NEKUDA DM I PROPRIETARY I 2014 I 1 © ALL RIGHTS RESERVED NEKUDA DM 2014 MEDICAL WEARABLES DESIGN PERSPECTIVE
May 08, 2015
NEKUDA DM I PROPRIETARY I 2014 I 1 © ALL RIGHTS RESERVED NEKUDA DM 2014
MEDICAL WEARABLES DESIGN PERSPECTIVE
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DESIGN
APPROACH NEKUDA
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Nekuda is a full turnkey product development firm. Driven by a multi-disciplinary team of product design, engineering & business innovation experts.
ABOUT NEKUDA
WHO WE ARE
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IM500 > ALTEC LANSING
TARGO > ELBIT SYSTEMS NO!NO! > RADIANCY
CHARGING STATION > BETTER PLACE STOP & POSE > ULTRAGEN
TDK> MINI CUBE 2012
VULCAN > ELBIT SYSTEM
TOOL BOX LINE > STANLEY WASTE MANAGEMENT > VILEDA
BUSINESS DESIGN ENGINEERING DEVELOPMENT PRODUCTION
COOL BAR > KETER GARDENING
PRIMO > STRAUSS WATER FAMILY > STRAUSS WATER
EMATRIX > SYNERON
AIRGENT > PERFACTION
CAPABILITIES ABOUT NEKUDA
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IM500 > ALTEC LANSING
TARGO > ELBIT SYSTEMS NO!NO! > RADIANCY
CHARGING STATION > BETTER PLACE STOP & POSE > ULTRAGEN
TDK> MINI CUBE 2012
VULCAN > ELBIT SYSTEM
TOOL BOX LINE > STANLEY WASTE MANAGEMENT > VILEDA COOL BAR > KETER GARDENING
PRIMO > STRAUSS WATER FAMILY > STRAUSS WATER
EMATRIX > SYNERON
AIRGENT > PERFACTION
BUSINESS DESIGN ENGINEERING DEVELOPMENT PRODUCTION
CAPABILITIES ABOUT NEKUDA
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INTERNET OF THINGS
DEFINITION
Google Glass
The Internet of Things (IoT) refers to uniquely identifiable objects and their virtual representations in an Internet-like structure. (Wikipedia)
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INTERNET OF THINGS
MEGA TREND
A range of product categories, all evolving within the IoT mega trend.
Wearable's M2M Quantified Self Mobile App- Cessories Smart Homes Asset Tracking Biometric Telemedicine Smart Cities Sensor Clouds E-tail…
Google contact lens glucometer
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INTERNET OF THINGS
NEST EXAMPLE
The IoT trend is epitomized by the Nest. A connected thermostat & fire alarm, acquired by Google for $3.2B.
Image of Nest
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INTERNET OF THINGS
COST SIZE & POWER DRIVERS
Wearables & IoT is driven by continuous cost, size & power consumption reduction of connected sensors, generating value through disruption of traditional product categories.
Fitbit Image of Fitbit
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INTERNET OF THINGS
WEARABLES
A vision generating much excitement today, even though for each solution in development the challenges are not trivial.
Mimo Baby Monitor
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INTERNET OF THINGS
CHALLENGE
The key challenge for new IoT products is to go beyond hype & overcome barriers into market.
Pebble
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JAWBONE CASE IoT CASE STUDY
Hardware, keeping sensors reliably close yet fitting different body sizes comfortably remains a major challenge.
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JAWBONE (1st Gen) CASE IoT CASE STUDY
http://www.engadget.com/2012/11/13/jawbone-up-2012/
Even the biggest companies find themselves dealing with product challenges, even refunding for failing products on market.
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JAWBONE (1st Gen) CASE IoT CASE STUDY
http://www.engadget.com/2012/11/13/jawbone-up-2012/
A realistic and risk-mitigating process to market includes limited product trials, and allows for improvements of hardware & software.
