Listen Better to Serve Well Starting with Needs Assessment is the best way to understand and serve your community
Dec 21, 2014
Listen Better to Serve Well
Starting with Needs Assessment is the best way to understand and serve
your community
We really only understand our community and market from our own vantage point. Like the familiar story of of the blind men trying to describe the elephant– we can only see a part.
Multiple Choice:Is your community:
A wall A snake A spear A tree A fan A rope From http://en.wikipedia.org/wiki/Blind_men_and_an_elephant
Since we don’t know, what we don’t know
It makes sense to intentionally learn more about the values, challenges, needs and strengths
Of those we want to serve.
Large Corporations, Service Agencies, Hospitals, Educators and Many Others Gather this information, BEFORE they
launch new ventures &then annually to refine their services
When our purpose is to serve our community, then this information gathering is called,
A Community Needs Assessment
Community Needs Assessment
Involves the process of identifying the people with key information, and then gathering their
insights by interview or survey
Community Needs Assessment
Should focus not only on the “needs” of a community, but also on its strengths and assets.
Communities are always comprised of both needs and assets
Here’s a Shift
Like Market Research or other formal types of study, Needs Assessment has usually been completed by professionals for a fee.
We think listening to the story of a community is a job for neighbors and others who want to make a difference.
So We Did A Switch
We took the process of needs assessment and re-developed it for volunteers.
Now, any community organization that wants to make a difference can complete a needs assessment first.
Now More Groups Can Play
If the process is volunteer friendly, then lots of different local organizations can conduct a needs assessment. If
you are a church, nonprofit, school, civic group or volunteer association you can do this!
Why Should We Do That?
If you are going to put all of the effort into a plan to help others, shouldn’t you first understand their values, needs
and strengths?We think that serving starts with listening.
And Here is a Secret
Real service is a partnership with people we want to help. When we listen first, we let them know that we value and
respect them. And that is a very important message.
Here are some more benefits
Organizations that complete needs assessments before they plan and deliver services:
Build more effective services Grow local credibility Involve recipients in planning Connect relationally Look more attractive to supporters
What’s Involved?
Good Community Needs Assessment Follows a Good Plan Interviews with the right people Questions that build insight Team that understands what and how to ask A thoughtful way to use the information that you receive
We’ve Got Just the Thing
Compassion by Design Offers Two Needs Assessment Approaches
1. Eight Step Complete Assessment2. Five Step Rapid Assessment
And you can mix and match the steps to fit your setting.