NEN#Ecosystem#:#Review · © Copyright Wadhwani Foundation Keyinsightsgatheredfrommentorsishelpingusinﬁnetuning our#strategy…# • These#/er^2#city#ecosystems#are#s/ll#evolving;#more#

© Copyright Wadhwani Foundation

NEN Ecosystem : Review Feb 10, 2017


Key direc:ons and plans for 90 days

Launch activities in three city ecosystems (Indore, Jaipur, Raipur+Nagpur) - Mentor onboarding (300 mentors) - Mentee onboarding (700 startups) - Mentor – mentee engagements

Rollout of Helpdesk (tiered mentoring model)


Exec Summary

Mentor onboarding is progressing well Good progress in Indore Jaipur is picking up Raipur+Nagpur is to be followed up

Focus is on growth-stage startups and top 20% early-stage startups Strong vetting and capability of mentor/mentee aligned accordingly for WF onboarding Tier-2 ecosystems have too many ideation stage startups which have a long way to go

Rollout of help desk is on schedule Document repository and service provider directory is progressing well


Target Market: Growth stage startups and top 20% early stage

94

54

390

46

52

175

36

31

109 Idea/on Idea/on

Growth Growth

Funded / Mature Funded / Mature

Jaipur Indore Nagpur+Raipur

Source: Tracxn database 2016


Mentor onboarding Indore/Bhopal:

•  Met 87 poten/al mentors; 72 shortlisted; •  37 mentors joined our plaIorm. •  Mentor enablement program rolled out

Jaipur:

•  Met 20 poten/al mentors; •  17 people joined our plaIorm •  Mentor enablement program is scheduled for Feb 10

Nagpur+Raipur

•  Established connects with influencers; yet to make significant progress

ü  Leverage the connects of NEN field team and influencers

ü  Work with local ecosystem partners (TiE, CII, Nasscom, Angel networks etc.)

ü  Reach out to local successful entrepreneurs

ü  Iden/fy mentors through other database lis/ngs

ü  Rolling out mentor enablement program

Key mentor onboarding strategies helped us in plugging into the ecosystem bePer …

We hit the ground running in these ecosystems and connected with most of the stakeholders like entrepreneurs, influencers, mentors, investors and incubators.

Mentoring engagements Reached out to 100+ entrepreneurs in these ci/es and 48 have joined the mentoring plaIorm. 25 engagements have been ini/ated in these ci/es and 110 engagements are happening in other ci/es


Mentor onboarding is progressing well, trac:on on engagements outside workshops is s:ll low …

City Mentors YTD Target

Indore Mentors 37 150

Mentees 35 350

Engagements 24 100

Jaipur Mentors 17 100

Mentees 7 200

Engagements 1 75

Raipur + Nagpur Mentors 4 50

Mentees 6 150

Engagements -‐ 50

Other ci/es Mentors 230 400

Mentees 391 400

Engagements 110 200


Mentor selec:on is done to match with the target mentee requirements..

21%

52%

16% 11%

Stage of the venture

Early&Growth Stage

Early Stage

Growth Stage

SMB

92

42 33

24 24 13 8 7 5 4 2 2 2 1 1 1 1 0

26

43

0 10 20 30 40 50 60 70 80 90 100

95 81

45 41 33 29 26 24 23 22 22 21 19 17 16 12 12 11 10 5 2 1

0 10 20 30 40 50 60 70 80 90 100

Preferred Industry þ  Currently mentor pool is skewed more towards early stage ventures and few industry segments like educa/on, retail, technology, media etc.

þ  Efforts are on to match the mentor pool demographics to the target of growth stage ventures and across industries that are likely to create more jobs.


