Need inspiration?

LASE

RED

TABS

ALUMI-TEK

STANDARD

ULT

RA

LIG

HT

B-CA

N

IMPACT BOTTLE

MATT TOUCH

SLIM CAN

COLORED TABS

SPIN CLIPSLEEK CAN

MAGICS T R A W

CAN

CANSPIRATIONInspirational Metal Packaging Case Studies

Follow us on twitter.com/ballpackaging.eu for regular updates!

TECHNICAL CENTER

Our research and development centre translates visions into pro-ducts. Over 80 highly qualified employees, including physicists, chemists, engineers, food and drink technologists and metallur-gists, work constantly to improve Ball beverage cans in terms of appearance, functionality and the environmental footprint. They have developed a range of test and analysis methods, including a unique quick test that can provide reliable information on the ex-pected shelf life of new beverages in only a few weeks. You can use their test canning line to simulate production conditions as reali-stically as possible, fill sample goods and test product behaviour.

www.ball-europe.com/Technical_Center.htm

SUSTAINABILITY

12 environmental health and safety officers work together with our dedicated sustainability managers to continually improve our safety track record, reduce energy and water consumption and divert more waste to beneficial reuse. They actively set up and support local recycling activities, and help you with facts and figures, be it for internal reports or to en-hance consumer communication. Have a look at our sustai-nability goals for the 2013 reporting period or order our sus-tainability report for details on our management systems:

www.ball-europe.com/Sustainability.htm

DEAR CUSTOMER, HOW CAN WE HELP YOU

SALES

You have probably met our Sales team, over 25 active individuals from all nationalities: Cheerful and always out on the road. They can help you with contracts, pri-cing and lead times! Furthermore, they help you diffe-rentiate by suggesting brand corresponding value ad-ded products and set up innovation meetings in case you are looking for unique solutions:

www.ball-europe.com/Sales.htm

CUSTOMER TECHNICAL SERVICE (CTS)

More than 20 employees are on hand to provide cus-tomers with fast and individual advice at canning plants throughout Europe: Our Customer Technical Service (CTS) can help improve your filling lines‘ efficiency and analyze waste performance. They provide detailed reports with ideas and suggestions for improvements, as well as an all-inclusive overall equipment efficiency (OEE) package.

www.ball-europe.com/CTS.htm

SOCIAL MEDIA TEAM

Our Social Media Team has set up the mobile sample store to simplify yourlife! Visit page 82 and order your samples in three steps. The team has con-ducted two crowdsourcing challenges to understand the needs of ‘generation Z‘ as well as those of ‘silver surfers‘. They help you cater to consumer needs and suggest interactive can elements that amaze digital natives. If you want to have the latest studies on how mobile augmented reality can boost your sales, case studies on powerful QR Code campaigns on packaging, or simply tools to grow your facebook fanbase: [email protected]

JUST ASK!

MARKETING

10 Marketeers got together to create this book of inspira-tion: Sharing case studies and best practice campaigns of our largest brands as well as local futurists, we hope to trigger thoughts around what you can do to improve your beverage can packaging. Keep in mind packaging plays a key role in the marketing mix and is your first con-tact point to the consumer: The one element to stimulate buying impulse. Enjoy the read and scan the QR Codes to see product videos , download a PDF with related facts or corresponding graphic guidelines. Contact us if you need tailor made samples, require market insights on category trends to build your case, or to discuss possibilities of joint POS promotions.

www.ball-europe.com/Marketing.htm

www.youtube.com/ballpackagingeurope

TECH SAVVY? TRY AUGMENTED REALITY!Whenever you see the AR Symbol, virtual enhancement isn’t far.

WANT TO TRY? Download JUNAIO from your App or An-droid store and follow the simple steps next to each AR example:

LOOK ATHLETIC NEXT TO A PRO SNOWBOARDER: page 43

TAKE YOUR PICTURE WITH ACTION HERO NATHAN DRAKE: page 53

RELEASE A FIZZY BEAST: page 60

EASY ACCESS TO ANIMATIONS, PRODUCT VIDEOS AND DOWNLOADABLE PDF‘S!

QR CODES? SIMPLY TRY!

IF YOU HAVE NEVER SCANNED A QR CODE, NOW IS THE TIME TO TRY IT!

Why? Videos don’t work in print, plus there are not enough pages to include all of our facts and figures. Whenever we use the QR Code, we provide additional material that will make your life easier. So, unpack your smartphone and fol-low these simple steps to success:

STEP 01Download and install a QR Code app on your smartphone if you don‘t have one yet. Open your app store and download any free QR Code reader.

STEP 02Open the QR Code reader app on your smartphone, and choose “scan from camera” or “scan QR Code” from the main menu. A new window should open with a square in the middle of it.

STEP 03Center the QR Code in the middle of the square that‘s cur-rently displayed by your QR barcode app. The QR Code read-er automatically scans the code. It will either offer a link you can open, or open the link automatically.

SCANQR CODE

CAN’T UNDERSTAND THE HYPE? Catch up by reading the trend watch!

PRODUCT FLYERS, VIDEOS AND CASE STUDIES BEHIND EACH QR CODE!

DOWNLOAD

CONTENTTREND WATCH

08

12

VALUE ADDED PRODUCTS

70

INNOVATIONS

82

SAMPLE STORE

84

CONTACT US

72 CDL END

73 ULTRALIGHT B-CAN

74 ALUMI-TEK

76 MAGIC STRAW

78 SPIN CLIP

80 EASY FLOW END

14 MUSIC MATT TOUCHINTERACTIVE QR CODES50 cl STANDARD CAN25 cl SLEEK CAN56.8 cl STANDARD CAN

PREMIUM PRINTCOLORED TABSCOLORED SHELLS CODED TABS

20 TO GO WINE CAN20 cl SLIM CANTHERMO EFFECT25 cl SLIM CAN15 cl SLIM CAN33 cl SLEEK CANPREMIUM PRINTMATT TOUCH50 cl STANDARD CAN

30 SPORT 50 cl RECLOSABLE CAN (BRE)50 cl STANDARD CAN

TACTILE TOUCHEMBOSSED TOUCHMATT TOUCHCOLORED TABSPREMIUM PRINT 25 cl SLIM CAN33 cl SLEEK CAN

38 PERSONALIZATION 33 cl SLEEK CANDYNAMARK TM

(MOBILE) AUGMENTED REALITY50 cl RECLOSABLE CAN (BRE)

46 ON TRADEFLUORESCENT EFFECT MATT TOUCHPREMIUM PRINT25 cl SLIM CAN56.8 cl STANDARD CAN

IMPACT BOTTLEINTERACTIVE QR CODES(MOBILE) AUGMENTED REALITY50 cl STANDARD CAN

54 AT HOMEFRIDGE PACKS 33 cl SLEEK CAN44 cl STANDARD CAN

15 cl SLIM CANTWIN CANPUNCHED TABWIDGET TECHNOLOGY25 cl HANDY CAN(MOBILE) AUGMENTED REALITY

62 COLLECTORS50 cl STANDARD CAN

LASERED TABS35.5 cl SLEEK CANPREMIUM PRINT

TREND WATCHCONSUMERS SCAN THE INTERNET FOR ADDITIONAL PRODUCT DATA USE YOUR PACKAGING TO DIRECT QUERIES TO MANAGED SOURCES.

WHERE DO SHOPPERS LOOK FOR INFORMATION?

41

%

56 % 42 % 74 %

RETAILERS BELIEVE IN THE NEXT FIVE YEARS

WHAT DO SHOPPERS EXPECT?THE DIGITAL NATIVE MIGHT IGNORE ANY ITEM THAT DOES NOT CATER HIS „POINT & KNOW“ EXPECTATION SET. SUCCESSFULLY DIFFERENTIAT-ING AT THE POINT OF SALE WILL BE IMPOSSIBLE WITHOUT PROVIDING A VIRTUAL VALUE.

TOMORROW’S POINT OF SALEAS CONSUMER BEHAVIOUR CHANGES, WE NEED TO RE-EVALUATE OUR PACKAGING DESIGN.

