NCPGA TEE.SHOTS Magazine

SPRING ISSUE 2011 www.ncpga.com

TEE.SHOTSMAGAZINE

NCPGATSspring2011.indd 1 6/1/11 9:04:13 AM

CONTENTS

FEATURES

NORTHERN CALIFORNIA SECTION411 Davis Street, Suite 103Vacaville, CA 95688Phone: (707) 449-4742Fax: (707) 449-4755

E-mail: [email protected] site: www.ncpga.comMembers Web site: www.ncpgalinks.com

NCPGA OFFICERS

Monte Koch- President: Chardonnay GC

Len Dumas – Vice President/Treasurer: Contra Costa CC

John Hughes - Secretary: Castlewood CC

Bob Young- Honorary President: Stockton G&CC

PGA DISTRICT 11 DIRECTOR

Sue Fiscoe, FM Golf – Northern California Section

NCPGA DIRECTORS

Bob Caldwell, Bodega Harbour Golf Links

Gus Jones, Martis Camp Club

Cathy Jo Johnson, Incline Village, NV

Jim Kepler, Eagle Valley GC

Dede Moriarty, Presidio GC

Tom James, Kings CC

Tracy Stansberry, Mare Island GC

Paul Wilcox, Danville, Calif.

Dan Brace, Independent Director

CHAPTER PRESIDENTS

Greg Enholm- Sierra Nevada: Carson Valley Inn

Pat Gould- North State: Peach Tree G&CC

Dave Lewis - San Joaquin Valley: Stripes Practice Center

Eric Lippert – Monterey Bay: Del Monte GC

Mark Naylor - Bay Area: Castlewood CC

Greg Senestraro- North Coast: Redwood Empire G&CC

NCPGA SECTION STAFF

Chris Thomas, Executive Director

Nancy Maul, Assistant Executive Director &

Foundation Managing Director

Jennifer Noël, Executive Assistant

& Communications Specialist

Nancy “Ida” French, Administrative Assistant

Suzy Schneider, Administrative Assistant

NCPGA CONSULTANTS

Dan Brace: Legal Counsel

Carol Pence: PGA of America

Employment Consultant

ADVERTISING

For advertising information, please contact:

Nancy Maul or Jennifer Noël at (707) 449-4742

pg 8 pg 12 pg 24

TEE SHOTS MAGAZINETee Shots Magazine is produced for the NCPGA

by ACE Communications & Graphics (ACE) (951) 679-9644.

Postage paid at Temecula, CA and additional offices.

Editor: Nancy MaulManaging Editor: Jennifer Noël

Production/Pre Press: Greg FloresContributing Writer: Amal Nichols

Tee Shots Magazine is distributed free to members and affiliates of the NCPGA. The articles and other

information contained within this publication are informational and do not necessarily represent the views

or opinions of the NCPGA.

The NCPGA and ACE assume no responsibility or liability for claims made for or by any product in this

publication whether reported or advertised. Reproduction in whole or in part without permission of

the NCPGA and ACE is prohibited.

12 Host a Saving Strokes Program and Make a Diff erence

24 TGA Off ers Opportunities to Grow the Game

DEPARTMENTS3 From the President: by Monte Koch, PGA

4 From the Executive Director: by Chris Thomas

6 Employment Services: by Carol Pence, PGA/LPGA

8 Sponsor Spotlight: Callaway Golf

9 Internet Marketing & Social Media: by Eric Jones, PGA

10 Pro-Pro Best Practices: Terry Gingell, PGA

14 In Memoriam

18 Tournament Recaps & Player of the Year Standings

28 Member Profi le: Jamie Miller, PGA

32 Short Shots

ON THE COVERPGA Teaching Professional Jerrel Grow of The Bridges Golf Club defeated PGA Head Professional Rick Leibovich of Tehama Golf Club 3 & 2 during the fi nal round match at Pebble Beach Golf Links, claiming title to the 2011 NCPGA Match Play Championship. Grow also had an impressive semifi nal round win with one eagle and four birdies to come in 5 under par, despite that he and PGA Teaching Professional Mick Soli of the Links at Mariners Point played 21 holes to complete the round. A PGA Professional since 2004, Grow grew up in Hollister and now lives in Carmichael near Sacramento. (Pictured L to R) Match Play Champion Jerrel Grow, PGA with Taylormade-Adidas-Ashworth Representative David Cook.


Northern California PGA - TEE.SHOTS Magazine 3

Together, We Can Be Giant By Monte Koch, PGANCPGA President

P R E S I D E N T ' S M E S S A G E

In late March, my fellow officers Len Dumas, John Hughes, Bob Young and our Executive

Director, Chris Thomas attended the PGA’s Spring Conference of Leaders in St. Louis, Mo. It was a very fast turnaround, but the trip was well worth our time spent.

The Conference provided discussion on two important resolutions. The first focused on Class F status and the second, more important presentation from the Boston Consulting Group focused on the state of our industry, including extensive detail regarding the consumer side of golf and the latent opportunity to attract interested would-be golfers. Regarding Resolution 1, it’s important to realize that the changes do not provide a free-pass for those in Class F, but instead provide a reasonable penalty with a possibility for recovery in contrast to the previous consequence so many deemed overly harsh and unfair. Resolution 2 then took a different track, and tightened the window for professionals to remain in Class F to just one MSR cycle, rather than for multiple MSR cycles.

Part two of the Conference highlighted what is likely to be the future focus of our Association. The presentation from the Boston Consulting Group (BCG), one of the world’s preeminent research firms, outlined their findings from golf consumers and non-golf consumers alike, plus detailed market research on the golf industry as a whole, will provide our Association a better understanding of the challenges and trends we face in order to grow the game. What are the less obvious reasons for the decline in golf participation? What are the barriers we face in converting those interested in playing to actual players? The presentation also highlighted the many positives from playing the game including the social means for family, friends and business reasons, plus the benefits for health and wellness. Further, BCG presented findings on the misperceptions of golf for would-be consumers that the PGA and its members must purposefully address including the following myths: 1) golf is too expensive, 2) golf is too exclusive and 3) golf takes too much time.

Although there will be many additional developments that arise from the BCG findings, there are three main areas, in my view, that each of us can (and should) focus on today, at a local facility level, to do our part in making a difference for the long-term health of our industry.

These areas of focus include:• Create fun, friendly, customer-oriented environments that offer a low stress escape.• Change our viewpoint on our main role as golf professionals – we need to view ourselves as “Player Development Coordinators” and/or “Fun Directors” at our facility.• Develop players, activity and opportunities through non-traditional programming based on gender, ethnicity, time-length, time of offering and more.• Develop new fee structures and related programs that focus on family and address the cultural shifts in play for golf including programs that take less time, such as 4 hole offerings, or alternate uses of range facilities for temporary family layouts or alternative golf formats with fewer rules and more fun.

