Neil Collard, E3 - Leveraging Digital Trends - Birmingham Marketing Conference

Why behave like a small company?

At the current churn rate, 75% of the S&P 500 will be replaced by 2027.

Small companies have habits, cultures and ways of working that give them an advantage over their larger rivals.

*NB. Not LSU’s client list

*Who wants to join the ‘topple list’?

Yodel Customer Lab - Example Find process

0 5 10 15 20 25 30 35 40 45 50

Full Service Digital

Branding

Public Relations

Mobile

Website design and build

Direct Marketing

Events and Experiential

Integrated

Advertising

Creative