN LUCKNOW CITY

A PROJECT REPORT ON MARKET

SHARE OF PHILIPS IN LUCKNOW CITY

JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA

UNDER THE SUPERVISION OF :-

Dr. AMAN SRIVASTAVA

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ATUL KRISHNA VERMA (PGFB1110) 2

ACKNOWLEDGEMENT

I would like to thank my project Mentor and guide Mr. Binod Menon, (Area Sales

Manager) Philips Electronics India Ltd., Lucknow (U.P.) and my co mentor Mr.Anurag

Srivastava (Sales Executive), sales person Mr Ajay, Mr Pradeep & Mr Harnam for guiding me

through my summer internship and research project. His encouragement, time and effort are

greatly appreciated.

I would like to thank Dr. Aman Srivastava (Faculty JIM NOIDA) for supporting me

during this project and providing me an opportunity to learn outside the class room. It was a

truly wonderful learning experience.

I would like to dedicate this project to my parents. Without their help and constant

support this project would not have been possible.

Lastly, I would like to thank all the respondents (Retailers) who give their

valuable time and suggestions through the survey that was conducted by me in Lucknow city..

Once again my gratitude to the Philips Electronics India Ltd and retailors. For their kind

co-operation

Atul Krishna Verma

Roll no. PGFB1110

2 PHILIPS ELECTRONICS INDIA LTD.

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DECLARATION

I hereby declare that the following documented Project Report titled To know the

market share of Philips in Lucknow city is an authentic work done by me.

The Study was undertaken as a part of the course curriculum of PGDM Full Time

Program of JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA.

ATUL KRISHNA VERMA

PGDM (G) -2011-13

PGFB-1110

Mobile No- +91-9911125970


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STUDENT CERTIFICATE

This is to certify that this report is prepared based on the project undertaken by Mr. AtulKrishna

Verma in Philips Electronics India Ltd on the topic concerning

To find out the market share of Philips in Lucknow city

under the able guidance of Mr. Binod Menon (ASM) and Mr. Anurag Srivastava (Sales

Executive) in the partial fulfillment of the requirement for award of Post Graduation Diplomain

Management (2011-2013).

______________

Date: Binod Menon

(Project Guide)

Place : Lucknow

Philips Electronics India Ltd.


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INDEX

Sr No. Contents Page No.

1 ACKNOWLEDGEMENT

DECLARATION

STUDENT CERTIFICATE

EXECUTIVE SUMMARY

1

2

3

5

1 INTRODUCTION

1.1 Basic Concepts of the Topic

1.2 Literature Review

1.3 Statement of the Problem

1.4 Objectives of the Project

1.5 Scope of the Study

6-12

2 PROFILE OF THE ORGANISATION

2.1 Name of the Organisation2.2 Vision and Mission

2.3 History and Background

2.4 Product & Services

14-25

3 RESEARCH DESIGN & METHODOLOGY

3.1 Mapping the retail outlets

3.2 Sample technique

3.3 Sample plan

3.4 Methods of data collection3.5 Limitations

27-30

4 DATA PRESENTATION, ANALYSIS

INTERPRETATION

31-32


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5 APPENDIX 33-54

6 BIBILIOGRAPHY 55

EXECUTIVE SUMMARY

Philips has been a leading brand in electronics in India and across the world. Philips

with its wide range of products caters to the premium segment of the market. Philips faces

intense competition, especially from the low-cost, local rivals of the market. With this intense

competition, Philips has to cater to the various needs and demands of their consumers.

This project aims to find out the market share of their 5 products such as CFL, TUBELIGHT,

CHOKE, BULB, & ELECTRONIC FITTINGS and to identifying various problems faced by

the company in the Market of Lucknow City and the consumer preference with reference to

Electronic products. Through this project I have found that Philips faces intense competition

from the local rivals such as Arya and the major market share belongs to the PHILIPS company

i.e. 38% overall. Philips as a market leader with having larger chunk of the market needs to re-

position its strategy for its products especially to get over of the image created in the minds of

the gentry that Philips deals best in electric products.

.


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INTRODUCTION

1.1 Basic concepts of the topic

MARKETING STRATEGY

The marketing strategies for any company are not about a fixed concept. Rather it is full of newchallenges every day, and the companies must respond to it very positively. The market process

is applicable to more than goods and services. Anything related to market including ideas,events, policies, prices and personalities comes under market strategy. However it is importantto emphasize opportunity in the market through market strategy. The following strategies arebasically adopted by Britannia in order to capture a good market share.A strong quality of the product and customer satisfaction:

Generally customers are concerned about the quality of product as well as the price of theproduct . In my survey i found that basically people are first looking for the quality. If goodquality is there in the product then they are only looking for the price. But if the quality is notsatisfactory they even dont looking about the pricing of the product. In this regard Philips

always maintained much more importance over there product quality. Thats why they areamong the very successful brand of today.

A growing relationship with customer and customer retention:

Nowadays a good relation with the customer is very important for organization. Sale is totallydepending on the relation with the customers. Customer's retention is also a major aspect forgrowing business. It means keep the old customer and try to make new customer.

Philips customer relationship management is very strong which is the one of the major cause of

selling of their product continuously.

Focus on competitors activity:

Every organization must be careful about it's competitors step, because they can disturb thegrowing sales process of the organization. Continuous watching over competitors strategies and


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HAVELLS

BAJAJ

CROMPTON

MARKET POTENTIAL

Market potential of the PHILIPS is much positive in competitive era and will sure cover themaximum market share of electric product. Potentiality of any product depends upon thefuturistic performance of the product. it depends that how much retailers have potentiality to bepermanent seller of PHILIPS.

For great potentiality it is necessary to improve those factors which are going to effect retailers.

In my study I found some factors which can help to cover great potentiality.

These factors are following:-

Scheme delivery should in perfect determining time.

Some places distributors not able to cover such as (Jankipuram 60 ft road,

aishbagh).That should be improved.

Scheme facility should be regular as much as possible.

Cash discount should be provided when a retailer purchase in bulk in cash payment so

that the working capital circulate from both end and this activity will help to generate

more potential retailers. Always collect the views of retailers. It gives psychological effect on the retailers about

careness by manufacturing company. If we do not consider retailers point of view thenwho will sell our products.?

These factors are very important for the organization. If company is able to improve these allfactors then definitely its market share will more increase. Retailers will take more interest tosell Philips product and customer will also enjoy for it. .