Key insights gathered from mentors is helping us in fine tuning our strategy…

•  These /er-‐2 city ecosystems are s/ll evolving; more startups in early stage than growth stage •  Jaipur is more organized with other players like TiE and RAIN taking ac/ve part. •  There are more first /me mentors. Mentor enablement is a requirement. •  Under developed angel communi/es. Very ligle seed funding available to start-‐ups in these ci/es. •  Idea of Help Desk (for handling transac/onal issues) is being appreciated by all stakeholders

•  In early growth ventures, the quality of the ideas and business models are s/ll immature -‐  several “me-‐too idea” based start-‐ups; -‐  working execu/ves running startup opera/ons

on a part /me basis •  GTM, fund raising and agrac/ng/retaining talent

are few of the major challenges faced •  There is very ligle understanding of dynamics of

fund raising

•  Major challenges faced by the growth stage ventures o  GTM and Customer acquisi/on o  Industry connects for revenue growth o  Hiring key management professional o  Hiring at scale

•  What these start-‐up look for: mentors with deeper domain exper/se, industry connects that they can approach for specific problems

Grow

th stage

Early

stage


Our offerings are tailored towards the needs of the startups in different stages …

Startup Stage Onboarding Channels Needs Our offerings

Growth Stage (3-‐5 yrs)

•  References from influencers/mentors

•  Accelerators •  1:1 outreach •  Tracxn DB •  NEN Programs

•  Help in GTM and customer acquisi/on

•  Intros to industry connects

•  Agract and retain talent •  Fund raise (Debt / Equity)

•  Mentor network •  Fund Advisory (pitch sessions,

speed da/ng, investor connects)

•  Advanced learning •  Help desk v2 •  Co-‐founder market place

Mature Stage (Funded or > 5yrs) •  References from influencers/

mentors •  Tracxn DB

•  Help in customer acquisi/on

•  Hire and retain key management personnel

•  Mentor network of Deeper industry/domain experts

•  Advanced learning

Early Stage (1-‐3 yrs) Idea/on Proof of Concept

•  References from influencers/mentors

•  College outliers •  Partner outreach •  Incubators •  Tracxn DB

•  Idea valida/on •  Business planning •  Finding co-‐founders •  Seed funding •  Org processes and docs

•  Mentor network •  Fund advisory •  Learning boot camps •  Help desk v1 •  Startup – Intern portal


Key building blocks are being put in place for expansion in the coming year…

Area Current progress Readiness for next year

Content and Placorms

Needs are mapped and these requirements are flowing into the budge/ng exercise

Rollout plan is being worked out.

City selec:on/expansion

Indore, Jaipur and Raipur+Nagpur will be engaged further

New ci/es like Ahmedabad, Hyderabad and Pune could be explored

Help Desk First edi/on of “Help Desk” is being launched in Feb. (for early stage startups)

Based on feedback/experience, services could be expanded for growth stage startups as well

Manpower Regional managers for Indore and Jaipur are iden/fied. Offers are being rolled out

Based on the city selec/on, we could ini/ate the process of hiring for other ci/es


Placorm enhancements and product rollout are being finalized for the coming year…

Product Type Content Title

Bootcamps Lean Startup methods Bootcamps Digital Marke/ng Bootcamps Tools for Growth (English) TBD Incubator Manager Training F2F session and Videos Agract and Retain Talent F2F session and Videos Fund Raising Basics

F2F session and Videos Channel Partner Training Program For Fund Raising For all programs

Videos Digital marke/ng Videos Start-‐up India features Digi/zed Workshops Mentoring Evangeliza/on Digi/zed Workshops MVP to Market bootcamp Digi/zed Workshop Angel Investor enablement

Digi/zed Workshop Wadhwani -‐ Purdue Mentor cer/fica/on

Non -‐ Digi/zed Workshop

"Train the Trainer" workshop for the above

Technology placorms

Wfnen.org enhancements Wfnen.org mobile app -‐ Co-‐founder market place -‐ Investor Connect -‐ Discussion forums -‐ Startup – Intern marketplace MentorWise mobile app (v2 Investor Connect v1

Incubator Management plaIorm (TBD)


Ahmedabad, Hyderabad, Pune and Chennai could be our next key city ecosystems…

0

500

1000

1500

2000

2500

3000

3500

Funded

Unfunded; >5yrs

Unfunded; 4-‐5 yrs


Rollout of Help Desk – key construct

Area Progress :ll date

Process

•  Resources library – 32 in-‐demand resource assets (Incorpora/on check list by industry, Business plan template, NDA….) are iden/fied, 25 resources are being worked on by partners already iden/fied.

