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NEC and VIRTUA HEALTH Page 4 TRAFFIC MANAGEMENT Page 4 NEC HELPS A CREDIT UNION Page 6 Second Quarter 2008 Volume 4, Issue 2 www.necnewslink.com NEC can help you rethink the hospitality experience. NEC delivers a rich set of phones, applications and services to exceed guest expectations. TELECOM RESELLER P.O. Box 1826 Stuart, Florida 34995-1826 CHANGE SERVICE REQUESTED PRSRT STD U.S. POSTAGE PAID The Bureau, Inc. 33406 NEC REPORTS 63% GROWTH IN HOSPITALITY SALES HOSPITALITY B B efore people carried around email- enabled smartphones in their pock- ets, the hotel room phone was the electronic home away from home. It was, for the time of your stay, the connection to the outside world. It was also a big part of hotel profit, turning the innkeeper into a mini-reseller of long-distance and local services. But the revolution in pocket or Palm-based devices presents a question: is there a future for the hotel phone? NEC Unified President Jeff Kane announced at Advantage, NEC’s annual dealer conference, that sales in the hospital- ity market had shot up 63% despite a slug- gish economy and other industry chal- lenges. Indeed, hospitality is now NEC’s fastest-growing vertical market. NEC seems to have answered the question about the future of hospitality communications by rethinking the role of telecommunication devices inside the hotel and transforming the room phone into a terminal. According to Kevin Ruhman, director of hospitality market, NEC, as consumer tech- nology has changed the way people live, it has changed what they expect from their hotels. It used to be that the hotel offered guests an environment that might be a step ahead of experiences at home: better televi- sions, more options on entertainment and so on. Suddenly a lot of hotels offer a back- ward experience: televisions that are dated, limited entertainment options and an aging phone from the early nineties. As consumer demands are changing, some chains are coming up with new concepts to cater to the tech-savvy traveler. Technology offerings are becoming a key to market survival. Hoteliers understand this and are adapting. Ruhman can remember when the phone was the third-biggest revenue stream in the hotel business. Some people still mourn that loss of income and see the phone as a necessary but unrewarding service, offered mostly to provide safety and give people a direct way to order room service or a wake- up call. But the transformation of the phone means the PBX is not just a switch, it is a communications server. “It’s not just about dial-tone anymore – it converges the many systems that serve hotels, from property management to entertainment.” The new generation of communications servers, such as the UNIVERGE SV8000 series, provides advanced applications and fea- tures that enhance worker mobility and the overall guest experience. See HOSPITALITY, page 2 The hotel phone is reborn Kevin Ruhman, Director of Hospitality Market
8

NEC REPORTS 63% GROWTH IN HOSPITALITY SALESTELECOM RESELLER P.O. Box 1826 Stuart, Florida 34995-1826 CHANGE SERVICE REQUESTED PRSRT STD U.S. POSTAGE PAID The Bureau, Inc. 33406 NEC

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Page 1: NEC REPORTS 63% GROWTH IN HOSPITALITY SALESTELECOM RESELLER P.O. Box 1826 Stuart, Florida 34995-1826 CHANGE SERVICE REQUESTED PRSRT STD U.S. POSTAGE PAID The Bureau, Inc. 33406 NEC

NEC and VIRTUA HEALTHPage 4

TRAFFIC MANAGEMENTPage 4

NEC HELPS ACREDIT UNIONPage 6

Second Quarter 2008 Volume 4, Issue 2 www.necnewslink.com

NEC can help you rethink the hospitality experience. NEC delivers a rich set of phones, applications and services to exceed guest expectations.

TELECOM RESELLERP.O. Box 1826Stuart, Florida 34995-1826

CHANGE SERVICE REQUESTED

PRSRT STDU.S. POSTAGE

PAIDThe Bureau, Inc.

33406

NEC REPORTS 63% GROWTH IN HOSPITALITY SALES

HOSPITALITY

BB efore people carried around email-enabled smartphones in their pock-ets, the hotel room phone was the

electronic home away from home. It was,for the time of your stay, the connection tothe outside world. It was also a big part ofhotel profit, turning the innkeeper into amini-reseller of long-distance and localservices. But the revolution in pocket orPalm-based devices presents a question: isthere a future for the hotel phone?