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LUCKNOWS ELECTRIC MARKET FROM 4 PS OF MARKETING

PRODUCT:-

Philips deals in good quality of electric products,right from its beginning and provide customera valuable product and maintain a good relationship with their retailers and customers. They

give first priority to the customers and due to this they are the market leader in Lucknow city

from last 8 years..But from last few years Philips is facing stiff competition from their

competitor (Bajaj,Crompton,Havells) in terms of product range as well as the quality of

products & they are capturing the market of Philips at a rapid speed

PRICE:-

Philips use the strategy of Skimming Pricing to promote their products with this thing in mind

costlier the better thats why all Philips products are costlier as compare to their competitor but

from last few years others companys are also providing the better quality products at low cost

and more warranty on their products as compare to the Philips.

PLACE:-

In lucknow city Philips uses the word of mouth promotion strategy because of the literacy rate

of Lucknow city is low as compare to other metro cities of INDIA.

PROMOTION:-


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Promotion is an important tool for any company to survive in any national or domestic market

& to promote their products Philips use word of mouth strategy which is not sufficient to

capture a bigger market. To capture the bigger market Philips should go for Window Dressing,

Hoardings, Offer on new products in order to capture a bigger market. During the whole survey

of 60 days I havent found any board, hoardings, display board at any retail counter whereas

other comapnys do so and increasing their market size day by day and this is the biggest threat

for Philips and this will result to lose the market share in lucknow city.

1.2 LITERATURE REVIEW

India GDP Composition Sector Wise

Consists of many sectors such as agriculture, industry, services, and infrastructure. Thecontribution of these sectors in India GDP differs with one sector contributing more than the

other. India gross domestic product (GDP) means the total value of all the services and goods

that are manufactured within the territory of the nation within the specified period of time. The

economy of India is the twelfth biggest in comparison to that of others in the whole world, for it

has the GDP of US$ 1.09 trillion in 2007. The country has the second fastest major growing

economy inthe whole world with the GDP growing at the rate of 9.4% in 2006- 2007.The

composition of Indian GDP includes many sectors like industry, infrastructure, agriculture, and

services. The percentage of the share of these sectors in the composition of India GDP differs

and also has changed over the years. India GDP Composition Sector Wise was that theagricultur

e sector contributed around 32%, services sector contributed 41%, and the industry sector

contributed 27% in 1990- 1991.The agriculture sector contributed the most to India GDP after

the independence of the country. This sector contributed to India GDP around 18.6% in 2005.


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The contribution of the agriculture sector has gone down in India GDP in the last few years

but in spite of this the sector remains the largest economic sector in India. The sector of industry

accounts for 27.6% of India GDP for it employs around 17% of the total workforce in India.

The industrial sector contributed 7.6% to India GDP in 2005- 2006 and the next year, this figure

increased to 9.8%. This shows that the contribution of the industrial sector is increasing in India

GDP. The services sector contributes the most to the India GDP for it accounted for 53.8% in

2005.After independence it was the agricultural sector that contributed the most to the India

GDP but in recent years it has been the services sector, which has contributed the most. The

agricultural sector contributed 20%, industry sector contributed 26%, and the services sector

contributed around 54% to the India GDP in 2005- 2006.

The infrastructure sector contributed around 3.5% to the India GDP in 1996- 1997 and the next

year, this figure increased to 4.6%. The contribution of the infrastructure sector to the India

GDP increased after the India government opened the sector to private sector. India GDP

Composition Sector Wise thus as seen comprises of many sectors. The government of India

must take steps in order to boost all the sectors that contribute to the country's GDP for this will

ensure that the economy of the country will grow and prosper

POWER

Electricity generation by power utilities during 2007-08 was targeted to go up by 7.2 percent

to710 billion KWh. The growth of power generation in April-December 2007 was lower

than the targeted growth rate. While growth in all three segments, that is, thermal, hydro and

nuclear generation, slowed down, nuclear power generation, in particular, showed the sharpest

decline during the current year in comparison to the corresponding period last year. Power

deficit the deficit in power supply in terms of peak availability and of total energy availability

during the current year was 14.8 per cent and 8.4 per cent, respectively. While shortages are

being experienced by each region, they are more acute in the North-Eastern and the Western

Region.


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In the case of the thermal power sector, the State, Central and private sector plants reported

a plant load factor (PLF), a measure of efficiency, of 70.2, 85.4 and 92.5 per cent, respectively,

during April-December 2007-08. The PLF in each of these sectors as well as in every region has

improved over time. However, there is a marked variation across the regions. Coal and gas input

for the power sector the power sector is a major consumer of coal using about 78 per cent of the

countrys coal production. Coal-fired thermal units account for around 62.2 per cent of total

power generation in the country. Thus, coal continues to be the mainstay for the power sector.

The total consumption of coal by the power sector in 2006-07 was 302.5 million tonnes (MT).

Of this, about 9.7 MT was imported in 2006-07. About 7.3 MT of coal has been imported in

2007-08 (up to December 31, 2007). Apart from bridging the demand - supply gap, blending

of imported high quality coal with high ash domestic coal helps thermal power stations to

adhere to the environmental stipulations of using coal with less than 34 per cent ash content. Out

of the total installed generating capacity in the country, about 10.5 per cent (i.e., 14,691.7MW),

is based on gas or liquid fuel (excluding diesel). The supply of gas to power stations that use gas

as the primary fuel remains inadequate. Commitments of gas allocations made to power stations

in the past are not being fulfilled, thereby leading to loss in generation.

1.3STATEMENT OF THE PROBLEM

To know the market share of Philips Electronics India Ltd.

1.4Objectives of the project

To study the PHILIPSs Electronic Business with respect to competition in domestic market

& suggest way forward for growth . The study will cover the SWOT analysis of the

companys electronic business to arrive at the conclusion.

1.5Scope of the project

The project will cover the following:


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1) Understanding the company, PHILIPS ELECTRONICS India Ltd:

At the outset, firstly, my project cover understanding about the company - PHILIPS, itsbusiness , company profile, its history, current status & upcoming projects.

2) PHILIPSs Electric Business:

My project will focus on Electronic Business of PHILIPS out of total number of variousbusinesses of PHILIPS. PHILIPSs Electronic Business will be conceptualize under the 7PsMarketing model concept for better understanding.