In writing this, it is clear that golf ’s traditional strengths in the rules and etiquette are still tenets in the foundation of greatness for the game, but for us to progress and grow, we must wholeheartedly allow and welcome alternatives that will bring players to our game. Many of them will undoubtedly fall in love with the game as we all know it, but without the bridge between where these would-be golfers are now, they are unlikely to get there.

We have many exciting things going on this golf season at the Section and Chapter levels, so I encourage you to visit ncpgalinks.com to learn where you can get involved and make a difference. In conclusion, as I finish this thought, it is still spring and like most Giants fans I’m still reveling in their World Series Championship of last fall. I just saw one of the new Giants ads on television, and am moved by their new campaign tagline, “Together, We’re Giant.” That really resonates with me and it would seem to fit the current situation we all face in golf. On our own, we’re just a bunch of individuals who happen to be loosely connected by our Association. If we band together in support of player development, employment development and fraternal support, together we can be giant.

Ever grateful to serve,


4 Northern California PGA - TEE.SHOTS Magazine

This year is going by fast as summer is quickly approaching. The beginning

of summer also includes the start of a new cycle of the PGA of America Member Service Requirement (MSR). The current three-year cycle concludes on June 15. Among the resolutions passed at the Spring Leadership Conference in March by the PGA Delegation was a ruling on Class F status.

It was decided to allow members who are in Class F to transfer out once the deficit MSR and an amount equal to the deficit in the new period is earned. The member is then responsible to meet the remainder of the MSR requirement for the new period to avoid being transferred to Class F again. Should you have questions about your status or need assistance regarding MSR credits, please contact the Section Office and we will help you navigate through the process.

A great way to start meeting your new MSR requirements would be to attend the Semi-Annual Meeting on July 10 at the Eldorado Hotel Casino Reno in Reno, Nevada. This would entitle you to four meeting credits, already one third of the 12 meeting credits required in the three-year cycle. Plus it is a great deal of fun especially if you compete the next day in the 4-Pro Scramble at Somersett Country Club on July 11. The Semi-Annual Meeting is a wonderful opportunity to connect with old friends and network with new ones, while sharing in some good food, fun and of course…golf. Please visit NCPGALinks.com or call the Section Office to register.

Please mark your calendars for other upcoming events including the ever-popular Nor Cal Open (Sept 12-14) at Sevillano Links Golf Course in Corning, California and the

Sr. Nor Cal Open (Sep. 26-27) at Genoa Lakes Golf Club in Genoa, Nevada.

One of the most rewarding events in our Section has to be The Langley – A Tribute to Legends. This year marks the 4th annual fundraising gala conducted through the NCPGA Foundation. For 2011, The Langley will honor golf greats Johnny Miller and our very own Nor Cal PGA Professional R.J. Harper. A Bay Area native, PGA TOUR Player and 1996 World Golf Hall of Fame inductee Johnny Miller is best known for playing one of the best rounds in golf history at the 1973 U.S. Open. R.J. Harper, Senior Vice President of Golf at Pebble Beach Company, is well known throughout our Section and has been recognized as the Most Admired Golf Operator in the World by Golf, Inc. Magazine. This year’s event will be held at the prestigious Silverado Resort & Spa in Napa on August 29-30. In only four years, The Langley has evolved into quite a high profile event, having confirmed the participation of Jack Nicklaus in 2012!

As you know, The Langley is a fundraising golf and social event designed to honor the game’s legends where proceeds are donated to worthwhile community programs such as Folds of Honor, Saving Strokes, and the Langley Scholarship Fund. It is through the NCPGA Foundation that you are also able to host fundraising events at your local facilities through this 501(c)3 organization. For Langley event ticket information, visit ncpgafoundation.org. I hope to see you all there!

Sincerely,

E X E C U T I V E D I R E C T O R ' S M E S S A G E

Summer Events Promise Great FunChris ThomasNCPGA Executive Director/COO



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Are You Wondering How to Achieve Better Employment Opportunities? By Carol Pence, PGA/LPGA – PGA Employment Consultant

One major key to achieving better employment opportunities is to broaden your skill-set. This may

include on-the-job training, more education, and conversations with Section leaders as well as taking advantage of the tools the PGA currently off ers. Spurred by the thoughts shared by employers during the Employment Forum held at our 2010 Annual Meeting, a panel of industry leaders from our Section recently formed a focus group to discuss the needs of our membership.

There were many skills identifi ed by the employers as critical for those desiring to leap from Assistant Professional to Head Professional or Head Professional to General Manager. Being able to balance a checkbook does not qualify one to manage a multi-million dollar golf operation.

Here are the three broad skill-sets that have been identifi ed by employers to be the most important:The Game: PGA Professionals continue to be the gold standard for teaching and playing the game. Employers appreciate the credibility teaching and playing brings to their facility and the added value it provides their golfers and businesses.

The People: PGA Professionals have traditionally prided themselves on their ability to relate to their golfers. This relationship is more critical, and perhaps more valuable, now than in the past.

The Business: While business skills have always been important to employers, the current business climate has necessitated a reordering and a reemphasis on them. Top competencies requested by employers are:

Customer Service and Retention • - Happy, satisfi ed customers have always been important, now however, they are a fi nancial and strategic necessity.

Sales • - From golf balls to memberships, this skill-set is critical for success today.

Marketing and Promotion• - With the number of golfers remaining static, fi nding new, creative ways to attract new players and stimulate additional activity is a critical skill. In this new era, utilizing social media is increasingly important, as is having an eff ective website.

Yield Management• - In the past, many facilities implemented discounting to fi ll tee sheets. This may not be eff ective, especially long term. Owners desire utilization of more eff ective revenue or tee sheet management methods such as demand-based pricing and eff ective use via the internet.

Budget Development and Management• - Formerly, at a minimum, it was important to be able to manage a budget. Now it is critical not only to develop and manage budgets, but to also make creative corrective adjustments on a weekly and even daily basis. Managing the bottom line requires being personally accountable for the department’s performance.

Staff Management• - Increasingly, the performance of PGA managers is being judged in large measure on their success in this area. It encompasses a great many functions including recruitment, training, mentoring, supervising and evaluating. Understanding the unique diff erences in working with the Millennials and Generation X and Y needs to be understood.

Merchandising • - Owners want to know that if $100k of their money is going to be tied up in inventory, it must be strategically purchased based upon customers’ needs. From buying to display, this is a critical skill.

Business Management• - This includes such things as time management, organization, communication and prioritization. More than ever, it is indispensable to utilize technology from point of sale to electronic tee sheets and other emerging and productivity technologies.