NEC Unified President Jeff Kaneannounced at Advantage, NEC’s annualdealer conference, that sales in the hospital-

ity market had shot up 63% despite a slug-gish economy and other industry chal-lenges. Indeed, hospitality is now NEC’sfastest-growing vertical market. NECseems to have answered the question aboutthe future of hospitality communications byrethinking the role of telecommunicationdevices inside the hotel and transformingthe room phone into a terminal.

According to Kevin Ruhman, director ofhospitality market, NEC, as consumer tech-nology has changed the way people live, ithas changed what they expect from theirhotels. It used to be that the hotel offeredguests an environment that might be a step

ahead of experiences at home: better televi-sions, more options on entertainment andso on. Suddenly a lot of hotels offer a back-ward experience: televisions that are dated,limited entertainment options and an agingphone from the early nineties. As consumerdemands are changing, some chains arecoming up with new concepts to cater to thetech-savvy traveler. Technology offeringsare becoming a key to market survival.Hoteliers understand this and are adapting.

Ruhman can remember when the phonewas the third-biggest revenue stream in thehotel business. Some people still mournthat loss of income and see the phone as a

necessary but unrewarding service, offeredmostly to provide safety and give people adirect way to order room service or a wake-up call. But the transformation of the phonemeans the PBX is not just a switch, it is acommunications server. “It’s not just aboutdial-tone anymore – it converges the manysystems that serve hotels, from propertymanagement to entertainment.” The newgeneration of communications servers,such as the UNIVERGE SV8000 series,provides advanced applications and fea-tures that enhance worker mobility and theoverall guest experience.

See HOSPITALITY, page 2

The hotel phone is rebornKevin Ruhman,Director ofHospitality Market

Page 2: NEC REPORTS 63% GROWTH IN HOSPITALITY SALESTELECOM RESELLER P.O. Box 1826 Stuart, Florida 34995-1826 CHANGE SERVICE REQUESTED PRSRT STD U.S. POSTAGE PAID The Bureau, Inc. 33406 NEC

Second Quarter 2008 2 Telecom Reseller: NEC Newslink

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CALENDAR

HOSPITALITYContinued from page 2

Ruhman says that NEC is more than amanufacturer. In fact, the company oftenwraps services such as design, implementa-tion, security and maintenance into mostinstallations. Since hotels often lack a fullIT staff, NEC provides comprehensivesolutions that are relatively non-labor inten-sive to manage and maximize propertyprofitability, often by enhancing the guestexperience.

NEC’s new Desktop IP and DigitalTerminals provide a wide range of optionsto meet a property’s needs. The IP termi-nals, with XML open interface support,offer access to advanced applications andfeature-rich content. With customizedbrowser-based content, guests can orderroom service without making a call, withvisuals of what is being ordered on a colorLCD touch-screen. The hotel’s spa, golfcourse and other services can be ordered.Airline flight time and status is instantlyavailable. The terminal offers informationand services in a format that allows theguest to avoid getting online and having todig up the right page. It also can allowgroups to instantly find out who has arrivedand who has checked in.

Technology advancements are enablingimproved guest experiences and cost con-trol. A converged environment might meancost-savings in terms of wiring in a newbuild. Now guests can get IPTV, video-on-demand, integration of the property man-agement system with the TV (e.g. guestsget welcome messages when they arrive),and many more features. By bringing thevarious systems that serve a hotel, frombooking rooms to providing entertainment,

the guest experience is personalized. Theguest profile can set the blinds and roomtemperature, and when no one is in theroom the same system throttles back theheat and A/C. Convergence means beingable to control everything from a singledevice.

A new five-star hotel in Boston initiallylooked at NEC for communications serversand in the end turned to them to providemost of the network infrastructure, voiceand data. The hotel is utilizing the UNI-VERGE DT750 IP terminal with colorLCD, MA4000 web-based, centralized com-munications server management system,and other applications from contact centerto voicemail. Ruhman reports that NEC isworking on similar projects in NewYork andChicago where customers are relying on the

company for their complete communica-tions infrastructure design and delivery.