3) Understanding Domestic Competition :

The project will cover various Domestic competitors details & marketing strategies adoptedby various players in Electronic business in Lucknow city. The competition related to

PHILIPSs product range will be covered for understanding & evaluating.


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Royal Philips Electronics

Royal Philips Electronics of the Netherlands is a diversified Health and Well-being company,

focused on improving peoples lives through timely innovations. As a world leader in

healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric

solutions, based on fundamental customer insights and the brand promise of sense and

simplicity.

Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more

than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market

leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and

new lighting applications, as well as lifestyle products for personal well-being and pleasure

with strong leadership positions in flat TV, male shaving and grooming, portable

entertainment and oral healthcare.


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Global Footprint

Philips is a global leader across its healthcare, lighting and lifestyle portfolio:

We are the worlds largest home healthcare company, being number one in:

Monitoring systems, Automated External Defibrillators, Cardiac Ultrasound,

Cardiovascular X-ray.

We are number one in lamps in Europe, Latin America and Asia Pacific and number

two in North America; in Automotive lighting, we are leading in Europe, Latin

America, Japan and Asia Pacific.

We are number one in the electric shavers and male grooming category globally.

Philips is one of the leading flat-TV brands globally.

Mission

"Improve the quality of peoples lives through timely introduction of meaningful innovations."

Vision

In a world where complexity increasingly touches every aspect of our daily lives, we will leadin bringing sense and simplicity to people.

Values

Our Values reflect the ambitions we have laid down in Vision 2010, our recent strategy

update. The Values, the four Ds, are like a compass guiding us in how we behave every day,

and reminding us of the attitudes we should have towards our work, our customers and our

colleagues.

Delight Customers

We anticipate and exceed customer expectations

We demonstrate Passion for Philips and "sense and simplicity"


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We create superior customer experiences, based on deep insights

We act as One Philips ambassadors all the time

Develop people

We get the best from ourselves and each other

We attract the best players to create strong and diverse teams

We take risks by giving people stretch assignments to accelerate their development

We personally invest significant time to coach and recognize people.

Philips Electronics India Limited

Philips Electronics India Limited, a subsidiary of the Netherlands-based Royal Philips

Electronics, is the leading Health and Wellbeing company. Today, Philips is a simpler and more

focused company with global leadership positions in key markets of Healthcare, Lighting and

Consumer Lifestyle, addressing peoples Health and wellbeing needs and aspirations as its

overarching theme.

As one of the nation's most well-known and well-loved brands, Philips is a part of

practically every Indian's life. With recent launch of Philips Respironics product categories in

obstructive sleep apnea management and home respiratory care, home decorative lighting range

and ALU range, Philips products find use in virtually every aspect of an individuals daily life24X7 - at home, at work, on the move and at rest. Philips stands as a source of easy to use,

trendy and innovative internationally acclaimed products with superior design and technology

that enhance the quality of consumers' professional and personal lives.


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Philips has been operating in India for over 75 years and employs over 4,500

employees around the country. The company has an excellent pan India distribution and after-

sales service network.

EVOLUTION OF PHILIPS AS A BRAND

Wherever encountered, the Philips brand is a familiar sight in millions of households and

buildings throughout the world with its instantly recognizable word mark of seven blue

capitalized letters. Although the company has evolved and grown over more than hundred

years, Philips visual brand identity is rooted in its early years at the beginning of the 20th

century.

Philips in 20th Century: First Lamp Advertisements


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Established in 1891 in Eindhoven, the Netherlands, Philips & Co. was founded to meet the

growing demand for light bulbs following the commercialization of electricity.

In the early years of Philips & Co., the representation of the company name took many forms:

one was an emblem formed by the initial letters of Philips & Co., and another was the word

Philips printed on the glass of metal filament lamps.

One of the very first campaigns was launched in 1898 when Anton Philips used a range of

postcards showing the Dutch national costumes as marketing tools. Each letter of the word

Philips was printed in a row of light bulbs as at the top of every card. In the late 1920s, the

Philips name began to take on the form that we recognize today.

Philips Identity Trademarked: Origins of the Shield Emblem

The now familiar Philips waves and stars first appeared in 1926

on the packaging of miniwatt radio valves, as well as on thePhiligraph, an early sound recording device. The waves

symbolized radio waves, while the stars represented the ether of

the evening sky through which the radio waves would travel.


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In 1930 it was the first time that the four stars flanking the three waves were

placed together in a circle. After that, the stars and waves started appearing on radios and

gramophones, featuring this circle as part of their design. Gradually the use of the circle

emblem was then extended to advertising materials and other products.

At this time Philips business activities were expanding rapidly and the company

wanted to find a trademark that would uniquely represent Philips, but one that would also

avoid legal problems with the owners of other well-known circular emblems. This wish

resulted in the combination of the Philips circle and the word mark within the shield emblem.

In 1938, the Philips shield made its first appearance. Although modified over the

years, the basic design has remained constant ever since and, together with the word mark,

gives Philips the distinctive identity that is still embraced today.

Advertising Philips Brand Today

Whilst the logo of the company has been consistent since

the1930s the way in which Philips has advertised and

communicated to the outside world has varied. In general, until

the mid-1990s all advertising and marketing campaigns were

carried out at product level on a local market basis. This led to

many different campaigns running simultaneously, not giving a

global representation of Philips as a global company.

To establish consistent global presence, in 1995 Philips introduced the first global

campaign in 1995 under the tagline Lets make things better. This theme encapsulated the

One Philips thinking and was rolled out globally in all markets and on all Philips products.

This was also the first campaign that bought the whole company together, giving the

employees a sense of belonging and providing a unified company look for an external


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audience.

In September 2004, Philips launched its sense and simplicity brand promise, which

marked a new way forward for the company. Sense and simplicity reflects Philips

commitment to be a market-driven company that provides products and services that fulfill the

promise of being designed around you, easy to experience and advanced.

In 2008, the total estimated value of Philips brand increased by 8% to USD 8.3 billion

and was ranked the 43rd most valuable brand in Inter brands 2008 ranking of best global

brands.

How Philips India doubled its sales

The company launched an aggressive new advertising campaign in print, television

and online. The new tagline "Sense and simplicity" showcases the new brand promises -- using

technology to make life simpler and easier. Company sources say Philips is counting on the

new campaign to help it grow by at least 25 per cent this year.

That's in the future, but how did Philips almost double its market share in under four years?