Food and Beverage• - From cost analysis, to portion and labor control to basic management skills, this is one area that employers relay is a weakness.

Agronomy• - Are you knowledgeable about the diff erent grasses on your course, the irrigation schedule, basic cultural practices and most common diseases? This is the start of understanding golf course agronomy, another skill that employers feel is not developed.

It's a fact that more employers are looking to hire PGA Professionals for a General Manager role. In my 18 months as Employment Consultant, half of the CareerLinks positions have been for GM’s. So how do you work into this role? Employers tell us that fi rst, you have to have desire and must develop a strong working knowledge of all of the skill-sets listed above.

Start by utilizing PGA programs and off erings. Education is key and on-the-job training is eff ective. It is unfortunate that some of us do not have other PGA Professionals working alongside us in the Golf Shop. Because there is a lack of “team”, it is up to you to commit to broaden your skillset. How driven are you to achieve better employment opportunities?

Carol Pence is a PGA and LPGA member serving the Northern California Section. She can be reached at (510) 706-1583 or e-mail [email protected].

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Golf eyewear should protect your eyes

from damaging UV rays, preventing any harmful or uncomfortable sun exposure out on the course. But did you know Callaway golf eyewear can enhance your golf game as well? Through revolutionary transitions SOLFX and NEOX technology, Callaway’s new line of golf eyewear provides superior clarity, game-enhancing performance and automatic UV protection whenever you play. These innovations are designed to benefit your shot perception and safely shield your eyes throughout

the round.While ordinary sunglasses are useful in some instances, they often create issues for golfers. Distortions in both color and object sight, and decreased depth of field can create an improper picture of the lie, the angle or the shot at hand. NEOX and Transitions SOLFX

sun lenses solve these perception problems, using technology specifically designed to help golfers as they play the course.

Transitions SOLFX sun lenses incorporate the same state-of-the-art photo chromatic technology used in transitions lenses, harnessing the power of the sun to change the darkness and color of the lenses. These products are designed to enhance visual performance while you play golf by automatically adapting to optimized color and darkness for changing light conditions. Although the eyewear constantly adjusts to the light, you won’t notice any shift in conditions. You will simply enjoy clear, crisp, enhanced vision throughout the entire day.

Transitions SOLFX lenses are also engineered for premium UV protection. These performance sun lenses provide automatic UV protection as you work your way from hole to hole, preventing overexposure to the harmful effects of the sun’s damaging rays. These Transitions SOLFX lenses ensure a comfortable feel and tremendous protection every time out.

Along with beneficial Transitions technology, new Callaway eyewear features spectacular NEOX technology. NEOX lenses are designed to adjust to the decreased depth of field caused by most sunglasses. The result is the sharpest and most accurate vision you can get for your game, every line, angle and contour is visible with remarkable clarity.

NEOX technology offers enhanced eye protection that dramatically reduces eye strain and protects against the elements. You’ll enjoy a comfortable view of each shot, regardless of what the weather holds. Enhanced eye protection actively supports the eye’s own natural sun blockers as well for long term ocular health. Increased depth perception allows you to clearly see terrain changes like never before and helps your vision adjust quickly and naturally.

NEOX lenses also feature better distance vision so you can easily track the flight of your ball and see where it lands. There’s no guessing game involved on where to find your shot, you can simply follow the ball from contact to finish. Superior clarity makes the contours on the green more apparent so you can read putts like a pro. And to keep your eyes safe, NEOX lenses provide 100% protection from the harmful effects of UVA/UVB radiation.

Callaway’s new eyewear is now available. Visit Callawaygolf.com to learn more about NEOX technology, Transitions technology or any of our eyewear products.

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It's so much easier today to communicate with golfers because of the many social media channels available.

But even if you're not ready to dive into the social scene, almost everybody has the opportunity to convey value through the most common social media channel out there – email. Very few facilities are taking advantage of the triple-bonus benefits of using email well by providing valuable content.

Through email you can: (1) position yourself as a leader, (2) differentiate yourself by providing a higher level of service, and (3) build tremendous customer loyalty.

Leadership Positioning Two characteristics of leaders are their ability to envision a more desirable future, and the ability to guide others through adversity, uncertainty, and transformation to that future. Doesn't that describe the needs of most golfers? They all want to play better, and they would all appreciate guidance on the path to an improved game. When you provide valuable content in your emails, especially when you do it consistently over time, you help golfers envision a better future and you guide them along the path. You demonstrate both your expertise and your leadership. But that's not all.

Differentiation Every time you give a lesson, do a club fitting or just talk golf with your customers you are not simply conducting a transaction. With a slight adjustment in your thinking and a subtle shift in language you can help customers see your interaction in light of the bigger picture. After all, the customer doesn't want a lesson for the sake of the lesson. They want the lesson or the new clubs for the sake of the better golf game those things represent which is the glorious future where their golf game is everything they dream it could be.

As PGA Professionals, we have the specialized training and years of experience that give us the unique ability to recognize the future potential in every golfer and to see the steps they can take to reach their goals. By bringing the future vision into your every day transactional discussions you can substantially differentiate your services. Every time you send an email with valuable content you engage the reader in imagining that better future. In addition, targeted emails can help to differentiate you and your brand because you've also provided a valuable, cost-free service that inspires trust and customer loyalty.

Customer Loyalty In his seminal book "Influence" Dr. Robert Cialdini

describes a phenomena called the "Rule of Reciprocity." In essence, whenever someone does you a favor or gives you a gift it creates a feeling of obligation to reciprocate or repay the gift. This rule is so deeply ingrained in our culture that we have words like "saint" for people who do nothing but give and "moocher" for people who do nothing but take and don't give back.

When you freely give the "gift" of your hard-won knowledge through content in your emails you create a psychic debt in the mind of your customers. The more you give, the stronger the feeling of indebtedness. And when you give freely, without the expectation of return, the gift creates no friction or resentment.

Instead, when your customer is finally able to repay his psychic debt by playing at your facility, taking a lesson, or buying clubs and merchandise it cements the bond between you, because you have both fulfilled the implicit social contract and proved you can trust each other. High customer loyalty has its foundation in trust.

Next Steps Evaluate your current email communication strategy in light of the triple-bonus effect you can achieve by providing valuable content:

1. Positioning yourself as a leader2. Differentiating yourself and your brand3. Moving your customers up the loyalty ladder

Ask yourself what specialized knowledge you have and can share that will help your golfers envision the future and guide them along the path. It's an asset you already own, that every golfer wants and would dearly love to have: your golf knowledge.

P.S. – Knowing that we are all pressed for time and resources I have pre-written a series of articles for you that are designed to build your brand and drive customers back to your web site and facility. Contact me direct and I will be happy to share these articles with you.