NEC Associates and dealers play a criti-cal role in this growing vertical. They oftenare the boots on the ground, so to speak,knowing the local users and property own-ers and understanding how to customizesolutions and services to the needs of a spe-cific region or city.

Ruhman thinks NEC’s emerging domi-nance in the higher-end segment of the hos-pitality trade is a natural place. “Hospitalityis our DNA,” he says, pointing out NECnameplate properties such as the TokyoMandarin. The company has built an expan-sive vision of hospitality from that heritage,looking at interoperable environments andmore. �

For more visit necunified.com/hospitality.

Date Event Focus Location

June 16 HITEC 2008 Hospitality Austin, Texas

October 28 EDUCAUSE 2008 Education Orlando, Florida

GET YOUR OWN DELIVERED

FOR FREEwww.telecomreseller.com or call 888-833-3317

NEC’s UNIVERGE phones offer the level of image and the set of services premium hotelcustomers are expecting.

The UNIVERGE phone becomes a terminal offering guests a high level of access to information.Customers can order many services without having to make an actual phone call.

GET YOUROWN

DELIVEREDFOR

FREEVisit www.telecomreseller.com

Page 3: NEC REPORTS 63% GROWTH IN HOSPITALITY SALESTELECOM RESELLER P.O. Box 1826 Stuart, Florida 34995-1826 CHANGE SERVICE REQUESTED PRSRT STD U.S. POSTAGE PAID The Bureau, Inc. 33406 NEC

PARTNERS

NEC and Novusment sales, equipment procurement, buy-back programs, repair services, logisticsand inventory management, call centermanagement and client consultation, andrecently expanded to include data value-added resellers.

Aspire is a telephony system for voiceand data network convergence that allowscustomers to tailor communications bydeploying traditional circuit-switched tech-nology, VoIP or a combination of both fromthe same system. It enables organizationsto benefit from the cost-savings advantagesof VoIP and implement communicationssystems that will scale to meet the demandsof future growth.

In addition, Novus also will have theoption to distribute the UX5000, a next-generation IP communications system thatprovides enhanced features, functionalityand scalability. �

For more visit necunified.com.

RECOGNITION

A S S O C I A T E N E W S

When Communication isa Matter of Life or Death,You Need NEC

In healthcare settings, the ability to immediately get to patient information and communicate with other on duty doctors, nurses, pharmacists and

techs is essential.

With NEC’s Healthcare Solutions, you can be confident that patients are given the best possible care – and our UNIVERGE®360 approach ensures that each member of your healthcare team receives the correct tools to

provide immediate information effectively.

Our Converged Mobility enables you to locate the on-campus staff members you need, determine their status and communicate with them

instantaneously.

Our multimedia collaboration tools ensure that x-rays, scans and other medical information are available the moment that they are ready. You can

even chat with the tech that did the work if you need to!

Your security and that of your patients is protected with our Emergency Response solutions. Even in a disaster, continuity of care is assured.

To find our more about NEC’s Healthcare Solutions, visit www.necunified.com/healthcare

©NEC Corporation 2008. NEC and the NEC logo are registered trademarks of NEC Corporation. Empowered by Innovation is a trademark of NEC Corporation.

NECNEC Unified Solutions announced thatNovus, distributor of VoIP communica-tions equipment, is now an authorized dis-tributor of Aspire solutions for small- tomedium-sized businesses.

“Novus is pleased to become part of theNEC family. We believe the Aspire prod-ucts complement our existing enterpriseofferings and will provide our resellerswith the ability to meet the demands of an

evolving industry,” said Chris Meehan,managing director, Novus.

With the addition, Novus is now able tomove into the unified communicationsmarket. It offers managed services, equip-

NEC and IPcelerateNECNEC announced a partnership withIPcelerate, provider of VoIP products andtechnologies. The companies will combineIPcelerate’s Network IP ApplicationsFramework with NEC’s line of IP terminalsto deliver new collaboration, productivityand communication capabilities that willenhance the telephony experience of cus-tomers across all market segments.