Interestingly, the company didn't adopt radically different strategies.

It paid attention to what customers wanted; passed on cost benefits; and brushed up its

admittedly fuddy-duddy image. According to Mr. D Shivkumar, executive director, consumer

electronics, Philips, "We have managed to grow the business by focusing on the price --

quality equati

PRODUCTS AND SERVICES

Philips being a market leader in electronic consumer durables and consumer non

durables, has a wide range of products under the following heads-

Healthcare


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Philips simplifies healthcare by focusing on the people in the entire cycle of care -

whether it is in the hospital or in the home patients and care providers. Philips Healthcare in

India operates in the diagnostic imaging segment including CT, MRI, X-rays, cardiovascular

system, nuclear medicine, PET-CT, and ultrasound imaging systems, and is also a significant

player in patient monitoring. Recently, Philips Healthcare announced its entry into the fast-

growing Indian home healthcare market by introducing the Philips Respironics product

categories in obstructive sleep apnea management and home respiratory care. Through

combining human insights and clinical expertise, Philips aims to improve patient outcomes

while lowering the burden on the healthcare system. Outstanding image quality and reliability,

backed by an excellent application, and customer support network, has made Philips

Healthcare a preferred choice of clinicians and one of the leading suppliers of diagnostic

imaging systems. Philips is the clear leader in cathlabs segment with the most comprehensive

range of innovative cardiology solutions in India.

With a strong focus to drive growth from emerging markets, Philips Healthcare

announced the first patient monitor designed for emerging markets, Philips SureSigns VM3, in

India. This series of new portable, compact patient monitors provides a reliable, yet affordable

means to observe and care for patients. With the acquisition of India-based Alpha X-RayTechnologies and Meditronics, Philips also expanded its healthcare business to cater to the

high-growth economy segment for Cardiovascular and General X-Ray systems.

Lighting

Philips Electronics India, Indias largest lighting company operates in business areas

of Lamps, Luminaires, Lighting Electronics, Automotive and Special Lighting. Today, as

global leader in Lighting, Philips is driving the switch to energy-efficient solutions. With

worldwide electrical lighting using 19 per cent of all electricity, the use of energy-efficient

lighting will significantly reduce energy consumption around the world and thereby cut

harmful CO2 emissions. Philips India has been consistently working with industry bodies

such as ELCOMA, Bureau of energy efficiency and NGOs towards addressing Indias power

crisis through promotion of energy efficient lighting in India.


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Philips provides advanced energy-efficient solutions for all segments: road lighting,

office & industrial, hospitality and home. Philips is also a leader in shaping the future with

exciting new lighting applications and technologies such as LED technology, which, besides

energy efficiency, provides attractive benefits and endless new never-before-possible

lighting solutions.

In 2008, Philips inaugurated a global research and development (R&D) centre for

lighting electronics in India. This was its third such unit in the world. The facility which is

situated in Noida will not only cater to the needs of the Indian market but also the Asia-

Pacific, Europe and North America. The other R&D centres are located at Eindhoven in the

Netherlands and in Shanghai, China. One of the primary research areas for the centre is to

develop products that can tackle high voltage fluctuations in India. The centre currently

employs 35 engineers. Around 40 per cent of Philips revenue in India comes from the

lighting business.

Consumer Lifestyle

Guided by the brand promise of sense and simplicity and the consumer insights,

Philips Consumer Lifestyle offers rich, new consumer experiences that meet consumers

desire for relaxation and improving their state of mind. Philips also responds to the

consumer's desire for wellness and pleasure by introducing products that meet the

individuals interests in terms of their mind, space, body and appearance.

The Consumer Lifestyle arm in India operates in the business areas of Home

Entertainment solutions and Personal Infotainment with product categories such as TVs,

home theatre systems, music systems, DVD players, personal entertainment solutions, sound

accessories, Domestic Appliances and Personal care.

Sound and Vision


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The Philips GoGear with FullSound was created to enhance the sound quality of your MP3

music while you play it. Now you can experience your music on the go as never before.

Includes product range in

Televisions

Home Theatres

Blu- Ray And DVDs

Audio Products

MP3 And Media Players

Portable TV And DVD

Digital Photo

House Hold Products

Includes the range in

Coffee Makers And Kettles

Irons

Juicers and Blenders

Food Preparation

Water And Air Purifiers

PC Products and Phones

Web Cams And Head Sets

Monitors

PC Audio

Drivers And Storage


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Mice And Key Boards

Accessories

Phone Accessories

Audio/ Video Accessories

MP3 Players Accessories

Head Phone

Remote Controls

Mother And Child Care

Power Solutions

Personal Care

This includes

Mens Shaving

Mens grooming

Female depilation

Hair care


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offers rich, new consumer experiences that meet consumers desire for relaxation and improving their sta

mind. Philips also responds to the consumer's desire for wellness and pleasure by introducing products th

meet the individuals interests in terms of their body and appearance. Philips Consumer Lifestyle employ

approximately 17,700 people worldwide.

Consumer Lifestyle Business Highlights

Philips Consumer Lifestyle site

Innovation

50,000 registered patents illustrate the innovative nature of the company. Philips currently holds around

36,000 registered trademarks, 63,000 design rights and 3,900 domain names.

Philips has adopted an Open Innovation strategy which leverages the joint innovative power of partnerin

companies and researchers to bring more innovations to the market effectively and faster.

In 2010, Philips invested EUR 1.58 billion in Research and Development.

Philips is internationally recognized as a global leader in design, receiving a variety of international awar

each year. For example:

2010 iF product design competition: 28 design awards

Visit Philips Research

Visit Philips IP&S

Visit Philips Innovation Services

Visit Philips Design

Sustainability

Sustainability is at the center of Philips strategy. Philips is committed to reducing its environmental foot

in all aspects of its business: in its products, manufacturing, and procurement, as well as in the communit

http://www.philips.com/about/company/businesses/consumerlifestylehighlights/index.pagehttp://www.philips.com/consumerhttp://www.research.philips.com/https://www.ip.philips.com/http://www.innovationservices.philips.com/http://www.design.philips.com/http://www.philips.com/about/company/businesses/consumerlifestylehighlights/index.pagehttp://www.philips.com/consumerhttp://www.research.philips.com/https://www.ip.philips.com/http://www.innovationservices.philips.com/http://www.design.philips.com/

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where the company acts and in the working practices of its employees.

