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PETRONETFijo Jose
Sijo K p
Anto Baby
Ponni J Kappen
Mithula James
Nevin Chandy Eppan
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Nestle
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Slogan
"Good Food, Good Life"
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Mission
Westriveto bring consumers foodsthatare
safe, ofhigh qualityand provide optimal
nutrientto meet physiological needs.Nestlehelps provideselections forall individual
tasteand lifestyle preferences.
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Corporate Social Responsibility
Safe Drinking Water
Education and Training
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History
1866-1905-TheNestl Company
was Henri Nestl
began experimenting with variouscombinations of cow'smilk, wheat flourand
sugar
First product
-
Farine Lacte Henri Nestl. Nestl is one ofthelargest food and nutrition
companies in the world
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Contd..
founded and headquartered in Vevey,
Switzerland
the company operates in 86 countriesaroundthe world and employs nearly 283,000people.
Ithas 511 factories in 86 countriesaround theworld.
Nestlhas 6,000 brands
FORTUNE 500 COMPANIES ININDIA
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Profile
Type Public
Industry Food processing
Founded Vevey, Switzerland (1866) Founder Henri Nestl
Headquarters Vevey, Switzerland
Key people Peter Brabeck
-
Letmathe(Chairman),
Paul Bulcke (CEO)
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Contd..
Revenue- CHF 109.72 billion (2010)
Operating income-CHF 16.19 billion (2010)
Profit- CHF 34.23 billion (2010) Totalassets- CHF 111.64 billion (end 2010)
Totalequity- CHF 62.60 billion (end 2010)
Employees- 281,000 (2010)
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CEO- Paul Bulcke
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Organizational Structure
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Departments
Wehave opportunitiesacrossall businessdisciplines including
Sales
Marketing
Supply Chain and Procurement
Manufacturing
R&D
Engineering
Financeand
Human Resources.
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Manufacturing- NESTLE INDIA
After nearlya century-old association withthe country, today, NestlIndiahas presenceacrossIndia with7manufacturing facilitiesand 4 branch officesspread acrosstheregion.
The 4 branch offices in the countryhelpfacilitatethesalesand marketing of itsproducts.
Theyare in Delhi, Mumbai, Chennai andKolkata.TheNestlIndiahead office islocated in Gurgaon, Haryana.
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Brands
Milk Products & Nutrition
Prepared Dishes & Cooking Aids
Beverages
Chocolates & Confectionery
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Milk Products & Nutrition
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Prepared Dishes &Cooking Aids
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Beverages
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Chocolates &Confectionery
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Sales(Indian market)
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Sales(rupeesin millions)
0
10000
20000
30000
40000
50000
60000
70000
2010
2009
2008
2007
2006
20052004
2010 2009 2008 2007 2006 2005 2004
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Net profit( rupeesin
millions)
0
1000
2000
3000
4000
5000
60007000
8000
9000
2010
2009
2008
2007
2006
2005
2004
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Share Value
Share Price 3,699.60 52Week High: 2,570.00
52Week Low: 4,199.40
Currency: Rupees Volume: 2,570.00
Market Cap: 35,664.14
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Marketing
A social and managerial process where by
individual & groups obtains good food and
good life through creating and exchangingproducts and values .
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Contd
Nestlrecognizesthat its consumershavea
sincereand legitimate interest in the
behavior, beliefsand actions ofthe Companybehind brands in whichthey placetheirtrust
and that without its consumersthe Company
would notexist.
Nestl continuesto maintain its commitmentto follow and respectallapplicablelocallawsin each of itsmarkets.
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TRATEGIES FORCOMPETITIVE
ADVANTAGES The customer comes first
Quality is a competitive advantage
Quality is a joint effort Quality is made by people
Quality is action
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MARKETSEGMENTATION
Geographic segmentation
The Companysegments itsmarket geographically ondivisional basis.
Demographic segmentation
product is forevery one
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Milk Collection
The core raw material of Nestle MilkPak is milk.Over the last Twenty Eight years, the company's
prime concern has been to improve the quality and
volume of milk for UHT processing and for othermilk based products. the company successfullyestablished its own collection system andexpanded its operations over a very large milkshed area in Punjab. Owing to this tremendous
growth in the volume of an extremely high qualityraw milk, Nestle MilkPak now produces a superiorquality and better tasting UHT milk, with longershelf life.
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Nestl R&D
An interactive Network covering four
Continents
Sources of Technology Internally generated
Externally sourced
Licensing-in complements internal R&D
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R&D network
>3,500 scientists work on improving existingproductsand creating tomorrowsnourishments
Two thirds of companysR&Dactivitiesarededicated to renovating existingproducts, theremaining third isreserved forradical product innovations.
Improve on operationallevel
A number of organizational changes.
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MARKETRESEARCH
Nestl is continuallymonitoring customerrequirementsthroughmarketresearch.
Marketresearchhelpsthe companyto keepin touch withan ever changing environmentin whichsocialattitudesand buying patternsare continuallyshifting
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Contd
Marketresearchtakestwo main forms: Qualitative research.
This involvessetting up small focus groups of consumers
who expresstheir ideasand opinionsabouttheir needsandviews on different products.
Quantitative research.Whereas qualitativeresearch involves onlyrelatively few
people, quantitativeresearch involvesmuch biggernumbers.
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Bibliography
http://www.nestle.in/nestle_india_landing.as
px
http://money.rediff.com/companies/nestle-india-ltd/11120007
http://en.wikipedia.org/wiki/Nestl%C3%A9