“NEC is pleased to work with IPcelerateto create new solutions that provide a morevisual and interactive off-the-shelf experi-ence for voice in the workplace,” said JayKrauser, general manager, product manage-ment, NEC. “Using their comprehensiveapplications framework, our developers willcreate applications that are standard offeringson our IP terminals, delivering new levels ofbusiness impact for customers.”

Developers already certified on theIPcelerate framework will have the oppor-tunity to design new applications for NECvoice platforms without requiring rigorousre-training.

“The possibilities of unified communi-cations and business telephony are vast;however, the end user experience has yet torealize any significant change,” said KevinBrown, CEO, IPcelerate. “Our partnershipwith NEC will add data-oriented visualcapabilities to the desktop.” �

For more visit necunified.com.

Did you know?

NEC wasestablished in

1899

Page 4: NEC REPORTS 63% GROWTH IN HOSPITALITY SALESTELECOM RESELLER P.O. Box 1826 Stuart, Florida 34995-1826 CHANGE SERVICE REQUESTED PRSRT STD U.S. POSTAGE PAID The Bureau, Inc. 33406 NEC

Second Quarter 2008 4 Telecom Reseller: NEC Newslink

TRAFFIC MANAGER

By Greg Wilson, product line manager,NEC Unified Solutions

TT he introduction of voice over IP(VoIP) has changed the industry’scentury-old view of traffic manage-

ment. More specifically, VoIP has intro-duced some complicated challenges to analready complex issue. A Time DivisionMultiplex (TDM) line that may have con-nected two PBXs together in the past maynow be replaced with a dedicated IP con-nection hosting VoIP calls. The challengelies in planning the migration. How muchbandwidth will be needed? What compres-sion protocol should be used? Can theTDM traffic history be used when planninga VoIP migration?

Why do companies and carriers do traf-fic studies? The driving factor has to dowith cost, as telephone lines and bandwidthcan be expensive. An organization onlywants to pay for what it needs. But thereare other factors, such as service levels andcapacity planning, which come into play.

A company’s communications system iscritical to its business and traffic manage-ment. Traffic management, in turn, is keyto ensuring that the communications solu-tion is running at peak performance.Mastering the fundamentals of traffic man-agement and having the right tools at theready are crucial for developing an effec-tive traffic management strategy.

The NEC MA4000 ManagementSystem has built-in functionality that canassist in the management of both TDM andVoIP traffic. Proactive in nature, theMA4000 can assist an organization in stay-ing on top of its traffic management needs,thereby reducing overall cost as well asproviding high levels of service to its cus-tomers and employees.

Common Traffic ProblemsOver-trunking: If a trunk route has too

many trunks in relation to its traffic, it isover-trunked. The organization is payingfor lines and equipment it is not using.Trunking triggers monthly service providerfees that can add up quickly.

Under-trunking: If the trunk route isunder-trunked, customers dialing in couldreceive busy signals and employees mightbe unable to dial out. In either case, traffic

A traffic management primer

issues and trunk misconfigurations inter-rupt the smooth flow of business, which iscostly. Customers may become frustratedwith your company and switch to a com-petitor. In this way, under-trunking candamage brand reputation, customer loyalty,and cause a lag in employee productivity.

VoIP traffic problems: Lack of band-width across a routed network link causestraffic congestion on VoIP networks, result-ing in poor voice quality. While this is notas bad as busy signals on TDM lines, thepoor functioning of these networks is notconducive to business. A bandwidth-starved VoIP call sounds choppy, has agreat deal of delay or can have the soundquality of speaking over tin cans and string.None of these symptoms are at all desirablebecause they lead to garbled and confusingphone conversations and negative reactionson the part of users.

In general, traffic-related problems arecostly for your business. And they can leadto lost potential revenue, brand reputation,customer loyalty and productivity.

Proactive Traffic PlanningProper traffic management requires a lot

of empirical data. Communications systemadministrators use data to analyze and planfor traffic events. In many instances, thedesired data may be stored for a year or more

depending on the nature of the traffic, futuregrowth plans and ongoingmigration projects.

NEC’s UNIVERGE SV8000 series andother communications servers have thecapability to serve up many different kindsof traffic data. Peg count and call-secondusage information are collected for manydifferent uses, including trunk utilization,station statistics, group usages, attendantstatistics, call center information and more.