GESTURAL AND GAMING INTERFACES will become necessary in reaching a younger demographic. Interactive content can have as high as a 53 % increase in at-traction rate over static signage and 11 % increase in average revenue per customer.

JONATHAN HULL, RAZORFISH

expect to provide personalized product details, based on previous behavior, to a shopper‘s smartphone

35 % expect to recognize their customers in the storewith geofencing or presence technology

42 % expect to send coupons based on acustomer‘s location in the store

of all transactions will be com-pleted via mobile point of sale, self checkout at a terminal or on a shopper‘s mobile device

of sales will come from online, mobile and social commerce sites.

of the retailers surveyed believe that developing a more engaging in-store customer experience is going to be business critical.

Source: Motorola Solutions “RETAIL VISION SURVEY”, May 2012

WHAT DOES YOUR BARCODE TELL ABOUT YOUR PRODUCT?

A wide variety of applications designed for smartphones are used by consumers to access barcode internet information.

WHY?to compare product prices

recall nutritional information

to automatically keep track of calories

to add items to their online wish lists

to read reviews or upload their own review

to get crowdsourced sustainability information

WHERE?barcoo

10 MILLION DOWNLOADS 2013RedLaser

10 MILLION USERS 2013Shop Savvy

5 MILLION USERS 2013ScanLife

5 MILLION USERS 2013

Scan to watch David Korte, VOK DAMS, talk about at-tracting young consumers with on pack promotions.

09BALL PACKAGING EUROPE TREND WATCH

„SCAN THIS CAN WITH THE JUNAIO AR BROWSER (CHANNEL „COOL COLA ORANGE“) AND TAKE YOUR PICTURE WITH THE FIZZY BEAST!“

ASK ABOUT OUR LATEST STUDY WITH TECHNICAL UNIVERSITY OF MUNICH, DÖHLER AND UNSERALLER.DE EXPLORING „THE NEXT GENERATION OF ENERGY DRINKS.“

CROWDSOURCING

HOW CAN WE MEET SHOPPERS EXPECTATIONS?

COMMUNICATE AR ON YOUR SECONDARY PACKAGING

WE BELIEVE IN INNOVATING AND WILL CONTINUE TO EXPLORE ALL AREAS OF NEW MEDIA INCLUDING …

ASK US TO EXPERIENCE „TOMORROW‘S POS“

VISIT OUR CREATIVE BLOG COMMUNITY DOSIONAIR.DE TO GET A FEEL FOR OUR EXPERTISE

SCAN THIS QR CODE TO OPEN A PRESENTA-TION WITH KEY LEARNINGS

VISIBLE AT TRADEFAIRS LIKE BRAU AND DRINKTEC

E-COMMERCE PROJECTS E.G. WITH BREADCRUMBS

SOCIAL MEDIA

At Ball we test numerous new media technologies with consumers and at the POS. We also foster joint projects

with POS material and display manufacturers.

POPAI AWARD

Creating a personal shopping experience by

empowering the customers to explore and understand

what the story is behind the merchandising or the marketing, lends itself to

a higher level of selling opportunity.

TIM KATZ, SENIOR ONLINE OPERATIONS

MANAGER / PACIFIC SUN

The senior might soon change the old goggles for a pair of google glasses with sound. What will they read out about your product?

Differentiation on the shelf through innovative promotions

Added value attracts the consumers attention

Direct communication between the consumer and the brand independent of retail staff

Personal, emotional shopping experiences

Interaction persuades consumers to buy

THE ADVANTAGES OF THE BEVERAGE CAN

Use the beverage can’s surface as a billboard for your promotion

Place a large incentive to attract the consumers‘ attention

Use the space for instructions to increase scan statistics

POS PROJECTS E.G. WITH STI AND TOSHIBA

Brands can make the most of the authentic and trusted endorsements generated by their followers by providing incentives for these individu-als to share with their wider social networks.

WE RECEIVED SEVERAL INTERNATIONAL AWARDS FOR OUR CREATIVE CONSUMER WEBSITE DOSIONAIR.DE!

ADAM & EVA AWARD for outstanding 360°-event & cross-channel communication

EuBEA AWARD for best web event 2012

GALAXY AWARD for best multi media awareness campaign

GALA AWARD for best consumer promotion 2.0

JASCHA KAYKAS WOLFF, INVOLVER

SCAN TO FIND OUT MORE ABOUT BALL’S NEW MEDIA STRATEGY!

BALL PACKAGING EUROPE TREND WATCH

RI N G

ROCKA M

BALL PACKAGING EUROPE

WARSTEINER AND BALL PACKAGING EUROPE PRESENT THE ONLY TRUE FESTIVAL CAN AT ROCK AM RINGThe finishing touch to this years Rock am Ring festival weekend was the “only true” festival can!

Sexy not only because of its black Matt Touch, it also showed the complete line-up of all the artists at this three-day event on the back. The 50 cl can carrying the distinctive Warsteiner logo in stylish gold on the front was developed by Warsteiner itself in close collaboration with Ball Packag-ing Europe and the Rock am Ring event managers.

During the festival, the cans were also available at neigh-boring campsites and retail stores.

But the can was not only attractive and informative! Just like any other can it also offered one big advantage that tru-ly rocks: it is unbreakable – for true shatter-proof festival fun. As all true rockers know, festivals are only for those who “can”.

A ROCK CASEFOR CANS!

WORKING WITH QR CODES?THE DEVIL IS IN THE DETAIL

High contrast is key

Ideal QR Code size is 32 mm x 32 mm

Elements should not be smaller than 1 mm x 1 mm

VIRTUAL VALUE

QR CODE

SPECIAL FINISH

MATT TOUCH

SPECIAL FORMAT

50 cl STANDARD

CANS CONTINUE TOBE POPULARAMONG CONSUMERSAccording to the latest figures from the Bever-age Can Makers Europe(BCME), the sales of beverage cans in Europeincreased by 5.2 % to 54.1 bil in 2010 comparedto the previous year. The soft drinks segment grewby 7.5 % (26.4 bil cans)

SCAN THIS QR CODE TO DOWN-LOAD THE FULL CASE STUDY (PDF).

BALL PACKAGING EUROPE

LEARN FROM THE BEST

No benefit, no scan: Tell the consumer what they will get if they scan the QR Code

Instructions are key: Give guidance on where QR Code readers can be found and how they are used

Provide optimized content: A mobile site is a must.

Meet Expectations: Real time and entertaining content is key to fostering your consumer relationship.

Leverage on the technology: Offer personalized, real time, interactive and localized content (based e.g. on the actual location of the consumer)

If the QR code leads to a raffle… combine with Coded Tabs to create an emotional bond between the winning feeling and the consumption of the drink

SCAN TO VIEW A VIDEO OF HOW THIS WORKS AT THE POS!

SPECIAL FORMAT

25 cl SLEEK

VIRTUAL VALUE

QR CODE .

KARLSBERG CELEBRATES ROCK WITH A UNIQUE AC/DC CAN

The true-to-life Australian “pint” size (56.8 cl can) stands out at the point of sale

Against the can’s jet black, matt touch printed background, the famous AC/DC logo is lit in almost luminous red, gently softened by the silvery cover of the group’s latest album “Black Ice.”

The RED Colored Tab on the JET BLACK Colored Shell directs the consumers eyes to the raffle

Each tab carries a unique laser Coded TAB that converts into “bolt” currency

The more virtual cash the consumers accumulate, the more products they can buy via the EMP Mail Order (AC/DC fan shop).

SCAN TO VIEW ONE OF THE CAMPAIGN VIDEOS ON YOUTUBE!

SPECIAL FORMAT 56.8 cl STANDARD

SPECIAL FINISH MATT TOUCH

PEPSI FOCUSES ON COLLABORATION

The partnership is designed to be a true creative and wide-ranging collaboration be-tween Pepsi and the 16-time Grammy Award-winning artist, with the brand and the pop star working together to co-create amazing content and experiences intended to benefit both partners while giving the fans true “Live for Now” experiences

Together Beyoncé and Pepsi craft innovative content geared to an audience always thirsting for the latest in exciting music and digital experiences

Additional promotional, packaging and social media elements will unfold as Pepsi and Beyoncé hone their duet to a perfect pitch

The cans were produced with Premium Print which makes the smallest details of the design visible

SCAN TO WATCH BEYONCE‘S YOUTUBE CLIP!