Eric Jones is a Class A PGA Professional and World Long Drive Champion. He holds a masters degree in Sport Psychology, is the author of two golf books, and is an expert in social media and internet marketing. Eric's passion is helping golfers learn, play better golf, and have more fun. Eric is the creator of the "Golf Coach Program," an innovative teaching model that provides golfers greater access to instruction at an affordable price. Eric teaches at the Pleasanton Golf Center in Pleasanton, CA. His website is http://www.targetcenteredgolf.com and he can be reached at [email protected]

Social Proof:

The Basics of Social Media for Golf by Eric Jones, PGA

M A R K E T I N G & S O C I A L M E D I A



B E S T P R A C T I C E S

Terry Gingell on the Importance of PGA Involvement with High School Golf

Terry Gingell started volunteering as a golf coach at the local high school where his daughter attended – Carson High School. He noticed that there was not a strong relationship between the teams and their local facilities.

“There was a disconnect. Many high school coaches didn’t have PGA Professionals involved with their programs and the facilities lacked the community exposure among the golf teams,” he said. “I felt the girls golf teams needed the type of coaching only a PGA Professional could offer, not only golf technique but the integrity of the game, rules and etiquette. I felt that with the help of PGA Professionals, the girls would enjoy the game more and have more inclination to play more frequently and encourage their friends to play. When I became the coach, the Carson team consisted of only 6-10 players, now the team consists of 20-24 players.”

Terry saw that there was a tremendous need for PGA Professionals and their facilities to become involved in high school golf programs. To drive this initiative, Terry became a Board Member of the Sierra Nevada Chapter of the NCPGA in 2008. His proposal was to have a PGA Professional in the role of either the head coach or assistant coach for every high school golf team within the Chapter’s boundaries. Terry led the way and became the Head Coach at Carson High School when the former coach retired. Gus Jones, the Chapter’s President at the time, was also instrumental in getting the program off the ground. Today, of the 14 high schools in the area, there are at least 10 Class-A PGA Professionals actively involved in their programs. While it began as a program for girls’ golf, it evolved into boys’ golf as well.

Terry Gingell on the Business Impact of PGA Involvement with High School Golf

The initiative brought numerous business benefits including growth of the game, particularly among young female golfers, a customer segment not always catered to. They learned to enjoy the game, feel comfortable on the course, and become life-long golfers.It created a positive community exposure for the

facilities as well. This relationship between the facilities and the high school teams grew as many courses started fundraising tournaments for high school golf and other high school sports teams.

Team players were motivated to further their golf skills and began taking private lessons and attending junior golf camps. In addition, their families got involved and a renewed interest in playing golf among parents was generated as families took to the course. For Terry, the benefits were more personal. “It was certainly a positive experience for me as my kids were part of the high school team. I was able to spend more time with them.” Terry helped coach his daughter, who has since graduated, and currently coaches his son’s

team. He feels good about being an active member of his community and creating some life-long golfers.

The Program continues to go strong and there is still support at the Chapter level. Terry’s advice for other members looking to implement a similar initiative, “It is important for the PGA Professionals at the host facility to make the team feel comfortable as it will yield many short term and long term benefits.”

Terry Gingell is the PGA Director of Instruction at Eagle Valley Golf Course in Carson City, NV

Best Practices:

Creating a Partnership between PGA Professionals and High School Teamsby Terry Gingell, PGA

These are the steps Terry took to accomplish his goal:

He reached out to the PGA 1. Professionals in the Chapter through the Board of Directors.

He has received positive feedback 2. from his fellow professionals, which gave him the momentum to proceed with programs.

He compiled a list of all the teams 3. in the region and found out which facilities served as host.

He asked the PGA Professionals at 4. each facility to reach out to all the high school golf coaches to become involved with their programs.

The PGA Professionals offered 5. instruction 1-2 times per week including rules, etiquette and golf techniques.



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Host a Saving Strokes Program and Make a Difference!

Many of our members have heard of the American

Heart Association’s (AHA) Saving Strokes program that has changed the lives of so many stroke victors. What you may not know is that it also brings tremendous rewards to the PGA Professionals who partake in the program.

PGA Head Professional Shawn Kelly is unique in that he understands the benefits of the program from both perspectives. Shawn first became involved with the program at its inception, which was inspired by NBA Basketball Player and broadcaster, the late Derrek Dickey.

“I had befriended Derrek before his stroke, we played golf and I gave him lessons, I even saw him make a hole in one on the first hole at Cherry Island, a par 4, with a three iron,” said Shawn.

Derrek suffered a stroke in 1997 and lost the use of his left arm and leg. Through rehabilitation, he regained his ability to walk and resumed his broadcasting duties.

“After his stroke, our friend Grant Napier would pick Derrek up at his home in Sacramento and bring him to Champions Driving Range where we worked with him to learn how to swing with one arm. After a few months he was getting stronger and he was able to swing and make good contact and maintain some balance. Derrek was so inspired by the experience and wanted to give back to golf so he approached the AHA and the idea for Saving Strokes was created.”

“I believe late PGA Professional Ruben Samaniego who was at Haggin Oaks in those days was the Professional that took the lead. He had expertise in helping disabled golfers. I was asked to participate on a

committee, but I had other obligations that didn’t allow me to at the time,” added Shawn.

That changed in 2005, when he too suffered a stroke. Although Shawn permanently lost some peripheral vision on his right side, he was so appreciative of fully recovering, that he felt compelled to help

PGA Professional and Stroke Victor Shawn Kelly

Bill Dodd and his wife Marilyn



S A V I N G S S T R O K E S P R O G R A M

other stroke victors. Shawn contributes his time at the annual Saving Strokes event held at Haggin Oaks, teaching other stroke victors golf skills.

“It is very satisfying and fulfilling to me. While the commitment is very small, the impact is huge,” said Shawn. “I encourage other PGA Professionals to get involved with the program. It is a great way to give back to the community.”

“While the Saving Strokes program at the Haggin Oaks Golf Complex is well known, it is difficult for stroke victors who do not live in the greater Sacramento area to participate. They need similar programs closer to home at their local facilities. It would make such a difference in their lives,” said Chris Thomas, executive director & C.O.O. of the NCPGA.

Creating Meaning in People’s Lives

“You don’t have to have ever played golf to participate, it just creates a great feeling of camaraderie and gets people out of the dumps,” said Marilyn Dodd, whose husband Bill suffered six strokes between 1981 and 1992 and was getting frustrated at his inability to play again. A great golfer before his stroke, Bill lost his sense of balance. Via the Saving Strokes program, he is once again able to enjoy the game using a “Model Tee” cart, which comes equipped with an adaptable seat that swings out so that he can stand while being strapped to the modified seat with the seatbelt. This allows Bill to take a natural swing.