Information on IP-based voice devicesthroughout the NEC communications solu-tion is another type of traffic suitable fordata collection. This information is basedon the real-time transport protocol packetsthat pass between devices during conversa-tions. This data tells an administrator howmuch bandwidth is currently being con-sumed by voice traffic and over which net-work segments that information is flowing.This helps in network capacity planningefforts or in troubleshooting problemsexperienced with VoIP implementations.

The illustration above depicts an exam-ple of traffic peaks on a VoIP network. Thechart shows the total number of call sec-onds between 7:30 a.m. and 10:30 p.m. onMarch 5, 2007.

The amount of data stored depends on anorganization’s individual business needs.Every business is different. Some may belucky enough to maintain a consistent traf-

fic volume. More often than not, however,businesses experience peaks and valleys incall volumes. Administrators should planby leveraging the peak call volume data set.

Traffic MaintenanceOngoing traffic maintenance is critical

to the success of a well formed traffic man-agement strategy. Thus, an ongoing pro-gram of call flow monitoring is necessaryin order to ensure that the patterns remainunchanged.

In most cases, you should run weekly ordaily traffic reports. In addition, you shouldperform analysis to ensure no busy condi-tions are occurring. If they do occur, it isimperative that you check to see that this isnot due to a fault such as a downed T1,which would reduce the number of avail-able trunks on the route. If this is not thecase, then a traffic problem exists andshould be corrected.

Call Center environments are especiallysensitive to traffic problems. Thus, anaggressive traffic management strategyshould be implemented in call center envi-ronments and diligently executed.

Another indication of traffic issuesmight also be poor voice quality over rout-ed data links for VoIP environments. Thevoice administrator should be exposed to alltransmissions related to that route in orderto properly troubleshoot issues or plan forgrowth.

Tools for Ongoing Traffic Analysis –MA4000

Pursuing a proactive approach to trafficmanagement can be very time consuming ifyou are working manually. Such a programrequires daily analysis of the traffic data oneach monitored route. With everything elseadministrators are responsible for, trafficanalysis is usually assigned a low priority.

NEC has developed tools that are specif-ically designed to make the task of trafficmanagement simple and automatic. TheMA4000 Management System has thecapability of continuously monitoring, col-lecting and analyzing both IP and TDMtraffic data, then proactively alertingadministrators before traffic issues canimpact the business. �

For more visit necunified.com/voip.

NEC and Virtua Health

HEALTHCARE

NECNEC Unified Solutions announced a large-scale unified communications (UC)deployment with Virtua Health, a multi-hospital healthcare system based inMarlton, NJ. Virtua is implementing an IPcommunications migration that includes allaspects of the UNIVERGE360 portfolio,from infrastructure and applications toservices, ongoing support and monitoring.

Virtua plans to enhance a communica-tions environment that allows hospital staffand employees to connect quickly and reli-ably. It also will leverage UC and special-ized healthcare applications to enhance pro-ductivity and deliver excellent patient expe-riences. After evaluating options, Virtuaselected NEC UC and IP-based solutionsincluding the UM8500 unified messagingplatform that will support applications suchas unified messaging, telephone and callsystems, and patient find-me/follow-me.This approach also brings the healthcaresystem closer to its goal of becoming a

paperless and wireless environment.“At Virtua, our primary focus is provid-

ing the best care possible for patients, andreliable, streamlined communications arecritical to make this a reality,” said MariaFoschi, assistant vice president of informa-tion services, Virtua. “NEC was the clearchoice and partner to implement our com-munications technology migration becauseof its strong roadmap, comprehensive solu-tion set and ability to execute with health-care providers and other large corporations.”

The solutions are based on NEC’s UNI-VERGE360 communications model whichenables businesses to integrate employeeroles with automated business processes.

“As with any healthcare enterprise,Virtua directly links effective communica-tions between employees, patients and theirfamilies to administering the best possiblehealthcare,” said Louis Van De Water, vicepresident and general manager of easternregional sales, NEC. “They are bringing

technology in-house that can help addresscommunication, improved patient care andresource utilization by hospital staff, as wellas offering the latest tools to more quicklyaccess people and information.”

