Nedbank Seminar Vision To Realisation

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DreamBelieve Dare

Do

Opportunity knocks often… Most of us simply won’t open the door because it is often dressed in grubby overalls and looks a lot like hard work!

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brandStrategy.co.za

#NedbankSBS

brandStrategy.co.za

brandStrategy.co.za

brandStrategy.co.za

brandStrategy.co.za

If you always do what you always did, you always get what you always got!

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brandStrategy.co.za

brandStrategy.co.za

brandStrategy.co.za

Define your intent

Create your message

Discover what works

brandStrategy.co.za

Define Your Intent

Create your message

Discover what works

brandStrategy.co.za

Three frogs are sitting on a rock, when one had an idea to jump off… How many frogs are left on the rock?

Define Your Intent

Create your message

Discover what works

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Step #1 – Verbalise your vision and your intent and commit it to writing

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Workbook Exercise # 1Workbook Exercise # 1Workbook Exercise # 1Workbook Exercise # 1

My Vision Is…

To create a marketing and strategy agency that will be To create a marketing and strategy agency that will be To create a marketing and strategy agency that will be To create a marketing and strategy agency that will be

both effective and affordable to small and medium size both effective and affordable to small and medium size both effective and affordable to small and medium size both effective and affordable to small and medium size

business yet professional enough to appeal to large business yet professional enough to appeal to large business yet professional enough to appeal to large business yet professional enough to appeal to large

corporations toocorporations toocorporations toocorporations too

To Grow my current operation by 30% over the next two To Grow my current operation by 30% over the next two To Grow my current operation by 30% over the next two To Grow my current operation by 30% over the next two

yearsyearsyearsyears

To start enjoying my work again!To start enjoying my work again!To start enjoying my work again!To start enjoying my work again!

Create Your Message

Create your message

Discover what works

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Being able to express your vision to others & at times even to yourself is extremely important in getting the support & encouragement you will need to continue.

Create Your Message

Create your message

Discover what works

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Step #2 –Write your “instant impact message” now!

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To…

Small & Medium Businesses & StartupsSmall & Medium Businesses & StartupsSmall & Medium Businesses & StartupsSmall & Medium Businesses & Startups

Seeking…

Marketing, Branding & Strategic AssistanceMarketing, Branding & Strategic AssistanceMarketing, Branding & Strategic AssistanceMarketing, Branding & Strategic Assistance

I Offer…

An affordable Professional ServiceAn affordable Professional ServiceAn affordable Professional ServiceAn affordable Professional Service

Discover What Works

Create your message

Discover what works

brandStrategy.co.za

Get out of your head, unplug yourself from the computer, and speak with others who have succeeded to discover what really works.

Discover What Works

Create your message

Discover what works

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Step #3 – Buy yourself a file or a notebook and start filling it with your thoughts, clippings, pics, ideas, suggestions… anything!

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Collect Collect Collect!

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Don't bring your need to the marketplace, bring your skill. If you need money, go to the bank, but not

the marketplace. ~ Jim Rohn

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Protect Your Idea

Stop Struggling

The Reality Check

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Protect Your Ideas

Create your message

Discover what works

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You don't have to register your vision to obtain copyright and trademark protection. Protective laws work under the first-use rule--whoever uses an item first owns it.

Protect Your Ideas

Create your message

Discover what works

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Step #4 – Start a paper trail by using the templates provided in your workbook to track and monitor all ideas and meetings

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Date:

1 September 20111 September 20111 September 20111 September 2011

Met With:

Thayn Niemand, Francis WrightThayn Niemand, Francis WrightThayn Niemand, Francis WrightThayn Niemand, Francis Wright

Discussed:

Plans and process for the new business visionPlans and process for the new business visionPlans and process for the new business visionPlans and process for the new business vision

Stop Struggling

Create your message

Discover what works

brandStrategy.co.za

Instead learn to Inspire!When you speak positively about your business, it inspires others to help you succeed rather than question your abilities.

Stop Struggling

Create your message

Discover what works

brandStrategy.co.za

Step #5 – By using the worksheet provided you can write a one page sales pitch that motivates and inspires

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Who am I. (identify yourself )What I do. (my service or product offering)Who are my customers. (targeted prospects)What are my products/services. (description of product)Reasons to buy my products/services. (brief yet subtle selling message)The value the customer will derive. (the follow-up

tagline may be added)

The Reality Check

Create your message

Discover what works

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To succeed, don't dismiss any threats. Reaffirm your commitment, and create a strategy to move forward by conducting a reality check.