All Philips products go through an EcoDesign process, identifying environmental impact in terms of ene

efficiency, hazardous substances, take-back and recycling, weight and lifetime reliability. Philips proces

on Green Product sales are verified annually by an independent third party and published in the Annual

Report.

Philips aims to combat global healthcare challenges by focusing on delivering better quality healthcare a

lower costs, also in the emerging markets, such as China and India.

Philips also takes a leading position in educational programs, showing its stakeholders that energy efficie

solutions are simple, easy and actionable and make economic sense for national and local governments,

businesses, schools and individuals.

Simple Switch Campaign

For more information, visit the Sustainability site

PRODUCT DETAIL

Philips India ltd. is the Indian counterpart of Royal Philips Electronics. Originally established as PElectrical Co. (India) Pvt. Ltd, Philips was born in India in Kolkata in 1930. With the tag line of "SenSimplicity", Philips is introduced to the Consumer as a Company that adheres to its promise of deliProducts and Services that make lives simpler and easier. Philips enjoys the position of a household na

Consumer Products In India. Any of the Appliance or Electronic item can be purchased from a Philips or Outlet.

The Consumer Products range of Philips include:Televisions- LCD, Plasma, Flat Screen , Smart Touch XLRecorders, DVD Players, I pods and Home Theatre SystemsAudio Products - Audio Systems, Remote Controls, Audio/Video AccessoriesDigital Photo Products and Frames

http://www.asimpleswitch.com/global/http://www.philips.com/sustainabilityhttp://www.asimpleswitch.com/global/http://www.philips.com/sustainability

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Portable Audio and Video Systems, Accessories like Headphones and SpeakersPC Products - Mouse and Keyboard, Multi Media Headsets, External Hard Disk Drives.Mobile Phones

Male Shaving and Grooming - Dry Shavers, Beard TrimmersPersonal Care - Beauty and Hair Care ProductsKitchen Appliances - Blenders and Hand Blenders, Juicers and Citruspresses, Food Processors and M

Coffee Makers and Kettles, Frying and Grilling Appliances, Toasters and Snacking ProductsHousehold Products - Irons, Vacuum Cleaners, Water Purifiers .Philips is a name synonymous to Li

In India. The Lighting solutions by Philips are aimed at providing state-of-art lighting technology comwith costeffectiveness. These lighting products have applications in not just Homes but also Industriinfrastructure based settings. The Philips Lighting Solutions cover the following spheres:

Professional Lighting - Industrial, Shops and offices, Road and Area, Hospitality, Sports LightingBeautification, Philipsools and Petrol Stations

Automotive Lighting - In Cars, Motorcycles and Trucks

Home LightingThe Annual Reports of the Company show considerable growth owing to a well planned and mainResearch and Development System. Philips India Ltd. has Offices in all the major cities in India nKolkata, Chennai, New Delhi, Bangalore, Pune and Gurgaon.The Corporate Office is situated at Mumbai. The CEO of Philips Electronics India Limited, MRamachandran, along with the Chairman, Mr. S.M. Datta and the entire team of directors has been succin taking Philips to new heights in Indian Consumer Appliances Market.

Juicer:

HR1861/00 700W- Dishwasher-safe

- Extra large capacity- Extra large feeding tube

Juicer Mixer Grinder:

2 jar- Auto shut-off- Compact design for less sto ...- Easy to pour and store

Mixer Grinder

HR1651 3 jar 750W- 750 W powerful motor- Auto shut-off

- Intelli control timerIron

Pressurised steam ge... GC8220

- 1.4 liter water tank- Up to 4.5 bars steam pressu ...- Steam tip

Steam iron GC4420

- Up to 40 g/min of steam


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- Steam tip- Automatic safety shut-off

Travel iron GC650

- Steam boost- Vertical steam- Carry pouch

Mens Shaving:

Electric shaver RQ1280 Chrome- GyroFlex 3D- UltraTrack- Patented Super Lift&Cut Act ...

Electric shaver HQ130- Unique Lift & Cut dual blad ...- Individually floating heads

- Up to 60 minutes cordless s ...

Hair Care

Hairdryer HP8202- Ion conditioning- 1600W- EHD+ technology

Lady Shaver:

Epilator

HP6609 Total body- Opti-start cap with massage

- Lift and massage attachment- Sensitive cap

ACQUISITIONS, SUBSIDIARIES AND SPINOUTS

Acquisitions-

Companies acquired by Philips through the years include Amperex, MagnavoxMullard, VLSI,Agilent Healthcare Solutions Group, Marconi Medical Systems, ADAC LabsUltrasound, portions ofWestinghouse and the consumer electronics operations ofPhilco and Sylvania

abandoned the Sylvania trademark which is now owned by SLI (Sylvania Lighting International) excAustralia, Canada, Mexico, New Zealand, Pu

erto Rico and the USA where it is owned by theOsram unit ofSiemens. Formed in November 1999 as ajoint venture between Philips and Agilent Technologies, thediode manufacturerLumiledsbecame a subsidiary of Phillips Lighting in August 2005 and a fully-subsidiary in December 2006. In 2000, Philips bought Optiva Corporation, the maker ofSonicaretoothbrushes. The company was renamed Philips Oral Healthcare and made a subsidiary of Philips D2006 Philips bought out the companyLifeline Systemsheadquartered inFramingham, Massachuse