Solutions to be deployed include:• UM8500 unified messaging system with

videomail, find-me/follow-me andViewCall for desktop call control.

• UA5200 healthcare attendant consolesthat enable greater productivity throughconvergence of communications andbusiness processes. They give instantaccess to presence information and spe-cialized healthcare-oriented modules.

• eThos call center software has IVR appli-cations including reminders that auto-matically alert patients of appointmentsand allow them to confirm or reschedule,speech recognition, and instant callerinformation.

• SV7000 and SV8500 communicationsservers provide the ability to combine

applications such as UC, presence, col-laboration and softphones in addition toenhanced telephony features.

• OW5000 media server provides presenceinformation and is also the operationalplatform for NEC’s UC for Enterprisesolutions.

• MA4000 enterprise management systemhas the ability to manage all of Virtua’scommunications servers simultaneouslywith almost no daily interaction requiredby the administrator.

NEC’s Managed Services team is moni-toring and managing the hospital’s VoIPnetwork using remote managed services aswell as on-site technical support. They alsoare providing voice quality and data infra-structure monitoring, allowing for identifi-cation and resolution of issues that arise.

Additionally, NEC is installing cus-tomer-provided Cisco LAN/WAN equip-ment. �

For more visit necunified.com.

The NEC MA4000 Management System is a web based, centralized voice server management system.

Page 5: NEC REPORTS 63% GROWTH IN HOSPITALITY SALESTELECOM RESELLER P.O. Box 1826 Stuart, Florida 34995-1826 CHANGE SERVICE REQUESTED PRSRT STD U.S. POSTAGE PAID The Bureau, Inc. 33406 NEC

Telecom Reseller: NEC Newslink 5 Second Quarter 2008

SPHERICALL

UNIFIED COMMUNICATIONS

traffic from the Network Operations Centerin Irving, TX, which also provided supportand information for the project team.

Today, ExpressJet’s IP network is man-aged by two UNIVERGE SV7000 commu-nications servers at its core for full redun-dancy and reliability. The voice networkincludes 1,000 NEC IP handsets and 300digital lines with NEAX 2000 DML for theremote airport locations, a requirementbased on the need to provide system redun-dancy and allow each airport to functionindependently. UC applications includeUM8500 for unified messaging,CallCenterWorX for contact center man-agement, QueWorX for customer serviceand productivity enhancement, GlobalNavigator for call tracking and agent pro-ductivity, call routing through VoiceRecognition and OpenWorX Personal CallAssistant for corporate directory access andpersonal productivity features. NEC alsoprovides Remote Managed Services.

In addition, the company is now deployingthe UC for Enterprise application suite,including UC700 productivity client,OW5000 middleware platform for integrat-ing applications and MA4000 web-basedapplication for centralized management ofthe company’s enterprise communications. �

For more visit necunified.com.

NECNEC announced the completion of thefirst major phase of ExpressJet’s IP net-work and unified communications (UC)rollout. The implementation includes anarray of infrastructure, applications, servic-es and partner solutions, and is a showcaseof the UNIVERGE360 vision launchedglobally this year.

ExpressJet Airlines engaged NEC tomanage its IT and networking installationas the company was building new head-quarters in Houston, TX, in 2005. Shortlyafter deployment, the airline began offeringits own branded regional flights in additionto the Continental Express and corporateaviation services it already operated. Uponlearning they needed to quickly scale IT

resources to regional airports in 13 states,senior managers knew they would needNEC to be a single business communica-tions provider that could help them scalenationwide and grow long-term.

“What really stood out about NEC wasits ability to handle every aspect of ourdeployment to help us achieve a unifiedbusiness communications environment,”said Mike Flansburg, senior director ofinformation technology, ExpressJet. “Fromnetworks and applications to service andexpertise, they continue to be a one-stopresource for us.”

Soon after the first of two UNIVERGESV7000 communications servers andUM8500 unified messaging platforms

NEC and ExpressJetwere installed at headquarters, the projectteam learned the company’s plans had beenaccelerated, calling for an opening of 24airport sites in just 120 days. Halfwaythrough that project, negotiations resultedin the addition of a substantial number ofDelta Connection regional flights. Becausetickets were being sold in advance of theopenings, voice and data reliability becamea critical success factor to the launch ofExpressJet-branded service.

