Nenad Senic: Cross-media content marketing programmes: What makes them successful

Cross-media content marketing programmes:

What makes them successful

Power of Content Marketing 2015 28 May 2015 Nenad Senić

Content Marketing Institute, European Editor (CCO Magazine)@nenadsenic

NEXT 30+ MINUTES

1. EXAMPLE #1 – JOHN LEWIS COOK EDITION 2. EXAMPLE #1 1/2 – ŠKODA SLOVENIJA 3. WHAT IS CROSS-MEDIA CONTENT MARKETING PROGRAMME 4. WHY CROSS-MEDIA CONTENT MARKETING PROGRAMME 5. EXAMPLE #2 – LIDL SLOVENIJA 6. SECRET SAUCE: STRATEGIC PLANNING 7. EXAMPLE #3 - THE INSTITUTE OF CHARTERED ACCOUNTANTS IN ENGLAND AND WALES 8. …BUT

JOHN LEWIS COOK EDITION

ŠKODA SLOVENIJA

CROSS-MEDIA CONTENT MARKETING

“THE KEY TO SUCCESS IS TO KNOW WHERE CUSTOMERS ARE INTERACTING AND HOW TO

TRANSLATE A BRAND TO THE MEDIA THAT THEY ARE USING TO DO THIS. THIS COULD MEAN THROUGH A MAGAZINE, A WEBSITE, SOCIAL MEDIA OR, MORE

LIKELY, A WELL THOUGHT OUT MIXTURE.”

by Julia Hutchison, BORN Group

LIDL SLOVENIJA

STRATEGY

WHY?

FOR WHOM?

WHAT?

HOW?

MEASURE & ADAPT

THE INSTITUTE OF CHARTERED ACCOUNTANTS IN ENGLAND AND WALES

WHY AM I HERE?

HOWEVER...

JUST BECAUSE YOU CAN

DOESN’T MEAN

YOU SHOULD.

by Michele Linn, CMI

DZIĘKUJĘ.

Nenad Senić; [email protected] (Twitter, LinkedIn, Facebook, Instagram)

Content Marketing Institute, European Editor (CCO Magazine)

Ljubljana, Slovenija