“Since Bill has been involved in the Saving Strokes Program, it gives him something that he looks forward to that is an activity designed for him. It has allowed him to take an interest in golf again, after so many years of having to let it go,” added Marilyn.

In addition to the one day kick-off event, Haggin Oaks offers stroke victors group lessons, comprised of six weekly lessons that take place in May and again in August. Each lesson is one and a half hours and PGA Professionals teach them different skills each time, concluding with time on the 3-hole course.

“The teaching professionals gain a lot. It expands their understanding of the human experience,” said Steve Koire, who had a stroke in 2009 at age 49 while undergoing brain surgery to remove a tumor. He continues to have balance issues and

tremors in his left arm and has since retired from his dental practice.

Prior to his stroke, Steve was very athletic. He cycled, swam and played basketball – but never played golf. Now he plays weekly.

“Participating in the program combats depression in people who’ve had their lives radically altered,” added Steve.

Chuck Cavalier rode his mountain bike 20 miles on a beautiful day in August 2003. Little did he know that his life would dramatically change just 24 hours later. He suffered a massive stroke as a result of taking the wrong medication, given to him by his doctor for a migraine. He lost the use of most of the left side of his body and today plays golf one-handed.

“I was not a golfer before, but now...I am an ADDICT! I am hooked,” he professed. “The Saving Strokes program did more for me than all my doctors combined – both physically and psychologically.”

“I may not be very good, but you can bet that I’m having more fun than anyone else,” Chuck added.

As a result of the program at Haggin Oaks, he and a few other stroke victors get together every week and play nine holes at Bradshaw Ranch as well. This year, Saving Strokes programs will also take place at Riverside Golf Course in Fresno, Harding Park in San Francisco, Metropolitan Golf Links in Oakland, Los Lagos Golf Course in San Jose, Foxtail Golf Course in Rohnert Park, Stonetree Golf Club in Marin, Hiddenbrooke Golf Club in Vallejo and McInnis Park Golf Center in San Rafael.

Please visit www.ncpga.com for upcoming Saving Strokes events.

For information on starting a Saving Strokes program at your facility or to participate in an upcoming event, please contact Jennifer Halldorson, State Stroke Alliances Director at (916) 431-2362 or [email protected].

Photographs courtesy of Marcia LaRosa & American Heart Association.

Stroke Victor Steve Koire

Stroke Victor Chuck Cavalier



I N M E M O R I A M

Walter “Mike” Mitchell, PGAJuly 16, 1948 - January 8, 2011

PGA Life Member Mike Mitchell was born and raised in Reno, Nevada participating

in golf and baseball throughout his high school and college years. Mike started his career in golf as an assistant professional at Washoe County Golf Club in 1967. He joined the PGA of America in September 1972 and later landed a head professional position at Sierra Sage Golf Course in 1978. A long time Golf Professional at Sierra Sage Golf Course in Reno, NV, Mike served in numerous positions including as Head Professional and Director of Golf up until his retirement in 2009. Mike was awarded with quarter century membership to the PGA of America in 1997. An active member of the Sierra Nevada Chapter, Mike served on its board of Directors for 12 years, was an active committee chairman as well as a supporter of local golf events and their PGA Professionals. He enjoyed the outdoors and was an avid hunter and fisherman and served as a committee member for the Reno Rodeo Association. Mike was also volunteer and supporter of numerous other community projects.

William Helms, PGA September 15, 1932 – December 27, 2010

PGA Professional Bill Helms of Orangevale, California passed away this

last December at the age of 78. A graduate of New Brockton High School in Alabama in 1950, Bill turned professional in 1977 and served as Head Professional at Alta Sierra Country Club from 1978-1981, Sunset Whitney Country Club from 1981-83 and Lawrence Links Golf Club from 1983-1989. Bill was elected to PGA membership in June of 1992 and retired in May of 2006. Bill held the positions of PGA Assistant Professional and later as Teaching Professional at Auburn Valley Country Club from 1992-2000.

Roger Graves, PGAApril 1, 1943 – December 27, 2010

PGA Life Member Roger Graves of Cupertino, California joined the PGA

of America in 1967. In 1977, he resigned membership from the Association. In 1978, he began work at Palo Alto Hills Golf and Country Club as an Assistant Professional to Bill Hartley and decided to return to the PGA. He then was re-elected to membership in July of 1981. Throughout his career he held positions at Vista Oaks Golf Center in San Jose, Crystal Springs Golf Course in Burlingame and the National Hole in One Registry based out of San Jose. He attained quarter century honors in 2001, after 25 years of loyally serving the game of golf as a PGA Professional.

Forrest “Ron” Anderson, PGAJanuary 13, 1947 – October 5, 2010

PGA Professional Ron Anderson of Oroville, California began his career

in golf in 1971 after graduating from the University of New York and earning an Associate of the Arts Degree. He began his PGA Apprenticeship in 1975 while employed at Kelly Ridge Golf Links as head golf professional then moved to Riverview Golf & Country Club where he served as first assistant golf professional for one year. In 1979, Ron joined the United States Navy and served this country up until 1985. After being discharged, he returned to the golf industry and served as head golf professional and manager of Kelly Ridge and Table Mountain Golf Course. Ron was elected to membership in April of 1990 and served as PGA Head Professional at Table Mountain Golf Course, Lake Oroville Golf & Event Center and South Ridge Golf Course and General Manager at Plumas Lake Golf & Country Club and Table Mountain Golf Course. Ron embraced a teaching philosophy that focused on simplicity and primarily taught new golfers as he enjoyed seeing them gain interest in the game and watch it grow to a love of the game.

In Memoriam



Jody Lindroth, PGAAugust 22, 1951 – November 18, 2010

Born in Colorado Springs, Colorado, Jody graduated from Lakewood High School in 1969. She then went

on to earn a Bachelor of Arts degree from California State University San Diego in 1973. Her career in golf began in the 1980’s working as an assistant professional at courses throughout Northern and Southern California. In 1989, she decided to take the playing ability test and registered for the PGA Program. After attaining PGA Class A status in 1995, she served as a PGA Assistant Professional at Graeagle Meadows Golf Club then accepted the position of PGA Head Professional at the Feather River Inn and remained there for seven years. Jody returned to Graeagles’ Golf Center in 2003 to serve as a PGA Teaching Professional for many years. She also held an PGA Assistant Professional position at Whitehawk Ranch Golf Club, but returned to Graeagle Meadows where she fi nished her career. An active competitor, Jody competed on the NCPGA women’s cup team every year since becoming a member and competed in numerous women’s division and Section tournaments.

