NCLR Fellow Internal Familia Building Project Michael Hernandez
NCLR Fellow Internal Familia Building Project Michael Hernandez
About Me• Michael Hernandez• Attend The University of
Texas at Austin• NCLR Fellow• Southwest Key Programs• Communications Department
Fast Facts about Southwest Key Programs
• Founded in 1987 by Dr. Juan Sanchez• Mission Statement
Opening doors to opportunity so individuals can achieve their dreams
• National non-profit that operates 60+ programs including juvenile justice and family programs, safe shelters for immigrant children, schools, and community-building initiatives
• Over 4,000 employees nationwide• Our national headquarters office is
located in Austin, Texas• Southwest Key Programs is 3rd largest
Hispanic non-profit in the US
Fast Facts about Southwest Key Programs
What is the Problem?• How can we increase employee engagement
across Southwest Key?
What’s the Big Deal?• Company Culture
Importance of Employee Engagement• In this rapid cycle economy, having a high-performing workforce is essential for growth and survival. • A highly engaged workforce can increase innovation, productivity and customer service, while reducing costs related to hiring and retention.
Executive Thoughts on Employee Engagement• These are among the findings of a new Harvard
Business Review Analytic Services report of more than 550 executives around employee engagement.
Solution.•Organize, promote, and moderate an Ask Me Anything Campaign.
Project Timeline
Week 1
• Research AMA’s• Secure cabinet member for AMA
Week 2
• Devise internal promotional campaign • Initiate work order for marketing collaterals
Week 3
• Ship promotional items
Project Timeline
Week 4
• Begin internal online promotion
Week 5
• Moderate AMA • Evaluate effect of AMA
Week 6
• Prepare NCLR Report• Present NCLR Report
Employee Feedback• “I have been with SWK for 19 years and am still as motivated as
I was when I first started in 1997. I have been able to see a lot of "Firsts" things and activities we have implemented. I think this was a great platform for staff to feel some type of connection to Dr. Sanchez, our founder.” – Cynthia
• “In regards to the concept, I thought it was a great idea. I’ve met Dr. Sánchez, but a lot of others have not, therefore this was a great opportunity to have some sort of a conversation with him. I know he is very busy, so him taking the time to listen to his staff was very nice of him. Please let him know he is a great example to all of us and we appreciate what he does.” – Gabriella
SharePoint Posts
Week 1 Week 2 Week 3 Week 4 Week 5 Week 60
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Normal PostsAMA Posts
AMA Question Breakdown• General/Positive Questions & Comments: 40%
• Questions About Future Plans for Expansion: 13%
• Questions About Employee & Company Policy: 47%
Recommendations• More events throughout the year• Add an hour to each event• Have different cabinet members participate• Certain topics to be discussed at certain events• Have a live video feed