The Reality Check

Create your message

Discover what works

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Step #6 – Learn to write an honest assessment of the current situation and to formulate action steps that will take you through this

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Date:

1 September 20111 September 20111 September 20111 September 2011

Challenge:

Insufficient capital to take vision to marketInsufficient capital to take vision to marketInsufficient capital to take vision to marketInsufficient capital to take vision to market

Action:

Set up meeting with Nedbank Small Business to discussSet up meeting with Nedbank Small Business to discussSet up meeting with Nedbank Small Business to discussSet up meeting with Nedbank Small Business to discuss

brandStrategy.co.za

Strategy without tactics is the slowest route to victory. Tactics

without strategy is the noise before defeat. – Sun Tzu

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Test Your Vision

Personal Costs

Your Marketing Plan

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Test Your Vision

Create your message

Discover what works

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Passion sometimes clouds judgment. Thinking that you know what is best for your customers is one of the most common mistakes in formulating an idea.

Test Your Vision

Create your message

Discover what works

brandStrategy.co.za

Step #7 – Learn to ask questions and conduct inexpensive research both on and offline

Who?

_______________________________________________

_______________________________________________

What?

_______________________________________________

_______________________________________________

Where?

_______________________________________________

_______________________________________________

When?

_______________________________________________

_______________________________________________

How?

_______________________________________________

_______________________________________________

NOTES: Workbook Exercise Number 7

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Workbook Exercise # 7Workbook Exercise # 7Workbook Exercise # 7Workbook Exercise # 7Conducting Online Surveys

www.surveyg i zmo . comwww.surveyg i zmo . comwww.surveyg i zmo . comwww.surveyg i zmo . com

And spe ak ing o f s u r ve y s… b i t . l y / sbseminar

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Complete our online survey and receive a 50% discount off

my new e-book“Action Now”

bit . ly/sbseminar

Understanding Costs

Create your message

Discover what works

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Nothing kills a great vision faster than discovering there is simply “no money”.

Understanding Costs

Create your message

Discover what works

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Step #8 – Start shopping around for the best prices now! Use the request for quotation forms provided.

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Workbook Exercise # 8Workbook Exercise # 8Workbook Exercise # 8Workbook Exercise # 8An RFQ should at least contain the following:

Contact persons (for commercial and technical questions)Part numbers and descriptionQuantities to be bought (yearly and per order)Drawings and other specificationsQuality demandsDelivery addressDelivery terms (such as INCO terms)Payment termsBinding period of the quote

Other terms (purchase agreement/contract)Deadline for quotationsLevel of requested price transparency

You can download a free template at www.brandstrategy.co.za/extras

Your Marketing Plan

Create your message

Discover what works

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A marketing plan need not take three weeks and an entire forest to create. By using a simple seven step process, you will have a basic marketing plan.

Your Marketing Plan

Create your message

Discover what works

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Step #9 –Write your basic Seven Step Marketing Plan TODAY!

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Workbook Exercise # 9Workbook Exercise # 9Workbook Exercise # 9Workbook Exercise # 9Seven Step Marketing Plan

Step 1 - Understand Your Market and Competition

Step 2 - Understand Your Customer

Step 3 - Pick a Niche

Step 4 - Develop Your Marketing Message

Step 5 - Determine Your Marketing Medium(s)

Step 6 - Set Sales and Marketing Goals

Step 7 - Develop Your Marketing Budget

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Four steps to achievement: Plan purposefully. Prepare prayerfully.

Proceed positively. Pursue persistently. -William A. Ward

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The Money Thing

Organize The Future

Stay Motivated

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The Money Thing

Create your message

Discover what works

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It’s time to start establishing how you will be making Rands and Sense out of your business and marketing plan.

The Money Thing

Create your message

Discover what works

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Step #10 – Four Steps to correct pricing.

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Mark-up Pricing

Vendor Pricing

Competitive Pricing

Psychological Pricing

Organise The Future

Create your message

Discover what works

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At this early stage you will be thinking BIG PICTURE and need to reign that in and start to concentrate on the day to day activities needed for success.

Organise The Future

Create your message

Discover what works

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Step #11 – Start to develop process sheets for every aspect of your business and vision.

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What Is Process

Why Set Up Processes

How To Set Up Processes

How To Monitor Processes

Stay Motivated

Create your message

Discover what works

brandStrategy.co.za

Most start-up plans ask you to begin with a business plan. Instead, we've had you take real-world action to create a vision that works.

Stay Motivated

Create your message

Discover what works

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Step #12 – Now it’s time to write the Vision Action Plan.

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Workbook Exercise # 12Workbook Exercise # 12Workbook Exercise # 12Workbook Exercise # 12Step 1Title your plan "Business Action Plan for ABC Company" and list the date of plan initiation at the top. Enter a summary of your vision

Step 2Define each of your main business goals in a list format.

Step 3Enter each specific action required to accomplish that goal. List even the minute.

Step 4Place a start date and end date next to each action step on your plan

Step 5List the expenditure required for each action point on your plan.

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Success in Small Business is not determined by the “chosen few” but

by the few who have chosen!

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It’sQ & ATime

brandStrategy.co.za

Complete our online survey and receive a 50% discount off

my new e-book“Action Now”

bit . ly/sbseminar

brandStrategy.co.za

Nedbank Seminar Vision To Realisation

Education

message step

message commitment

message instant impact

message trail

message questions

message judgment

message worksheet

works step