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Welcome the World to Your Library Creating a Multilingual Library Introduction Video https://www.flickr.com/photos/7502393@N04/472028910 Kathryn Kelley & Katie Murtha Lincoln City Libraries, May 4, 2016
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NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Apr 16, 2017

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Page 1: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Welcome the World to Your LibraryCreating a Multilingual Library Introduction Video

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Kathryn Kelley & Katie MurthaLincoln City Libraries, May 4, 2016

Page 2: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

About Lincoln City Libraries

8 urban library locations, plus bookmobile 60 full-time staff 44 part-time staff 1018 volunteers

Page 3: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Community information 2014 population est. 272,996 Lincoln, 301,795 Lancaster Co. Refugee resettlement community since 1983 Languages other than English used at home: 11.1 % ELL residents served by network of organizations

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Flickr user: edward stojakovic

Page 4: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Project need Libraries are among the

first American institutions immigrants turn to for help in learning English

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Many immigrants are unfamiliar with the benefits & responsibilities of public library use

New customers need a clear, accessible demonstration on obtaining a library card and available library resources

Page 5: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

About the American Dream Grant Since 2007 166 libraries in 28 states One-time grant funding provides additional or improved

literacy services to adult English language learners & their families for expanded ELL collections, tutors, classes, and technology

$5k – $15k grants funded by the Dollar General Literacy Foundation

Page 6: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Our project goal:Welcome to Lincoln City Libraries! Create a video welcoming new users to their

public library system in their native language Add new materials for our literacy collection

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Page 7: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Building on existing programs & partnerships

Prime Time Lincoln Literacy Library computer classes Center for People in Need New Americans Task Force Library tours for adult ELL students

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Page 8: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Grant writing & research

Research community language demographics Compile statistics for library system Document current language partner organizations Estimate grant expenses and in-kind contributions Identify and make preliminary contact with possible

partners

Page 9: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Project partnersLincoln Public Schools – data to identify languages most often spoken at homeLanguageLinc – local organization providing written and audio translations of video script5 City-TV - audio/visual recording, editing & DVD productionOmaha Public Library – shared their video project experience and budget

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Page 10: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Developing the script

Greenville Library, NC

Omaha Public Library

Page 11: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Defining terms in simple language

Page 12: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Script considerations Essential topics to

cover

Avoiding images & information that could become outdated or obsolete

Prominently feature library card

Page 13: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Video recording

Who: Staff Customers City TV Staff

Page 14: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Video recordingWhen: Time of year Weather Public HoursWhere: Library locations Areas to feature

Page 15: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Translation & audio recording

Audio & captioning in 6 languages: Arabic, Karen, Russian, Spanish, Vietnamese and English

Different languages needed different audio length to say the same thing

Page 16: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Translation and captioningCaption colors, fonts, & placement

Page 18: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Access via LCL website

Lincoln City Libraries website http://lincolnlibraries.org/

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Page 19: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

DVD borrowing

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Page 20: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Promotion of video Press release

announcement Demo to New Americans

Task Force ELL and Newcomer tours Lincoln Literacy

computer classes Community Action

waiting room

Page 21: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Timeline & expenses Timeline

Aug 2012: grant application submittedJan 2013: LCL named as grant recipientSep 2013: final script completedJan 2014: translations and audio completedJun 2014: video release

Final expenses$1,000 video & audio recording, editing, DVD production$1,600 translation and audio narration$1,727 collection materials (DVD series)$787 print material translation

Page 22: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Other challenges Expense estimates Proofing audio tracks English captioning No speakers, YouTube

blocked on PACs

Page 23: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Success stories Videos - more than 1,000 YouTube views

since June 2014 An Arabic-speaking customer exclaimed,

“this is so cool!” Video is shown during community college

Newcomers program class The Karen Society of Nebraska posted the

video on their webpage Lincoln Literacy computer class students

watched in their own languages NATF agencies requested DVDs

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Page 24: NCompass Live: Welcome the World to Your Library: Creating a Multilingual Library Introduction Video

Questions?Kathryn Kelley [email protected] Murtha [email protected]

Lincoln City Libraries

We shared the story of our American Dream project with

Courtney Young, past ALA president, at NLA/NSLA 2014!

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Sources Lincoln City Libraries website: http://lincolnlibraries.org/ Lincoln City Libraries catalog: https://lcl.ent.sirsi.net/ Lincoln City Libraries Facebook videos: https

://www.facebook.com/Lincoln.Libraries/videos/# 5 City TV YouTube playlist: https://

www.youtube.com/playlist?list=PLj13AfdUD7Y8oE7s6ll-zhwnQbPIc0jbR The American Dream Starts @ your library: http://

www.ala.org/advocacy/literacy/americandream Omaha Public Library YouTube Link: https://

www.youtube.com/watch?v=bCzCbYz6Vd0 Greenville Library, North Carolina YouTube Link: https://

www.youtube.com/watch?v=zPzJoQb9D4A US Census Bureau Quick Facts

http://www.census.gov/quickfacts/table/PST045214/3128000,00