SPECIAL END

RED COLORED TAB / SOLID FINGER HOLE TAB /

LASERED CODE UNDER THE TAB /

BLACK COLORED SHELL

SPECIAL FINISH..

PREMIUM PRINT..

BALL PACKAGING EUROPE

THE PERFECT PACK FOR CITYSUMERS!

BALL PACKAGING EUROPE

AS A WINERY STEEPED

IN TRADITIONMERTES ATTACHES GREAT IMPORTANCE

TO QUALITY

The premium wine cans carry Ball’s Protected Quality seal. This highlights the superior quality of Ball wine cans, which have a special interior coating, extra-thick walls and a special can end. This ensures constant quality for still and sparkling wines with a shelf life of at least twelve months.

The choice of flavors in the City range are similarly popular: City Hugo with secco, soda, elderberry and lime, City Spriz-zer with a light bitter orange tang, and City Secco in white and rosé are favorites with the young and active 18-35 age group. The small in size, unbreakable and lightweight cans are an attractive alternative for consumers on the move. Their environmental performance is likewise compelling: Cans are infinitely recyclable without any loss of quality.

EUROPEAN WINE IN CANS CONSUMPTION

QUALITYBall‘s Wine Cans are the best container for Wine: Light proof and air tight, we can secure a stable premium quality for a shelf life of 12 months.

ENVIRONMENTWine in cans causes less environmental impact compared to wine in glass bottles. The cans are much lighter, much more transport efficient and by being closed completely air tight with a metal end, preventing the wine from developing an off taste due to cork or oxidation. Cans could contribute to decreasing CO

2 emissions by 20 %.

ON THE GOThe can is the ideal portion (Single Serve) for active target groups, it is light (portable) and shatter proof.

Source: Canadean and Euromonitor 2013

GLOBAL DRINKERS WHO WOULD MOST LIKELY CHOOSE WINE AS THEIR ALCOHOLIC BEVERAGE WHEN HAVING A PICNIC

DRINKING OCCASIONS

OUTDOOR EVENTS

PICNICS

PARTIES AT HOME

PRE-CLUBBING ON THE MOVE

TRAVELLING

THE TARGET GROUP

YOUNG, 16-34 YEARS-OLD CITYSUM-ER / NON-TRADITIONAL, LOW IN-VOLVEMENT WINE DRINKERS / BUSY, SOCIAL, ALWAYS ON-THE-GO / CRAVE EXCITEMENT, LOVE ADVENTURE, VARIETY AND LITTLE TREATS

WINE IS ONE OF THE MOST PREFERRED ALCOHOLIC BEVERAGES WHEN HAVING A PICNIC!

AGE IN YEARS Source: Datamonitor Consumer Survey, 2011

7 %

7 %

18-21

STILL WINE

SPARKLING WINE

22-24 25-34 35-49 50-64 65+

12 %17 %

17 %16 %19 %20 %

15 %21 %

21 %

28 %

337 mil CANSIN 2017

70 mil CANSIN 2009

294 mil CANSIN 2013

SPECIAL CAN

PREMIUM WINE CAN

SPECIAL FORMAT

20 cl SLIM

SCAN THIS QR CODE TO SEE WHAT BALL EUROPE‘S MARKETING DIRECTOR, BENOIT HIRSZOWSKI, AND CARLO BERMES, OENOLOGIST, ORGANIC VINEYARD EB SECCO, HAVE TO SAY ABOUT PREMIUM WINE IN BEVERAGE CANS.

BALL PACKAGING EUROPE

134 mm

ORIGINAL, REFRESHING,

CHILLED

DIFFERENTIATION

Vichy Catalán is the only Spanish natural mineral wa-ter producer to market its product in beverage cans.

NEW TARGET GROUPS

By using a modern packaging, the company has reached young consumers with cosmopolitan and healthy lifestyles in the 16 to 35 age group.

IDEAL TASTE PROTECTION

The beverage can protects flavor perfectly! Vichy Catalán launched several flavors: Limón, Lima-Lomón, Menta and Tonic.

SPILL PROOF AND HYGIENIC END

To give the product a hygienic appeal, as well as the possibility to reseal (spill proof), they attached a plas-tic cover at the filler.

WATER

SPECIAL FORMAT

25 cl SLIM

That is how consumers want to drink their water. As a result, they increasingly choose the can. Perrier has chosen a new on-the-go format this summer for the international launch. The Slim Can will help attract young con-sumers and develop new, on-the-go consumption territories internationally:

SPECIAL FINISH

THERMO EFFECT

Traditional consumers enjoy the familiar Perrier green can, accentuated with silver and yellow, and the practi-cal Thermo Effect.

THE USER-FRIENDLY FORMAT IS IDEAL FOR ULTIMATE REFRESHMENT NIGHT AND DAY.

IN THE FRIDGE THE SNOWFLAKE ON THE METAL CYLINDER TURNS BLUE, SI-GNALING THAT THE WATER

INSIDE IS AT THE PER-FECT TEMPERATURE FOR

DRINKING.

VICHY CATALÁN ATTA

CH

ES A

PLASTIC END AT THE FILLER

BALL PACKAGING EUROPE

THE SMALL SIZE STANDS OUT AT THE POS.TO ME IT’S A TREAT RATHER THAN A

REFRESHMENT. AS IT IS BELOW 65 CALORIES, IT FITS INTO MY HEALTH

ORIENTED DIET.

SNACKING? Research shows that snacking has become more common across the world in recent years. According to a Euromonitor’s Annual Study of global consumers, consumers in the emerging markets of

Brazil, China and India are the most prolific snackers. Other countries tend to have set times for snacking. For example, as many as 41% of UK respondents take their “elevenses” at mid-morning (10/11am), while

46% of French respondents take their goûter at 4/5pm!

PREMIUM WITH

NEW CAN FORMATS

COCA-COLA‘S CUTE 15 cl SLIM CAN PERFECT FOR MY HAND BAG!

„THE SMALL SIZE IS IDEAL FOR MY HAND

BAG, WHERE I KEEP IT UNTIL I CAN’T RESIST

ANY LONGER!“

With the combination of a high-quality product and modern package, VALENSINA appeals particularly to the fastidious target group of well-funded young adults.

PORTFOLIO EXPANSION AND DIVERSIFICATION

The container is the only one of its kind in the pre-mium lemonade segment. A survey by an independent market research institute carried out in February 2013 showed that 90 % of the test subjects are convinced that the fruity lemonade No1 fits very well into the Valensina brand range and that they will certainly or very certainly purchase the product.

We have put a lot of work into analyzing the poten-tial expansion fields of our Valensina brand over the past few months. We are confident that the Valensi-na Saft-Limonade No1, combined with the beverage can, will delight quality-conscious and epicurean young adults and considerably expand the attrac-tiveness of the premium lemonade category in the retail segment.TINO MOCKEN, MANAGING DIRECTOR VALENSINA

ACQUA MINERALE SAN BENEDETTO, a leading Italian drinks producer, was the first to use Ball’s light sleek can. The sleek can format embo-dies health, youth and freshness like no other package. Brilliant detail is provided by Ball’s Premium Print, allows the lemon, peach and green tea flavors to stand out at the Point of Sale.

Portfolio expansion and DiversificationSan Benedetto teas highly popular with Italian families, 10.3 million of whom say it is their preferred family product (GfK Sept. 2010). The sleek can with its slender and elegant form broadens the beverage’s packaging portfolio of normal 33 cl cans. Its tall format stands out on the shelf, giving San Benedetto an added edge at the point of sale. With a svelte 58 mm

(2.3 inch) waistline and 5 % less weight the new 33 cl alumi-num sleek can is sure to garner some admiring whistles.