Robert McCaff eryMarch 29, 1924 - March 11, 2011

Bob McCaff ery grew up in the San Francisco bay area where he started out as a golf caddie with his best friend Tony Lema. While he was working under the tutelage of Ernest Jones at his New York City indoor teaching facility, and giving lessons on weekends at Montauk Downs Golf Club on Long Island, he earned a good teaching reputation which brought him celebrity students such as Joe DiMaggio, Lucille Ball & Desi Arnez, and many others. Working summers in Long Island and winters in Florida eventually led him to become a Professional Tour Player. After leaving the TOUR in the late 50's, he relocated to San Leandro and became the Head Pro at Round Hill Country Club. McCaff ery was elected to membership in 1965. He soon discovered a way to make golf more aff ordable for the middle class by starting McCaff ery's "discount" golf shop. The fi rst of many McCaff ery's golf shops was located at One Market St. in San Francisco. Bob was a lifetime Member of the PGA, however resigned from his membership in 2005. He also loved fi shing and hunting with his close friends at Butte Sink, his duck club.

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2011 Pro-Series 1 Del Rio Country Club (Par 72) - Modesto, CA Host Professional – Fred Rodriguez, PGADon Winter (Trinitas GC) – 69 (-3)

Host PGA Professional Mike Green congratulates Pro-Series 2 Co-Champion Steve Watanabe.

2011 Pro-Series 2Del Paso Country Club (Par 71) - Sacramento, Calif.Host Professional – Mike Green, PGASteve Watanabe (The Bridges GC)– 67 (-4)Ray Otis (CordeValle GC) – 67 (-4)

NCPGA Pro-Series 3 Champion Mark Lawless (R) with event partner David Halldorson representing Loudmouth Golf.

2011 Pro-Series 3Presented By Callaway GolfSupported By Loudmouth Golf & PGA TOURCatta Verdera Country Club at Twelve Bridges (Par 72) - Lincoln, Calif.Host Professional – Jeff Wilson, PGAMark Lawless (Diablo Grande GC) – 72 (E)

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2011 Pro-Assistant Champions Joe Carlton (L) and Jason Schmuhl from Windsor GC.

Pro-Assistant Championship Presented By Callaway Golf & Club CarSupported By Sundog Eyewear & AMA GolfBayonet & Blackhorse GC (Par 72) - Seaside, Calif.Host Professional – Pat Jones, PGAJason Schmuhl & Joe Carlton (Windsor GC) – 134 (-10)

Pro-Series 4 & Match Play Qualifier partners Bobby Schultze, PGA representing Oakley Golf, Craig Lunt of SkyGolf GPS, Host Professional Shannon Donlon, PGA with assistant professional Bammer Flippo.

2011 Pro-Series 4 & MPQPresented by OakleySupported by Golf ScoreCards, Inc., Sharpie & SkyGolf GPSStanford University GC (Par 70) - Stanford, Calif.Host Professional – Shannon Donlon, PGADavid Solomon (Burlingame CC) – 66 (-4)



Event partners Nancy Tomich & Darren McCray r epresenting Nike Golf.

California State Club ChampionshipPresented by Eldorado Hotel Casino Reno & Nike GolfArrowCreek Country Club (Par 72) - Reno, Nev.Host Professional – Bob Bowker, PGATour Division: Rick Leibovich, PGA & Jerry Ledzinski (a) (Tehama GC) -62 (-10)Mixed Division: Don Thames & Josh Twist (a) (Rancho Murieta CC) - 63 (-9) Championship Division: Ted Antonopoulos, PGA & Paul Balatti (a) (Mayacama GC) – 67 (-5)

Host PGA Professional David Knox with AA Medal Play 1 Champion Brett Viboch.

ASSISTANT APPRENTICE DIVISION

AA Medal Play 1Presented By Andy Paisal Golf SalesEl Macero Country Club (Par 72) - El Macero, Calif. Host Professional – David Knox, PGABrett Viboch (Moraga CC) – 68 (-4)

AA Medal Play Series 2Presented By Andy Paisal Golf Sales Spring Creek Golf & Country Club (Par 72) - Ripon, Calif.Host Professional – Jim Toal, PGAJoe Moulton (Cameron Park CC) – 68 (-4)

tournament recaps

2011 Match Play ChampionshipPresented By

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Jerrel Grow (The Bridges GC) def. Rick Leibovich (Tehama GC) 3&2

Final Round: Pebble Beach Golf Links - Pebble Beach, Calif. Host Professional – Chuck Dunbar, PGASemi-Final Round: Cypress Point Club - Pebble Beach, Calif. Host Professional – Casey Reamer, PGAQuarter-Final Round: Tehama Golf Club - Carmel, Calif. Host Professional – Rick Leibovich, PGAThird Round: Pasadera Country Club - Monterey, Calif. Host Professional - Brett Mathis, PGASecond Round: CordeValle Golf Course - San Martin, Calif. Host Professional – Nick Bailey, PGAFirst Round: Coyote Creek Golf Club - San Jose, Calif.Host Professional – Steve Vigiano, PGA

Host PGA Professional Chuck Dunbar, Taylormade-Adidas-Ashworth Representative David Cook, runner-up PGA Professional Rick Leibovich, Match Play Champion Jerrel Grow, PGA; Taylormade-Adidas-Ashworth Western Regional Sales Manager Steve Splavec and NCPGA Executive Director & COO Chris Thomas.



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Sr Pro-Pro 1Presented by Club Car & Eldorado Hotel Casino RenoVisalia Country Club (Par 72) - Visalia, Calif.Host Professional – Tom Ringer, PGAMitch Thomas (Morgan Creek GC) – 70 (-2) SUPER SENIOR:Eddie Duino (Aptos, Calif.) – 76 (+4)Raul Quezada (Copper River CC) – 76 (+4)

Sr Pro-Pro 3Presented by Club Car & Eldorado Hotel Casino RenoSpring Creek Golf & Country Club (Par 72) - Ripon, Calif.Host Professional – Jim Toal, PGAMitch Thomas (Morgan Creek GC) – 71 (-1)Glen Stubblefi eld (Spring Creek G&CC) – 71 (-1)SUPER SENIOR:Rick Rhodes (San Francisco GC) - 69 (-3)

PLAYER OF THE YEAR STANDINGSPresented by

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SENIOR & SUPER SENIOR DIVISION Player of the Year StandingsPresented by

SENIOR DIVISION1. Michael Cook .......................................................45.00 2. Bob Klein ...............................................................40.00 3. Terry Myers ............................................................33.50 T4. Ed Hester ............................................................. 32.00 T4. Mike Roberson ................................................... 32.00

SUPER SENIOR DIVISION1. Rick Rhoads .........................................................42.00 2. Gary Plato ............................................................. 26.00 3. Fred Elliott ............................................................ 25.00 4. Ken Towns............................................................. 24.00 T5. Jim Collart ............................................................ 20.50 T5. Al Krueger ............................................................ 20.50

ASSISTANT APPRENTICE DIVISION 1. Joe Dolby ............................................................. 217.00 2. David Solomon ................................................ 202.00 3. Timothy Sands .................................................. 184.00 4. Joe Moulton ........................................................ 163.50 5. Terry Myers .......................................................... 162.33

tournament recaps



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One of the country’s fastest growing recreational programs for kids is rapidly becoming a golden

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TGA makes golf elementary by bringing golf to schools through an after school enrichment program that teaches the fundamentals of the game of golf, its rules, etiquette, and life values, while promoting education concepts.

