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Who are North Carolina’s Millennials?Generational change in the Old North State

Image Source: Staff Sgt. William Sallette via Wikimedia Commons

Generation Birth YearsGreatest 1927 or before

Silent 1928 to 1945

Baby Boomers 1946 to 1964

Gen X 1965 to 1981

Millennials 1982 to 2004

Gen Z 2005 or later

Data Source: NC OSBM

1.25M

3.1M

2.3M2.3M

0.9M

0.1M

Gen Z(2005 - )

Millennial(1982 - 2004)

Gen X(1965 - 1981)

Baby Boomer(1946 - 1964)

Silent(1928 - 1945)

Greatest( - 1927)

Millennials are the largest generation in NCNorth Carolina's population by generation, 2014


1.25M

3.1M

2.3M2.3M

0.9M

0.1M

Gen Z(2005 - )


Gen X(1965 - 1981)


Silent(1928 - 1945)

Greatest( - 1927)

Millennials are the largest generation in NCNorth Carolina's population by generation, 2014

1 in 3 North Carolinians

is a Millennial

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Greatest

Silent

Boomer

Gen X

Millennial

Gen Z

White Black Asian Hispanic Other

Younger generations are significantly more diverseRace/ethnicity of NC residents by generation, 2013

Data Source: 2013 American Community Survey via IPUMS-USA


Millennials clustered in college towns, urban areasPopulation proportion Millennial, 2014


Gen Xers value urban—and suburban—spaces Population proportion Generation X, 2014

The Millennial Experience

Comparing the generations at young adulthood (18-29)

Image Source: The New York Times, “What Is It About 20-Somethings?”

14%

22%

28%

37%

Silent

Boomers

Gen X

Millennials

School attendance increases across generationsShare currently attending school among each generation in NC at ages 18-29

Data Sources: decennial census (1960, 1980, and 2000) and 2013 American Community Survey via IPUMS-USA

21

49% of Millennials have some post-HS education


84%

43%

84%

67%

82%

73%77%

70%

Male Female

Silent Boomers Gen X Millennials


Labor force participation rates lower for MillennialsLabor force participation rates by sex among each generation in NC at ages 18-29


Unemployment rates are higher for MillennialsUnemployment rates by sex among each generation in NC at ages 18-29

4%

8%

6%

9%8%

10%

15%14%

Male Female

Silent Boomers Gen X Millennials

35%of Millennials live with their

parents

Data Source: 2013 American Community Survey via IPUMS-USA | Image Source: “Boomerang Generation” by Daniel Clowes

www.wakegov.com

78% of Millennials are renting


23% of Millennials have ever married


17% of Millennials have children


What does this mean for the 2016 electorate?


1.25M

3.1M

2.3M2.3M

0.9M

0.1M

Gen Z(2005 - )


Gen X(1965 - 1981)


Silent(1928 - 1945)

Greatest( - 1927)

Millennials are the largest generation in NC…North Carolina's population by generation, 2014

2.0M

2.3M2.3M

0.9M

0.1M


Gen X(1965 - 1981)


Silent(1928 - 1945)

Greatest( - 1927)


…but Baby Boomers are largest adult generationNorth Carolina's 18+ population by generation, 2014

Greatest( -1927)

Silent(1928-1945)

Boomers(1946-1964)

Gen X(1965-1981)

31% Millennialin 2017

Millennial(1982-2004)

Gen Z(2005- )

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

2010 2015 2020 2025 2030 2035

Prop

orti

on o

f 18+

Pop

ulat

ion

YearData Source: NC OSBM Single Year of Age Projections

Millennial adults will outnumber Boomers by 2017Generational composition of North Carolina's 18+ population, 2010-2035

5.1%

0.7%1.3%

2.7%

10.0%

6.4%

1.1%

NC Total Greatest Silent Boomer Gen X Millennial Gen Z


Gen X, Millennials have higher share non-citizensShare of non-citizens among North Carolina residents by generation, 2013

71%75%

82%79%

68%

57%

NC Total Greatest Silent Boomer Gen X Millennial

Data Source: Carolina Demography calculations based on NC SBE active voter registrations and 2013 American Community Survey

Millennials have lowest rates of voter registrationVoter registration rate among eligible voters (citizen 18+), 2013

Eligibility & registration patterns shift generationalcomposition of NC’s 2016 electorateProjected generational composition of adult population vs. registered voters, 2016

Data Source: Carolina Demography calculations based on data from NC SBE, 2013 ACS, and NC OSBM

11%

13%

30%

35%

29%

27%

30%

24%

AdultPopulation

RegisteredVoters

Greatest Silent Baby Boomers Gen X Millennials

Thank you!http://demography.cpc.unc.edu

@ncdemography

Rebecca Tippett(919) [email protected]

http://demography.cpc.unc.edu/

mailto:[email protected]

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