SPECIAL FORMAT

33 cl SLEEK

SPECIAL FORMAT

15 cl SLIMwas used for an In&Out promotion

SPECIAL FINISH

PREMIUM PRINT

SPECIAL FORMAT

33 cl SLEEK CAN

8,8

cm

BALL PACKAGING EUROPE

BEMBEL-WITH-CARE, replaces the old-fash-ioned stoneware pitcher (the traditional “Bembel”) with a stylish aluminium contain-er from Ball Packaging Europe. Produced by a traditional winemaker, BEMBEL-WITH-CARE in cans is available at retail chains, at gas stations and via the Internet, catering the typical active, young “to go” consumer.

For the two company founders, the can is not only an extremely practical package but a package that, in terms of both style and design, clearly distinguishes itself from the brown glass bottles otherwise customary in this segment. The design of the BEMBEL-WITH-CARE container makes full use of the benefits of the beverage can: It looks modern and slightly puristic – and appears classy and innovative thanks to the matt touch finish process used to print the can.

In designing the can, BEMBEL-WITH-CARE closely cooperated with Ball Packaging Eu-rope right from the start.

“WE CERTAINLY HAD QUITE SPECIFIC IDEAS – AND THEY WERE WELCOMED AT BALL PACKAGING EUROPE”, Kuhn says.

“Ball offered us the matt touch finish process, which is innovative for the can and perfect for the implementation of our ideas.”

…TO CATERYOUNGER TARGET GROUPS

500 g APPLE CIDER

175 g COLA 175 g TABLE WATER

325 g APPLE CIDER 325 g APPLE CIDER

MODEST GROWTH OF 3.3% TO 2017WESTERN EUROPE REPRESENTS ALMOST ALL OF CIDER CONSUMED

PROPORTION OF CIDER AND LAGER DRINKERS WHO DRINK TWICE A WEEK OR MORE, BY GENDER, GLOBAL

CIDER MARKET

1.4 bil L CATEGORY GROWING MAX 1% PER YEAR; 47 mil ADDITIONAL L TO 2017

CIDER PERCEIVED AS AN ALTERNATIVE TO BEER AMONG FEMALES AND YOUNGER CONSUMERS

TOTAL GROWTH 3.3% TO 2017 / 47 mil ADDITIONAL LITERS / AVE YEARLY GROWTH 0.8%

WE GROWING 3.2% TO 2017 / 44 mil ADDITIONAL LITERS / AVE YEARLY GROWTH 0.8%

EE GROWING 8.3% TO 2017 / 3 mil ADDITIONAL LITERS / AVE YEARLY GROWTH 2.1%

CIDER IS AN EASIER SELL TO WOMEN

MILLION LITERS CONSUMPTION

WESTERN EUROPE EASTERN EUROPE

REJUVINATINGTRADITION…

1.39

4

1.40

1

1.40

9

1.41

8

1.43

8

375

750

1.500

2013 2014 2015 2016 2017

31 31 32 33 34

1.125

LAGER CIDER

65 %MEN

35 %WOMEN

55 %MEN

45 %WOMEN

SOURCE: CANADEAN / DATAMONITOR CONSUMER SURVEY, MAY/JUNE 2011

SPECIAL FORMAT

50 cl STANDARD

S P E C I A L

F I N I S H

M A T TT O U C H

AWARD„KULTUR- UND KREATIVPILOTDEUTSCHLAND“AWARD FOR CULTUREAND CREATIVE ENTREPRENEURSHIP

“THE CAN LEAVES ENORMOUS SCOPE FOR DESIGN.”BENEDIKT KUHN, FOUNDER AND CEO

BALL PACKAGING EUROPE

CATERING AN ACTION THIRSTY CONSUMER GROUP ALWAYS ON THE RUN, SOME TARGET GROUPS REQUIRE AN UNBREAKABLE, RESEALABLE PACKAGE THAT NEI-THER SHATTERS NOR SPILLS IN THEIR BAG.

ALWAYS ON THE RUN

BALL PACKAGING IS A PROUD SPONSOR OF THE DOCUMENTARY “BEYOND LIQUID BOUNDERIES”

www.facebook.com/BeyondLiquidBoundaries

BALL PACKAGING EUROPE

LeaderCHALLENGING A CATEGORY

COMPETING IN A SATURATED MARKET

To enter a jam-packed category and emerge as a leader, the brand managers of Relentless had to ensure they offer added value. Reclosability stood out as the one feature that would clearly differentiate the 50 cl can.

THE BALL RESEALABLE END (BRE)

keeps the can gas and liquid tight until the last drop

is pressure resistant up to 6.2 bar

is perfect for on-the-go consumption

is the favorite closure of young, modern and active consumers

is opened and resealed by a simple rotating movement

retains the characteristic flat end – and hence the stackability of the can which is one of the main reasons why beverage cans result in lower carbon emissions in transportation

SCAN THIS QR

CODE TO SEE THE

RESEALABLE BRE

CAN IN ACTION!

USING THE BALL RESEALABLE END (BRE), THE CCE AG SEIZED LISTINGS AND QUICKLY GREW SHARES IN THE GERMAN MARKET.

„

“COMPANIES LIKE BALL PACKAGING EUROPE LEAD WITH THEIR INNOVATIONS AND ARE GLOBALLY SUCCESSFUL AS A RESULT. THE BALL RESEALABLE END IS A GOOD EXAMPLE: THE ROOTS OF THIS INVENTION ARE HERE IN THE REGION BUT IT HAS ALREADY ATTAINED GLOBAL RECOGNITION.” PETER WEISS, MEMBER OF THE PARLIAMENT OF EMMENDINGEN-LAHR CONSTITUENCY, GERMANY

THE MARKET FOR ENERGY DRINKS HAS BEEN DRIVEN BY THE CLASSIC TASTE FOR MANY YEARS

BRANDS ARE NOW TRYING TO ATTRACT CONSUMERS 25+ WHO HAVE LEFT THE SEG-MENT SINCE CLASSIC ENERGY DRINKS HAVE BECOME TOO SWEET OR TOO ARTIFICIAL FOR THEM

NEW TASTE VARIETIES EMERGE FRUIT FLAVORED ENERGY DRINKS

JUICY ENERGY DRINKS

COFFEE ENERGY DRINKS

NOTABLE MARKET DATA

GERMANY & BELGIUM : VERY HIGH GROWTH OF

18.2% AND 16.3%

GREECE WITH 6.7% GROWTH, DESPITEECONOMIC CRISIS

18.2 %16.3 %

SPECIAL END

BRE

SPECIAL FORMAT

50 cl STANDARD

BALL PACKAGING EUROPE

The brewery Kompania Piwowarska wanted to underline the premium character of their traditional beer. They embossed the logo and the brand name, and added a dotted EMBOSSED pattern.

IMPROVED HANDLING

The can is easier to grip, especially when it is cold and covered in con-densation, and it sits more securely in the hand.

COST EFFICIENT TECHNOLOGY

Save cost through using a standard pattern of EMBOSSED TOUCH, which can be applied all around the can. Depending on customer specifica-tions, the can may be optically and plastically designed, for example, like snakeskin, a honeycomb, a grid or the skin of an orange.

ALL AROUND, UNORIENTED EMBOSSING IS ALSO AN OPTION.

For Heineken, offering consumers a beverage can with a certain “something extra” is by no means a shortlived marketing promotion. In a market in which private distributor brands label their beers with a “premium” distinction, pack-aging is a key means of differentiation.

THE TACTILE CAN DELIVERS ON THE HEINEKEN BRAND PROMISE: IN A MAR-KET STUDY CONSUMERS ASSOCIATED THE CAN WITH “UNIQUE,” “SOPHISTI-CATED,” AND “QUALITY”.

AND EMBOSSEDTOUCH ENHANCE...