Since its inception in six Los Angeles schools in the fall of 2003, the Premier Junior Golf program is now offered nationwide in 22 states, reaching 2,200 schools and 128,000 students. TGA is also running 625 summer camps across America at 150 partner courses in 2011.

TGA founder and CEO, Joshua Jacobs says, “Bringing golf to the masses in schools and engaging the 92% of America that doesn’t play golf is the key to growing the game at the grass roots level. TGA has created an affordable and accessible structured program that captures new players at schools and transitions them and their families to the course.”

Obtaining a franchise and establishing a territory is a full turnkey business solution. The average franchise fee is $17,000; franchise fees depend on the affluence of the area and the number of people

in the desired territory. Every new franchise receives $2,000 worth of equipment, on-site and on-going training in your territory, a 500-page manual with everything you need to get set up and established in the business.

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Jamie Miller, PGAPGA General ManagerPresidio Golf Course San Francisco, California

MEMBER PROFILE

M E M B E R P R O F I L E

How did you get your start in the golf business and what made you decide to become a PGA Professional?

I picked up the game through my Dad. When I was young I can remember he and I heading to the course nearly every chance we had on the weekends. Golf became our valued time together until I graduated college and moved away from Louisville. I started working with the Kentucky PGA Section and Kentucky Golf Association as a teenager helping them with tournaments and junior golf camps. I decided to stay involved with golf and become a PGA professional after graduating college and finishing my playing career due to my love and passion for the sport that I have been associated with throughout my entire life.

What positions have you held throughout your career?

I was the Head Golf Professional at Bayonet at Puppy Creek in North Carolina from 1999-2001. I then accepted another Head Professional position at The Carolina in Pinehurst, North Carolina. In 2002, I joined the PGA PGM program and was promoted to General Manager at The Carolina / Woodlake Resort & CC, Pinehurst until 2004. I made the move to Michigan to serve as General Manager of Forest Dunes Golf Club. I then made the move to California and was hired as the General Manager of Brentwood Golf Club. After being elected to membership in 2007, I was offered the position of General Manager of Presidio Golf Course in San Francisco in 2008. The Presidio is a perfect match for the skills I have developed over the years. It is a fast paced public facility with a firm focus on being successful, both operationally and financially. Beyond the facility and job matching my skills, the Bay Area is the most beautiful place I have ever lived. I am not sure that anyone that is from here originally really understands how nice California is. Most Californians have never lived anywhere east of the Rockies and felt the sweltering heat combined with humidity, the violent storms, the mosquitoes and bugs, and the huge seasonal weather swings. Because of this they are not likely to totally appreciate the mild temperatures and climate that the Bay Area has.

Tell us about your teaching philosophy and the impact made by your amateur and professional competitive playing experiences.

My playing career taught me so much about the most proper way to practice and instruct. Golf has unfortunately been littered with far too much technical instruction. Technical instruction has its place and that will never change but we must begin addressing the far greater significance of teaching people how to play the game with what they have technically. Golf has a tremendous amount of strategy and strategy can be learned in a far faster and more consistent manner than technical game improvement. It is my belief that fewer golfers would leave our game if instruction was delivered through strategic means more often. Remember great shots don’t always equate to great scores.

Who has influenced your instruction style and philosophy?

Jim Flick was my first and greatest influence as his confidence in me and his passion for golf lead me to immediate improvement. Later, Dr. Jim Suttie showed me differing methods of swing types and how to relate those to my body type and swing habits. Tommie Smith of Louisville CC, however, taught me the most about playing the game and how to best use what I had each day to beat the course. All three of these

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gentlemen taught me so much about the game and have impacted how I teach to this day.

Who would join you in your fantasy foursome? Lance Armstrong, Chris Rock and Dan Patrick (the ex-ESPN anchor). If it were a five some, I would add Mark Wahlberg. Lance is my only true hero. He is the most amazing athlete I have ever studied and has done it in a sport that I am deeply passionate about. Cycling at that level is so incredibly difficult and for him to win seven times at the hardest event in the sport is simply indescribable. I also admire the way he lives his life; constantly busy with his family, his foundation and making a difference during his time on this planet. The rest I have chosen because I think they are all unique individuals in their given fields along with being incredibly interesting personalities that would be so much fun to spend four hours with on the golf course.

Other facts on Jamie… I am a 4 year letterman from the University of Louisville (1985-1989) and was the Team Captain, earning Most Valuable Player in my Senior Year. I was an active amateur competitor; I played in the 1989 US

Amateur at Merion, the 1990 British Amateur at Muirfield, placed third in the 1990 Kentucky State Amateur and fourth in the 1989 Kentucky State Open. I am passionate about investing and retirement planning. I am active in my daily life with a large interest in overall health & fitness. Since 2008 I have participated in cycling’s California Tour of the Alps Death Ride. The Death Ride consists of five mountain passes and includes climbing both sides of Monitor Pass, both sides of Ebbetts Pass, and the final climb up the east side of Carson Pass ending in Markleeville, CA. The whole ride is 129 miles and over 15,000 feet of vertical climbing. The event this year will take place in July and I continue my training year round. Cycling and the people that I train with have meant so much to my overall fitness and well being. The Death Ride is an annual ritual and rite of passage for California cyclists and as long as I am healthy I plan on riding!

Jamie's Ultimate Fantasy Fivesome?

Lance Armstrong Dan Patrick Chris Rock Mark Wahlberg



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HOW IT WORKSJoin the Hole in One Poolpresented by Bionic Gloves - Entry $20NOTE: If you joined in 2010, you will still be eligible in the current pool as there was no hole in one made.

If a hole in one is made by a player who has • entered the pool at one of the eligible events they will be placed in the pool for the end of the year payout.At the end of the year, all the players who • made a hole in one will be paid out of the pool that includes the $2,000 from Bionic Gloves plus each player's $20 fee.If no hole in one is made, all players and the • pool will carry over to the following year.

