NDN China Consumer Market 101 pdf

I N T E G R A T E I N N O V A T E I M P R E S S I N S P I R E

CHINA MARKET 101 N E W D I G I T A L N O I S E

CHINA

Myths

#2 UNITED STATES

#1 CHINA

#4 JAPAN

#9 RU

#7 S.

KOR

#5 GER

#6 FRA

#3 U.K.

#8 CAN

#10 BRA

TOP E-COMMERCE MARKETS (Incl. M-COMMERCE)

TOP E-COMMERCE MARKETS

#1 CHINA $670 Billion E-COMMERCE SPENDING

UNITED #2 STATES

$350 Billion E-COMMERCE SPENDING

UNITED #3 KINGDOM

$90 Billion E-COMMERCE SPENDING

#4 JAPAN $88 Billion E-COMMERCE SPENDING

$760 Billion On E-COMMERCE SPENDING

$440 Billion On E-COMMERCE

SPENDING

(Incl. M-COMMERCE)

Source: eMarketer (2015)

Tier 2. and Tier 3. ~300 Million consumers shopped online (2014)

INTERNET USERS IN CHINA FROM 2011 TO 2015 SOUCE: According to the China Internet Network Information Centre (CNNIC)

667M

CHINA MARKET SIZE

Tier 2. and Tier 3. ~300 Million consumers shopped online (2014) Online delivery 10x more packages delivered from 06’~14’

1 Billion Package, 2006

10 Billion packages, 2014

CHINA MARKET SIZE

SOURCE: QUARTZ

CHINA MARKET SIZE

SIMILAR BUT DIFFERENT

SOURCE: EAST MEETS WEST by YANG LIU

TALK ABOUT MONEY

關係 RELATINONSHIP

CONTRACTS

SOURCE: EAST MEETS WEST by YANG LIU

HANDLING PROBLEMS

RESOLVE THE ISSUE

DEVELOP AROUND IT

SOURCE: EAST MEETS WEST by YANG LIU

DINNING IN RESTAURANTS

HAVING GOOD FOOD

ABOUT HAVING FUN

SOURCE: EAST MEETS WEST by YANG LIU

THE BOSS

APPROACHABLE/EGALITARIAN

STRONGER HIERARHCY

SOURCE: EAST MEETS WEST by YANG LIU

SIZE OF SELF-EGO

MORE

LESS

SOURCE: EAST MEETS WEST by YANG LIU

SELF-PORTRAYAL

LESS

MORE

SOURCE: EAST MEETS WEST by YANG LIU

COMPLEXITY OF SELF-EXPRESSION

STRAIGHT TO THE POINT

AVOID YES/NO

AT A PARTY

MINGLE SPORATICALLY

STRUCTURED W/ FEW HOSTS

SOURCE: EAST MEETS WEST by YANG LIU

WAY OF LIFE

SOURCE: EAST MEETS WEST by YANG LIU

PRIVATE SPACE

LIKE TO BE TOGETHER

NEWCOMER

SOURCE: EAST MEETS WEST by YANG LIU

WILLING

LESS

SOURCE: EAST MEETS WEST by YANG LIU

CONNECTIONS AND CONTACTS

CLANNISH

SOCIAL & MUTUAL OBLIGATION

SOURCE: EAST MEETS WEST by YANG LIU

RESPONDING TO NEW THINGS

GAUSHE

CURIOUS

SOURCE: GOOGLE

FACEBOOK CYWORLD

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Thank  You  

David  Kang  [email protected]  

Cell-­‐646.726.3553