SPECIAL FINISH

TACTILE TOUCH

SPECIAL FORMAT

50 cl STANDARD

SPECIAL FINISH

EMBOSSED TOUCH

SPECIAL FORMAT

50 cl STANDARD

TACTILE TOUCH

BALL PACKAGING EUROPE

SPECIAL SPORT EDITION

Karlsberg sponsors the German second league football team Kaiserslautern

To increase season sales and leverage on the collector‘s spirit of the fans, several producers launched team editions, enhanced with Colo-red Tabs, Matt Touch or Premium Print

As glass is forbidden around the area of the stadium, cans were the ideal packaging format

The editions became local favorites within weeks, generated a lot of PR and resulted in incremental growth and new trade channels

STEP UP YOUR GAME

SPECIAL FINISH

MATT TOUCHPREMIUM PRINT

SPECIAL END

COLORED TABS

SPECIAL FORMAT

25 cl SLIM50 cl STANDARD

33 cl SLEEK

BALL PACKAGING EUROPE

ROLLING OUT THE

RED CARPET

WITH A STRONG TREND TOWARDS MASS

CUSTOMIZATION, WE TRULY NEED TO THINK OUTSIDE THE BOX TO MEET CONSUMERS

EXPECTATIONS!

38 BALL PACKAGING EUROPE

PERSONALIZED BEVERAGE CANS BOOST SALES ACROSS EUROPE

After the success in Australia the “Share a Coke” campaign was launched across Europe in spring 2013

The world’s leading soft drink company personalized their products by using DynamarkTM variable printing technology

They swapped the Coca-Cola font against a selection of popular names across their entire packaging mix

The company is also encouraging Facebook users to create a virtual personalized Coke can to share with someone

DEALER

CHIC

CONSUMER TRENDS

TO

GO

MOBILITY

SIMPLEXITY

MASS CU

STOM

IZA-

TION

INDIV

IDUALISM

EGO-

ENGEN

EERIN

G

INCREASED CHOICE

COCOONIN

G

CROWDSOURCING

SELFN

ESS

GAM

ING

SOCIAL MEDIA

POINT +

KNOWIDLE SOURCING

SCREEN

CULTURE

RED

CARPET

CASHLESS

PRODUCT VARIETY

CITY-SUmER

SPECIAL FORMAT

33 cl SLEEK

SPECIAL FINISH

DYNAMARKTM

MASS CUSTOMIZATION WITH DYNAMARKTM VARIABLE PRINTING TECHNOLOGY

Create up to 24 design variations per run

Address the megatrend of individualization

Create and execute unique promotions

CREATIVE WAYS TO IMPLEMENT DYNAMARKTM

Limited editions with popular icons, images, and/or messages

Special collection for a series of events with different dates and lineups

Promoting the voice of your social community, e.g. a variety of tweets

Tell your story: a collection of the most memorable events in your brand‘s history

Shortlisted for Metal Pack of the Year category: DynamarkTM - Variable printing technology enables mass customization

SEARCH “SHARE A COKE AUSTRALIA” TO SEE HOW PERSONALIZATION CREATED A SOCIAL MEDIA BUZZ!

BALL PACKAGING EUROPE

FOR SUCCESSFUL AR CAMPAIGNS READ THE FOLLOWING

EASY ACCESS IS KEY

THE CONSUMER SHOULD NEED NO MORE THAN THREE STEPS TO SUCCESS

CONTEXT IS QUEEN

THINK ABOUT WHERE YOU WANT TO ACTIVATE YOUR CONSUMER.

CONTENT IS KING

ENSURE YOU PROVIDE TARGET GROUP RELEVANT CONTENT WITH A REAL BENEFIT!

LARGE INSTRUCTIONS ON BEVERAGE CAN

AS THE TRIGGER IS INVISIBLE, WORK WITH THE AR SYMBOL AND CLEAR INSTRUCTIONS TO GUIDE YOUR CONSUMERS.

INCENTIVE ON BEVERAGE CAN

CLEAR INCENTIVES (I.E. WHAT CAN I GET) INCREASE THE SCAN RATES SIGNIFICANTLY!

EGO ENGINEERING & THE SHARE FUNCTION

ALLOW THE CONSUMER TO BE A PART OF YOUR CAMPAIGN AND OFFER PERSONALIZED CONTENT.

ENABLE RECOMMENDATION MARKETING

SUPERPROMOTERS ARE MORE THAN WILLING TO PROMOTE YOUR PRODUCT, MAKE IT EASY BY OFFERING SHARE BUTTONS.

ENABLE ONLINE SHOPPERS

MOST CONSUMERS EXPECT A DI-RECT LINK TO A SHOP, BY INCLU-DING A LINK YOU CAN ENSURE THEY CAN ORDER YOUR PRODUCT IF THEY WANT TO.

MEET THE WORLD‘S

BEST SNOWBOARDERS

SCAN THE BURN FLAME WITH YOUR JUNAIO AR BROWSER AND

VIRTUALLY MEET THE WORLD‘SBEST SNOWBOARDERS!

SPECIAL END

BRE

SPECIAL FORMAT

50 cl STANDARD

VIRTUAL VALUE

AR

BOARDERS ON THE BURN CAN ATTRACTED THE CONSUMERS ATTENTION!

BALL PACKAGING EUROPE

AIR J

EEZY

Warsteiner supported the Europe wide launch of Nike’s Air Jeezy special edition sneaker

To ensure their product would appear on press releases, blogger’s pictures and collectors auctions like ebay, they simply created a matching event edition

Warsteiner selected the can as the branding is clearly visible on pictures and the packaging functions as a billboard in the middle of a sponsor free event

1.000 cans needed to be produced in less than five days: Too small an order and too short a lead time for the real thing

A solution oriented team opted for labelled cans and were rewarded for their brave move: Small cost, big effect!

The unique design created a huge online buzz on Instagram and Facebook, even bloggers and fashion magazines like “Hypebeast” (more than 40.000 Instagram followers) picked up and presented the fashion queen of all cans.

On ebay, the Warsteiner limited edition cans were sold (together with the shoes) for over 705 Euros

IF YOU NEED LABELLEDCANS FOR INTERNAL PRODUCT

PRESENTATIONS OR SHORTNOTICE PROMOTIONS, CONTACT

EB SECCO

WWW.EB-SECCO.DE

war

stei

ner.d

e/bl

og/a

lle/t

hat-

beer

-cra

y

CUSTOMIZED

CANSFOR SPECIAL E V E N T S

BALL PACKAGING EUROPE

CONQUERING ON-TRADE WITH FUNKY DESIGNS

CANS ARE IDEAL FOR SINGLE SERVE MIXERS IN E.G. NIGHT

CLUBS. THEY ACT AS BILLBOARDS FOR YOUR BRAND

AND ARE LOVED BY TRENDSETTERS. BALL’S

VALUE ADDED PRODUCTS ENSURE YOUR BRAND SHINES

IN THE LIME LIGHT!

46 BALL PACKAGING EUROPE

SCHWEPPES ASKED FRED&FARID TO SUBMIT A DESIGN FOR A COLLECTION OF ALUMINUM SLIM CANS. RELAUNCHING INDIAN TONIC, SCHWEPPES AGRUM, SCHWEPPES LEMON AND SCHWEPPES DARK SIDE IN A PACKAGING SUITABLE FOR ON TRADE CONSUMPTION, THEY MANAGED TO LAND IN STYLISH FRENCH NIGHT CLUBS AND STRAIGHT ON CONSUMER TABLES.

AT DAY

Find out more about the FRED & FARID

GROUP, a French advertising agency operating in Paris

and Shanghai.

www.fredfarid.com

The designs were nominated for the OBSERVEUR DU DESIGN AWARD 2013, one of France’s most prestigious design prizes. The jury was impressed by the range of design techniques used for these beverage cans. Matt Touch combined with Premium Print enabled sophisticated artistic designs to be printed on the beverage cans. In addition, Fluorescent effect luminescent overprints glow in the dark under UV light and make Schweppes’ “Night Cans” series perfect for the fashionable Parisian nightclub scene.

SP

EC

IAL

FIN

ISH

ING

FLU

ORE

SCENT EFFECT

SP

EC

IAL

FO

RM

AT 2

5 cl

SLI

M

BALL PACKAGING EUROPE

REAL TIME AND ENTERTAINING CONTENT IS KEY TO FOSTERING YOUR CONSUMER RELATIONSHIP!

Innovative beer brand 8.6 by Bavaria produced over 15 mio interactive cans for France, Holland and Italy.

The online content was locally managed by every country

In Holland the QR Code led to the story of the creation of the Super Group GM (http://www.86-live.com/videos/)

French consumers that scan the 8.6 56.8 cl beer can automatically tune into the 8.6 rock radio channel

TAKE AWAYDISCO!