With these requirements in mind, theproject team went to work, first securingthe core network, then on to the regionalsites. Midway through, ExpressJet chose toengage NEC’s Remote Managed Serviceteam to monitor and manage its network

Stress-Free Administration from NEC

NEC’s MA4000 Management System offers a secure, intuitive way to manage your communications – and make your system more productive!

It provides a host of powerful, easy-to-use tools and can seamlessly integrate with your existing management infrastructure. It even offers a single, secure point of administration and reliable fault management.

Let the MA4000 reduce the hassle of managing your communications system.

For more information, visit www.necunified.com

©NEC Corporation 2008. NEC and the NEC logo are registered trademarks of NEC Corporation. Empowered by Innovation is a trademark of NEC Corporation.

NEC and CygnusNECNEC Unified Solutions announced itsNEC Sphericall software-based solutionhas been deployed at Cygnus BusinessMedia to help integrate and improve com-munications efficiency at the nationwidepublisher of industry and trade media. Thesolution helped unify Cygnus’ nationwideoffice communications, which ran on dis-parate and difficult-to-manage phone sys-tems. The company and its 550 employeestransitioned to a software-based platformand an easy-to-use set of unified communi-cations features, including click-to-dial andconferencing. It also enabled them to tran-sition to a single telecom service providerwith only one in-office operator for its 12offices. This in turn allowed administrativestaff at various locations to focus on moreproductive activities.

“Since deploying NEC’s solution, we’veseen significant productivity improve-ments. Call volume on our network hasincreased tenfold, largely because morepeople are using the click-to-call and con-ferencing capabilities rather than relying oncellular or third-party conference lines,”said Eric Kammerzelt, IT manager,Cygnus. “We were looking for a cost-effec-tive and easy-to-manage solution and it hasintegrated our communications so we nowspend less time managing the system andmore time concentrating on our business.”

NEC Sphericall runs on industry-stan-dard servers across existing data networkswithout expensive proprietary hardware andoffers flexible scalability, integrated commu-nications and low cost of ownership. Cygnuscurrently uses it for click-to-call, conferencebridging, call recording, four-digit dialing,unified messaging and presence. They cannow train IT staff to manage the system in-house and it becomes more redundant everytime a new server location is added becauseeach is a copy of the original. �

For more visit necunified.com.

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Second Quarter 2008 6 Telecom Reseller: NEC Newslink

NEC and UNMNECNEC announced that the University ofNew Mexico (UNM) is installing the UCfor Enterprise suite and modular IP termi-nals in a strategic deployment that includesthe university’s top administrators anddepartment heads.

“Our goal in deploying IP and applica-tion-based communications is not onlylong-term investment protection but alsobuilding on our NEC infrastructure tomake communications on campus moreintuitive and convenient through productiv-ity applications, such as UC forEnterprise,” said Mark Reynolds,Associate Director, ITS CommunicationsNetwork Services, UNM. “This deploy-

ment is helping us understand how UC canimprove business communications, workefficiency and information availabilityamong executive users at our university.”

UC for Enterprise applications that theuniversity is deploying include:• UC700 desktop client with enhanced

presence-based call routing, click-to-calland clipboard dialing from any desktopapplication, standards-based instantmessaging, communication historyinformation, unified message center,voice, video and web conferencing withscreen sharing capabilities.

• MC530 mobile client which extends UCfeatures and functionality onto a dual-

mode Wi-Fi and cellular mobile devicewith seamless handoff from the wirelessnetwork to the cellular network.

• DT300 Digital and DT700 IP series ter-minals featuring a modular design, SIPcompatibility, LCD touch screens andXML support to allow for customizedcontent development.

The MA4000 management consolealready in use enables centralized manage-ment of both new and existing deploy-ments. The university is currently using itto simplify new installations, proactivelyaddress moves, adds and changes on cam-pus, and make scheduled IT-administeredchanges to the network. Ultimately the

EDUCATION

administration package will allow end usersto control their phone settings from webbrowsers.