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by Bionic Glove. All you have to do is join the pool for $20.00. *NOTE: If you joined in 2010, you will still be eligible in the current pool as there was no hole in one made. If a hole in one is made by a player who has entered the pool at one of the remaining eligible events they will be placed on the list for an end of year payout. At the end of the year, the total of all players (it can be one or five or even more) who made a hole in one will paid out of the pool. This will be split evenly and will include the $2,000.00 Bionic contribution as well as each player's $20.00 fee. If no hole in one is made, all players and the pool will carry over to the following year. Visit NCPGALinks.com or call the Section Office for more information and to register……Do your club members, friends, family or students follow the events you play in? How can we better promote you to the press after events? The NCPGA BlueGolf System which the Section uses for tournament entries has an area for you to include information about yourself and your professional career – just like the PGA TOUR! Add your photo and information for your bio by sharing career highlights, birthplace, family, year turned pro and information about what’s in your bag. You can also post your personal profile to facebook/twitter or share it via email with your contacts. Help us, help you, promote yourself. Access your player profile by logging on to NCPGALinks.com – Tournaments – About. Sign-in to the Blue Golf NCPGA Player’s Club and start adding your information. Contact Jennifer or Nancy at the Section Office should you have any questions……

The NCPGA Foundation Board of Directors presented Peter Cazzolla of Capital Insurance Group (CIG) with an MVP award for his generous contributions as presenting partner of The Langley, A Tribute to Legends Foundation fundraiser as well as his service and contributions to its Board of Directors this last January (Pictured L to R) NCPGA Vice President/ NCP-GA Foundation Secretary Len Dumas, PGA; President/CEO of Capital Insurance Group/At Large Director of the NCPGA Foundation Peter Cazzolla and NCPGA Foundation President Ken Morton, Sr, PGA.



N C P G A S H O R T S H O T S

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PH (510) 537-8934FX (510) 538-3450

The San Joaquin Valley Chapter honored their 2010 Special Award recipients at their Annual Meeting this last February at Stevinson Ranch GC (Pictured L to R) SJVC Golf Professional and Player of the Year Dave Lewis, SJVC Assistant of the Year Spencer Wallis, SJVC Teacher of the Year Je� Palmer, SJVC Co-Junior Golf Leader Greg Fedderson (not pictured: Michael Parsons, SJVC Co-Junior Golf Leader).

Although the Annual Meeting was postponed due to a snow storm, several North Coast Chapter Members met this last February at Buckingham G&CC in Kelseyville, CA to discuss Chapter activities and business (Pictured L to R) NCC Honorary President Ted Mattila, PGA Employment Services Consultant Carol Pence, NCC Tournament Chairman Rex Denham & NCC President Greg Senestraro.

The Stockton Shoot-out Pro-Am at Stockton G&CC was a huge success. The winning team included PGA Apprentice Philip Dawson, PGA Professional Jerrel Grow & amateur Scott Watson with a winning score of 59, 12 under par. (Pictured L to R) PGA General Manager of Stockton G&CC Bob Young, Club Car Representative Mike Hanks, amateur player Scott Watson, PGA apprentice Philip Dawson, Club Car Representative Kevin Rosa, PGA Teaching Professional Jerrel Grow, and PGA Director of Golf at Stockton G&CC Richard Howarth.

PGA Professional Greg Enholm (L) of Carson Valley Inn was sworn in to his two year term on the NCPGA Board of Directors as Sierra Nevada Chapter Presi-dent by Honorary President Bob Young, PGA this last January in Sacramento, Calif.

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Club Car products and services are helping Waldorf Astoria and Etowah Valley increase revenues and lower costs.

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Visage Helps Waldorf Astoria Record 100% F&B Increase

When your facility’s namesake is one of the world’s most storied hotels and you’ve

been chosen to lead an extension of the venerable Waldorf Astoria brand

into golf, guests walk through your doors with certain expectations. A measure of credit for the club’s ability to deliver on those expectations goes to Club Car’s new Visage mobile communi-cations system, according to Rob Turner, director of golf at the two-year-old facility in Orlando. “Visage is helping us deliver an experience that is worthy of the Waldorf Astoria name.” Waldorf Astoria management was “pleasantly surprised,” according to Turner, with the volume of menu orders coming from the golf course. The course runs two beverage vehicles most days, but saw on-course orders take off after Visage was installed. “Our on-course assumptions for food and beverage for 2010 were shockingly under what we actually generated,” Turner said. “We were roughly 100 percent over our planned budget. The Visage menu feature provided us with an additional revenue source we didn’t expect in year one.”

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Frank Todd, the second-generation president of Etowah Valley Country Club in Hendersonville, N.C., is tired of golf getting a bad rap when it comes to the environment. “Golf used to be considered something good for the environment, but it’s lost that reputation,” Todd says. “It’s time we looked at our entire industry to see what we can do to make it greener and cleaner.” Todd has changed Etowah Valley’s gas-powered golf car fleet to Club Car’s Precedent electric vehicles, eliminating emissions and reducing environmental noise at the course. Etowah Valley opened 43 years ago on the site of a former brickyard. “It was basically a clay mine. A golf course was one of the best land reclamation projects that could have happened here, and we’re committed to continuing our stewardship of the environment.”

The welcome news: Todd says the new Precedent fleet saved Etowah Valley more than $12,000 last year based on the difference in gas and electricity prices, as well as savings from parts and maintenance.

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The Rees Jones-designed course can stretch more than 7,000 yards, and in addition to its length, offers plenty of other challenges, including water flanking eight

holes. When the course opened, the staff was bracing for pace-of-play issues. But average rounds are running right at four hours and 30 minutes, another pleasant sur-prise Turner credits to Visage. “We haven’t had any pace-of-play issues because we don’t have a lot of players searching for yardages.”

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Official Event

The PGA TOUR Returns to Silicon Valley

October 3-9, 2011San Martin, CA

www.frysopengolf.com

EVERYONE BENEFITS WHEN THE TOUR COMES TO TOWN!The Frys.com Open, now in its 7th year, has donated more than $3 million to charity. Local charities that will benefit from the 2011 event include;The American Institute of Mathematics, The First Tee of San Jose, theAmerican Cancer Society and the Northern California Golf Association.

Visiti www.frysopengolf.com or

call 408 ITS-GOLF for more information

2010 Champion Rocco Mediate with

Spencer Levin, Ricky Barnes and

Justin Leonard

FRYS full pg 8.5x11_. 5/17/11 3:21 PM Page 1


NCPGA TEE.SHOTS Magazine

Documents

ncpga match play championship

executive directornancy

pebble beach golf links

officersmonte koch president

nancy maulmanaging editor

nal round match

eagle valley gcdede

amal nicholstee shots