SPECIAL FINISH

MATT TOUCH

SPECIAL FORMAT

56.8 cl STANDARD

VIRTUAL VALUEQR CODE

AS A SPONSOR TO THE EUROPEAN MTV MUSIC AWARDS WARSTEINER WAS KEEN TO INCREASE SALESTHROUGH INTRODUCING A SPECIAL EDITION FOR MUSIC FANS

THEY SELECTED A PREMIUM PRODUCT, THE IMPACT BOTTLE, AND CREATED A SPECIAL DESIGN. THE IMPACT BOTTLE WAS SOLD ON TRADE AND IN SELECTED STORES, AS WELL AS ONLINE

SPECIAL FORMATIMPACT BOTTLE

BALL PACKAGING EUROPE

V I R T U A L

I N T E R A C T I V E

ACCORDING TO GARTNER INC., AUGMENTED REALITY IS ONE OF THE TOP 10 STRATEGIC IT TECHNOLOGIES OF OUR TIME. AND JUNIPER RESEARCH FORE-

CASTS $1.5 bil REVENUE STREAM BY 2015

MOBILE DEVICES SALES CONTINUE TO RISE, WITH SMARTPHONES SHOWING THE STRONGEST GROWTH. ONE IN FOUR MOBILE SUBSCRIBERS HAVE ACCESS TO

FAST MOBILE INTERNET (3G OR BETTER) AND CAN HENCE EXPERIENCE AR

COMBINE AUGMENTED REALITY WITH PACKAGING TO INTERACT WITH CONSUMERS

With Augmented Reality technology we can access, understand and enjoy digital data, exactly where we expect it to be and tailor it to our liking

Mobile phones can replace POS displays and TV advertising

Your packaging can trigger any individual augmented experience

You can offer a special deal, interactive ad-vertising or virtual value to those that hold your can in their hand

Good AR content is a great incentive to direct consumers to the point of sale, foster word of mouth and influence purchase decision

SCAN THE QR CODE TO SEE A VIDEO OF HOW THIS AUG-MENTED REALITY WORKS AT THE POS.

P A C K A G I N G V A L U E

INSTRUCTIONS AND AUGMENTED REALITY SYMBOL ARE PROMENTLY LOCATED ON THE CAN

CONSUMERS WHO SCAN THE CAN, SEE THE HERO FROM A SONY PLAYSTATION VIDEO GAME (NATHAN DRAKE)

THEY CAN TAKE PICTURES WITH NATHAN DRAKE AND SHARE THEM ONLINE (VIRAL EFFECT)

AR SYMBOL SIGNALS CONSUMERS VIRTUAL EXPERIENCE

INSTRUCTIONS ON PACK INCREASE SCAN RATE

VIRTUAL VALUE

AR

SPECIAL FORMAT

50 cl STANDARD

P R E C L U B B I N G

BALL PACKAGING EUROPE

***COCOONING?

*ACCORDING TO EUROMONITOR, CONSUMERS DO NOT ONLY

SPEND MORE TIME AT HOME, THEY ARE ALSO EXPECTING TO BE INCREASINGLY INDIVIDUAL IN THEIR PRODUCT CHOICES AND

FAVOUR ONE THING ABOVE ALL: SIMPLEXITY. PACKAGING SHOULD EMPHASIZE THE CONVENIENCE OF YOUR DESIGN AND

FOCUS ON MAKING LIFE EASY.

AT HOME

BALL PACKAGING EUROPE

“AT HOME”

THIS MULTI-PACK IS EASY TO CARRY HOME, FITS INTO EVERY FRIDGE AND AUTOMATICALLY PUSHES COOLED CANS TO-WARDS THE OPEN FRONT.

COCA-COLA GERMANY

INTRODUCED A FRIDGE PACK

FILLED WITH SLEEK CANS

PLEASE TAKE ME HOME!

PRACTICAL

FRIDGEPACK

SPECIAL FORMAT33 cl SLEEK

BALL PACKAGING EUROPE

Pepsi, Pepsi Max, and Diet Pepsi were the first drinks to be launched in 25 cl standard cans in the UK

The so-called “Handy Can” is the shortest 25 cl can in the world that perfectly fits into lunch boxes, bag packs and glove boxes

Due to their lightness, cans are the ideal packaging for people on the move.

BETTER DIFFERENTIATION – ESPECIALLY IN THE MULTIPACKS SEGMENTThe Handy Can allows Britvic and PepsiCo UK to fill a gap in the market. Already successful with 33 cl cans in the 4, 6 and 8-pack segment, both were looking for an innovative new can format that would meet the needs of the consumer and support its entry into further pack sizes.

THE PERFECT LUNCH

COMPANION

SPECIAL FORMAT

25 cl STANDARD

 NOEL CLARKE, BRAND CONTROLLER AT BRITVIC SAID“From our research we know that consumers buy based on the number of cans inside a multipack. The more cans in a multipack, the more consumption occasions there are and the more cans there are to share.”

NEW TARGET GROUPS The compact shape fits perfectly into a lunch box. Offering the drink in larger multipacks allows families to stock up and take a drink to school or work every day. The Handy can is hence on sale in a variety of pack sizes from 10 to 36 cans and available in new cardboard packs that are easy to carry home, store and recycle.

92 m

m

SCAN THIS QR CODE TO SEE HOW THE WIDGET WORKS INSIDE A CAN

DIAGEO PARTNERED WITH BALL PACKAGING EUROPE TO DEVELOPED AN INTEGRAL WIDGET

The widget produces a permanent foam head when the beverage is poured out of the can and allows the consumer to pour a per-fect pint at home!

The foaming freshness increases enjoyment and underlines the premium quality of beer.

The Widget Technology is also used by Micro Breweries who want to ensure the perfect foam for their product.

BRINGING THE BAR HOME? As consumers attempt to reduce costs during the recession by staying in (ie “cocooning”) they spend a lot more on eating in (ie retail food and drink) than eating out (ie catering). At the same time, they will continue to be constrained in terms of available time, restricting their ability to cook from scratch regularly (Source: Euromonitor). The same applies for drinks: winning products are simple to prepare, yet special to serve.

BARKEEPING

Cocktail producer Conelly caters for a target group that craves a unique experience for special guests

Offering two cans that can be mixed to result into a professional cocktail, Conelly enables recreational bar keepers to shine

They use the TwinCan connected by a SICO ring and two components which are mixed immediately prior to enjoyment in order to guarantee maximum freshness and flavor

The TwinCan is already being successfully marketed in Germany and Austria, where Co-nelly Cocktails are available in five varieties: Tequila Sunrise, Sex on the Beach, Ladykiller, Mai Tai and Planters Punch

SPECIAL CAN

WIDGET TECHNOLOGYSPECIAL SIZE

44 cl STANDARD

SPECIAL FORMAT

15 cl SLIMSPECIAL CAN

TWIN CAN

SPECIAL END

PUNCHED TAB

BRANDED RING PULLBacardi deploys punched colored tabs as an added highlight in can design. The ends of the classic Bacardi Cola are dec-orated with a striking red ring pull in the shape of a bat the Bacardi logo thus completing the can design.

BALL PACKAGING EUROPE

GERMAN GROCERY CHAIN EDEKA HESSENRING TARGETS YOUNG MOTHERS WITH INTERACTIVE PACKAGING

The chain’s new Cool Cola-Orange flavor – part of the Edeka Perlquell own-brand soft drink range – hits the shelves in 33 cl sleek cans from Ball sold in an innovative triangular sixpack from Smurfit Kappa Baden Packaging and with the help of an augmented 3D animal character.

Appealing mainly to mothers and their younger kids, the pro-motion invites consumers to let out the toon in the can and pose with it in photos on a smartphone.

Buying one of the sixpacks, or at least one of the cans, is the only way to join the fun.