“In a few short years, UNM has movedfrom pure digital telephony to a mixed IPcommunications environment and is nowdeploying UC applications that can helpimprove communications flexibility oncampus over the long term,” said DonFiorentino, vice president and general man-ager of western regional sales, NEC.”Giving employees single-number access,presence-based call routing and calendarintegration is enabling them to more effi-ciently manage their own communicationsand work schedules.”

For the deployment, NEC’s UC forEnterprise suite has been installed in con-junction with a UNIVERGE SV7000 IPcommunications server connected to theuniversity’s two existing NEAX 2400 IPXsvia the Fusion Call Control Signaling solu-tion. This upgrade enables all of the univer-sity’s IP-PBXs to function as one. �

For more visit necunified.com.With NEC’s Hospitality Solutions, You Never Have to Leave Your Guests Unattended

Why stress over a communications system that makes you work harder than it does? Why deal with the confusion of a group of unrelated systems? For a truly natural unified

communications experience, NEC has the perfect solution – UNIVERGE®360.

Through UNIVERGE360, NEC offers a vacation from the complexity of meeting guests’ growing demands for

instantaneous, interactive service. NEC provides hospitality solutions that address every dimension of a property’s

communications needs. After all, uniting people, devices and business data makes businesses more efficient,

responsive and agile.

See www.UNIVERGE360.com today to see how NEC can help you make your communications world a simpler,

better place.

©NEC Corporation 2008. NEC and the NEC logo are registered trademarks of NEC Corporation. Empowered by Innovation is a trademark of NEC Corporation.

CASE STUDY

NEC and NM Credit UnionNECNEC Unified Solutions announced that theNew Mexico Educators Federal CreditUnion (NMEFCU) has begun unifying itsbusiness processes for enhanced customerservice and internal communications usingIP-based UNIVERGE infrastructure andproductivity-enhancing unified communi-cations applications.

“Staying with NEC long-term has beenthe wisest move. They’ve continuallyhelped us respond to challenges and wehave benefited from their migration pathand IP telephony’s value proposition,” saidKevin Murphy, vice president of informa-tion technology, NMEFCU. “By migratingour communications infrastructure to IP, weimprove the user experience with produc-tivity tools such as unified messaging, pluswe simplify the management of our systemsand save costs by eliminating a T1 line atnearly every branch location.”

Serving more than 100,000 membersstatewide, the credit union had been using aNEAX 2400 digital PBX system since the1980s. Over time, it served Albuquerqueheadquarters and 12 branch locations well.But by the early 2000s, they had exploredoptions to modernize communications andwere ready to execute the first IP telephonyrollouts.

Their IP communications solution con-sists of the NEAX 2400 IPX with FusionCall Control Signaling, which allows thesystem to network between offices. Theyalso added solutions developed by third-party vendors participating in the UNI-VERGE Solutions Partner Program.

“With our UNIVERGE360 communica-tions model we’re helping customersimprove their own business processes withthe next generation of NEC communica-tions infrastructure and applications,” saidDon Fiorentino, vice president of westerndivision sales, NEC. “NMEFCU is able toenhance communications with a blend ofUNIVERGE technologies and the samereliable switching infrastructure that servedthem well for 20 years.” �

For more visit necunified.com.

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Paint Your Enterprise a Deeper Shade of Green withNEC’s Communication Solutions

©NEC Corporation 2008. NEC and the NEC logo are registered trademarks of NEC Corporation. Empowered by Innovation is a trademark of NEC Corporation.

NEC’s latest communications advances can help your enterprise reduce its

environmental impact. We have the tools to enable your business to become more

efficient while help reduce CO2 emissionsand waste.

Assured Mobility, UC for Enterprise and other advanced applications reduce the need for

business travel and make telecommuting easier than ever. Using these solutions helps reduce auto and aircraft fuel usage – and the

damage that they do to our environment.

Our solutions can also be implemented using your current hardware, so the amount of waste produced by moving up to NEC is minimized. And by using the

softphones included with many of our solutions rather than plastic handsets, you can reduce waste even more!

At NEC, we are committed to providing environmentally-friendly communications solutions that increase enterprise efficiency.

See more about our green initiatives at http://www.it-eco.net/en

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