Nestle

Company Facts Presentation

HISTORY

• Nestlé was founded in 1866 on the shores of Lake Geneva in

Vevey, Switzerland

• The Nestlé logo was launched by Henri Nestlé in 1868 on the

basis of the meaning of his name in German, i.e. little nest, and

of his family emblem

• Nestlé India is a subsidiary of Nestlé of Switzerland

• Nestlé’s relationship with India dates back to 1912, when it

began trading as The Nestlé Anglo-Swiss Condensed Milk

Company (Export) Limited, importing and selling finished

products in the Indian market.

HISTORY(cont..)• After India’s independence in 1947, economic policies

of the Indian Government emphazised the need for

local production.

• Nestlé responded to India’s aspirations by forming a

company in India and set up its first factory in 1961 at

Moga, Punjab, where the Government wanted Nestlé

to develop the milk economy.

VISION & MISSION STATEMENTS

VISION:

Being the best in every thing we touch & handle

“Respected , Trustworthy Food, Nutrition, Health and Wellness Company”.

MISSION STATEMENT:

“Nestlé's mission is to provide the best food to people throughout the world”.

Location of Nestle

Lake Geneva in Vevey, Switzerland

Structure of Nestle company

Board of directors

Chairman President (chief executive officer)

Managing director (chief operating officer)

Board of Directors

Mr. Antonio Helio Waszyk Chairman and Managing DirectorMr. Shobinder Duggal Director - Finance & ControlMr. Aristides Protonotarios Director - TechnicalMr. Michael W.O. Garrett Non Executive DirectorMr. Ashok Kumar Mahindra Non Executive DirectorMr. Ravinder Narain Non Executive DirectorDr. Swati A. Piramal Non-Executive Director

Mr. Richard Sykes Alternate Director to Mr. Michael W.O Garrett

BOARD OF DIRECTORS

Key people

• Paul Bulcke - Chief Executive Officer• Wan Ling Martello - Chief Financial Officer• Peter Brabeck - Chairman • David P. Frick - Secretary to the Board

Nestle Products

• Nestle has 8000 diverse range of products which includes :

a) Milk Products

b) Nutrition Products

c) Beverages

d) Prepared Dishes

e) Chocolates and Confectionary

f) Bottled Water

Nestlé's Global Presence:

Competitors:

Marketing mix of Nestle

• Product: Growth phase; Maturity phase; Eventual period.

• Price:  customer perceived value.  market skimming pricing(high price), market penetration pricing(low price) and neutral pricing.

• Promotion: ads, public relations.• Place(distribution): America, Europe, India..Etc...

ADVERTISING

CHANGE THEIR ADVERTISEMENTS

ACCORDING TO THEIR PRODUCTS

CORPORATE SOCIAL RESPONSIBILITY

• Reduction in overall water consumption by 28%• Overall production increased by 76%• Invested over 100 million in environment-related

industrial improvements• Free technical assistance to over 600,000 farmers

CORPORATE SOCIAL RESPONSIBILITY

• Empowering village women

Village covered – 550 Women covered –

30,000

• Started school for poor

children in villages

• Developing dairy farmers

AWARDS & RECOGNITIONS

• In 2008 – "Heroes of the Planet Award" for their Sustainable Operations

• Nestlé USA was recognized by Business Week among their list of Best Places to Launch a Career

• In 2007, Nestlé was named among "World's Most Admired Companies" by Fortune Magazine

• In 2011,Nestlé was winner of the 27th World Environment Center (WEC) Gold Medal award for its commitment to environmental sustainability

Strengths

• Have a very long history over 140 years.• Operated factories in 77 countries in all six

continents, a truly global company.• Have a great CEO, Peter Brabeck and very strong

workforce.

Weaknesses

• Less consumer research in few areas.• Increasing instances of product recalls hampering

brand equity• Entering into markets that are already mature and can

give a tough competition to new entrants.

Opportunities•  

• Well-known company and strong brand name.• Health based on products are becoming more popular in the world,

including United States.• Ranked first in nearly all the product segments in which it operated (market

leader). 

Threats

• Some markets they are entering are already mature.• Global competitors.• Increasing prices of raw materials.• Highly competitive market, multinational companies are very organized

and financially strong.

PEST ANALYSIS Political or legal forces • Taxation law• Labor laws• Environmental

protection laws• Political instability Economic forces• Inflation rate• Economic growth rate

Social factors• Demographic trend• Environmental concerns• Work life quality• Lifestyle changes Technological forces• New products• Product innovation• Total spending on r & d• New communication

technology

Recruitment process

As of 2012 December, the approximate total number of individuals employed by Nestle are 3,39,000

Queries