Bret L. Simmons, Ph.D. NCET, May 28, 2014 Social Business
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Bret L. Simmons, Ph.D.NCET, May 28, 2014
Social Business
www.bretlsimmons.com
http://www.slideshare.net/BretLSimmons
What do you want to learn
today?
Yesterday’s home runs don’t win today’s games
Babe Ruth
Social Business1. We are all ambassadors of our
increasingly social businesses 2. Digital Citizenship is a huge
opportunity and responsibility3. Differentiate your digital
citizenship by building your personal brand and demonstrating professional discretion
This isn’t just business,
it’s personal
Mitch Joel
Brand• What is your message?• Who controls your message?
Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
ValueWhat you can do uniquely well to help others address opportunities or solve problems that matter to them.
New business card
www.bluehost.com
HUB
Get online and build relational capacity
Relational Capacity• Blog with current content• Facebook Fan Page• Twitter• Senior leaders as professionally
personal ambassadors on at least one platform
(e.g. LinkedIn, Twitter, Facebook)• Extras: Youtube, Pinterest, Flickr, etc.
If your website does not have a blog, it’s missing the engine of relational capacity
Digital Citizenship
Professionally Personal Brand Ambassadors
Professionally PersonalEverything you do reflects on your business
Never trust any site to protect your privacy
• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing
• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online
Operational Privacy
Operational Privacy • The sooner you behave as if
you have no privacy online, the more effective you will be
• Use your online presence to build bridges, not walls
Professional Discretion
Just because you can post, comment, share, like, etc. does not mean that you
should.
Why risk offending anyone?
We don’t need Facebook or Twitter
to authenticate our lives
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Consistently Contribute
Value
Be clear, not cute
Summary• Social business is here to stay. • Strategic imperative to immerse
yourself in the process• Start now, don’t quit• Assuming responsibility for your
digital citizenship is good for your career and your company
Questions?
Bret L. Simmons, [email protected](775) 336-9576
Related Documents