HOW IT WORKS

A sticker on the triangular multipack draws attention to the Sprudeltier (Fizzy Beast), a cartoon animal character inside. Inside the fold up of the pack are instructions showing how to let out the 3D animated figure. All it takes is a smart phone with the Junaio AR app. Point the phone’s camera at the eyecatching design on the Cool Cola can – a zipper, the hallmark of the Ede-ka Perquell soft drink range – and the cartoon figure poses in every photo taken with the camera. Friends can pose together with the apparently life-size figure. There is also an option to post the photos on Facebook.

RELEASE THE FIZZY BEAST!

SPECIAL FORMAT

33 cl SLEEK

VIRTUAL VALUE

AR

AUGMENTED REALITY

Thanks to image recognition software any logo or object can

act as a trigger to the AR experience. The original packaging design does

not need to be changed.

QUICK INSTRUCTIONS FOR THE TOON IN A CAN

1. You need a smartphone and a Cool Cola-Orange soft drinkcan from the Edeka Hessenring grocery chain.

2. Download the free Junaio app in any app store.

3. Find and select the Cool Cola Orange channel.

4. Point the phone camera at the zipper depicted on the CoolCola-Orange can and choose “Scan”.

5. The cartoon figure is displayed automatically and poses forits first photo.

01

02

03

04

SCAN

BALL PACKAGING EUROPE

Marc-André Schöppner, Product Manager at Ball Packaging Europe,

and Annika Wüstenhagen, Product Manager Tea at Döhler Natural Food &

Beverage Ingredients, believe

the beverage can is the perfect packagingfor RTD Tea.

COLLECTORS

Scan this QR Code to

see why

62 BALL PACKAGING EUROPE

LIPTON BRISK HAS BEEN SUCCESSFUL IN THE US AND CONQUERS THE EUROPEAN MARKET WITH TWO VARIETIES

THE BELGIAN TEA

SEGMENT ACCOUNTS

FOR AROUND

100 mil CANS

PER YEAR

„NEW TEA“ PRODUCTS BASED ON BREWED BASES, MORE NATURAL FORMULA-TIONS, TEA+X

LIPTON HAS

LAUNCHED

THEIR FIRST

PRODUCT EVER

IN A 50 cl CAN

COMPLETE YOUR

DESIGN WITH

MATCHING

TAB DECORATION

DRAGON FRUIT

FRUIT PUNCH

LOVE IS IN THE DETAIL WHEN IT COMES TO LIPTON ICE TEA CANS IN BENELUX

BALL HELPED THE TEAM TO FINALIZE THEIR DESIGN WITH A SPECIAL TOUCH

LASERED TABS

SPECIAL FORMAT 50 cl STANDARD

THE UNIQUE TABS SHOW THE LIPTON BRANDNAME ON GOLDEN YELLOW – A BRAND AND A REGISTRATION MARK IN BOTH SENSES OF THE WORD.

LIPTON STARTED WITH AN ORDER OF 15 MILLION TABS TO TEST THE MARKET. A FEW MONTHS LATER THEY BEGAN THE FULL ROLL OUT.

CA

N

DES

IGN

ER

TEA COULD BE THE NEXT SUCCESS STORY IN THE BEVERAGE MARKET FOLLOWING THE HYPE AROUND ENERGY DRINKS

THE MARKET SHOWS STRONG AND SUS-TAINABLE GROWTH RATES

PRODUCTS TARGET A MASS MARKET (CLASSIC ICE TEA) AS WELL AS HIGH PRICED NICHES (“NEW TEA”)

TEA IS EASILY TRANSFER-RED INTO OTHER CATEGO-RIES, GIVES BRANDS MANY

OPPORTUNITIES FOR A DIVERSIFIED PORTFOLIO

BY THE USE OF THE 50 cl CAN, LIPTON ENLARGES NOT ONLY THE AMOUNT OF THIRST QUENCHING ICE TEA, IT ALSO MAXIMIZES THE SPACE THAT CAN BE USED FOR AN INNOVATIVE, EYE CATCHING DESIGN

WELL KNOWN STREET ARTISTS WERE ASKED TO CREATE AN OUT-STANDING DESIGN WHICH STANDS OUT AMONG STANDARD PACKAGING DESIGNS.

LEVERAGING ON SUPERPROMOTERS

TO CREATE BUZZ Several regions used their Lipton Facebook fanbase to

generate new design ideas Lipton Switzerland started a challenge for new designs,

asking consumers to hand in their ideas

Everyone was allowed to vote for their favorite design,

the winners were hence selected by the community

Designers promoted their suggestion and directed more

people to the Lipton fan baseThe winner and 4 runner ups won great prizes like trips

to Las Vegas

THE RESULT Lipton rejuvenated their brand image and fostered

superpromotersLipton gained more followers Lipton connected the online community to the real pro-

duct and hence led consumers back to the point of sale

LASERED TABSPECIAL END

THE BELGIAN TEA

SEGMENT ACCOUNTS

FOR AROUND

100 mil CANS

PER YEAR AND A

GOOD 60 % OF THIS

NUMBER IS SUPPLIED

BY BALL.

BALL PACKAGING EUROPE

WHILST THEY STARTED OUT WITH THICK GLASS BOTTLES, IN BEAUTIFUL DESIGNS, THE BRAND CHOSE TO OPTIMIZE THEIR SUP-PLY CHAIN BY INTRODUCING 50 cl CANS. THEY BEAUTIFULLY LEVERAGED THE ADDITIONAL DESIGN SPACE AND PRESENTED CONSUMERS WITH BEVERAGE CANS THAT COULD BE FRAMED AND SOLD AS ART.

ARIZONA HAS A WIDER VARIETY OF FLAVORS

THAN ANY OTHER ICED TEA IN THE WORLD.

ARIZONA ICED TEA IS ONE OF THE MOST SUCCESSFUL RTD

TEA BRANDS IN THE UNITED STATES!

THE RESULT: CONSUMERS EMBRACE PACK, AS WELL AS A DESIGN OBJECT. COOLED CANS IN GAS STATIONS, COR-NER STORES AND CITY SHOPS SELL AT A PREMIUM PRICE AND VOLUMES

CONTINUE TO GROW.

ICED TEA

FRUIT PUNCHMASTER OF

THE ARTS

SPECIAL FORMAT

50 cl STANDARD

SPECIAL FORMAT

35.5 cl SLEEK

BALL PACKAGING EUROPE

GLOBAL MARKET FOR RTD TEAMILLION LITERS CONSUMPTION

TOTAL GROWTH 10.5 % TO 2017452 mil ADDITIONAL LITERSAVG YEARLY GROWTH 2.6 %

WE GROWING 4.9 % TO 2017145 mil ADDITIONAL LITERSAVG YEARLY GROWTH 1.2 %

EE GROWING 22.5 % TO 2017307 mil ADDITIONAL LITERSAVG YEARLY GROWTH 5.6 %SOURCE: CANADEAN

2.96

0

2.99

0

3.02

7

3.06

5

3.10

5

1.000

2.000

3.000

2013 2014 2015 2016 2017

1.36

3

1.43

6

1.51

2

1.59

1

1.66

9

WESTERN EUROPE

EASTERN EUROPE

SCAN THIS QR CODE TO DOWNLOAD THE PRODUCT FLYER

PREMIUM PRINT (HD) ALLOWS EVEN THE TINIEST GRAPHICAL

ELEMENTS TO BE PRINTED WITH NO LOSS OF QUALITY AND WITH

PIN-SHARP DETAIL ON THE OUTSIDE OF A CAN.

JEAN

PAUL

GAULTIERJEAN

PAUL

GAULTIER

SPECIAL FINISH

PREMIUM PRINTBALL PACKAGING EUROPE

ULTRALIGHT

B-CANAPPROXIMATELY 5 % OF MATERIAL SAVINGS VS. STANDARD CANS

A theoretic switch of European production of 33 cl and 50 cl standard aluminum beverage cans to Ball‘s Ultra Light Cans re-presents yearly savings of 19.000 tons of aluminum – equivalent to approximately 100 Jumbo Jets

OPTIMIZE YOUR ENVIRONMENTAL FOOTPRINT WITHOUT SACRIFICING EXCELLENT PACKAGING PERFORMANCE

Sets new standards in beverage packaging

Reduces environmental footprint across supply chain

Immediate and measurable improvement in sustainability performance

UPHOLDS PERFECT BEVERAGE CAN PERFORMANCE

Compatible with sustainable CDL End

Consistent optimal stackability

Runs on standard filling lines

ARE THE LIGHTEST AND MOST SUSTAINABLE

ALUMINUM CANS WORLDWIDE

SCAN THIS QR CODE TO SEE WHAT THOMAS HAENSCH, VP SALES, MARKETING AND INNO-VATIONS, HAS TO SAY ABOUT THE ULTRALIGHT CAN

SCAN THIS QR CODE TO DOWNLOAD APDF BROCHURE THAT INCLUDES ALL RECYCLING FACTS!