http://en.wikipedia.org/wiki/Amperexhttp://en.wikipedia.org/wiki/Magnavoxhttp://en.wikipedia.org/wiki/VLSI_Technology,_Inchttp://en.wikipedia.org/wiki/Agilenthttp://en.wikipedia.org/wiki/Agilenthttp://en.wikipedia.org/w/index.php?title=ADAC_Labs&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=ATL_Ultrasound&action=edit&redlink=1http://en.wikipedia.org/wiki/Westinghouse_Electric_Corporationhttp://en.wikipedia.org/wiki/Philcohttp://en.wikipedia.org/wiki/Sylvania_Electric_Productshttp://en.wikipedia.org/wiki/Sylvania_Lighting_Internationalhttp://en.wikipedia.org/wiki/Osramhttp://en.wikipedia.org/wiki/Osramhttp://en.wikipedia.org/wiki/Siemens_AGhttp://en.wikipedia.org/wiki/Agilent_Technologieshttp://en.wikipedia.org/wiki/Light-emitting_diodehttp://en.wikipedia.org/wiki/Lumiledshttp://en.wikipedia.org/wiki/Lumiledshttp://en.wikipedia.org/wiki/Sonicarehttp://en.wikipedia.org/w/index.php?title=Lifeline_Systems&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Lifeline_Systems&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Lifeline_Systems&action=edit&redlink=1http://en.wikipedia.org/wiki/Framinghamhttp://en.wikipedia.org/wiki/Framinghamhttp://en.wikipedia.org/wiki/Massachusettshttp://en.wikipedia.org/wiki/Amperexhttp://en.wikipedia.org/wiki/Magnavoxhttp://en.wikipedia.org/wiki/VLSI_Technology,_Inchttp://en.wikipedia.org/wiki/Agilenthttp://en.wikipedia.org/w/index.php?title=ADAC_Labs&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=ATL_Ultrasound&action=edit&redlink=1http://en.wikipedia.org/wiki/Westinghouse_Electric_Corporationhttp://en.wikipedia.org/wiki/Philcohttp://en.wikipedia.org/wiki/Sylvania_Electric_Productshttp://en.wikipedia.org/wiki/Sylvania_Lighting_Internationalhttp://en.wikipedia.org/wiki/Osramhttp://en.wikipedia.org/wiki/Siemens_AGhttp://en.wikipedia.org/wiki/Agilent_Technologieshttp://en.wikipedia.org/wiki/Light-emitting_diodehttp://en.wikipedia.org/wiki/Lumiledshttp://en.wikipedia.org/wiki/Sonicarehttp://en.wikipedia.org/w/index.php?title=Lifeline_Systems&action=edit&redlink=1http://en.wikipedia.org/wiki/Framinghamhttp://en.wikipedia.org/wiki/Massachusetts

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August 2007 Philips acquired the companyXimis, Inc. headquartered inEl Paso, TX for their MInformatics Division. In October 2007, it purchased a Moore Microprocessor Patent (MPP) Portfolio lfrom The TPL Group.

On Friday, 21 December 2007 Philips andRespironics, Inc. announced a definitive merger agreement puto which Philips will commence a tender offer to acquire all of the outstanding shares of RespironiUS$66 per share, or a total purchase price of approximately 3.6 billion (US$5.1 billion) to be paid inupon completion.

Spinouts-

Polymer Vision, the maker of The Readius is a spin out from Philips Electronics.

APRICO Solutions is a venture within Philips Intellectual Property and Standards.

Philips also forayed into the pharmaceuticals market in a company best known as Philips-Duphar (Pharmaceuticals). Philips-Duphar made products for crop protection, veterinary medicine and produhuman use. Duphar was sold to Solvay, now Solvay Pharmaceuticals. In subsequent years divisions havsold off, by Solvay, to other companies (crop protection was sold to UniRoyal, now Chemturaveterinary division was sold to Fort Dodge, a division ofWyeth).

SPORTS, SPONSORSHIP AND NAMING RIGHTS

Traditionally Philips has a vested interest in sports, originally as a means to provide a healthy forecreation for its employees. In 1913, in celebration of the Centenary of Dutch independence from FPhilips founded a sports club called Philips Sport Vereniging (Philips Sports Club), or PSV, as it i

known. The sports club encompasses all kinds of sports, but is currently most famous for its Premier Lfootball team and its swimming team. Philips owns the naming rights toPhilips StadiuminEindhoven, which is home to Dutch football team PSV Eindhoven.

Abroad, Philips sponsors and has sponsored numerous sport clubs, sport facilities, and events. Philips re(November 2008) extended its very successful F1 partnership with AT&T Williams to include manyproduct groups.

Furthermore, Philips owns thenaming rights to the Philips ArenainAtlanta, Georgia and to theChampionship, the premierbasketball league in Australia, traditionally known as theNational BaskLeague. Between 1988 and 1993 Philips were also the major sponsors of The Balmain Tigers, an Austrugby league team.

In Thailand Philips is a sponsor ofPEA FC.

Outside of sports Philips sponsors the Philips Monsters of Rock festival, held in many countries all ovworld

http://en.wikipedia.org/w/index.php?title=Ximis,_Inc.&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Ximis,_Inc.&action=edit&redlink=1http://en.wikipedia.org/wiki/El_Paso,_TXhttp://en.wikipedia.org/wiki/El_Paso,_TXhttp://en.wikipedia.org/wiki/Respironics,_Inc.http://en.wikipedia.org/wiki/Respironics,_Inc.http://en.wikipedia.org/wiki/Spin_outhttp://en.wikipedia.org/w/index.php?title=APRICO_Solutions&action=edit&redlink=1http://en.wikipedia.org/wiki/Solvay_(company)http://en.wikipedia.org/wiki/Chemtura_Corporationhttp://en.wikipedia.org/wiki/Wyethhttp://en.wikipedia.org/wiki/Wyethhttp://en.wikipedia.org/wiki/Philips_Stadionhttp://en.wikipedia.org/wiki/Philips_Stadionhttp://en.wikipedia.org/wiki/Eindhovenhttp://en.wikipedia.org/wiki/Eindhovenhttp://en.wikipedia.org/wiki/PSV_Eindhovenhttp://en.wikipedia.org/wiki/Naming_rightshttp://en.wikipedia.org/wiki/Naming_rightshttp://en.wikipedia.org/wiki/Philips_Arenahttp://en.wikipedia.org/wiki/Philips_Arenahttp://en.wikipedia.org/wiki/Atlanta,_Georgiahttp://en.wikipedia.org/wiki/Atlanta,_Georgiahttp://en.wikipedia.org/wiki/Basketballhttp://en.wikipedia.org/wiki/National_Basketball_League_(Australia)http://en.wikipedia.org/wiki/National_Basketball_League_(Australia)http://en.wikipedia.org/wiki/Thailandhttp://en.wikipedia.org/wiki/PEA_FChttp://en.wikipedia.org/wiki/PEA_FChttp://en.wikipedia.org/w/index.php?title=Ximis,_Inc.&action=edit&redlink=1http://en.wikipedia.org/wiki/El_Paso,_TXhttp://en.wikipedia.org/wiki/Respironics,_Inc.http://en.wikipedia.org/wiki/Spin_outhttp://en.wikipedia.org/w/index.php?title=APRICO_Solutions&action=edit&redlink=1http://en.wikipedia.org/wiki/Solvay_(company)http://en.wikipedia.org/wiki/Chemtura_Corporationhttp://en.wikipedia.org/wiki/Wyethhttp://en.wikipedia.org/wiki/Philips_Stadionhttp://en.wikipedia.org/wiki/Eindhovenhttp://en.wikipedia.org/wiki/PSV_Eindhovenhttp://en.wikipedia.org/wiki/Naming_rightshttp://en.wikipedia.org/wiki/Philips_Arenahttp://en.wikipedia.org/wiki/Atlanta,_Georgiahttp://en.wikipedia.org/wiki/Basketballhttp://en.wikipedia.org/wiki/National_Basketball_League_(Australia)http://en.wikipedia.org/wiki/National_Basketball_League_(Australia)http://en.wikipedia.org/wiki/Thailandhttp://en.wikipedia.org/wiki/PEA_FC

