Nestle Economic Risks

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Economic Risks in Korea

• Vulnerable exchange rate

• Sensitive to crisis

•Geopolitical unpredictability

• Stif competitions

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n open economy

• Value o! trade " net income

• Vulnerable

• #ependence on $chaebols%

• Ex& sian '()*+global ,nancialcrisis '-).-/*

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Eccentric 0eighbor

• 0orth Korea

• 1nstable political state

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Competitions

• Main competitors& #ongsuh +0amyang

• Slo2 reaction to changes

•

3nefective marketing