Many successful product and process innovations, such as lightweighting our containers or increasing manu-facturing speeds, have provided economic benefits to us, our customers and consumers. Many of these inno-vations are invisible to the consumer, yet they certainly deserve a closer look!

DID YOU KNOW? The can is the most recycled drinks packaging in the world. It is 100 % recyclable and can be recycled infinitely with no loss of quality

WHY? Metal is a permanent material: Once manufactu-red, metal always remains metal and can be endlessly recycled with no loss of quality. Therefore, 75 % of the aluminum ever produced worldwide is still in use today. For steel, that amount is as high as 80 %.

RESOURCE ECONOMYTHE CDL END USES LESS RESOURCES THAN A STANDARD END BUT RETAINS THE SAME PROPERTIES AS A STANDARD END, CLOSING THE CAN ABSOLUTELY HERMETIC AND PRESSURE-SEALED.

SPECIAL END

CDL

72 BALL PACKAGING EUROPE INNOVATIONS 73

ALUMI- TEK

UNBREAKABLE LIGHTWEIGHT

FEELS COOL

PROTECTS TASTE AND QUALITY

HYGIENIC

ON TRADE

DRINKING EXPERIENCE

CLOSURE /RESEALABILITY

PR

EMIU

M

INTERESTED IN SHAPING?

WITH SMALL MINIMUM ORDERQUANTITIES AND

EXCELLENT GRAPHICS, IMPACT EXTRUDED

BOTTLES ARE IDEAL FOR PROMOTIONS

AND SPECIAL EVENTS.

SCAN THIS

QR CODE TO

DOWNLOAD

THE PRODUCT

FLYER (PDF)

CREATE COLLECTABLES FOR EVERY BRAND ANNIVERSARY.

BALL PACKAGING PRODUCES IMPACT EXTRUDED BOTTLES IN LONG NECK (33 cl) AND SHORT NECK (33 cl, 50 cl).

BRAND MANAGER, USA

BALL PACKAGING EUROPE

MAGIC STRAW

* Concept Research in UK and Spain, September 2012

APPEALING TO CONSUMERS FOR NUMEROUS REASONS *

PRACTICAL DRINKING

Perfect for on-the-go consumption, whether you are travelling by car, rail or foot

PERCEIVED AS HYGIENIC

Straw is untouched and clean, smaller hole protects drink from dirt, insects etc.

SURPRISE EFFECT

Straw popping out of can is exciting and impressive, stand out effect in clubs, during concerts or entertaining at a house party

ABILITY TO CUSTOMIZE

Brand names, logos or promotional codes can be lasered onto the straw

LESS SPILLAGE

When dropped, liquid comes out slower

SAFETY

Lower risk of being “spiked” in clubs and bars

MALE, 21-24 Y

FEMALE, 18-20 Y

MALE, 18-20 Y

MALE, 18-20 Y

MAGIC STRAWinside

BALL PACKAGING EUROPE

SPIN CLIP YOU ARE LOOKING FOR A SINGLE

MATERIAL RECLOSABLE CAN?

The Spin Clip is an innovation that might be just right for you!

ALL POSITIVE DNA OF ENDS REMAINS INTACT …

Sound of opening

Impossible to manipulate

Familiar & easy way of handling

Compatible with existing filling lines

Mono-Material

RE-CLOSABILITY …

Rotate the tab & clip the tab behind the shell bead to re-close

Re-open by pressing on the rivet

INTUITIVE USAGE

SPECIFICATION CLOSE TO

STANDARD ENDS

FAMILIAR FIRST OPENING END – “DNA”

REMAINS INTACT

RE-CLOSABILITY

FILLING LINE COMPATIBILITY

SPIN CLIP SUCCESS FACTORS

FEMALE, 18-20 Y

FEM

ALE

, 18-

20 Y

BALL PACKAGING EUROPE

EASYFLOW END

THE SMOOTH POUR

The Easy Flow End (EFE) is the perfect companion when you want to achieve a smooth pouring effect. With its in-telligent vent under the tab, the pouring process occurs without any glugging and is faster than ever before. It’s time to become the center of attention, so let it flow!

PRODUCT BENEFITS

Ensures a smooth pouring and an excellent flow of the liquid

Lets the drink flow faster without glugging

Creates a new drinking ritual

Draws attention to the product itself

MALE, 25-35 Y

MALE, 25-35 Y

EASY FLOW END

BALL PACKAGING EUROPE

SAMPLESNOW!

ORDER YOUR1. VISIT SAMPLESTORE.BALL-EUROPE.COM

2. CHOOSE YOUR SAMPLES BY CLICKING

3. ENTER YOUR ADDRESS

4. SUBMIT YOUR ORDER

5. YOUR SAMPLES WILL ARRIVE WITHINTEN WORKING DAYS

8382 BALL PACKAGING EUROPE SAMPLE STORE

CONTACTUS

WE ARE ALWAYS AVAILABLE TO DISCUSS YOUR PROJECTS!

YOU CAN CONTACT YOUR SALES MANAGER OR LOCAL GRAPHICS TEAM FOR ANY OF THE FOLLOWING INFORMATION, OR CALL DIRECT

CATEGORY RELEVANT, PRODUCT SPECIFIC INFORMATION AND SAMPLES

IF YOU NEED …

Adriana EscobarProduct Manager +49 (0) 2102 130 [email protected]

Marc SchöppnerProduct Manager+49 (0) 2102 130 [email protected]

DETAILS ON LEAD TIMES, MINIMUM ORDERS

Larissa LaternserBusiness Manager Soft Drinks+41 (0) 44 5597 [email protected]

Antti LaakkonenBusiness Manager Alcoholic Beverages+41 (0) 44 5597 [email protected]

NEW MEDIA CASE STUDIES, INFORMATION ON INTERACTIVE PACKAGING AND CONSUMER TRENDS

Johanna MercierNew Media Manager+49 (0) 2102 130 [email protected]

WE LOOK FORWARD TO SUPPORTING YOUR PROJECTS AND CONSTRUCTING YOUR IDEAS!

87CONTACT US

PUBLISHED BY

Ball Europe GmbH Leutschenbachstrasse 52CH-8050 Zurich, SwitzerlandPhone: +41 44 5597 119Fax: +41 44 5597 191www.ball-europe.com

EXECUTIVE EDITOR

Larissa LaternserBusiness ManagerSales, Marketing & Innovation

PHOTOS

shutterstockSeite 14/15 dwphotos, Seite 26 Africa Studio, Seite 26 gresei, Seite 28 Peter Zijlstra, Seite 34 Kuzma, Seite 35 Carlos E. Santa Maria, Seite 47 Luis Santos, Seite 50/51 Peshkova, Seite 53 Peter Kim, Seite 56 Maglara, Seite 56 Feng Yu, Seite 57 Laralova, Seite 73 Peshkova

photocaseSeite 18 Livepiccs.de, Seite 19 Bengelsdorf, Seite 20 cyooh, Seite 22/23 winlogon, Seite 24 mistify, Seite 25 no more lookism, Seite 27 sint, Seite 33 Schokobon, Seite 36 boing, Seite 36 Mr. Nico, Seite 38 mdmaik, Seite 39 Svea Anais Perrine, Seite 41 ommi, Seite 42 michelaneous, Seite 46 prokop, Seite 52 Jules,Seite 54 jmdphoto, Seite 55 ryu-tako, Seite 61 Katrin Bpunkt, Seite 63 martinsombrero, Seite 77 jonibe.de, Seite 78/79 Markus Gann

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