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\


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RESEARCH METHODOLOGY

MAPPING THE RETAIL OUTLETS ACROSS LUCKNOW

I. OBJECTIVE OF THE PROJECT:

To study the PHILIPSs Electronic Business with respect to competition in domestic market &suggest way forward for growth . The study will cover the SWOT analysis of thecompanys electronic business to arrive at the conclusion.


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II. PLANNING PHASE:

Got the map of Lucknow city.

Divided the map into three parts according to the distributors covering areas.

Started visiting the outlets with the sales person at starting days & roamed to the area

individually.

Areas targeted:

1. Nakkhas

2. Naka Hindola

3. Aalam Bagh

4. Loutouche Road

IMPLEMENTATION OF PLAN

Studied the area map & visited the outlets directly (area-wise) for my survey which was

included the following:

Name of outletAddressContact DetailsBrands that are stocked in outletsDistributor nameDay of visitFeedback from retailers

After completing the mapping activity across all the areas I got the following

information:

Outlets Under Balaji Distributor

No. of outlets = 300

No. of outlets which I have covered = 196

% of reachability = 65%


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Outlets Under R.P.G Heavy Electricals


No. of outlets which I have covered = 85

% of rechability = 68%

Outlets Under Swami Sales


No. of which I have covered = 100

% of reachability = 33%

COMMON PROBLEMS ENCOUNTERED

Not proper rotation

Replacement policy of the company

Not prompt service

Low margin as compared to other brands

Irregular visit of salesman

Credit issue

Attitude of the salesman (only in the areas of Chowk, Munshipulia, Jankipuram-60ft

road)

No gifts are provided at the time of festivals or at any occasion.

Sample Technique:-

The convenience sampling has used to collect the date for research.

Sample Plan:-


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Population:-

Retailers of electrical shops and few general stores and hardware stores who maintain the

stock of electrical goods at their shops..

Sample:

Retailer of electrical and general stores.

Sample Unit:

All the region of Lucknow where electrical,shops are available.

Sample Size

The sample size of the survey was 350 retailers.

METHODS OF DATA COLLECTION

The data used for the project is primary as well as secondary data, as follow:

Sources of primary data:

Questionnaire (Scheduling)

Sources of secondary data:

Web sites

LIMITATIONS OF THE STUDY

The sample size for the survey of retailer was limited to 350 respondents, which might not

be representative of all retailer of Lucknow city.

The results are totally derived from the respondents answers. There might be a difference

between the actual and projected results.


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Research also depends on surveyors his/her ability to analyze the data & draw conclusion.

The cost and time constraints might even have an impact over the results.

DATA ANALYSIS AND INTERPRETATION

FINDINGS AND SUGGESTIONS

FINDINGS

Improper distribution.

Poor service after sales, i.e replacement is not proper at any distributor point.

Philips gives fewer profit margins to retailers as compare to his competitive

brands.

RECOMMENDATION & SUGGESTIONS

They should prefer proper distribution.

They should provide some good scheme and offers to his retailers as well

customer.

Give proper information to the retailers about new products and provide

catalogue.

They should improve their post sales services.

The company is having a poor marketing strategy. They should go for window

dressing because I havent found any display board at any outlet in the whole

survey.

Replacement is the biggest issue that is lying with the companys strict policy. If

the company follow such policy then in future retailer will not entertain Philips in

their outlets and it will be a big blow for Philips.

No cash discount provided to the retailers on cash purchase.

Philips should improve its supply chain.


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Philips should provide a better margin to the retailers so that they can entertain

Philips.

Warranty issue, Philips is providing warranty of one year from the date of

manufacturing whereas other competitors are providing warranty of one year

from the date of sale from retail outlet.

CONCLUSION

The conclusion that can be derived from this survey is that Philips being a big brand, and a

quality striver is hit by the low- cost rivals. But the segment it caters is highly satisfied and

constitutes immense Brand Loyal. To boost its sales the company may need to adopt, certain

measures for its re-positioning and can adopt differentiation strategies and proper distribution of

their products including schemes and post sales services for the consumers in Lucknow region

and turning low cost itself for the rest.

APPENDIX

Q:1 How many CFL do you sell weekly?

A: 0-20 B: 21-40 C: 41-60 D: 61-80

PHILIPS SURYA CROMPTON BAJAJ OSRAM LOCAL


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A. For CFL:

In Lucknow city Philips sahre 38.04% of market sahre whereas their nearestcompetetior Bajaj & Crompton share a market of 23.62% &25.32% respectively &restof the market is shared by other market players including local players such as Arya andso on..

Q:2 How many GLS do you sell weekly?

A: 0-20 B: 21-40 C: 41-60 D: 61-80



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TL

PHILIPS OSRAM CROMPTON BAJAJ SURYA OTHERS

36.68 11.34 14.30 23.31 8.26 6.11

1. For TUBE LIGHT:-

In Lucknow city Philips sahre 36.68% of market sahre of whereas their nearest competetiorBajaj & Crompton share a market of 23.31% &14.30% respectively &rest of the market isshared by other market players including local players such as Arya and so on..

Q:4 How many CHOKE do you sell weekly?

A: 0-20 B: 21-40 C: 41-60 D: 61-80


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CHOKE


26.20 2.49 14.18 15.57 9.33 32.23

1. For CHOKE:-

In Lucknow city Philips sahre 26.20% of market sahre of whereas their nearest competetior

Bajaj & Crompton share a market of 15.57.% &14.18% respectively &rest of the market isshared by other market players including local players such as Arya and so on..

Q:5 How many ELECTRONIC FITTINGS do you sell weekly?