•  Service providers directory (CAs, Legal, HR, Digital Mktg, Technology Providers, Co-‐working spaces) -‐ Ready for Indore -‐ Jaipur is WIP

People •  Level 1 helpdesk consultant is in place •  Level 2 consultant (part /me) is being on-‐boarded

Technology •  Website enhancements are in progress •  Phone no and email id are being setup


Help desk rollout -‐ :melines

December’16

• List of 25 assets for resource library-‐ start working with partners/core group to put together various documents in place

• Service providers directory for Indore-‐ validated and ready

• Start recruitment process for Level 2 support consultant

• 1st list of SOPs (Ready reckoner list-‐ 5-‐8 common scenarios)

• Feedback from entrepreneurs (focus groups)-‐ Indore, Jaipur, Raipur and Bangalore

January’17

• Tech enhancements-‐complete by Jan 20

•  15 resource library asset templates developed

• Features (eg: Ra/ng system) for service providers directory

• Select and train inhouse level 1 support execu/ve by 3rd week of Jan

• Set up dedicated helpline number by Jan end

• Escala/on process defined • Onboard consultant/s • Onboard mentor pool for Region 1 (150 by Jan end)

• Advisors group represen/ng each stakeholder (VC, Mentor, Entrepreneur, Ecosystem player)

• SOPs-‐ Develop ready reckoner lists • Metrics for support to be finalized (Metrics, measures, frequency etc.)

February’17

• Train consultants by Feb 6 • Dry run/test of the helpline number and email – Feb 13/14

• Promo/on of the Helpdesk • Go live-‐ Feb 2017


Help Desk – Startup/SME need mapping

What is the need?

Request for a resource

How to go about doing certain stuff?

Request for a service

Request for a connect / Intro

Quick third party review

Sharing of ideas and feedback

Challenge specific mentoring

Strategic longer term mentoring

Typically who has the need?

Startup 0-‐3 yrs Startup 0-‐3 yrs Startup + SME Startup + SME pre-‐startup Startup + SME Startup + SME

Need explained in detail…

This could be a template for a vendor agreement, employee agreement, investor agreement.

Incorpora=on of the company, train my staff, filing for a patent, building a business plan, leverage social media channels etc. (101 of each of these subjects)

Startup may be looking for a service for technology, legal, accounts, marke=ng, market research, design, office space etc. Reorganizing books of accounts; seJng up HR prac=ces; crea=ng systems & processes

This could be for an intro to an expert, partnership, poten=al customer, vendor, propec=ve key employee etc.

Entrepreneur worked on a plan for marke=ng, technology architecture, product roadmap etc. and they are looking for a quick valida=on regarding completeness

Startups are looking to brainstorm ideas with other startups to finetune their strategy, find holes in their approach, or find a new approach

Startups may have medium term goals like my sales need to grow 3 fold in the next 6 months, my website response =me could be X ms, my logis=cs cost should come down by 50% etc.

I am looking for someone that I would like to speak to on an ongoing basis to validate my approaches, take feedback, get intros etc.

How much :me? Transac/onal Transac/onal; Knowledge asset based

Transac/onal Trasac/onal Transac/onal Ongoing Time-‐bound Ongoing

Who can resolve?

Resource Library In-‐house consultant? Service provider Mentor / Buddy Mentor Buddy Mentor Mentor

Thru which method?

Help Desk Help Desk Help Desk + Direct Connect

Direct Connect Direct Connect Request mentor thru Mentoring plaIorm

Request mentor thru Mentoring plaIorm

Request mentor thru Mentoring plaIorm


Thank You

NEN#Ecosystem#:#Review · © Copyright Wadhwani Foundation Keyinsightsgatheredfrommentorsishelpingusinﬁnetuning our#strategy…# • These#/er^2#city#ecosystems#are#s/ll#evolving;#more#

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