Email Marketing for Bloggers: Operation Inbox Presented by Alicia Magda
May 11, 2015
Email Marketing for Bloggers:Operation Inbox
Presented by Alicia Magda
Q: How Often Do You Visit Your Fav Blogs?
• A: Not as much as you’d like to. • Don’t worry, we’re with you. And we have a
plan.
90% of smartphone owners access the same email account on mobile and desktop. (ExactTarget)
91% of consumers reported checking their email at least once a day. (ExactTarget)
But Um, We’re Bloggers, Not Online Store Owners.
• Yeah, But Your Goal Is The Same:InteractionRetention
• Think like an eCommerce store owner.Single call-to-actionMake it the main focus of the email
First Come Subscribers, Then Comes Email – Part I.
First Come Subscribers, Then Comes Email – Part II.
Success Comes To Those Who Plan.
• Decide What You’ll Email Them. Think:– Blog post round-up of your posts– Exclusive content: editorial, tips, etc– “Best of”, “Top 5”, “Blog Awards”– Newsletter-only giveaway/promo code– Quality ad content from sponsors– Links to sites/blogs that are relevant to your
readers
Just Enough.
• Frequency is crucial. So what’s enough?Rule of thumb: 1x / week.
Experiment! Once your list size is large enough, try out different variations:• 1 editorial “tip of the day” style newsletter• 1 weekly blog post round-up• 1 monthly sponsored ad content newsletter
Keepin’ it out of the spam filter…
• Send from an email service provider.– Mailchimp– Campaigner– Vertical Response– iContact
• Compatible on all common email providers– Use image alt tags in case images don’t load
…And Keepin’ Their Eyes On It.
Less is more – clean, clear design.
We Like:
We Like:
Oh, And:
Oh, And:
Track It!
• Tag yo’ links:– If your ESP doesn’t have built-in link tracking, set
up custom links in Google Analytics.– Then, use the custom links in the body of your
email newsletters.
If At First You Don’t Succeed…
• Email Marketing success doesn’t happen overnight.
• Try different strategies: send frequencies, types of content, etc.– Just say no to spam!
• Build your list gradually and naturally.• Evaluate each newsletter’s analytics.
Questions?
Contact Alicia:– Email: [email protected]– Blog: Runningful.com