A: 0-20 B: 21-40 C: 41-60 D: 61-80


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GLS


32.40 1.00 12.33 20.22 29.40 4.65

For GLS:-

The market share of Philips CFL in the area covered by balaji is 32.40% & thenearest competetior is Bajaj & Crompton who shares a market of 20.22% &12.33%respectively..The sales person of Balaji Mr Ajay & Mr Harnam has a very strong hold at retailoutlets due to this Philips is able to maintain a very good market in these area..


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For FITTINGS:-

The market share of Philips FITTINGS in the area covered by balaji is 41.23% & the nearestcompetetior is Bajaj & Crompton who shares a market of 8.77% &4.71% respectively..The salesperson of Balaji Mr Ajay & Mr Harnam has a very strong hold at retail outlets due to this

Philips is able to maintain a very good market in these area


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R.P.G.HEAVY ELECTRICALS

Area which are covered by R.P.G is Indira nagar,Gomti nagar,FaizabadRoad,Bhoothnath,Chinhat,Munshi Pulia and so on.The market share of Philips the areacovered by this distributor is:-

CFL


41.90 1.32 23.28 24.30 1.10 8.10

For CFL:-

The market share of Philips CFL in the area covered by R.P.Gi is 41.90% & the nearestcompetetior is Bajaj & Crompton who shares a market of 24.30% &23.728% respectively..


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GLS


28.78 3.08 16.37 22.49 25.19 4.10

For GLS:-

The market share of Philips GLS in the area covered by R.P.Gi is 28.78% & the nearestcompetetior is Bajaj & Crompton who shares a market of 22.49% &16.37% respectively..


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TL


38.73 8.78 8.12 29.45 5.25 9.67

For Tl:-

The market share of Philips GLS in the area covered by R.P.Gi is 38.73% & the nearestcompetetior is Bajaj & Crompton who shares a market of 29.45% &16.12% respectively..


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CHOKE


28.68 0.55 17.56 20.17 2.73 30.32

For CHOKE:-

The market share of Philips CHOKE in the area covered by R.P.Gi is 28.68% & the nearestcompetetior is Bajaj & Crompton who shares a market of 20.17% &17.56% respectively..


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ELECTRONIC FITTINGS


33.88 0.25 8.16 15.81 2.89 39.02

For FITTINGS:-

The market share of Philips FITTINGS in the area covered by R.P.Gi is 33.88% & the nearestcompetetior is Bajaj & Crompton who shares a market of 15.81% &8.16% respectively..

SWAMI SALES

Swami sales is the biggest and major distributor of Philips it covers the major part of Lucknowsuch as NAKA,LOUTOUCHE ROAD,which is known as the the electroric and electric marketof the city,the areas which are covered by swami sales is Nishatgunj,Ringroad,Jankipuram,Mahanagar,Aligunj,Chowk,Balagunj and so onThe total area covered by me


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is almost 33% of the area covered by the distributor I just covered 33% of area just because ofthe time constrain and the time devoted to me by retailers is very low.They will not entertainanybody except any body during their working hrs from 11 a.m to 7 p.m. somehow I was ableto take feedback from few retailers..The areas such as NAKA & LOUTOUCHE ROAD has

almost 60 retailers who are big players of electric business and contribute a major share to anycompany in electric business in Lucknow City..My special thanks to those retailers of these areawho gave their valuable time..Sales person of Swami sales Mr Pradeep has very goodrelationship with the retailers due to this Philips has a strong hold in these areas.Sales executiveMr Anurag Srivastava has also a very strong hold at each and every corner of Lucknow andevery retailer appraise the behavior of Mr Anurag with few exceptionsMarket share of Philipsis as follows the area covered by swami sales..

CFL


35.73 5.80 26.37 23.15 3.70 5.25

For CFL:-

The market share of Philips CFL in the area covered by Swami Sales is 35.73% &the nearest competetior is Bajaj & Crompton who shares a market of 23.15%&26.37% respectively..

GLS


35.74 4.01 25.12 18.14 14.05 2.93


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For GLS:-

The market share of Philips GLS in the area covered by Swami Sales is 35.74% & thenearest competetior is Bajaj & Crompton who shares a market of 18.14% &25.12%respectively..

TL


33.18 12.99 16.62 19.59 11.02 6.61 0.00

50 10 10 0 0


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The market share of Philips CHOKE in the area covered by Swami Sales is 23.68% &the nearest competetior is Bajaj & Crompton who shares a market of 15.98% &10.44%respectively..

ELECTRONIC FITTINGS


28.13 3.10 22.73 20.84 4.02 21.18

For FITTINGS:-


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The market share of Philips FITTINGS in the area covered by Swami Sales is 28.13% &the nearest competetior is Bajaj & Crompton who shares a market of 20.84% &22.73%respectively..

BIBLIOGRAPHY

www.india philips.com

http://www.iloveindia.com/economy-of-india/india-gdp.html

http://www.indianindustryprofiles.com/The%20Food%20Processin%20Industry%20in

%20India.pdf

Chawla and Swondhi, Research Methodology (text book)

WEBLIOGRAPHY

http://www.india.philips.com/about/company/india/index.page

http://www.philips.com/about/investor/index.page

http://en.wikipedia.org/wiki/File:Philips_logo_new.svg

http://www.india.philips.com/about/sustainability/index.page

http://www.iloveindia.com/economy-of-india/india-gdp.htmlhttp://www.indianindustryprofiles.com/The%20Food%20Processin%20Industry%20in%20India.pdfhttp://www.indianindustryprofiles.com/The%20Food%20Processin%20Industry%20in%20India.pdfhttp://www.india.philips.com/about/company/india/index.pagehttp://www.philips.com/about/investor/index.pagehttp://en.wikipedia.org/wiki/File:Philips_logo_new.svghttp://www.india.philips.com/about/sustainability/index.pagehttp://www.iloveindia.com/economy-of-india/india-gdp.htmlhttp://www.indianindustryprofiles.com/The%20Food%20Processin%20Industry%20in%20India.pdfhttp://www.indianindustryprofiles.com/The%20Food%20Processin%20Industry%20in%20India.pdfhttp://www.india.philips.com/about/company/india/index.pagehttp://www.philips.com/about/investor/index.pagehttp://en.wikipedia.org/wiki/File:Philips_logo_new.svghttp://www.india.philips.com/about/sustainability/index.page

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