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USER CENTERED
HARVARD BUSINESS REVIEW – REALITY CHECK
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USER CENTERED
HARVARD BUSINESS REVIEW – REALITY CHECK
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USER CENTERED
HARVARD BUSINESS REVIEW – REALITY CHECK
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USER CENTERED
REALITY CHECK
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INTERNET OF THINGS
BEST PRACTICE
The best wearable solutions are focusing on the users’ goals & defining the product & technology as the means to that goal.
Fitbit
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INTERNET OF THINGS
USER AT CENTER
Balancing the user and technology; Identifying key touch points and meaningful moments & respecting today’s users barriers to adoption.
Image of Nest App
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INTERNET OF THINGS
UX OF LIFE
Actually, Internet of Things is neither about internet nor about things; How can we transform future IoT to User Experiences of Life (UXoL)?
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Who
When
How
What
FRAMING WEARABLES NEKUDA IoT
Larklife
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Who
When
How
What
Who are they? How do they live? What do they value? Do they adopt new things? What products & brands are in their lives?
Our future users
When does the solution fit into their life? When is the moment & In what context will the users value it most?
Their Journey
How do we deliver the value? What tech can deliver best? How to reduce development complexity? How can we mitigate the risk?
Our Delivery
What is our value proposition to our users? Why should they prefer over current & foreseen competition?
Our Promises
Larklife
FRAMING WEARABLES NEKUDA IoT
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USER
USECASE
PERCEPTION
INTEGRATED
MEDICAL WEARABLES NEKUDA
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NEKUDA METHODOLOGY for WEARABLES NEKUDA
Especially in Medical Devices & Apps eco-systems, a methodology fitting problem to solution, and integrating regulation roadmap before system design, adds value & reduces risk.
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IoT FRAMING AS PROBLEM & SOLUTION FITTING ABOUT NEKUDA
Especially in Medical Devices & Apps eco-systems, a methodology fitting problem to solution, and integrating regulation roadmap before system design, adds value & reduces risk.
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User
360° SERVICES NEKUDA IoT
Tech & System
Product Design
UX Apps & Interfaces
BizDev
Program Mgmt
Fitbit
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User
Tech & System
Product Design
UX Apps & Interfaces
BizDev
Program Mgmt
360° SERVICES NEKUDA IoT
User & Use case
1.User/buyer profiling 2.Stakeholder mapping 3.User research 4.Needs discovery 5.Journey mapping 6.Lifestyle & brand Touch point
mapping 7.Concept validation research
with users
Fitbit
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User
360° SERVICES NEKUDA IoT
Tech & System
Product Design
UX Apps & Interfaces
BizDev
Program Mgmt
Product Design & Development
1.Product definition 2.Costing & pricing 3.Product positioning 4.Industrial design 5.Design on Brand 6.Mechanical design 7.Functional Engineering 8.Design for manufacturing (DFM) 9.Design to cost 10.Transfer to production
System & Technology
1.CTO 2.Electronic System Architecture 3.Hardware design, layout,
production 4.HW Component selection &
sourcing 5.Component sourcing 6.Proof of concept design &
execution Apps, UX & interfaces
1.UI architecture & flow 2.Wire-framing 3.Branded UX 4.GUI design 5.Mobile, web & embedded
interfaces 6.Gestures & NUI
Fitbit
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User
360° SERVICES NEKUDA IoT
Tech & System
Product Design
UX Apps & Interfaces
BizDev
Program Mgmt Program Management
1.Turnkey project Mgmt 2.Project planning, budgeting,
execution 3.Sub-contractor Mgmt 4.CTO, Software, Algo & hardware
Mgmt 5.R&D risk planning 6.QA/QC planning 7.Test & control plan 8.Proof of concept definition &
running
Business Development
1.Pitch design 2.Supplier evaluation & contract
support 3.Business models 4.Market sizing & opportunity
framing 5.Investor meetings 6.Due diligence
Fitbit
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NEKUDA IoT
UX OF LIFE
When we approach designing a new IoT solution, we are not only choosing technology and features; we are defining how our users will experience their life with our solution.
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THANK YOU.